1introduction介绍概念产品等级划分课件

Introduction介1Neighborhoodconcept概念Producthierarchy产品等级划分Gettingtoknowyourstore了解你的店2SpaceandLayoutPlanning空间和平面Introduction介1Neighborhoodconcept概念Producthierarchy产品等级划分Gettingtoknowyourstore了解你的店2SpaceandLayoutPlanning空间和平面规Sizemanagement尺码管Fixtureoverview器架概Merchandisingovrviewlla列原则-服3PegwallfreestandingIncline中岛Merchandisingoverviewocandising则-鞋4Footwearwall鞋Communicationtools鞋墙ISC工Footwearwall陈列原则-配5MerchandisingoverviewPegwall-block-merchandising配件墙Accessoryfreestandingunit独立XX件架LicenseTower授权产品专用陈XXX6Mannequins模6Mannequinisland模特地Mannequinplinthsetupinstructions模特地台安装指引Mannequinoverviewmale&female男女模特预MannequinconsumerjourneyXXX–客流动Appendix附7欢迎来到我们欢迎来到我们我们捕捉住街头大大建器灯TheTheAudience:观StreetwearHounds街头…andtheinclusionofourbrandDNA…融入品牌的OneoftheaimsofOneoftheaimsoftheNeighbourhoodconceptistohighlightthebrands‘morefashionfocused••Theproductsegmentationsthatneedtobemorefocalarehighlighted••EnhancedSportCoreSportTopIntroduction介1Neighborhoodconcept概念Producthierarchy产品等级划分Gettingtoknowyourstore了解你的店2SpaceandLayoutPlanning空间和平面Introduction介1Neighborhoodconcept概念Producthierarchy产品等级划分Gettingtoknowyourstore了解你的店2SpaceandLayoutPlanning空间和平面规Sizemanagement尺码管Fixtureoverview器架概Merchandisingovrviewlla列原则-服3PegwallfreestandingIncline中岛Merchandisingoverviewocandising则-鞋4Footwearwall鞋Communicationtools鞋墙ISC工Footwearwall陈列原则-配5MerchandisingoverviewPegwall-block-merchandising配件墙Accessoryfreestandingunit独立XX件架LicenseTower授权产品专用陈XXX6Mannequins模6Mannequinisland模特地Mannequinplinthsetupinstructions模特地台安装指引Mannequinoverviewmale&female男女模特预MannequinconsumerjourneyXXX–客流动Appendix附7ExampleMacroPeg AccFTWExampleMacroPeg AccFTWWallRackUnit RackUnit RackUnitRackUnitFreestandingSingleSingleInclineUnitMaleFemale Table Freestanding RackUnitDoubleRackUnitDoubleUnitSingleFluxonFeatureFluxonMannequinBlueonPegKazukiBlueonPegKazukionWallInclineFootballonPegJeremyScottonWallInclineFluxonMannequinNumbersFluxonMannequinNumbersonTableFarmWallInclineUnitandPegOpeningCeremonyonRackUnitAccessoriesonFreestandingUnitDotsandAccessoriesonFreestandingUnitDotsandDaisiesonFreestandingInclineTopshoponPegwallandRackUnitBlueonPegItisimportanttoalwayshaveeveryavailablesizeonthesalesfloor.Pleaseusethechartbelowasguidanceforeachproducttype.PleasenotethattheItisimportanttoalwayshaveeveryavailablesizeonthesalesfloor.Pleaseusethechartbelowasguidanceforeachproducttype.Pleasenotethatthesizesdisplayedcanvaryslightlydependingontheconsumer••Flip夹脚拖8.55.54pairsper夹TopsandTrack上装和运动上T-Shirtsand1S|2M|2L4Donot1S|2M|2L6Women:W26-31,Men:W29-36L32/34-62S|3M|3L10夹TopsandTrack上装和运动上1S|1M|1L41S|1M141S|2M|2L6Women:W26-31,Men:W29-36L32/34-6Throughdifferentmaterialspergenderforallfixtures,theThroughdifferentmaterialspergenderforallfixtures,theconsumerisledintohisorherareaofinterest.