体验商务英语综合教程1unit1

Unit1IntroductionsBusinessEnglishMARKETLEADERanewlanguagecoursefortomorrow’sleaders2021/5/91overviewBusinessEnglishKeyLanguage:LearndifferentJobTitlesLearncountriesandnationalitiesSkillsIntroducingyourselfandothersListeningTalkingaboutyourselfReading:DescribingPeopleCaseStudyAlohainHawaiiLanguageFocus

tobe

a/anwithjobs,wh-questionswithtobe2021/5/92BusinessEnglishQuotations:“Humansaresocialanimals.Tofindanindividualchoosingtolivealoneintheworldissorareastoconfirmthathumanbeingsneedtoliveamongsteachotherandgrouptogether.”“Networkingbeginswithintroducingyourselves.”

“Youneverhaveasecondchancetomakeagoodfirstimpression.”Why?2021/5/93BusinessEnglishNoonelivesaloneinthisworld.Fewpeoplecangowithoutfriends.Inordertosurviveorsucceedintheworkingworld,weneedtogrouptogetherandformournetworkoffriendsandcontacts.Togettoknowpeople,wealwaysbeginbyintroducingourselvestoeachother.Therefore,introductionsareimportant.Agoodintroductionisagoodannouncementtomakeothersknowyouwellandaproperintroductionwillgiveothersagoodfirstimpression.Studiesshowthatpeopleformtheirfirstimpressionofyouwithinthefirstfewsecondsofthemeeting–whenyouareintroducingyourselves.Oncethefirstimpressionismade,itisdifficulttochange.That’swhypeoplesaythatyouneverhaveasecondchancetomakeafirstimpression.Readingaloudpractice2021/5/94BusinessEnglishThetoneofabusinessrelationshipcanbesetbyaninitialintroduction.Itisimportanttomakeagoodimpressionrightfromthefirsthandshake.Whenmeetingbusinesspeopleforthefirsttime,isitbettertobeformalorinformal?Ifindoubt,it’smoreadvisabletoadoptamoreformalapproach.HerearesomepointstorememberwhenmakingbusinessintroductionsinEnglish-speakingWesterncountries:1.Introducebusinesspeopleinorderofprofessionalrank–thepersonofhighestauthorityisintroducedtoothersinthegroupindescendingorder,dependingontheirprofessionalposition.2.Whenpossible,standupwhenintroductionsarebeingmade.3.Ifclientsarepresent,theyshouldbeintroducedfirst.4.Thenameandtitleofthepersonbeingintroducedisfollowedbythenameandtitleoftheotherperson.Readingaloudpractice2021/5/95BusinessEnglishCultureFocusHowtoreadaBusinessCard?

BALTPROFConsultingGroup

NikolaiIvanovAccountantP.O.Box103Tel:(812)275-5626St.Petersburg,Tel/fax:(812)101-4046193015RUSSIAE-mail:ni@accounts.ru

Company’snameNameofthepersonJobtitleAddressKeywords2021/5/96BusinessEnglishBusinesstermsconsultinggroupaccountantproductmanagerseniormanagerProperNamesSt.PetersburgRussiaHamburgGermanyBuenosAiresArgentinaKeyWords2021/5/97BusinessEnglishBusinesstermsAconsultinggroup：alsocalledaconsultingfirmorcompany,isabusinessorganizationthatoffersspecialistandprofessionalknowledgeoradviceonbusinessaffairstocompanies.consult,consultant,consultancyaccountant：aprofessionalwhoexaminesthefinancialaccountsofbusinessesorpeopleproductmanager：amanagerwhosejobistosupervisethecompany’sproductstrategy.seniormanager：apositionwhichfallsbetweenmanagerandgeneralmanager.2021/5/98BusinessEnglishProperNamesSt.Petersburg,RussiaHamburg,the2ndlargestcityofGermanyBuenosAires,capitalofArgentina,Ahighlyindividualizedcity2021/5/99KeyLanguage1BusinessEnglishpersonalassistant(PA)JobTitlesaccountantcashier

managertelephoneoperatortechnicianengineerlawyer

receptionistsalesassistant

2021/5/910KeyLanguage1BusinessEnglishpersonalassistant(PA)JobTitlesMatchthewordsandthemeaningsaccountantcashier

