必修④ Unit 1 课下主题训练 社会热点问题

PAGE第7页共11页必修④Unit1课下主题训练社会热点问题课时作业(一)一、主题语基拓展练(一)主题词汇盘查(已会词汇，在□内打“√”；欠熟练词汇，多翻阅识记)①application□ ②label□③brochure□ ④sightseeing□⑤registration□ ⑥discount□⑦agency□ ⑧consumer□⑨summary□ eq\o(○,\s\up1(10))brand□⑪admission□ ⑫special□⑬display□ ⑭trademark□⑮recreation□ ⑯available□⑰delivery□ ⑱coupon□⑲unique□ ⑳creative□(二)主题词汇训练Ⅰ.选词填空(有两词多余)registration,summary,sightseeing,display,label,discount,recreation,special,available,admission1．Ishouldbeavailableanytimeafterschoolnextweek.2．Lastyear,ItookasightseeingtriptoGuilin,whichisknownthroughouttheworldforitsscenery.3．TVtakestheplaceofsimilarsortsofrecreation,_suchaslisteningtotheradioandplayingsports.4．Thebookissaidtobeaspecialone,whichcoversmanyeventsthatcannotbefoundinotherhistorybooks.5．It'stimetowritetheNewYearsummaryagain!6．Peopleareconfusedaboutallthedifferentlabelsonfoodthesedays.7．TheregistrationofstudentsforthecoursewillbeginonThursdaymorning.8．Thewomanattheticketwindowtoldmethattheadmissionfeewas$17.50.Ⅱ.单句语法填空1．Chinaisalargeproducerandconsumer(consume)ofrice.2．Ifyouareinterested,pleasesendanapplication(apply)emailatyourearliestconvenience.3．Theartist'sworksondisplayatthemuseumarelovedbyeveryone.4．Itiswellknownthatcomputersarebetteratrepetitiveworkbutincapableofcreative(create)thinking.5．Oncetheydecidewhichcollegetogoto,studentsshouldresearchtheadmission(admit)procedures.6．Theuprisingisthreateningthedelivery(deliver)offoodandmedicine.Ⅲ.写出下列句中蓝色词的汉语意思1．Beforeyoubuy,doacouponsearchandpotentiallysaveyourselfalotofmoney.优惠券2．“BigMac”isMcDonald'sbest­knowntrademark.商标3．Ourbrochureisprintedonenvironmentally­friendlypaper.宣传手册4．Theadvertisingagencyrangup1.4billiondollarsinyearlysales.代理，代理商5．WithSpringFestivaldrawingnear,manysupermarketsdrewupondiscounttodrawtheconsumers'attention.打折6．LiNingchosehisownnameasthebrandmark.品牌7．Thecurves(曲线)ofthebuildingsperfectlymatchtheriseandfallofhills,formingauniqueview.独一无二的二、主题语篇押题练Ⅰ.阅读理解AWhenyouthinkofthedifferenttypesofadvertising,severalcometoyourmind.Therearethetraditionalmeanstoadvertise:newspapers,magazines,radio,television,billboards,andeventaxicabs.Yetthereareothertypesofadvertising,suchasaerialadvertising(空中广告),whichisverydifferentinmanyaspects.Radioadvertisingisaimedatthelocalcustomers.Thedownsideofusingradioisthatthecustomerneedstohavethestationtunedin.Placementofadsontheradioisanotherconsiderationsincelisteningtimeisimportanttotheads.Theupsideofusingradioisthattheaudiencedoestendtorememberjingles(广告词)thatareeasytoremember.Magazineandnewspaperadvertisingisdirectedtothesubscribers(订阅人).Thesubscriptionslimittheavailabilitytonon­subscribers.Theconceptofbeingabletoreadinformationonlineisslowlychangingthesubscriptionstothisadvertisingmarket.Limitationsofcirculationofmagazinesandnewspapersmeanfewerpeopleviewingtheadvertisements.Televisionadvertisingischanneledtotheviewers.Limitationsofviewersbasedontheavailablechannelselectionslowertheexposureaudience.Withtheavailabilityofsatellitetoconsumers,locatingtheclientbaseforadvertisementcaneasilybelostoroverlooked.Billboardadvertisingfocusesontheareaofthebillboard.Limitationsofoutsideregionsviewingtheinformationarehigh.Gettingtheattentionofthepassers­bytoviewtheinformationisalsoasubjecttobeconsidered.Aerialbanneradvertisingfocusesonvastpopulationofvariousregions.Basedupontheregion,theexposureislimitless.Grabbingorgainingthepublic'sattentionisbasedonsimplehumannaturetolookupattheairplanethatisflyingoverhead.Peopletypicallylookupwhenaplanefliesoverhead.Tohaveabannerwithanadvertisementaddsmorecuriosityandresponse.Peopletendtorememberaerialadvertisingatahighrate.Theyalsotendtocommunicatetoothersabouttheadvertisementbysharingtheinformationbywordofmouth.Thiswordofmouthisabsolutelyfreebutisofimportantbenefittoaerialadvertising.Aerialadvertisingcanbedonethroughouttheentireyear,butthewarmermonthsarepreferred.Aerialadvertisinghascertainrestrictions,yettheserestrictionsarefewerthantheothermeansofadvertising.语篇解读：本文是一篇议论文。文章阐述了各种形式的广告及其优缺点。1．Theunderlinedword“downside”inthesecondparagraphcanbereplacedby“________”．A．strength B．weaknessC．purpose D．instruction解析：选B词义猜测题。依据第二段内容推断，downside和upside相呼应，分别指收音机广告的弊端和优势。故B项正确。2．Whichofthefollowingistheauthorprobablyinfavorof?A．Radioadvertising. B．Televisionadvertising.C．Aerialadvertising. D．Billboardadvertising.解析：选C推理判断题。依据最后一段中的“tendtorememberaerialadvertisingatahighrate”；“absolutelyfree”；“benefit”；“throughouttheentireyear”，特别是最后一句可推断，作者对空中广告赞美有加。3．Howmanytypesofadvertisingarementionedinthepassage?A．4. B．5.C．6. D．7.解析：选D细节理解题。由文中第一段最后两句可知答案。4．Whatdoesthepassagemainlytellus?A．Differentadvantagesofadvertising.B．Advantagesoverpassweaknesses.C．Variousweaknessesofadvertising.D．Differenttypesofadvertising.解析：选D主旨大意题。本文既提到各种形式的广告的优势又提到其弊端，因此，A、C两项作为标题太片面，B项不符合文意，D项涵盖最全面。BAdvertisementscanbeseeneverywhereinthismodernworld.ItisestimatedthatAmericansviewanaverageof1,500adseveryday!WiththerapideconomicgrowthinChina,youcanexpectanumberdoublingthatinthenearfuture.Ifyouthinkyouknowalltheadtricksinthebookandwillneverbetalkedintobuyingsomethingyoudon'treallywant,waittillyoufinishreadingthisarticle.While“hard­sell”adsareeasytodetect—suchasthosewithcheerfulOlympicchampionsorfilmstarsholdingproductsandfeedingyoureasonswhytheyarebargains—wearelesscleverwhenfacedwith“soft­sell”methods.Themostcommontechniqueofthiskindistomakecustomersthinkthereisanimmediateneedtobuytheproduct.Sonexttimeyouseewordslikehurry,actnow,lastchance,noworneveretc.,thinktwice.Mostofthechancesaren'tasshortlivedastheyseemtobe.Isthattheonlytypeofsoft­selladvertising?Ofcoursenot.Soft­selladvertisingincludesgive­awaysamplesandconcertsponsorships.Differenttypesofadvertisingworkindifferentplacesandfordifferentproducts.