《跨境电子商务英语》 试卷及答案 试题B

《跨境电子商务英语》课程试题册考核方式：开卷考试时量：100分钟试卷类型：B题号一二三四五六七八合计应得分20401525100第1页共3页Translation.(本大题共5小题，每题4分，共20分)第1页共3页Translation.(本大题共5小题，每题4分，共20分)Thefranchisercandevelopinternationallyandgainaccesstousefulinformationaboutthelocalmarketwithlittleriskandcost,andthefranchiseecaneasilygetintoabusinesswithestablishedproductsorservices.Inthistypeofcompany,thedevelopmentofcapabilitiesandthedecisionstodiffusethemgloballyareessentiallymadeinthecompany`shomecountry.EDIisonlysuitableforlarge-scaledtransnationalcorporationratherthanmediumandsmall-sizedones,foritdoesnottakeinformationshareintoaccount.Especiallymakesurethatyouarenotover-ambitiousinyourexpenditureon

pay-per-clickadvertising.5.Hadyoubeeninanactualstoretalkingtoaliveperson,thatindividualmayhavebeenabletoconvinceyoutomakethepurchasebysweeteningthedealorloweringtheprice.ReadingComprehension.Readthearticleandanswerthefollowingquestions.(本大题共6小题，1-4小题每题5分，5,6题每题10分，共40分）Since

the

Beijing

Winter

Olympics

kicked

off

on

Feb4,

the

cuddly

Games

mascot－a

panda

enveloped

inan

ice

crystal

shellhas

become

a

favorite

withcompetitors,

sports

fans

and

the

media.The

enthusiasm

for

the

mascot

merchandise

has

led

to

a

shortage

of

products,

with

manynetizens

complaining

that

it's

too

difficult

to

get

a

Bing

Dwen

Dwen

doll.Zhang

Zhicheng,

a

spokesman

for

the

National

Intellectual

Property

Administration,

said

thedifficulty

buyers

face

in

getting

merchandise

demonstrates

the

country's

stronger

and

morecomprehensive

protection

of

Olympic

symbols."As

the

mascot

has

Olympic

symbol

protection,

it

also

receives

patent,

trademark

andcopyright

protection,"

Zhang

said

at

a

news

conference

organized

by

the

2022

BeijingMedia

Center

on

Monday.Comprehensive

intellectual

property

protection

guarantees

the

rights

and

interests

of

IPRowners,

and

also

promotes

the

dissemination

of

Olympic

culture,

he

said."Comprehensive

IPR

protection

is

our

way

of

keeping

Olympic

rules

and

of

implementing

theOlympic

Charter.

It's

also

symbolic

of

our

respect

for

every

athlete,

and

encouragement

fortechnological

innovators

at

this

sports

event,"

he

said.Sun

Lei,

an

IPR

lawyer

at

Yuanhe

Partners

in

Beijing,

said

that

difficulty

in

buying

a

Bing

DwenDwen

doll

reflects

enhanced

awareness

of

the

importance

of

protecting

Olympic

symbols,

adding

that

thanks

should

go

to

the

country's

early

warnings

on

the

issue

and

other

measures.After

Bing

Dwen

Dwen

and

Shuey

Rhon

Rhon,

the

baby

red

lantern

mascot

for

the

WinterParalympics,

were

unveiled

in

2019,

the

Beijing

Organising

Committee

for

the

2022

Olympicand

Paralympic

Winter

Games

issued

a

notice

on

the

comprehensive

protection

of

bothmascots.It

stipulated

that

no

individual

or

department

could

use

the

images

or

names

of

the

mascots

forprivate

reasons,

nor

distort

or

tamper

with

them

in

any

other

fashion.

It

added

that

using

theimages

in

anything

other

than

the

official

designs

was

also

prohibited.So

far,63

Olympic

symbols,14

patents

and

315

trademarks

submitted

by

the

organizingcommittee

have

been

placed

under

all-encompassing

protection,

according

to

the

NationalIntellectual

Property

Administration.Sun

said

individuals

and

retailers

should

strictly

abide

by

the

Regulations

on

the

Protection

ofOlympic

Symbols,"as

misuse

may

not

only

infringe

on

the

IPR,

but

also

damage

the

country'sinterests".In

October,

the

administration

launched

a

campaign

on

protecting

Olympic

symbols,

increasing

inspections

of

markets

and

e-commerce

platforms.

The

campaign

will

continueuntil

the

end

of

June.Reviews

of

trademark

and

patent

applications

involving

the

Beijing

2022

Winter

Games

havealso

been

strengthened

to

prevent

Olympic

symbols

and

the

names

of

athletes

from

beingmisused.As

of

Monday,

the

administration

had

rejected

429

trademark

applications

involving

BingDwen

Dwen

and

freeski

Big

Air

champion

Gu

Ailing,

announcing

that

43

trademarks

had

alsobeen

invalidated.Kang

Lixia,

an

IPR

lawyer

at

the

Beijing

Xuanfa

Law

Firm,

said

that

the

timely

campaign,

harsh

punishments

and

strict

reviews

have

contributed

to

keeping

the

Games

runningsmoothly."The

strong

protection

of

Olympic

symbols

and

countermeasures

against

IPRviolators

have

also

shown

that

China

is

on

its

way

to

being

an

IPR

power,

which

will

help

usbuild

a

good

global

reputation

and

encourage

innovators,"

she

added.WhatareBingDwenDwenandShuey

Rhon

Rhon?(5’)Whatdoesthedifficultytogetthemascotmerchandisedemonstrate?(5’)Whatdidthe

Beijing

Organising

Committeestiputaleaboutthetwoimages?(5’)Whyshouldn’ttheimagesbemisused?(5’)Whataretheadvantagesofcomprehensive

intellectual

property

protectionofOlympicsymbols?(10’)WhatisChina’sintentiontoprotect

Olympic

symbols

and

countermeasures

against

IPRviolators?(10’)Paraphraze.Pleasewritedownaboutyourunderstandingtothisparagraphwithnolessthan100words.(本大题共1小题，共15分)Theremustbesomereasonforpeopletobuyfromyou.Therearejusttoomanyme-tooecommercesitestojustifyonemore.Writing.Write