电子商务英语智慧树知到课后章节答案2023年下山东交通学院

电子商务英语智慧树知到课后章节答案2023年下山东交通学院山东交通学院

第一章测试

Whichofthefollowingreferstoanydisparityinrelevantmarketinformationamongpartiesinatransaction?

A:unfaircompetitiveadvantageB:informationasymmetryC:imperfectcompetitionD:dynamicpricing

答案:informationasymmetry

WhichofthefollowingstatementsistrueaboutthetraditionaltradeoffbetweentherichnessandreachofamarketingmessagepriortothedevelopmentoftheWeb?

A:RichnesswasunrelatedtoreachB:Thelargertheaudiencereached,thelessrichthemessageC:Thesmallertheaudiencereached,thelessrichthemessageD:Marketingmessageshadlittlerichness

答案:Thelargertheaudiencereached,thelessrichthemessage

Whichofthefollowingisnotauniquefeatureofe-commercetechnology?

A:informationasymmetryB:interactivityC:richnessD:socialtechnology

答案:informationasymmetry

E-commerceisavailablejustabouteverywhereandanytime.Thisisknownas:

A:informationdensityB:ubiquityC:reachD:richness

答案:ubiquity

Interactivitythatenablesproductcustomizationaltersindustrystructurebydecreasingthethreatofsubstitutes.

A:错B:对

答案:对

Costtransparencyreferstotheeasewithwhichconsumerscanfindoutthevarietyofpricesinamarket

A:错B:对

答案:错

Theuniquefeaturesofe-commercetechnologyinclude:

A:GlobalReachB:RichnessC:UbiquityD:Specificstandards

答案:GlobalReach;Richness;Ubiquity

Thegrowthofsociale-commerceisdrivenby_________.

A:sharingofproducts,services,andcontentonsocialaccountsB:integratedsocialcommercetoolsC:networknotificationD:socialsign-on

答案:sharingofproducts,services,andcontentonsocialaccounts;integratedsocialcommercetools;networknotification;socialsign-on

Whichofthefollowingisaleadingplatformforsociale-commerce?

A:AmazonB:eBayC:FacebookD:Wikipedia

答案:Facebook

Whichtypeofe-commercegeneratedthelargestrevenue？

A:B2BB:M-commerceC:C2CD:B2C

答案:B2B

Economistsearlyvisionsaboute-commerceinclude_________

A:InformationasymmetrywouldbegreatlyreducedB:anearlyperfectcompetitiveC:disintermediationD:Consumersarenotpricesensitive

答案:Informationasymmetrywouldbegreatlyreduced;anearlyperfectcompetitive;disintermediation

Whichofthefollowingisnotacharacteristicofaperfectcompetitivemarket?

A:AnearlyinfinitesetofsupplierscompeteagainstoneanotherB:CustomershaveaccesstoallrelevantinformationworldwideC:Price,cost,andqualityinformationareequallydistributedD:Itishighlyregulated

答案:Itishighlyregulated

Allofthefollowingwerevisionsofe-commerceexpressedduringtheearlyyearsofe-commerceexcept:

A:fastfolloweradvantageB:friction-freecommerceC:disintermediationD:anearlyperfectinformationmarketspace

答案:fastfolloweradvantage

TheReinventionperiodischaracterizedby_________.

A:viralmarketingB:user-generatedcontentC:localeconomyD:disintermediation

答案:viralmarketing;user-generatedcontent;localeconomy

第二章测试

Ane-commercebusinessmodelaimstouseandleveragetheuniquequalitiesoftheInternet,theWeb,andthemobileplatform.

A:对B:错

答案:对

Whichofthefollowingisanexampleoftheaffiliaterevenuemodel?

A:JDB:QQmusicC:AmazonD:eBay

答案:Amazon

Assumeyouareanalyzingthemarketopportunityofadistancelearningcompany,L,thatcreateseducationcoursesdeliveredovertheInternetfortheFortune1000corporatemarket.Assumethattheoverallsizeofthedistancelearningmarketis$25billion.Theoverallmarketcanbebrokendownintothreemajormarketsegments:Corporate,College,andElementary/HighSchool,eachofwhichaccountsforathirdofthemarket.WithintheCorporatemarket,therearetwomarketniches:Fortune1000,whichaccountsfor60%ofthemarket,andallothers,whichtogetheraccountfor40%ofthemarket.WhatisL'srealisticmarketopportunity,approximately?

A:$5billionB:$6.6billionC:$25billionD:$165billion

答案:$5billion

Allofthefollowingmayleadtoacompetitiveadvantageexcept:

A:fewerproductsB:lessexpensivesuppliersC:betteremployeesD:superiorproducts

答案:fewerproducts

Thesinglemostimportantelementofabusinessmodelisthemanagementteamresponsibleformakingthemodelwork.

A:对B:错

答案:对

Cooperationwithkeyopinionleaders(KOL)hasbecomethemostpopularmarketingstrategyforsocialmediaplatformsandadvertisersinChina.

A:错B:对

答案:对

Whichofthefollowingisanexampleofacompanyusingthecontentprovidermodel?

