《服装市场社会实践》课件

《服装市场社会实践》PPT课件Discoverthesocial,cultural,andenvironmentalaspectsoftheworldoffashionandclothingIntroductiontotheApparelMarket1Whatistheapparelindustry?🤔Learnaboutthedifferentsectorsandnichesthatmakeupthemulti-billiondollarfashionmarket.2Abriefhistoryoffashion👗Tracetheevolutionoffashionthroughoutthecenturiesandunderstandhowithasimpactedsociety.3Theinfluenceofglobalizationonfashion👥Findouthowculturalexchangeanddiversityhavetransformedfashionintoaglobalanddiverseindustry.TheSignificanceofSocialPracticeintheApparelIndustrySocialresponsibilityandactivisminfashion👏Examinetheroleoffashioninsocialjusticeandpositivesocialchange.Exploringtheintersectionoffashionandpolitics🙌Understandhowpoliticalandculturaleventsinfluencefashionandtrends.Consumeractivismandresponsibleconsumption🛍️Discoverhowconsumerchoicescancontributetomakingfashionmoresustainableandethical.TrendsintheApparelIndustryTheriseofaccessoryfashion👜Accessoriesarenolongertheafterthoughttoanoutfit-theyarenowbecomingthemainfocusformanyconsumers.Eco-friendlyfashionmaterials♻️Asconsumersbecomemoreenvironmentallyconscious,sustainablematerialsarebecomingincreasinglyimportantinfashion.Theathleisurewearrevolution🏃‍♂️Athleticwearhastranscendedgymcultureandisbecomingthenormforeverydaycasualwear.Thepleasureofupcycling♻️Learnaboutthemovementofturningdiscardedfabricsintofashionableclothing.TheImpactofTechnologyonApparelManufacturingandMarketing3DPrinting👨‍🔬Discoverhow3Dprintingisrevolutionizingthewayclothingisdesignedandmanufactured.ProductVirtualization📱Understandhowvirtualrealityisreshapingthewayweshopfor,view,andtryonclothes.SocialMediaAdvertising📷👥Explorehowsocialmediaplatformsarechangingthenatureoffashionadvertisingcampaigns.DataMiningandMachineLearning🤖Findouthowbigdataischangingthewayfashiontrendsarepredictedandidentified.SustainableFashionPracticesZero-wastefashion♻️Zero-wastefashionhasbecomeaninnovativetechniqueusedtoreducefabricwasteinthemanufacturingprocess.Greenfashioninitiatives🌿Discovertheethicalfashiondesignerswhoaretakingboldstepstowardsamoresustainablefashionindustry.Circularfashioneconomy♻️Learnabouttheemergingcircularfashioneconomyandtheinnovativebusinessmodelsthataretransformingtheexistingfashionindustry.EthicalFashionintheApparelIndustryWhatareethicalclothingbrands?👕Understandthemeaningandimplicationsofethicalclothingandhowithasthepotentialtochangetheindustry.Cruelty-freefashion🐰Learnaboutdifferentalternativestoanimal-basedclothingandaccessories,becomingapopulartrendamongmillennials.FairTradefashiontrade🤝Understandhowthefairtradecertificationstandardisleadingtoamoretransparentandfairtradesystemoffashionproductionandmanufacturing.LaborPracticesandHumanRightsinApparelManufacturing1Thehistoryofsweatshoplabor👷Learnabouttheevolutionoflaborlawsandregulationsandtheimplicationsithadonfashionproduction.2HumanTraffickingandLaborExploitation👥Explorethedarksideofclothingmanufacturinganditsimpactonhumanrightsandthetraceabilityofthefashionsupplychain.3Innovativelaborpracticesinfashion👨‍👩‍👧‍👦Discoverhowthefashionindustryistakingstepstowardsinclusive,diversitypoliciesandimprovingworkingconditionsoffactorylaborers.ConsumerBehaviorandtheApparelMarketHowdoconsumerschooseclothing?🧐Understandthedecisionmakingprocessesconsumersgothroughwhenselectingtheirclothing,lookingatdifferentfactorslikecomfort,styleandprice.FastFashionaddiction💸Discoverthestrategiesusedbyfastfashionbrandsandhowtheyappealtoimpulsiveshoppers.Styleandidentity🕵️‍♂️Exploretherelationshipbetweenfashionandidentity,andtheroleofclothinginself-expression.BrandPositioningandMarketingStrategies1Theriseoffashioninfluencers📷Influencersplayanimportantroleinshapingbrandimageandthewayfashionitemsareviewedandincorporatedinpersonalstyles.2Theroleofcelebrityendorsements🎬Understandtheinfluencethatbrandingthroughcelebritieshasonconsumers.3ThepowerofbrandidentityLearnhowbrandsuseuniquesellingpropositionsanddifferentstrategiestocreatebranddistinctionsandattractloyalcustomers.TheroleofsocialmediaintheapparelmarketSocialmediaasasalesplatform💻🛍️Understandthevarioussocialmediaplatformsutilizedtoprovideaquickbuyingexperiencefortheirconsumers.Theuseofsocialmediainfluencersforpromotion📢Examinetheimportantroleinfluencersplayinpushingbrandsandproductstothepublic.FashionTrendsandForecastingHowdowemakestylepredictions?