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Workforce2024:
TransformingYourMindsetfortheEvolutionofWork
2014hetreat
September29,2014
EvolutionofWork
andtheWorker
•Challengingdemographicshifts
–Anagingpopulationinmanyareas
–Largepocketsofyouth
•Abroadmismatchbetweeneducationandopportunity
–Riseoftheservicesector
–Concernsregardingeducationalvigor
•Technology-drivenchangesinthewayworkisdone
–Remote,globallylinked
–Declineofmid-tierjobs
•Growingworkplacediversity
TheEIUReportHighlights
ImportantThemesforOurFuture
2|©2014TammyEricksonAssociates.AllRightsReserved.
AndIssuesaChallenge...
Majorcompanies...havetheresourcesandthecollective
manpowertounderstandandevenfashionthefuture,andthen
modifytheirorganizationsaccordingly....
Peoplearetheverylifebloodofaknowledgeeconomy.Andthose
people,alongwiththeirworkingroutineandthenatureoftheirjobs,arechanginginfrontofoureyes.Willcompaniesbe
sufficientlyalertandnimbletorespondtothishugechallenge?
3|©2014TammyEricksonAssociates.AllRightsReserved.
What’sNewAbouttheWorkers?
•Hispanic
•Female
•Old(er)
•Entrepreneurial
•Mobile
4|©2014TammyEricksonAssociates.AllRightsReserved.
PullinginDivergentDirections
Theworkforcewithinlargecorporations
Peoplewhodoworkbroadly
5|©2014TammyEricksonAssociates.AllRightsReserved.
By2050,aMajorityof
theU.S.WorkforceWillBeHispanic
•By2050,Hispanicswillrepresent55%ofthenation’sworkers,aged18-65
•Onaverage,Hispanicsarealmostadecadeyoungerthanthegeneralpopulation
•MorethanathirdofHispanicsarelessthan18yearsold
•FertilityratesofHispanicsarehigherthanthenaturalreplacementlevel
Source:Nevaer,LouisE.V.andVasoPerimenisEkstein,HRandtheNewHispanicWorkforce,Davies-BlackPublishing,2007
6|©2014TammyEricksonAssociates.AllRightsReserved.
ProportionoftheU.S.Working-AgePopulation,Ages25-64
90
80
70
60
50
40
30
20
10
0
White
AfricanAmerican
Asian
NativeAmericans
HispanicorLatino
1980
2020
Sources:U.S.CensusBureauandU.S.Population
Projections,basedonthe2000Census
7|©2014TammyEricksonAssociates.AllRightsReserved.
Millions
ProjectedChangeintheU.S.Population,2000-2020
15
10
5
0
-5
-10
0to17
18to24
25to44
45to64
65and
Older
White
Asian
AfricanAmerican
HispanicorLatino
Source:U.S.CensusBureau
8|©2014TammyEricksonAssociates.AllRightsReserved.
CollegeEnrollmentRatesAmong
18to24-Year-OldHighSchoolGrads
Source:Pew ResearchCenteranalysisoftheCPS HistoricalSchool EnrollmentTimeSeriesTables
9|©2014TammyEricksonAssociates.AllRightsReserved.
•TheoverallHispanicpopulationisgrowingrapidly
•Hispanicsareparticularlydrawntolarger,well-establishedfirmswithrecognizedbrands
•GenY’sasawholepreferworkinginsmallorganizationsandhavingentrepreneurialopportunities
–ArecentDeloittesurveyfoundthatonly20%ofY’soverallwanttobealeaderinalargeorganization
HispanicsAreLikelytobetheMost
ImportantSourceofTalentforLargeFirms
Source:Deloitte2013
Source:“BuildingandSupportingEthnicDiversity,”TammyEricksonAssociates2013
10|©2014TammyEricksonAssociates.AllRightsReserved.
EmphasizeTraditionalValues...
•Hispanicsplacealargevalueonanemployer’sstabilityandreputation
–Companiesshouldemphasizewell-thought-outcareerdevelopmentoptions--attractivepromotionpossibilitiesandaccesstoskillsrequiredtoattainthem
•WorkplaysaveryimportantroleinHispanics’lives
–Amajorsourceofprideandaroutetoupwardmobilityandeconomicsecurity
•Learninganddevelopmentarecoreelementsoftheoptimumexperience
–Receivingneededtraininganddevelopmentisimportantincreatingengagement
•Jobsecurityandtheemployer’sreputationandstabilityareextremelyimportanttotheHispanicworkforce
–91%saidthecompanywouldhavetobefinanciallystableandsecure
Source:“BuildingandSupportingEthnicDiversity,”
TammyEricksonAssociates2013
11|©2014TammyEricksonAssociates.AllRightsReserved.