通过按性别而定材料的器架，顾客会更有兴趣地被引导进他/她的区域中男女Concretewithrustedmetalandtintedbluetie-rodsforunisexfixturesWalnutveneerwithhotrolledmalespecificfixturesWhitelacqueredHPL*withFTWWallMirror鞋墙镜FTWWall鞋FTWWallMirror鞋墙镜FTWWall鞋FTWWallGrid–鞋墙网格-线FTWWallGrid–Segment鞋墙网格-1FTWWallGrid–Segment鞋墙网格-2男子板女子板男子男子板女子板男子直女子直男子Z型正女子Z型正男子双Z型正女子双Z型正PegWallSideHangingRail男子板墙侧PegWallSideHangingRail女子板墙侧男子板墙层女子板墙层配件中FreestandingInclineUnit男子中岛挂配件中FreestandingInclineUnit男子中岛挂FreestandingInclineUnit女子中岛挂License授权商售货机（陈列内裤用男子陈女子陈男子X型中岛挂女子X型中岛挂PegWallACCWall配件板RackUnitACC单个陈列PegWallACCWall配件板RackUnitACC单个陈列柜（配配件框Feature弧形陈列长挂通男子双陈列女子双陈列男子模特地女子模特地男子单个陈列女子单个陈列陈列柜标PegWall板墙标HangingTalkershoestring)陈列柜标PegWall板墙标HangingTalkershoestring)Table/Shelf陈列桌台FTW鞋墙标识Seasonal上装衣叠上装衣叠衣板-包架-黑女子鞋男子鞋下装衣Introduction介1Neighborhoodconcept概念Producthierarchy产品等级划分Gettingtoknowyourstore了解你的店2SpaceandLayoutPlanning空间和平面Introduction介1Neighborhoodconcept概念Producthierarchy产品等级划分Gettingtoknowyourstore了解你的店2SpaceandLayoutPlanning空间和平面规Sizemanagement尺码管Fixtureoverview器架概Merchandisingovrviewlla列原则-服3PegwallfreestandingIncline中岛Merchandisingoverviewocandising则-鞋4Footwearwall鞋Communicationtools鞋墙ISC工Footwearwall陈列原则-配5MerchandisingoverviewPegwall-block-merchandising配件墙Accessoryfreestandingunit独立XX件架LicenseTower授权产品专用陈XXX6Mannequins模6Mannequinisland模特地Mannequinplinthsetupinstructions模特地台安装指引Mannequinoverviewmale&female男女模特预MannequinconsumerjourneyXXX–客流动Appendix附7ThesearebasicrulesforallpegwallThesearebasicrulesforallpegwallset-upsAlways1frontfacinginaNever3frontfacing/3sidehangingrails/shelvesina同一水平，不能3正挂/3侧挂挂通/3个层板同时使用Alwayscross-merchandiseaccessoryand/orfootwearonawallwithshelves在有层板的墙上交叉陈列配件和/或鞋Allconfigurationscanbe••••••••ApparelPeg ApparelTableWallPlate stackoffolded Frontview Front Step 8Side Shorts Mannequin PegDonotusetheseOnlyusetheconfigurationsshowninthis••••DonotusetheseOnlyusetheconfigurationsshowninthis••••2Panel2仓陈列设max11min8max11min7max3min3987654321WomenWomenWomen2Panel2仓陈列设max11min8max11min7max3min3987654321WomenWomenWomen2Panel2仓陈列设max10min6max10min6max13min8maxmin987654321WomenWomenWomenWomen2Panel2仓陈列设max10min6max10min6max13min8maxmin987654321WomenWomenWomenWomen3Panel3仓陈列设max19min11max19miomenWomen3Panel3仓陈列设max19min11max19miomenWomen3Panel3仓陈列设max13min10max17min12987654321WomenWomen3Panel3仓陈列设max13min10max17min12987654321WomenWomen4Panel4仓陈列设max22min14max22min16987654321WomenWomen4Panel4仓陈列设max22min14max22min16987654321WomenWomen4Panel4仓陈列设max18min14max22min16987654321WomenWomen4Panel4仓陈列设max18min14max22min16987654321WomenWomen5Panel5仓陈列设max25min17max30min21987654321WomenWomen5Panel5仓陈列设max25min17max30min21987654321WomenWomen5Panel5仓陈列设max32min21987654321Women5Panel5仓陈列设max32min21987654321WomenWomenspecificrulesUseonlytheconfigurationsWomenspecificrulesUseonlytheconfigurationsshowninthisUseeithertwoorthreeshelveswaterfallarmalwaysontop斜正挂只使用在最上Configuration“Women2d&2c”forJumpsuitsorlongdresses