🔮Understandthemethodsutilizedtopredicttrendsandhowfashionhousescreatetheirseasonalcollections.Theroleofbloggersinfashiontrends💻Understandhowbloggershavebecomeimportanttrend-setters,withtheirpersonalfashionblogsbecomingtheirowncontentplatforms.Thelatestfashiontrendsin2022🔥Exploretheexcitingstylesthathaveemergedinrecentyearsandhavegainedpopularityintheglobalmarket.FastFashionanditsimpactontheenvironmentTheenvironmentalcostofthefashionindustry🌏Understandhowthemanufacturinganddisposaloffastfashionproductsisimpactingourplanet.Alternativestrategiesandmovementstoreducetheenvironmentalimpact🌳Exploretheinnovativesustainablefashionpracticeslikeupcycling,recycling,andzero-wastethathaveshownpositiveresultstowardsreducingenvironmentalimpact.SupportingLocalandSmall-ScaleApparelBusinessesWhysupportingsmallbusinessesisimportant🤝Understandthebenefitsofpromotinglocalandsmall-scalebusinessesandtheroleitplaysinfosteringeconomicsustainability.Clothingexchangesandswaps♻️Discoverthepowerofsharingfashionitemsamongthecommunityandhowitprovidesbenefitstoboththeenvironmentandindividualcommunitymembers.Theshifttowardsbuyinglocally🌍Explorethereasonswhyconsumersarebeginningtoshifttheiremphasistowardslocally-sourcedgoodsandethicalpractices.BestPracticesinRetailandMerchandisingThepsychologyofretail🧠Explorethevarioustechniquesstoreownersusetoenticeconsumersintovisitingandpurchasingitemsintheirstores.Theartofvisualmerchandising🖼️Understandthemethodsofcreatingvisualappealthatcompelsconsumerstoexploreandpurchaseproducts.Thepowerofbrandingandpackaging🎁Examinethesignificanceofbrandingacrossallaspectsofthestore,inrevolutionizingcustomerloyaltyandrecognition.InfluencingandShapingFashionCulture1Theroleoffashionmagazines📚Understandhowfashionhasbeeninfluencedthroughtheworkoffashioneditorsandstylists,settingstylestandardsandexpectation.2Thefashionindustryandgatekeeping🚪Discoverhowthefashionindustryholdspowerindecidingwhatisconsideredtrendy,sustainable,andaestheticallypleasing.3Personalbrandinganditsinfluence🧡Understandhowfashionisanexpressionofpersonalbrandingandhowitcontributestotherepresentationandconstructionofone'sidentity.Cross-CulturalandGlobalPerspectivesintheApparelMarket1Fashion,culture,andidentity🧑‍🤝‍🧑Studytherelationshipbetweenfashionandculturalidentityandtheimpactithasontheworldstage.2GlobalfashionandsustainabilityLearnhowtheglobalmarketcandrivethefashionindustrytowardsamoreethicalandsustainablefuture.3Globalfashiontrendsandinfluences🌐Understandhowdifferentlocalandglobalfashiontrendscomplimentandmergewithdifferentculturaltastesandconventions.CareerPathsintheApparelIndustryBecomingafashiondesigner👗Discoverthedifferenttypesoffashiondegreeprogramsavailableandtheskillsnecessarytobecomeadesigner.Marketingandadvertisinginthefashionindustry💼Explorethedifferentjobrolesinfashionmarketing,branding,andadvertisingandthedifferentskillsetsneededtoexcelinyourcareerfield.Retailmanagementinthefashionindustry👜Learnhowclothingretailcombineselementsofbranding,marketing,andcustomerservicetocreateawinningshoppingexperienceforcustomers.InternshipOpportunitiesintheApparelSector1Findingtheperfectfashioninternship🤝Understandhowtoresearchandconnectwithdifferentcompaniesforthebestinternshipexperienceapplicabletoyourchosenfield.2Benefitsofinternships🌟Learnhowinternshipsallowyoutoreceivefirst-handexperiencewithinthefashionindustry,offeringanimmersivelearningexperienceandpotentialcareercontacts.3Skillsyouwillgain💪Explorethedifferentskills,trends,andtechniquesyouwilllearnthroughaninternshipthatwillhelpyouestablishandfurtheryourcareerwithintheindustry.PartnershipsbetweenAcademiaandIndustryinApparelEducationWhatisacademic-industrialinteraction?⚡️Understandtheimportanceofpartnershipsbetweenacademiaandindustry