...OfferForward-ThinkingPractices
•Hispanicsarenotlookingfortraditionalwork
arrangements
–Oftenpartoflargeextendedfamilies,withastrongsenseofresponsibilitytootherfamilymembers,mostHispanicsarelookingfor
flexiblearrangements
•Idealworkarrangementsincludetimeshifting,asynchronouswork,andflexibleschedules
–Embracefamily-friendlyflexibility
•Providewaystocommunicateworkplacesuccesswithabroadcommunity
–Includeinnovativestatus-relatedrecognition
(suchasbadging)thatcanbeeasilyshared
withanextendedcommunitySource:“BuildingandSupportingEthnicDiversity,”
TammyEricksonAssociates2013
12|©2014TammyEricksonAssociates.AllRightsReserved.
WomenintheWorkforce
“Womenarepoisedtoplaya
significantroleintheglobaleconomyinthecomingdecade–assignificantasthatofthebillion-pluspopulationsofIndiaandChina–yetthisBillionhasnotyetreceivedsufficientattentioninmanycountriesfromgovernments,
businessleadersorotherdecision
makers.Thisrepresentsamissed
opportunity.”
MelanneVerveerU.S.Ambassador-at-LargeforGlobalWomen’sIssues
Source:“Unlockingthefullpotentialofwomenatwork,”Joanna
BarshandLareinaLee,McKinsey&Company,2012
13|©2014TammyEricksonAssociates.AllRightsReserved.
EducationalAttainmentin2013
AssociateDegreesBachelorDegrees
MenMen
WomenWomen
MastersDegrees
Doctorates
Men
Women
Men
Women
14|©2014TammyEricksonAssociates.AllRightsReserved.
ImportantEducationalGainsforWomenAroundtheWorld
ProportionofAdultswithTertiaryEducation
Source:“ReportontheGenderInitiative:GenderEquityinEducation,Employmentand
15|©2014TammyEricksonAssociates.AllRightsReserved.
Entrepreneurship,”OECD,May2011.
Fixingthe“LeakyPipeline”
•Designtask-basedwork
–Structuringimportantworksoitcanonlybedoneonafull-timebasisseverelylimitsits
attractivenesstowomen(andmanymen)
•Makeflexiblehoursthenorm
–Equatinglonghourswiththepriceofsuccesshasaprofoundly
negativeeffectonwomen’s
emotionalcommitmenttothecompany
•Showapprobationfordiversity
–Leaderswhoexhibitawarm
acceptanceofdiverseperspectives,
alongwithanappreciationofand
curiosityaboutdifferentpointsof
view,aremoreinvitingtowomen
Source:“WomenintheGlobalWorkforce,”TammyEricksonAssociates2014
16|©2014TammyEricksonAssociates.AllRightsReserved.
TheRe-Generation’sSharedExperiences
Thosebornafter1995are
notMillennialsorGenY’s
From2008onward
•Recessionandrefinancing
•Resourceshortages–energy,water
•Self-reliantparents
•RealityTV
•Mobiletechnology
Source:“PreparingfortheRe-Generation,”
TammyEricksonAssociates2014
Thecoldwaterreality
ofinconvenienttruths
17|©2014TammyEricksonAssociates.AllRightsReserved.
CharacteristicsoftheRe-Generation...
PiggyBankKids:Theydefergratificationandsaveforthefuture
DigitizationofStatus:Theywilldownsizeandaccruevalueinnewforms
NoraBorrowerBe:Theywillrent–andgenerallyaccessgoodsandservicesininnovativeways–andarereluctanttoincurdebt
SwapShop:Theyrecycle,share,borrow,tradeandbarter
ParentingbyText:Theyarenormal,notexceptional,usersoftechnology
Hashtag:Theyfunctionin–andthrough–anetworkE-TradeExperts:Theyarelicensedandauthorized
ModernMcGuyvers:Theyimprovise
FiniteLimits:Theycareabouttheenvironment
SomethingforEveryone:Theycompromise
Source:“PreparingfortheRe-Generation,”TammyEricksonAssociates2014
18|©2014TammyEricksonAssociates.AllRightsReserved.