“There'sneveraone­size­fits­alltechnique.Ithastobetailor­madeforeachsituation，”saysGillianGreene,CreativeDirectorofCheesyBee,anadvertisingcompanyinLondon.Otherthanspeakingdirectlytocustomers,someadsarealsomadeforinvestorsandshopowners.Why?Becausewhentheinvestorsseetheexpensive,well­madeads,theybelievethatthecompanyisrunningagoodbusiness.Thenthey'rehappytoinvestmoremoneyinit,eventhoughtheaditselfdoesnotappealtoanyoneinthestreet.Inthesameway,shopownersprefertostockwell­advertisedgoodsbecausetheyknowthatcustomersaremorelikelytobuythem.Therefore,advertisingcanhelpsellgoodsevenwhenit'snotdirectedatthecustomers.Adsworkineverystageofabusiness,andthatperhapsisthebestadfortheindustryitself.语篇解读：本文是一篇说明文。本文讲述了现代社会中随处可见的广告，且随着中国经济的快速增长，将来还会有更多的广告。5．Whatisthisarticlemainlyabout?A．Itishardnottobeinfluencedbyads.B．Itiseasytorunagoodadvertisingbusiness.C．Advertisinghelpsmakemoney.D．Advertisinghelpsindustriesgrow.解析：选A主旨大意题。根据第一段第一、二句以及最后一段中“Adsworkineverystageofabusiness”可知，广告在生活中随处可见，影响极大，由此推断出在现代社会中很难不受广告的影响。故选A。6．The“soft­sell”techniquementionedinParagraph3refersto________.A．productsthatarerealbargainsB．short­livedadsC．misleadingwordsthatappearinadsD．imagesofOlympicchampions解析：选C词义猜测题。根据画线词下文的“wordslikehurry,actnow,lastchance,noworneveretc.”可知，“soft­sell”运用广告中的一些误导性词语误导人们买不必要的东西。C项“出现在广告中的一些误导性词语”符合此意，故选C。7．Whatcanyouconcludefromthearticle?A．Ifwearecareful,wecanavoidads.B．Expensiveadsaremoreattractive.C．Customerswillbuygoodsthatarewell­advertised.D．Adsarepowerful.解析：选D推理判断题。根据文章及最后一段可知，广告利用各种技巧说服消费者买其推销的商品。广告可以帮助销售商品，在商业的每一个阶段都起作用。由此可推知，广告具有强大的力量，故选D。Ⅱ.应用文写作假定你是李华，你市将举办留学生汉语演讲比赛，主题为“我眼中的中国”(Chinainmyeyes)。请给在你校留学的Jonah写一封电子邮件。内容包括：1．演讲主题；2．比赛时间和地点；3．邀请他代表你校参加。注意：1.词数80左右；2．可适当增加细节，以使行文连贯。参考范文：DearJonah，KnowingthatyoushowinterestinChineselanguage,I'mwritingtoinviteyoutoaChinesespeechcontestdesignedforexchangestudentsinourcity.Thecontest,whosethemeis“Chinainmyeyes”，willbeheldintheCityLibraryonJuly18th,2022.SinceyouhavemadegreatprogressinlearningChinese,whynottakepartinthisactivityasarepresentativeofourschool?I'msurethatyouwillhaveagoodperformanceinthecontest.Lookingforwardtoyourearlyreply!Yours，LiHua课时作业(二)一、主题语基拓展练(一)主题词汇盘查(已会词汇，在□内打“√”；欠熟练词汇，多翻阅识记)①commercial□ ②regulation□③discuss□ ④voluntary□⑤attractive□ ⑥concern□⑦cautious□ ⑧content□⑨obey□ eq\o(○,\s\up1(10))discipline□⑪punctual□ ⑫applaud□⑬ignorant□ ⑭commitment□⑮fundamental□ ⑯goodness□⑰responsibility□ ⑱respond□⑲donate□ ⑳sacrifice□(二)主题词汇训练Ⅰ.选词填空(有两词多余)commercial,obey,concern,regulation,goodness,sacrifice,commitment,respond,content,donate1．Heissokind,soheofferedtolendyouthemoneyoutofthegoodnessofhisheart.2．Herparentsmadesacrificessothatshecouldhaveagoodeducation.3．Locatedinthecity'scommercialcenter,theshoppingmallattractslotsofyoungpeopleseekingfashionseveryday.4．Protectingtheenvironmenthasbecomeamajorconcernofsociety.5．Aslongasweobeytherulesmentionedabove,wewillfinditeasytogetalongwellwithourfriends.6．Shehadn'treadtheletterandsowasunawareofitscontents.7．Whatmattersmostisnotyourcommitmenttoexercisebutyourstickingtoit.8．ThishasledcompaniesandindividualstodonatemoneytopoorareastobuycomputerequipmentandInternetfacilities.Ⅱ.单句语法填空1．Althoughagreatmanyweight­lossproductsareattractive(attract)topeople,theexpertsaysfewproductsworkandthatexerciseisthebestwaytoloseweight.2．