telephoneoperatortechnicianreceptionistApersonwhotakesandgivesoutmoneyinabankorshopAsecretarywhoworksforoneperson,organizingtheirwork,meetingetcSomeonewhosejobistoprepareandcheckfinancialrecordsforacompanyorpersonOnewhoseoccupationrequirestraininginaspecifictechnicalprocessAnofficeworkeremployedchieflytoreceivevisitorsandanswerthetelephoneSomeonewhoworksonatelephoneswitchboard,whoyoucancallforhelpAnexpertwhostudiesfinancialdataandrecommendsfinancialactionsOnethatgivesexpertprofessionaladviceOnewhousestheartofcombiningpictures,wordsanddecorationintheproductionofbooks,magazines,etcanalyst

consultantgraphicdesigner2021/5/911KeyLanguage1BusinessEnglishWritethewordsfromtheboxunderthecorrectheadingaccountantfinancemarketingmanagertechnicianengineercashierproductiondirectordoctortelephoneoperatorhumanresourcesreceptionistlawyersalesassistantpersonalassistant(PA)accountant

financeDepartmentJobmarketingmanagertechnicianengineercashierproductiondirector

doctortelephoneoperatorhumanresourcesreceptionistlawyersalesassistantpersonalassistant(PA)2021/5/912

Departments

Finance/Accountsorganizespayment.Marketingadvertisesandmarketsproducts.Productionmakesgoodsinthefactory.Humanresources/Personneldealswithemployees.BusinessEnglishVocabularyexercise2021/5/913Departments

R&Ddevelopsnewproductsforthecompany.Salessellsthecompany’sproducts.Aftersaleshelpscustomerswithproblems.Dispatchsendsgoodstocustomers.Purchasingbuysgoodsforthecompany.BusinessEnglishVocabularyexercise2021/5/914BusinessEnglishSpeakingWorkwithyourpartners.Introduceyourselfandtalkaboutyourjoborstudies.Whatdoyoudo?Iamamanager.What’syourjob?Wheredoyoucomefrom?IamfromFrance.Iamanaccountant.2021/5/915KeyLanguage2BusinessEnglishCountriesandNationalities

CountryNationality-an

BrazilGermanyItalyRussia-ese

JapanChina-ish

PolandSpainSwedenTurkey

CountryNationalityothersFranceGreeceTheUKTheUSA Brazilian

German

ItalianRussianJapaneseChinesePolishSpanishSwedish

TurkishFrenchGreekBritish

American-i

KuwaitOmaniKuwaitiOman2021/5/916BusinessEnglishCultureFocusCompaniesandNationalitiesJapaneseFrench

SwedishSpanishItalianRussianFrenchGermanAmericanGreek2021/5/917BusinessEnglishReadingDescribingPeopleMeetJeffreyImmelt

Readthisarticleandthencompletethechartbelow.

Structureofthearticle:PersonalinformationFamilymembersHobbies&Interests

2021/5/918BusinessEnglishReadingDescribingPeopleMeetJeffreyImmelt

通用电气公司的历史可追溯到托马斯-爱迪生，他于1878年创立了爱迪生电灯公司。1892年，爱迪生电灯公司和汤姆森-休斯顿电气公司合并，成立了通用电气公司（GE）。GE是自道·琼斯工业指数1896年设立以来唯一至今仍在指数榜上的公司。通用电气公司的总部位于美国康涅狄格州费尔菲尔德市(Fairfield,CT)。旗下公司：GE资本、GE航空金融服务、GE商业金融、GE能源金融服务、GE金融、GE基金、GE技术设施、GE航空、GE企业解决方案、GE医疗、GE交通、GE能源设施、GE水处理、GE油气、GE能源、GE消费者工业、GE器材、GE照明、GE电力配送。