PreparingfortheRe-Gens:NewFinances
•Theywillbeunlikelytomakeimpulsepurchasesofmajoritemsbasedonfinancingoffers
•Thepopularityofoldfashionedmodelsforpurchasing,suchaslay-away,willgrow
•Industriesdependentonconsumercreditmustadapttotheirreluctancetoincurdebt
•Debitcardsandpre-loadedpurchasecardswillincreaseinpopularityovercreditcards
•Theywillhaveanextendedsenseoftime,awillingnesstobeenrolledforthelongtermandtodefergratification
Source:“PreparingfortheRe-Generation,”TammyEricksonAssociates2014
19|©2014TammyEricksonAssociates.AllRightsReserved.
Percent
45
40
35
30
25
20
15
10
5
0
ForRe-Gens,NeitherHousesNorCarsAreStatusSymbols
50
AnicehomeisanimportantstatussymbolAnicecarisanimportantstatussymbol
AgreeStronglyAgree
Source:“PreparingfortheRe-Generation,”teenss1,oeir
TammyEricksonAssociates2014byCarbonviewResearchforTammyEricksonAssociates
20|©2014TammyEricksonAssociates.AllRightsReserved.
PreparingfortheRe-Gens:NewOfferings
•Mosthaveanutilitarianviewofcapitalgoodsandadiminisheddesireforownership
•Homeownershipratesarelikelytodecline–manywillrentforsignificantportionsoftheirlives
•Developbusinessmodelstospreadthecostofgoodsoverabroadernetworkofindividuals
–Leveragetechnologytofindcreativeapproachestoaccessgoodson-demand
–Playtotheirfinancialcaution
•ExpecttheRe-Genstoliveincitieswheretheycantake
advantageofpublictransportationandothersharedservices–considerwhenlocatingofficesandoutlets
•Re-Gens’betterunderstandingofthevalueofmoneyandsavingswillinfluencetheirpreferencesforbenefits
–Theywillbesmarterconsumersofhealthcare,andraisetheirexpectationsforretirementandpensionplansfromemployers
Source:“PreparingfortheRe-Generation,”TammyEricksonAssociates2014
21|©2014TammyEricksonAssociates.AllRightsReserved.
BehaviorforaWorldofFiniteLimits
Source:“PreparingfortheRe-Generation,”
TammyEricksonAssociates2014
•Sensitivitytomultiplepointsofview
•Pragmaticconsiderationoftrade-offsandlong-termbalance
•Acceptanceofcompromiseasinevitable–anormaland
necessaryprocess
•Groupdynamicsthat
recognizedifferingneeds
•WhileGenY’sweregoodatcollaboration,theRe-Gensbringtheaddedskillof
compromise
22|©2014TammyEricksonAssociates.AllRightsReserved.
Millions
Globally,ManyoftheRe-GensLiveinChinaandIndia
400
350
300
250
200
150
100
50
0
0-14
15-29
USBrazilChinaEgyptGermanyIndiaNigeriaRussiaSaudiUnited
ArabiaKingdom
Source:InternationalDataBase,USCensusBureau
23|©2014TammyEricksonAssociates.AllRightsReserved.
SignificantShiftswithintheWorkforce:GenderImbalance
India
China
050100150
Populationin2025
Womenintheir20's
Menintheir20's
MaleSurplusin2025China16millionIndia11million
24|©2014TammyEricksonAssociates.AllRightsReserved.
GlobalYouth
Source:“GenerationsandGeography,”
TammyEricksonAssociates2013
•Appreciate
–Withholdjudgment–don’tjumptoconclusions
•Acknowledge
–Legitimizediverseperspectives
–Becautiousof“global”approaches
•Arbitrate
–Surfacedifferencesandestablishclearandeffectivegroupnorms
•Adapt
–Frameanddelivermessagesinwaysthataremeaningfultoeach
individual
25|©2014TammyEricksonAssociates.AllRightsReserved.
WesternEuropeanAverage
Japan
African
India
Brazil
ChinaUnited
DecliningBirthRatesAroundtheWorld
Birthsper100Population
6
5
4
3
2
1
0
Avg
States
1820
1900
1950
1998
Source:"ChangingGlobalDemographics,"H.S.DentPublishing,2007,basedondatafromtheUnitedNations.
26|©2014TammyEricksonAssociates.AllRightsReserved.
UnitedStates:PopulationPyramid
Source:InternationalDataBase,U.S.CensusBureau
27|©2014TammyEricksonAssociates.AllRightsReserved.
Germany:PopulationPyramid
Source:InternationalDataBase,U.S.CensusBureau
28|©2014TammyEricksonAssociates.AllRightsReserved.