It'severyone'sresponsibility(responsible)tomakegooduseofwater.3．Thereisagrowingtendencyamongmiddle­schoolstudentsthattheywilldosomevoluntary(volunteer)workduringtheirvacation.4．Isuggestedheworkoutanewplanbuthedidn'trespondtoit.5．Carrhasdecidedtogiveawaypartofthedonations(donate)totheBirminghamEducationFoundation.6．Atthepublic'srequest,thenewtrafficregulation(regulate)hasbeenchangedslightly.7．Weareadvisedtobecautiousabout/ofmakingfriendsontheInternet.Ⅲ.写出下列句中蓝色词的汉语意思1．Whatchildreneatisfundamentaltotheirhealth,growthanddevelopment.基本的，根本的2．Havingdiscussedtheproblemallafternoon,theyfinallycameupwithasolutiontoit.讨论3．Attractedbythebeautyofthepianomusic,theaudiencealmostforgottoapplaudwhenthepianistfinallyfinishedit.鼓掌4．Strictlyspeaking,everystudentshouldobservethedisciplineoftheschool.纪律5．PoorLaurawasatalosstoaccountforhercousin'sangrybehaviour,andignorantofhowshehadoffendedhim.对……无知的，不了解的Ⅳ.用本单元词汇替换/升级加黑词汇1．Evenveryyoungprematurebabiesrespondtotheirmother'spresence.react2．Frommypointofview,youmustnotbecontentwithsuchasmallsuccess.pleased3．Youshouldn'thavedoneitwithoutdiscussingwithme.consulting二、主题语篇押题练Ⅰ.阅读理解Advertisingisanaudioorvisualformofmarketingcommunicationthatemploysanopenlysponsored,non­personalmessagetopromoteorsellaproduct,aserviceoranidea.Sponsorsofadvertisingareoftenbusinessmenwhowishtopromotetheirproductsorservices.Advertisingisdifferentfrompublicrelationssinceanadvertiserusuallypaysforandhascontroloverthemessage.Itisdifferentfrompersonalsellingsincethemessageisnon­personal,i．e.,notdirectedtoaparticularindividual.Advertisingiscommunicatedthroughvariousmassmedia,includingoldmediasuchasnewspapers,magazines,television,radio,outdooradvertisingordirectmail;ornewmediasuchassearchresults,blogs,websitesortextmessages.Theactualpresentationofthemessageinamediumisreferredtoasanadvertisementor“ad”．Commercialadsoftenseektoincreaseconsumptionofproductsorservicesthrough“branding”，whichassociatesaproductnameorimagewithcertainqualitiesinthemindsofconsumers.Noncommercialadvertiserswhospendmoneyinadvertisingitemsotherthanaconsumerproductorserviceincludepoliticalparties,interestgroups,religiousorganizationsandgovernmentalagencies.Non­profitorganizationsmayusefreemodesofpersuasion,suchasapublicserviceannouncement.Advertisingmayalsobeusedtoreassureemployeesorshareholdersthatthecompanyissuccessful.Modernadvertisingwascreatedwiththetechniques,withtobaccoadvertisinginthe1920s.ThemostsignificantexamplewasthecampaignsofEdwardBernays,consideredthefounderofmodern“MadisonAvenue”advertising.Internationally,thelargest(“bigfour”)advertisingconglomeratesareIPG,Omnicom,PublicisGroupe,andWPP.语篇解读：本文是一篇说明文。文章主要介绍了广告的作用、类型以及在各种媒体中的分布情况。1．Inwhatwaydoesadvertisingdifferfrompublicrelations?A．Advertiserspayforandareinchargeofthemessage.B．Messagesadvertisedarenon­profit.C．Advertisingiscommunicatedthroughvariousmassmedia.D．Advertisingisusedtoreassureemployeesorshareholders.解析：选A细节理解题。根据文章第一段中的“Advertisingisdifferentfrompublicrelationssinceanadvertiserusuallypaysforandhascontroloverthemessage”可知，广告不同于公共关系的原因是广告商通常控制信息并为信息付费。