电子商务英语E-Commerce English unit 2

Unit2E-CommerceBusinessModels1E-CommerceEnglishLearningTargetsUponfinishinglearningthisunit,youareexpectedto:UnderstandwhatisbusinessmodelandidentifytheminEnglish;UnderstanddifferentbusinessmodelsandexplainthetransactionprocessinEnglish;DesignabusinesscardinEnglish;Learnsomeusefulwordsandexpressionsintalkingaboute-commercebusinessmodels;Improveyourlanguageskills(listening,speaking,reading,writingandtranslating).2E-CommerceEnglishUnitContentsNo.PartsContents1Lead-inActivitiesDiscussionsonE-CommerceBusinessModels2NewsListeningOnlineShopping-AnIncreasingTrend3TextE-CommerceBusinessModels4TasksontheTextTask1-5:Readingcomprehension,Vocabulary,Translation,Discussion5Let’swriteBusinessCard6LiteratureReadingonInternetWhat'saBusinessModel?3E-CommerceEnglishLead-inActivitiesDiscussthefollowingquestionswithyourpartner:Whatkindofe-commercebusinessmodelsdoyouknow?Canyoudescribebrieflythetransactionprocessofe-commerce?Whatdothefollowingtermsmean? billingmarketing e-product e-shop database community buyersupplier portal auction valuechain4E-CommerceEnglishNewsListeningTask2:£240£197reluctantreliabilityhigh60%specialoffersbargainsKeys:Task1:Womenaremoreattractedtoit.Pricesarelower.Youdon’thavetoqueueupandyoucanbuyanyproductsyouwantquickly.ManypeopledotheirshoppingonlineforChristmas.5E-CommerceEnglishTextWhichE-CommerceBusinessModelstoChoose?6E-CommerceEnglishVocabulary1Words&ExpressionsPartofSpeechExplanationssustainv.维持,持续configurationn.结构，构造；组合，布置distributorsn.销售者，批发verifyv.检验，核实,校验expertisen.专门技能，专门知识portaln.门户，大门，入口phenomenan.现象mediatev.调节，媒介作用reinventv.彻底改造,重新使用domainn.领地，领域，范围7E-CommerceEnglishVocabulary2Words&ExpressionsPartofSpeechExplanationsreinventv.彻底改造,重新使用hybridn.杂种，混合物brokern.做中间人,做经纪人evolvev.进化variationn.变化，变种auctionn.拍卖attheoutset从一开始giveriseto导致8E-CommerceEnglishText-LanguagePointscomplexadj.

1involvingalotofdifferentbutrelatedparts:

acomplexmolecule/carbohydrate

acomplexnetworkofroads

acomplexprocedure

Thecompanyhasacomplexorganizationalstructure.

2difficulttounderstandorfindananswertobecauseofhavingmanydifferentparts:

It'saverycomplexissuetowhichthereisnostraightforwardanswer.

Thefilm'splotwassocomplexthatIcouldn'tfollowit.

9E-CommerceEnglishText-LanguagePointscollaboratev.

toworkwithsomeoneelseforaspecialpurpose:

Twowriterscollaboratedonthescriptforthefilm.

AGermancompanycollaboratedwithaSwissfirmtodeveloptheproduct.

TheBritishandItalianpolicecollaboratedincatchingtheterrorists.collaboration

n.

whentwoormorepeopleworktogethertocreateorachievethesamething:

Thetwoplaywrightsworkedinclosecollaboration(witheachother)onthescript.

Thenewairportisacollaborationbetweentwoofthebestarchitectsinthecountry.

10E-CommerceEnglishText-LanguagePointsexpertise

n.

ahighlevelofknowledgeorskill:

Weadmiredtheexpertisewithwhichhepreparedthemeal.

Ihavenoexpertiseinsewing/sewingexpertise.

ShehasconsiderableexpertiseinFrenchhistory.

v.totalktotwoseparatepeopleorgroupsinvolvedinadisagreementtotrytohelpthemtoagreeorfindasolutiontotheirproblems:

Negotiatorswerecalledintomediatebetweenthetwosides.

Thetwoenvoyshavesucceededinmediatinganendtothewar.

11E-CommerceEnglishText-LanguagePointsreinvent

v.

toproducesomethingnewthatisbasedonsomethingthatalreadyexists:

ThestoryofRomeoandJulietwasreinventedasaLosAngelesgangstermovie.reinventyourself

tochangeyourjoband/orthewayyoulookandbehavesothatyouseemverydifferent:

He'soneofthosesportsmenwhoreinventthemselvesasTVpresenters.

12E-CommerceEnglishText-LanguagePointsbroker n.

apersonwhobuysandsellsforeignmoney,sharesincompanies,etc.,forotherpeople,orapersonwhotalkstoopposingsides,especiallygovernments,makingarrangementsforthemorbringingtoanenddisagreements:

acommodity/insurance/mortgagebroker

Icalledmybrokerforadviceaboutinvestinginthestockmarket.

DuringthewarWallasbecameapowerbrokeringovernmentalcircles.

v.

toarrangesomethingsuchasadeal,agreement,etc.betweentwoormoregroupsorcountries:

Theforeignministershavefailedintheirattemptstobrokeraceasefire.

13E-CommerceEnglishTasksontheTextTask2:UnderstanditcacddTask3:Usethewordsportalextend

visiblecomplexreinventedbrokeredmediatedcollaborationinvolvedexpertise14E-CommerceEnglishTasksontheTextTask4TrytoTranslateTranslatethefollowingsintoEnglish:商业模式产品和资金的流通价值链用户名产品与服务businessmodelflowofgoodsandmoneyvaluechainuserID/usernameproductsandservices可运输的和可下载的产品虚拟购物篮/购物车人工干预营销策略在线新闻信函shippableanddownloadableproductvirtualbasketortrolleyhumaninterventionmarketingstrategyonlinenewsletter15E-CommerceEnglishTasksontheTextTranslatethefollowingsintoChinese:Thevaluechainisasystematicapproachtoexaminingthedevelopmentofcompetitiveadvantage.ItwascreatedbyM.E.Porterinhisbook,CompetitiveAdvantage.

价值链是一个可以观察企业竞争优势的发张的系统工具。它是由M.E.波特在他的书《竞争优势》中首次提出的。Economicsisconcernedwiththeproductionanddistributionofgoodsandservices.Goodswouldbedefinedasanythingthatanyonewantsorneeds.Serviceswouldbetheperformanceofanydutiesorworkforanother,helpfulorprofessionalactivity.

经济学是关于产品和服务的生产以及配送的学科。产品可以定义为任何人需要的任何物品。服务可以是为他人所做的任何职责和工作,一些有帮助的和专业的活动。16E-CommerceEnglishTas