连身衣和长裙使用“Women2d&2c”陈列设置Cross-merchandisefootwearand交叉陈列鞋类和配••••••••••女子2c陈列设配件交叉陈列，使用包架陈列背3个层鞋子交叉陈MoreexampleMoreexample••CommunicationUseaccordingtoApparelPegCommunicationUseaccordingtoApparelPegWallPlateApparelTableTalker服装墙层板台ApparelHangerTalker服装服装墙挂墙服装墙层板台服装墙层板台服装板墙吊服装挂服装挂2Panel2仓陈列设max11min8max11min7max3min3max13min8maxmin7987654321MenMenMenMenMen2Panel2仓陈列设max11min8max11min7max3min3max13min8maxmin7987654321MenMenMenMenMen3Panel3仓陈列设max19min11max19mienMen3Panel3仓陈列设max19min11max19mienMen3Panel3仓陈列设max13min10max17min12987654321MenMen3Panel3仓陈列设max13min10max17min12987654321MenMen4Panel4仓陈列设max22min14max22min16987654321MenMen4Panel4仓陈列设max22min14max22min16987654321MenMen4Panel4仓陈列设max18min14max22min16987654321MenMen4Panel4仓陈列设max18min14max22min16987654321MenMen5Panel5仓陈列设max25min17max30min21987654321MenMen5Panel5仓陈列设max25min17max30min21987654321MenMen5Panel5仓陈列设max32min21987654321Men5Panel5仓陈列设max32min21987654321MenMenspecificrulesUseonlyMenspecificrulesUseonlytheconfigurationsshowninthisUseeithertwoorthreeshelves使用2个或3个层板Usefrontarmontoprow使用直正挂在最高层Cross-merchandisefootwearandaccessories••••••三层正挂配件交叉陈鞋子交叉陈MoreMoreCommunicationUseaccordingtoCommunicationUseaccordingtoApparelTableTalker服装墙层板台ApparelHangerTalker服装服装墙挂墙服装墙层板台服装挂MonkeyBarisusedfortops,shortsandskirts,halfhanglongUsefrontfacingarmforkeyBaseisusedtoshowcasefoldedproduct,MonkeyBarisusedfortops,shortsandskirts,halfhanglongUsefrontfacingarmforkeyBaseisusedtoshowcasefoldedproduct,accessoriesandConfigurationsare•••••服装板墙吊•••服装层max9min5max6min5 Apparel Stackof WallinclineunitFrontMonkeyRackUnitSingle单个陈列配件陈列MirrorandAccessoryFramecanbeusedonrackunitsingleordouble••••服装陈列柜标服装挂架吊max5max5min3min3ApparelAccessory RackRackunit RackUnitSingle单个陈列配件陈列MirrorandAccessoryFramecanbeusedonrackunitsingleordouble••••服装陈列柜标服装挂架吊max5max5min3min3ApparelAccessory RackRackunit RackUnitDouble双陈列Isusedintwo’sorwitharackunitsingletocreateacollection一般2个一组使用或者与单个陈列柜一起组合Halfhangpantswhereneeded如有必要，可将长裤折叠后陈UserackunitboxRackUnitDouble双陈列Isusedintwo’sorwitharackunitsingletocreateacollection一般2个一组使用或者与单个陈列柜一起组合Halfhangpantswhereneeded如有必要，可将长裤折叠后陈Userackunitboxtomerchandisefoldedproducts,footwearorsmallaccessories请使用柜上的通透框陈列叠装，鞋类和小型配件Useeitherthemirrorortheaccessoryframeononerack可以使用镜子或••••镜••max10max10minmin6ApparelAccessory Rackunit IsusedforbasiccollectionstoholdmorecapacityNeverputabottomonfrontofthe•max16min10•••LeftRightmax16IsusedforbasiccollectionstoholdmorecapacityNeverputabottomonfrontofthe•max16min10•••LeftRightmax16min10LeftRight Cross-merchandisefootwearandIncorporateamannequinplinthtohighlightthekeyUsebagstandforbagsorUsemannequinheadsforcapsandMerchandisesingleshoesonftwpinonthemannequinvary)onthetables将同款的两个Cross-merchandisefootwearandIncorporateamannequinplinthtohighlightthekeyUsebagstandforbagsorUsemannequinheadsforcapsandMerchandisesingleshoesonftwpinonthemannequinvary)onthetables将同款的两个鞋子陈列在陈列桌上(颜色可不同•••包搭配模特出•••••交叉陈配件交叉陈服装层•••max16min8max16min8BottomBottomApparelTable