Years
ThirtyProductiveYears
AfterYourFirstCorporateCareer
30+
20-25
19.4
13.6
1.2
29|©2014TammyEricksonAssociates.AllRightsReserved.
LifeExpectancyAfterPensionableAge
France
Germany
Italy
OECDAverage
Spain
UnitedKingdom
UnitedStates
AgeinYears
051015202530
Men
Women
Source:PensionsataGlance:Retirement-incomeSystemsinOECDandG20Countries,OECD,2011
30|©2014TammyEricksonAssociates.AllRightsReserved.
Odyssey
Years
Childhood
TheHumanRaceIsDevelopingNewLifeStages
MostBoomerswillhave
a30yearperiodofpostchild-rearing
ActiveAdulthood
GenY’shaveadded
ActiveAdulthood
ActiveAdulthood(postchild-rearing)
a10yearperiodofexploration:
OdysseyYears
31|©2014TammyEricksonAssociates.AllRightsReserved.
Odyssey
Years
ActiveAdulthood(postchild-rearing)
Childhood
Old
Age
TheMostSignificantNewLifeStageOccursAfterAge60
ActiveAdulthood
18-2030-ish
60-65
90+
32|©2014TammyEricksonAssociates.AllRightsReserved.
WhatAretheImplicationsofThisLifeStage?
•Forindividuals:Retireretirement...orhaveareallygood,30-yearplan
•Forsociety:Capitalizeonaplethoraofhumancapital
–Harnessenergy,time,andskillsforsocial,entrepreneurial,culturalbenefit
–Createnational(orglobal)“giveback”programs–Boomersarethegenerationtodoit
•Forgovernments:Assume–andassure–economiccontribution
•Forbusinesses:Preparetotapintothelargestpoolsoftalentpossible
–Recognizethatweareheadedforatalentshortage
–Eventheincreasingrateofparticipationintheworkforceforecastedforolder
peoplewillnotcompensateforthedecreasingrateofparticipationbyyoungerpeople.TheUSBureauofLaborStatisticshasprojectedanoveralldecreaseof1.5%inthelaborforceparticipationrateby2018.
•ForGenX’ers:Createnewrolesforthem
SourceforBLSdata:“FlexStrategiesToAttract,Engage&RetainOlderWorkers,”InnovativePractices
ExecutiveCaseReportNo.5,TheSloanCenterforAging&WorkatBostonCollege,2012
33|©2014TammyEricksonAssociates.AllRightsReserved.
BreaktheStereotypes:SomeWorkBenefitsfromAgeandExperienceFourmajorrelationshipsbetweenworkandage:
1.Age-enhancedactivities–performancebenefitsfromexperience;
2.Age-neutralactivities–workthatrequiresfirmlyestablishedskillsthatcanbeusedautomaticallywithnoinfluenceofage
3.Age-counteractedactivities–agingworkersfaceincreaseddifficultyinsomeareasbutareabletocompensate;
4.Age-impairedactivities–tasksdemanding
speedandmusclepower,suchasthose
requiringcontinuousrapidinformation
processing(airtrafficcontrollers)and/or
strenuousphysicalactivity(professional
athletes)
•Oftenanydeclineincognitiveprocessesis
duetodisuseoratrophyandcanbe
counter-actedthroughpositivechallenge
Source:“WorkingandAgeing:EmergingTheoriesandEmpirical
Perspectives,”EuropeanCentrefortheDevelopmentofVocationalTraining,
PublicationsOfficeoftheEuropeanUnion,2010citingWarr,1994
34|©2014TammyEricksonAssociates.AllRightsReserved.
TheShapeofCareerstoCome:
“DownShifting”forOngoingContribution
50s
60s
40s
70s
CareerDeceleration
80s
30s
Career
20s
Development
Source:WorkforceCrisis:HowtoBeattheComingShortageofSkillsand
TalentbyDychtwald,Erickson,andMorison,April2006
35|©2014TammyEricksonAssociates.AllRightsReserved.
TenPlusOne:
ActionstoTakeNow!
1.Restructurethetimeandplaceofwork
2.Makeworkphysicallyeasier
3.Developapproachestotapexpertise
4.Broadenyourdefinitionof“workforce”
5.LeverageBoomers’specializedskills,
uniquecapabilities,andlifestyle
6.Helpthemplan
7.Trainthem
8.Helpthemexperiment
9.Helpthemleveragetheirskillsoutside
yourorganization
1.TurntheleadershipreinsovertoGenerationX
10.Developrealisticsuccessionplansand
well-groundedworkforcestrategies
36|©2014TammyEricksonAssociates.
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