在美国《福布斯》杂志2012年全球企业2000强排名全榜单中，GE名列第3位。

2021/5/919BusinessEnglishReadingDescribingPeopleMeetPhilKnight

PhilKnightisthefounderandCEOofNike,afamoussportsandfitnesscompany.HeisfromOregon,USA.Heis65andisaveryrichman.Heismarried,andhiswife’snameisPenny.Theyhavetwosonsandonedaughter.Knightlovessport,includingtennis,runningandgolf.Healsolikesfastcars.Hesays,‘IlovethefactthatNikeisaboutsports.’HehasatattoooftheNikelogoonhisleftleg. Knight’sadagencyisWieden&Kennedy.AthisfirstmeetingwithWieden,Knightsaid,‘Hi,I’mPhilKnight.AndIhateadvertising.’Buttheyarestillpartnersafter21years.AtmeetingswithWieden,Knightisrelaxedandtellsjokes.Hewearsbluejeans,aT-shirtandsuitjacket,andapairofNikeshoes. KnightisinterestedinAsia,especiallyJapan.HisofficeisfullofobjectsfromAsia.ItisinNike’sWorldHeadquartersinBeaverton,Oregon.2021/5/920Oregon,USA2021/5/921Tattoo2021/5/922Bluejeans&suitJacketSuitjacketformenSuitjacketforladiesJeanscoatMen’sjeansWomen’sjeans2021/5/923TaskBusinessEnglishPhilKnightAgeNationalityFamilyJobTypeofcompanyInterest65AmericanMarried;2sonsand1daughterCEOofNikeSportsandfitnesscompanySports:tennis,runningandgolfAsia:especiallyJapan2021/5/924TaskBusinessEnglishTickthecorrectsentences.Correctthemistakesintheothersentences.PhilKnightistheheadofNike.Heisn’trich.Knightismarriedwithtwochildren.Hiswife’snameisPenny.Knight’stattooisonhisrightleg.Wiedenisinadvertising.Knight’sofficeisfullofobjectsfromAustria.Knight’sofficeisinCalifornia.Heisveryrich.

Hehasthreechildren.

Onhisleftleg.FromAsia.Beaverton,Oregon.2021/5/925BusinessEnglishLanguageFocus1tobeIam(I’m)YouWeTheyare(You’re)(We’re)(They’re)SpanishHeSheItis(He’s)(She’s)(It’s)Iamnot(I’mnot)YouWeTheyarenot(Youaren’t)(Wearen’t)(Theyaren’t)ItalianHeSheItisnot(Heisn’t)(Sheisn’t)(Itisn’t)2021/5/926BusinessEnglishCompletetheinformationaboutIngridwithshortformsoftheverbtobe.Myname____Ingrid.I______agraphicdesigner.I_______German,andI____fromMunich.I________marriedwithtwochildren.They________bothinhighschool.Theirschool________nearmyoffice.Myhusband_________anengineer.We_________interestedintravelandthecinema.Mysister_______anaccountant.’samam’mamareisisareisTask2021/5/927BusinessEnglishCompletethesentenceswithnegativeformsof“tobe”.I’mRussian,but_________________________fromMoscow.They’reJapanese,but_____________________fromTokyo.He’sGerman,but_________________fromMunich.I’minsales,but_______________themanager.You’reinPoland,but___________________inWarsaw.HernameisSophia,but___________________Italian.IamnotIamnotheisnotIamnotyouarenotsheisnotTask2021/5/928BusinessEnglishMatchthequestionsanswersaboutSergio.1.AreyouSpanish?2.Areyouasalesmanager?3.Areyoumarried?4.Isyourwifeamanager?5.IssheItalian?No.I’mafinancialanalyst.No,she’sPolishNo,I’mItalianNo,she’salawyer.Yes,Iam.That’sapictureofmywife.Task2021/5/929BusinessEnglishSpeakingWorkinpairs.AskandanswerquestionsaboutIngrid.IsIngridFrench?No,sheisn’t.She’sGerman.IsIngridadoctor?DoesshecomefromMunich?No,sheisn’t.She’sagraphicdesigner.Yes,shedoes.Isshemarried?Yes,sheis.Howmanychildrendoesshehave?2.Areherchildrenbothinuniversity?No,theyaren’t.Theyarebothinhighschool.Isherchildren’sschoolfarawayfromheroffice?No,itisn’t.It’snearheroffice.Isherhusbandamanager?No,heisn’t.he’sanengineer.Whataretheyinterestedin?Theyareinterestedintravelandthecinema.Ishersisteranaccountant?Yes,sheis.2021/5/930BusinessEnglishLanguageFocus2Weuseabeforewordswithaconsonantsoundsuchasb,c,d:areceptionist.Weuseanbeforewordsbeginningwithavowelsoundsuchasa,e,i,o:anastronaut.Wedonotusea

