传媒英语第二次作业

传媒英语第二次作业

——新媒体之我见班级：10公管组员：邵俊沈明月薛晴健袁籍张杰1.SelectnewmediaChineseandEnglishbookeach1this,inthebookofviewpointsonandintroduction;1.Theforeignresearchnewmediamonograph"newnewmedia"PaulLevinsonisProfessorofCommunication&MediaStudiesatFordhamUniversityinNewYorkCity.PaulLevinsonisaforemostauthorityonmediaandcommunications,andhismostrecentbook,NewNewMedia,contributessignificantlytothatreputation.NewNewMediaisacomprehensiveintroductionandusers'guidetowhatisknownas"web2.0,"themultipleformsofelectronicinteractionthatdidnotexistinourcultureonlyafewyearsago.Levinsonexploreshowthesetechnologiesaresupplantingourattentionandengagement,andthereforetransformingoursocietyInitLevinsonnotonlyenumeratesthevariousclassesofnewnewmediaandtheirrelationshipswitholderforms,suchasnewspapertoblogortelevisiontoYouTube,healso,throughmeansofgermaneexamplesfromthecontemporarypoliticalandsocialsphere,illustratesthegood,thebad,andtheuglyofeachofthesenewforms,makingitanexcellentprimerforthoughtfulengagementwiththeunfoldingculture.NewNewMediaservesbothasacompendiumtothepresentageofcommunicationmediaandalsoasarecordofhowwefirstengagedwiththese"openforms".Everyoneknowssomeonewhoisopenlycriticalofnewnewmedia,perhapswithoutunderstandinghowtheseemergentformsexisttocomplimentournewtechnologiesandmodesofinteraction.IfthereisaLudditeonyourgift-givinglist,NewNewMediawouldbeanexcellentchoicetohelpthemseemlesslikeaConnecticutYankeeataStarTrekconvention,andmorelikeacitizenofthisdayandage.2.UrbanYouthinChina:Modernity,theInternetandtheSelfFengshuLiusituatesthelivesofChineseyouthandthegrowthoftheInternetagainstthebackdropofrapidandprofoundsocialtransformationinChina.In2008,thetotalofInternetusersinChinahadreached253million(incomparisonwith22.5millionin2001).Yet,despiterapidgrowth,theInternetinChinaissofarapredominantlyurban-youthphenomenon,withyoungpeopleunderthirty(especiallythoseundertwenty-four),mostlymembersoftheonly-childgeneration,asthemaingroupofthenetizens'population.AsbothyouthandtheInternetholdthepotentialtoinflict,oratleastcontributeto,far-reachingeconomic,social,cultural,andpoliticalchanges,thisbookfulfillsapressingneedforasystematicalinvestigationofhowyouthandtheInternetareinteractingwitheachotherinaChinesecontext.Insodoing,LiushedslightonwhatitmeanstobeaChinesetoday,how'Chineseness'maybe(re)constructedintheInternetAge,andwhattheimplicationsoftheemergingformofidentityareforcontemporaryandfutureChinesesocietiesaswellastheworld.HamiltonCollege汉密尔顿学院CinemaandNewMediaStudies电影和新媒体研究2.Selectthenewmediaresearchathomeandabroadwell-knowninstituteoratleast1university,andtheresearchachievementsofrecentsituationorbriefly。ThegoalofHamilton'sCinemaandNewMediaStudiesProgramistoblendstudyinfilmhistoryandtheorywhileprovidingstudentsopportunitiestopursuetheirownartisticvisionsthroughtheusesofnewtechnology。OverviewIntoday'sdigitalworld,movingimagesextendfarbeyondthetraditionalmoviescreen.CinemaandNewMediaStudiesexploresfilmasan“intellectualnexus”—awayofthinkingabouttheworldacrossboundaries.AndbecausefilmstudiesatHamiltoniscombinedwithnewmedia,studentshaveopportunitiestoseethebroadercontextofimageryandtextintheproductionofknowledgeandculture.Coursesfromthroughoutthecurriculumexaminethewaysreligion,race,ethnicity,gender,nationality,class,thenaturalenvironmentandothersocialandphysicalforcesarerepresentedandexploredincinemaandnewmediaasartisticexpression.Throughtheinterdisciplinaryminorincinemaandnewmediastudies,studentspursuehistoricalandtheoreticalstudyand/orcreatephotochemical,electronicanddigitalmediaastheyconstructorexpressindividualartisticvisionsandculturalidentities.Studentsanalyzetheusesoftechnologyinrepresentingandconstructingknowledgebymeansofperformance,programmingorparticipationinthecreationofmulti-mediadocumentsandhands-onexperienceinclassassignments.Coursesintheprogramblendfilmhistoryandtheory,andfocusongenresrangingfromavant-gardetodocumentaryfilm.Academicdiscussion（学术讨论）

