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夏徛荣文化教育•考研英语夏徛荣文化教育•考研英语《强化讲义》•阅读Source2010年PARTForQuestions41-45,choosethemostsuitableparagraphsfromthefirstA-Gandfillthemintothenumberedboxestofromacoherenttext.ParagraphEhasbeencorrectlyplaced.ThereisoneparagraphwhichdosenotfitinwithSource2010年PARTThefirstandmoreimportantistheconsumer’sgrowingpreferenceforeatingout:theconsumptionoffoodanddrinkinplacesotherthanhomeshasrisenfromabout32percentoftotalconsumptionin1995to35percentin2000andisexpectedtoapproach38percentby2005.Thisdevelopmentisboostingwholesaledemandfromthefoodservicesegmentby4to5percentayearacrossEurope,comparedwithgrowthinretaildemandof1to2percent.Meanwhile,astherecessionisloominglarge,peoplearegettinganxious.Theytendtokeepatighterholdontheirpurseandconsidereatingathomearealisticalternative.RetailsalesoffoodanddrinkinEurope’slargestmarketsareatastandstill,leavingEuropeangroceryretailershungryforopportunitiestogrow.Mostleadingretailershavealreadytriede-commerce,withlimitedsuccess,andexpansionabroad.Butalmostallhaveignoredthebig,profitableopportunityintheirownbackyard:thewholesalefoodanddrinktrade,whichappearstobejustthekindofmarketretailersneed.Willsuchvariationsbringaboutachangeintheoverallstructureofthefoodanddrinkmarket?Definitelynot.Thefunctioningofthemarketisbasedonflexibletrendsdominatedbypotentialbuyers.Inotherwords,itisuptothebuyer,ratherthantheseller,todecidewhattobuy.Atanyrate,thischangewillultimatelybeacclaimedbyanever-growingnumberofbothdomesticandinternationalconsumers,regardlessofhowlongthecurrentconsumerpatternwilltakehold.Allinall,thisclearlyseemstobeamarketinwhichbigretailerscouldprofitablyapplytheirgiganticscale,existinginfrastructure,andprovenskillsinthemanagementofproductranges,logistics,andmarketingintelligence.RetailersthatmastertheintricaciesofwholesalinginEuropemaywellexpecttorakeinsubstantialprofitsthereby.Atleast,thatishowitlooksasawhole.Closerinspectionrevealsimportantdifferencesamongthebiggestnationalmarkets,especiallyintheircustomersegmentsandwholesalestructures,aswellasthecompetitivedynamicsofindividualfoodanddrinkcategories.BigretailersmustunderstandthesedifferencesbeforetheycanidentifythesegmentsofEuropeanwholesalinginwhichparticularabilitiesmightunseatsmallerbutentrenchedcompetitors.Newskillsandunfamiliarbusinessmodelsareneededtoo.Despitevariationsindetail,wholesalemarketsinthecountriesthathavebeencloselyexamined—France,Germany,Italy,andSpain—aremadeoutofsamebuildingblocks.Demandcomesmainlyfromtwosources:independentmom-and-popgrocerystoreswhich,unlikelargeretailchains,aretoosmalltobuystraightfromproducers,andfoodserviceoperatorsthatcatertoconsumerswhentheydon’teatathome.Suchfoodserviceoperatorsrangefromsnackmachinestolargeinstitutionalcateringventures,butmostofthesebusinessesareknowninthetradeas“horeca”:hotels,restaurants,andcafés.Overall,Europe’swholesalemarketforfoodanddrinkisgrowingatthesamesluggishpaceastheretailmarket,butthefigures,whenaddedtogether,masktwoopposingtrends.Forexample,wholesalefoodanddrinksalescameto$268billioninFrance,Germany,Italy,Spain,andtheUnitedKingdomin2000—morethan40percentofretailsales.Moreover,averageoverallmarginsarehigherinwholesalethaninretail;wholesaledemandfromthefoodservicesectorisgrowingquicklyasmoreEuropeanseatoutmoreoften;andchangesinthecompetitivedynamicsofthisfragmentedindustryareatlastmakingitfeasibleforwholesalerstoconsolidate.However,noneoftheserequirementsshoulddeterlargeretails(andevensomelargegoodproducersandexistingwholesalers)fromtryingtheirhand,forthosethatmastertheintricaciesofwholesalinginEuropestandtoreapconsiderablegains. Source:Thefollowingparagraphsaregiveninawrongorder.ForQuestions1-5,youarerequiredtoreorganizetheseparagraphsintoacoherentarticlebychoosingfromthelistASource: “Ijustdon’tknowhowtomotivatethemtodoabetterjob.We’reinabudgetcrunchandIhaveabsolutelynofinancialrewardsatmydisposal.Infact,we’llprobablyhavetolaysomepeopleoffinthenearfuture.It’shardformetomakethejobinterestingandchallengingbecauseitisn’t—it’sboring,routinepaperwork,andthereisn’tmuchyoucandoaboutit.”“Finally,Ican’tsaytothemthattheirpromotionswillhingeontheexcellenceoftheirpaperwork.Firstofall,theyknowit’snottrue.Iftheirperformanceisadequate,mostaremorelikelytogetpromotedjustbystayingontheforceacertainnumberofyearsthanforsomespecificoutstandingact.Second,theyweretrainedtodothejobtheydooutinthestreets,nottofilloutforms.Allthroughtheircareeritisthearrestsandinterventionsthatgetnoticed.”“I’vegotarealproblemwithmyofficers.Theycomeontheforceasyoung,inexperiencedmen,andwesendthemoutonthestreet,eitherincarsoronabeat.Theyseemtolikethecontacttheyhavewiththepublic,theactioninvolvedincrimeprevention,andtheapprehensionofcriminals.Theyalsolikehelpingpeopleoutatfires,accidents,andotheremergencies.”“Somepeoplehavesuggestedanumberofthingslikeusingconvictionrecordsasaperformancecriterion.However,weknowthat’snotfair—toomanyotherthingsareinvolved.Badpaperworkincreasesthechancethatyouloseincourt,butgoodpaperworkdoesn’tnecessarilymeanyou’llwin.Wetriedsettingupteamcompetitionsbasedontheexcellenceofthereports,buttheguyscaughtontothatprettyquickly.Noonewasgettinganytypeofrewardforwinningthecompetition,andtheyfiguredwhyshouldtheylaborwhentherewasnopayoff.”“Theproblemoccurswhentheygetbacktothestation.Theyhatetodothepaperwork,andbecausetheydislikeit,thejobisfrequentlyputoffordoneinadequately.Thislackofattentionhurtsuslateronwhenwegettocourt.Weneedclear,factualreports.Theymustbehighlydetailedandunambiguous.Assoonasonepartofareportiss
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