TableSet IsusedtomerchandiseahighlightKeepbreathingspacebetweenarticlesandhalfhanglongUsebothhandrails”offeatureunittomerchandisefootwearIsusedtomerchandiseahighlightKeepbreathingspacebetweenarticlesandhalfhanglongUsebothhandrails”offeatureunittomerchandisefootwearstylessinglyMakesuretosticktoonefootwearstory••••••••max14min8ShoeSide FeatureUnit-Menmax14min8Introduction介1Neighborhoodconcept概念Producthierarchy产品等级划分Gettingtoknowyourstore了解你的店2SpaceandLayoutPlanning空间和平面Introduction介1Neighborhoodconcept概念Producthierarchy产品等级划分Gettingtoknowyourstore了解你的店2SpaceandLayoutPlanning空间和平面规Sizemanagement尺码管Fixtureoverview器架概Merchandisingovrviewlla列原则-服3PegwallfreestandingIncline中岛Merchandisingoverviewocandising则-鞋4Footwearwall鞋Communicationtools鞋墙ISC工Footwearwall陈列原则-配5MerchandisingoverviewPegwall-block-merchandising配件墙Accessoryfreestandingunit独立XX件架LicenseTower授权产品专用陈XXX6Mannequins模6Mannequinisland模特地Mannequinplinthsetupinstructions模特地台安装指引Mannequinoverviewmale&female男女模特预MannequinconsumerjourneyXXX–客流动Appendix附7ThefootwearwallisstructuredThefootwearwallisstructuredasdescribedinthe“gettingtoknowyourstore”FootwearcollectionsaremerchandisedverticallyThestripesshowthehighlightproducts三条纹用来突显重点产Ifacollectiondoesn’tfitinvertically,excesscanflowintothenextcolumn,butonthelowest•••••Max72min72Max128min128ThisillustrationshowsthepositionofeachcategoryintheThisillustrationshowsthepositionofeachcategoryinthefootwearActionJeremyTechActionZXJeremyTechActionZXZXUsethefootwearcliponUsethefootwearcliponrelevantshoesthroughoutthe••鞋鞋鞋FTWWallGrid–Segment1FTWFTWWallGrid–Segment1FTWWallGrid–Triangle(3834mm)(withoutStripes)4824FTWWallGrid-IsusedtohighlightakeyIsusedtohighlightakeyfootwearstoryinfrontoftheThewooden“exclusive”shoefillercanbeused••••max12min4max12min4MaleFemaleIntroduction介1Neighborhoodconcept概念Producthierarchy产品等级划分Gettingtoknowyourstore了解你的店2SpaceandLayoutPlanning空间和平面Introduction介1Neighborhoodconcept概念Producthierarchy产品等级划分Gettingtoknowyourstore了解你的店2SpaceandLayoutPlanning空间和平面规Sizemanagement尺码管Fixtureoverview器架概Merchandisingovrviewlla列原则-服3PegwallfreestandingIncline中岛Merchandisingoverviewocandising则-鞋4Footwearwall鞋Communicationtools鞋墙ISC工Footwearwall陈列原则-配5MerchandisingoverviewPegwall-block-merchandising配件墙Accessoryfreestandingunit独立XX件架LicenseTower授权产品专用陈XXX6Mannequins模6Mannequinisland模特地Mannequinplinthsetupinstructions模特地台安装指引Mannequinoverviewmale&female男女模特预MannequinconsumerjourneyXXX–客流动Appendix附7UseonepegwalltoUseonepegwalltoblock-merchandiseoneaccessoryMerchandiseairlinerbagsonUsecapshelvesonaccessoryframetoblock-merchandise••••••Merchandisesmallaccessories,suchMerchandisesmallaccessories,suchassocks,beanies,scarvesonthet-Shortprongisusedforwallets,phonecasesandsmaller