故选A。2．Sponsorsusuallymakeuseofsomenewmediatopromotetheirproducts,including________.A．directmail B．televisionC．websites D．newspapers解析：选C细节理解题。根据第二段中的“newmediasuchassearchresults,blogs,websitesortextmessages”可知，“网站”属于新媒体，故选C。3．Whichofthefollowingisthetypicalgoalofcommercialads?A．Profits. B．Popularity.C．Consumers. D．Brands.解析：选A推理判断题。根据第三段中的“Commercialadsoftenseektoincreaseconsumptionofproductsorservicesthrough‘branding’”可知，商业广告通常通过品牌打造增加产品或服务的消费，最终目的是获得利润。故选A。4．Whatdoestheunderlinedwordinthelastparagraphprobablyreferto?A．Businessmen. B．Companies.C．Stores. D．Organizers.解析：选B词义猜测题。画线词后的“IPG”，“Omnicom”，“PublicisGroupe”，“WPP”是公司的名字。故选B。Ⅱ.阅读七选五TeenReadWeekisaweek­longcelebrationofreading.TheeventwasfoundedbytheYoungAdultLibraryServicesAssociation(YALSA)in1998andisobservedeachyearduringthethirdweekofOctober.__1__Readingforrecreationalpurposesbooststestscoresandlaysthefoundationforfuturesuccessasanadult.PubliclibrariesscheduleeventsinhonorofTeenReadWeek.Activitiescanrangefromsimpleprogramstowell­designedeventsfeaturingspecialguestsandrefreshments(点心)．__2__Duringanopenhouse,thelibrarianmaytalkaboutservicesforteens,upcomingteenprograms,andthecollectionhousedwithintheteendepartment.Often,thelibrarywillserverefreshmentsandgiveawaydoorprizes.OtherlibrariesmayuseTeenReadWeekasanopportunitytoformateenadvisoryboard.__3__Theyhelpthelibrariandevelopprogramideas,brainstormimprovementswithintheteendepartment,andsuggestnewmaterialstoaddtothelibrarycollection.AnotherpotentialactivityforTeenReadWeekincludesprovidingalock­inatthelibrary.Teensspendthenightinthelibraryplayinggames,reading,watchingmovies,andeatingsnacks.__4__Ifthebudgetpermits,somelibrariesmaychoosetoinviteapopularwritertothelibrary.__5__Theycanreadselectionsfromtheirwork,answerquestionsfromteens,andspeakaboutthewritingprocess.Attheconclusion,thelibrarycanoffertheauthor'sbookasadoorprizetooneoftheteensintheaudience.A．Theboardusuallyconsistsofteenvolunteers.B．Thelibrarystafflookaftertheteensthroughoutthenight.C．SomelibrarieshostanopenhouseforteensduringTeenReadWeek.D．Thethemeforthisyear'sTeenReadWeekisTurnDreamsintoReality.E．YALSAhaslotsofresourcesandideasforcelebratingTeenReadWeek.F．Authorswhowritebooksforteenscanmakeapublicappearanceatthelibrary.G．Forsevendays,thelibraryincreasesitseffortstoencourageteenstoreadforfun.语篇解读：本文是一篇说明文。文章介绍了图书馆为了庆祝“青少年读书周”所举办的活动。1．解析：选GG项中的“sevendays”与上文中的“week”呼应；且G项中的“readforfun”与下文中的“Readingforrecreationalpurposes”构成同义复现。2．解析：选CC项中的“anopenhouse”原词复现了设空处后面的“anopenhouse”；且C项中的“Somelibraries”与下文中的“Otherlibraries”构成并列关系。3．解析：选AA项中的“board”原词复现了上文中的“board”；且设空处后面的“They”指代A项中的“teenvolunteers”。4．解析：选BB项中的“night”原词复现了上文中的“night”；且B项中的“lookafter”与上文中的“lock­in”相呼应。5．解析：选FF项中的“Authors”与上文中的“writer”构成同义复现；且设空处后面的“theirwork”与F项中的“Authors”相呼应。Ⅲ.语法填空TheVantaResortisaremoteandluxurioushotel,locatedontheislandofPemba,andfamedforitsuniqueunderwaterroomthatallowsgueststoenjoythe__1__(beauty)marinelifeoftheIndianOceanfromtheco