Thenewmediacommunicationinthecontextof"fragmentation"“碎片化”背景下的新媒体传播ZhangYang

3.SelectthedomesticandforeignnewmediaprofessionalpaperseverytwoarticlesinbothChineseandEnglish,andtheviewpoint,theresearchmethodoncardingandbriefly。“Fragmentation“(碎片化)isahotissueineveryfieldofthesocietyinrecentyears,therearealso"fragmentation"phenomenoninthefieldofmedia,Inthisarticl,Authorfromthreeaspectselaborateonpointofview:

1.theaudiencefragmentation;(受众的碎片化）2.thenewmediamainstreaminthecontextof“fragmentation”（碎片化背景下的新媒体主流化）3.Theimpactofthetraditionalmasscommunication。

（对传统大众传播的影响）

Theauthorthinkthatthenewmediaformslike“fragments”arestillbeingmade,ceaselessdevelopment.Andthenewmediaplaysamoreandmoreimportantroleinfocusmediapattern.Thetraditionalmassmediadisseminationofinformationisgraduallydiluted,thedivisiontrendofnewmediaisincreasinglyevident.Atthesametime,theformsof“fragmentation”trendisbecomingthecatalyst（催化剂）

ofnewmediadevelopment.

Academicdiscussion（学术讨论）LivingandLearningwithNewMedia:SummaryofFindingsfromtheDigitalYouthProject新媒体下的生活与学习：数字年轻化项目的总结发现Thearticlshowsusabouttherelationshipbetweentheyoungpeopleandnewmedia。Socialnetworksites,onlinegames,video-sharingsites,andgadgetssuchasiPodsandmobilephonesarenowfixtures(固定装置）

ofyouthculture.Theyhavesopermeated（充满）

younglivesthatitishardtobelievethatlessthanadecadeagothesetechnologiesbarelyexisted.Today’syouthmaybecomingofageandstrugglingforautonomy（自主权）

andidentityasdidtheirpredecessors（前辈）,buttheyaredoingsoamidnewworldsforcommunication,friendship,play,andself-expression.（自我个性）Thisarticlemainlyexploresthreeprimaryquestions:

ExtendingFriendshipsandInterests（拓展友谊和兴趣）Onlinespacesenableyouthtoconnectwithpeersinnewways.Mostyouthuseonlinenet-workstoextendthefriendshipsthattheynavigateinthefamiliarcontextsofschool,religiousorganizations,sports,andotherlocalactivities.Self-Directed,Peer-BasedLearning（自主，对等的学习）Inbothfriendship-drivenandinterest-drivenonlineactivity,youthcreateandnavigatenewformsofexpressionandrulesforsocialbehavior。TheymaystartwithaGooglesearchor“lurk”（潜水）

inchatroomstolearnmoreabouttheirburgeoning(发展)interest.Throughtrialanderror,youthaddnewmediaskillstotheirrepertoire,suchashowtocreateavideoorcustomizegamesortheirMySpacepageImplicationsforEducators,Parents,andPolicymakers（对教育工作者，父母和政策制定者的影响）

Newmediaformshavealteredhowyouthsocializeandlearn,andthisraisesanewsetofis-suesthateducators,parents,andpolicymakersshouldconsider.4.Comprehensiveyourliteraturereview,totalkaboutChina'snewmediaindustryortoChina'snewmediaindustryeducationofthepresentsituation,existingproblemsandcountermeasuresoftheview.one：SomephenomenaofChina'snewmediaindustrytri-networksintegration：theintegrationoftelecommunicationsnetworks,cableTVnetworksandtheInternet.Networkvideo:Portalwebsitebeganintonetworkvideofield.SuchasSinaNeteaseTencentSohu.Socialmedia:suchasmicro-bloggingOnlinegame:China'sonlinegameindustryhasbeeninastableandmaturestage.two：theproblemThenewmediainthedevelopmentprocesshaslegislativedefects,thelackofunifiedandharmoniousmanagementandtri-networksintegrationdoesn’tmakesubstantialprogress.Thelegislativedefectsobviousperformanceinintellectualpropertylegislationhasbeenfarlessthantechnologydevelopmentspeed,onlinemusiccopyrightproblemsfacingisone