凯度-2023中国可持续发展研究项目介绍 China Sustainability Sector Index

《2023中国可持续行业指数》23《2023全球可持续行业指数》《2023全球可持续行业指数》AvailablewithAustraliaArgentinaArgentinaSUSTNABLETRANSFORMATION4《2020中国可持续》报告《2020中国可持续》报告5123456789laundry,washingdetergentpackagedbiscuits,chipsandsnackchocolateandsweets巧clothingandfootwear服装和鞋类vaping,electroniccigarettesortobaoverthecountermedicineorpharsupplements非处方药品或医药产品或personalcare个人护理产品（proteinproductsasameatalternative作为肉类替代品的蛋白质产品freshfruitandvegetables新鲜水果和蔬菜travelandhospitalionlineshoppingsites在线购物supermarkets/hypermarketsfastfood/casualrestaurants快餐/休闲餐厅specialistretailers专业financialservices,banking,andinsuranelectronicdevicesorappliances电car-basedmobilitysSUSTNABLETRANSFORMATION61品牌A2品牌B3品牌C3品牌D5品牌E6品牌F6品牌G8品牌H8KANTARBRANDZ783）可持续指数与行业“进步商业模式”9样本总数性别男性:女性=50:50Tier1:Tier2:Tier3+4=40:40:20线上访问18-24:25-34:35-44:45-64=20:30:30:20SUSTNABLETRANSFORMATIONClimatechange.pollutionOver-exploitationofourplanet'snaturalresources● DegradationofsoilhealthduetoagriculturalpracticesPlasticandmicroplasticspollution.WasteAnimalcrueltyandabuseIntensivefarmingpracticesWater.牛奶/乳制品行业2023全球数据WasterrWaterSUSTNABLETRANSFORMATIONKantarSustainabilitySectQ12.WhichofthefollowingenvironmentalorsocialissuesareyoumostconcernQ27.PleaseindicatewhichofthefollowingsocialandenvironmeKantar’sSustainabilitySectorInQ33.Basedonwhatyouhaveseen,hearIndexbuiltusingaveragescoresacrossMilkordairyproducts 46900MilkordairyproductsC牛奶/乳制品行业牛奶/乳制品行业2023全球数据Vs.33%AVERAGERESPONSIBLEGO40%Vs.35%AVERAGE牛奶/乳制品行业牛奶/乳制品行业2023全球数据GOODHEALTHANDWELLBEINGVs.38%AVERAGEDECENTWORKANDECONOMICGROWTH42%GROWTHVs.36%AVERAGE40%Vs.35%AVERAGELIFEBELOWWATERSUSTNABLETRANSFORMATIONKantar’sSustainabilitySectorInQ34.Basedonwhatyouhaveseen,hearScorebuiltusingaveragescoresacrosBase:Samplesizec.140ofcategoryusers/buye牛奶/乳制品行业2023全球数据牛奶/乳制品行业2023全球数据LevelsofrejectionLevelsofadoptionSUSTNABLETRANSFORMATIONKantarSustainabilitySectQ29.Inthelastyear,haveyoustoppedbuying/usingcertain[category]proimpact?Q30.And,thinkingaboutyour[category]choiceswouldyFFRICTIONSToclosetheValue-Actiongap,brandsmustaddressthefuelsandfrictionsthatinfluencepeople’sdecision-makingtoovercomethisgap.WeusedKantar’sbehaviourchangewheeltoidentifywhatisstoppingpeoplefrombehavingmoresustainablyinyoursector.Thislenscanbeusedasalenstounlockstrategicinitiatives,unlockspecificbehavioursandboostyourofferingadoptionrate.Kantar’sfuelsKantar’sfuelsand牛奶/乳制品行业牛奶/乳制品行业2023全球数据ofSustainablealternativesdon'tfeel96SUSTNABLETRANSFORMATIONKantarSustainabilitySectQ32.AndwhatarethereasonsthBase:Global,catego20牛奶/乳制品行业2023全球数据SUSTNABLETRANSFORMATIONKantarSustainabilitySectSophisticationclassificationbuiltfromQ28,Q29,Q22牛奶/乳制品行业牛奶/乳制品行业2022中国BrandZ数据1品牌A2品