oranwithpluralnouns:Theyarearchitects.Weusequestionwordssuchaswhat,whoandwheretoaskforinformation.What’syourjob?I’malawyer.(NotI’mlawyer)Who’syourboss?Whereareyoufrom?/Where’shefrom?What’syourjob?I’manengineer.2021/5/931BusinessEnglishWritethejobsfromtheboxunderthecorrectheading.traineeaccountantexecutiveopticianlawyeranalystdirectorarchitectmanagerconsultantengineerdoctorpilotaantraineeaccountantexecutiveopticiananalystdirectorlawyerarchitectmanagerconsultantengineerdoctorpilotTask2021/5/932BusinessEnglishListening1.6Threepeopletalkabouttheirjobs.Listenandcompletethechart.PierreOlgaAnna1.Whatishisorherjob?anengineer

2.Whereisheorshefrom?Switzerland3.Whereishisorheroffice?ZurichPoznan4.Whoishisorherboss?EugeniaanarchitectIreneRussiaMoscowalawyerPolandAlex2021/5/933BusinessEnglishListening1.7Listentothreeconversations.Markeachstatementtrueorfalse.Conversationone1.Patrickisasalesassistant.2.DianaVincentisasalesmanager.Conversationtwo3.HiroshiItoisMayumi’sassistant.4.DanMarshallisinfinance.Conversationthree5.JimmyispleasedtomeetDave.6.Businessisgood.truefalsefalsefalsetruefalse2021/5/934BusinessEnglishListening1.7Listentothreeconversationsandfillinthemissingwords.ConversationoneAHello.______PatrickKeller._______thenewsalesassistant.BOh,hello____________tomeetyou.I’mDianaVincent.ConversationtwoAGoodmorning.My__________HiroshiIto.__________isMayumiNitta,myassistant.BNiceto__________youboth.I’mDanMarshallfromMarketing.ConversationthreeAHello,Jimmy.BHi,Dave.A_____________toseeyouagain.BYou,too.______________________?ANottoogood.BOh,reallySorrytohearthat.What’stheproblem?I’mI’mpleasedname’sThismeetGoodHowisbusiness2021/5/935BusinessEnglishCaseStudyBackgroundYouareataninternationalconferenceinHawaii.Yourcompanyhasanewofficeinaforeigncountry.Youwantamanagerfortheoffice.Findoutinformationaboutpeopleattheconference.SpeakingTaskCompletethecardwithinformationaboutyourself.Inventinformationifyouwish.Introduceyourselftotheotherpeopleattheconference.Usethewordstomakequestions.What/name?Where/from?What/job?Where/office?How/business?3.Makenotesaboutthepeopleyoumeet.4.Talkinpairsaboutthepeopleyoumetattheconference.Name:JobTitle:Address:CompanyName:2021/5/936BusinessEnglishWritingTaskChoosetwointerestingpeoplefromtheconferenceandwriteashorte-mailaboutthemtoyourboss.tellinghimhowtheconferenceislike;describingtoyourbossthetwopeopleyoumetthere;sayinghowusefultheycouldbetoyourcompany2021/5/937BusinessEnglishHi,DaveTheSalesConferenceisveryexciting,andHawaiiisagreatplaceforsightseeing.Imettwointerestingpeopleattheconference.OneisBarbaraGrunewaldfromGermany.SheisasalesmanagerofCBTSystemsGmbH.HerofficeisinHamburg.TheotheroneisAdamBotafromDebrecen,Hungary.HeisasalesmanagerofCyberfair,whichsellsfurnitureforhi-techoffices.Bothofthemsaythatbusinessisgoodwiththematthemoment.IthinkbothMr.BotaandMs.Grunewaldareverygoodbusinesscontacts.Moreover,ifwearetoopennewoff