••••••Longprongisusedforthickeraccessoriesi.e.ThelicensetowerisThelicensetowerisusedtoshowcasealllicenseKeepglasspartsoffixturealwayscleananddust-free••••••眼镜手表Merchandiseoneunderweararticlepercolumnanddisplaydifferentsizesperrowasshownbelow.Max4••SizeSSSSMMMMLLMerchandiseoneunderweararticlepercolumnanddisplaydifferentsizesperrowasshownbelow.Max4••SizeSSSSMMMMLLLLAlwaysusegenderspecificmannequinAlwaysusegenderspecificmannequin堆叠4个地台来摆放坐UseMannequinPlinthPriceSignonmannequin••••••男子木质地堆叠4个地台摆女子白色地模特地台价格FootwearPinThreeFootwearpins7654321Footwearpinscanbeusedsingly,inFootwearPinThreeFootwearpins7654321Footwearpinscanbeusedsingly,intwo’sthree’sandfour’swiththesameshoeindifferentcolorwaysFrontfootwearpinneedstobethelowesttonotblocktheviewtotheothershoesAllshoesneedtobeturnedinthesame••••••FourFootwearpinsTwoFootwearpins双个鞋托架方SingleFootwearpin单个鞋托架7531 FootwearHangrail7654Railsneedtositinthethirdrow,duetowidthof••21124567挂通插在第三7531 33Hangrail7654Railsneedtositinthethirdrow,duetowidthof••21124567挂通插在第三7531 33TopviewSideviewFTW24Hang1212FTW-2Hang-1-1FTW-2Hang--11TopviewSideviewFTW24Hang1212FTW-2Hang-1-1FTW-2Hang--11TopviewSideviewFTW34Hang1223FTW34Hang1223TopviewSideviewFTW34Hang1223FTW34Hang1223Introduction介page页1Neighborhoodconcept概念Producthierarchy产品等级划分Gettingtoknowyourstore了解你的店2SpaceandLayoutPlanning空间Introduction介page页1Neighborhoodconcept概念Producthierarchy产品等级划分Gettingtoknowyourstore了解你的店2SpaceandLayoutPlanning空间和平面规Sizemanagement尺码管Fixtureoverview器架概Merchandisingovrviewlla列原则-服3PegwallfreestandingIncline中岛Merchandisingoverviewocandising则-鞋4Footwearwall鞋Communicationtools鞋墙ISC工Footwearwall陈列原则-配5MerchandisingoverviewPegwall-block-merchandising配件墙Accessoryfreestandingunit独立XX件架LicenseTower授权产品专用陈XXX6Mannequins模6Mannequinisland模特地Mannequinplinthsetupinstructions模特地台安装指引Mannequinoverviewmale&female男女模特预MannequinconsumerjourneyXXX–客流动Appendix附7AlwaysusegenderspecificmannequinplinthsStackof4plinthsisforsittingmannequins堆叠4层地台AlwaysusegenderspecificmannequinplinthsStackof4plinthsisforsittingmannequins堆叠4层地台给坐UseMannequinPlinthPriceSignonmannequin••••••女子白色地男子木质地模特地台价格FootwearPinFootwearpinscanbeusedsingly,intwo’sthree’sandfour’swiththesameshoeindifferentcolorwaysFrontfootwearpinneedstobethelowesttonotblocktheviewtotheothershoesAllshoesneedtobeturnedinthesameFootwearPinFootwearpinscanbeusedsingly,intwo’sthree’sandfour’swiththesameshoeindifferentcolorwaysFrontfootwearpinneedstobethelowesttonotblocktheviewtotheothershoesAllshoesneedtobeturnedinthesame••••••TwoFootwearpins两个鞋托架方SingleFootwearpin单个鞋托架767676764321432143214321ThreeFootwearpins三个鞋托架方FourFootwearpins四个鞋托架方5555Footwear鞋7531地HangrailRailsneedtositinthethirdrow,duetowidthof••76542112挂通插在第三45673Footwear75313HangrailRailsneedtositinthethirdrow,duetowidthof••76542112挂通插在第三45673Footwear75313Whenstackingplinthontoeachfollowthese••PlaceconnectorWh