A:NetflixB:DellC:PricelineD:eBay

答案:Netflix

Whichofthefollowingisnotavariationofthee-tailerbusinessmodel?

A:virtualmerchantB:bricks-and-clicksC:manufacturer-directD:marketcreator

答案:marketcreator

Whichofthefollowingbelongtomajortypesofe-tailers?

A:bricks-and-clicksB:manufacturer-directC:virtualmerchantD:Communityproviders

答案:bricks-and-clicks;manufacturer-direct;virtualmerchant

Serviceproviderstrade_________forrevenue.

A:KnowledgeB:ExpertiseC:ProductsD:Capabilities

答案:Knowledge;Expertise;Capabilities

On-demandservicecompaniesarecharacterizedbythefreesharingofresourcesbetweenthecompanyandconsumers.

A:错B:对

答案:错

A______isadigitalnetworkdesignedtocoordinatetheflowofcommunicationsamongfirmsengagedinbusinesstogether.

A:exchangeB:industryconsortiaC:e-distributorD:privateindustrialnetwork

答案:privateindustrialnetwork

Whichofthefollowingcompaniesareexamplesofindustryconsortia?

A:AribaB:BoschC:SchaefflerD:Grainger

答案:Bosch;Schaeffler

WhichofthefollowingaretrueforWalmart’snetwork?

A:ItisoneofthelargestprivateindustrialnetworksintheworldB:monitorthesalesoftheirgoodsC:oneofthelargestprivateindustrialnetworksintheworldD:monitortheactualinventoryleveloftheirgoods

答案:Itisoneofthelargestprivateindustrialnetworksintheworld;monitorthesalesoftheirgoods;oneofthelargestprivateindustrialnetworksintheworld;monitortheactualinventoryleveloftheirgoods

第三章测试

AroughlyequalpercentageofmenandwomenusetheInternettoday.

A:对B:错

答案:对

Consumerbehavioristhestudyofhowindividuals,groups,andorganizations_______goods,services,ideas,orexperiencestosatisfytheirneedsandwants.

A:DisposeofB:UseC:SelectD:Buy

答案:Disposeof;Use;Select;Buy

ChineseSingles’DayshoppingfestivalisasuccessfulapplicationofFOMO.

A:对B:错

答案:对

Aconsumer’sbuyingbehaviorisinfluencedbyindependentdemographicvariableswhichinclude__________.

A:PsychologicalfactorsB:SocialfactorsC:MarketingcampaignsD:Culturalfactors

答案:Psychologicalfactors;Socialfactors;Culturalfactors

______occurswhenacompetitorclicksonsearchengineresultsandads,forcingtheadvertisertopayfortheclickeventhoughtheclickisnotjustified.

A:BiddingprocessB:LinkfarmC:ClickfraudD:AdBlocking

答案:Clickfraud

Howcanabusinessoptimizeitswebsite?

A:makeahighbidintheSEMauctionB:updatecontentfrequentlyC:designthesitetobeeasilyrecognizedandreadbythesearchengineD:CarefullychoosekeywordsusedontheWebpages

答案:updatecontentfrequently;designthesitetobeeasilyrecognizedandreadbythesearchengine;CarefullychoosekeywordsusedontheWebpages

Both________and_________arethemainthingsthatdetermineyourperformanceintheauction.

A:BrandB:TopicofyourwebsiteC:QualityscoreD:ThemaximumCPC

答案:Qualityscore;ThemaximumCPC

Organicsearchresultsdependsonabiasedalgorithm.

A:错B:对

答案:错

AmazonAssociatesProgramisaprivateindustrialnetworks.

A:对B:错

答案:错

Contextadvertisingisbasedonapay-per-clickbasis.

A:错B:对

答案:对

Advertisingnetworksallowadvertiserstargetspecificcustomersbasedontheprofileoftheaudienceviewingthecontent.Thisiscalled__________.

A:viraladvertisingB:contextadvertisingC:seachengineoptimizationD:personalizedadvertising

答案:personalizedadvertising

WhichofthefollowingisNOToneofadvertisingnetworks’functions?

A:Handlethemoneyinvolved.B:Designadvertisement.C:Createanetworkofbothpublishersandadvertisersandplacerelevant/personalizedadsonpublishers.D:Collectandsharedatawithbusinesses.

答案:Designadvertisement.

RichMediaAdsarealsotheleasteffectiveandthelowestcostformofonlinemarketing.

A:对B:错

答案:错

RichMediaAdsarefarmoreeffectivethansimplebannerads.

A:对B:错

答案:对

Comparedwithotheradformats,sponsorshipsarenotinanovertlycommercialmanner.

A:错B:对

答案:对

第四章测试

Whichofthefollowingaresocialmarketingplayers?

A:TikTok(抖音)B:TaobaoC:PinterestD:RED

（小红书）

答案:TikTok(抖音);Pinterest;RED

（小红书）

Socialmarketingstrengthensthebrandanddrivessalesbyhavingconversationwithcustomers.

A:错B:对

答案:对

Whichofthefollowingistheonlineversionofword-of-mouthadvertising?

A:ViralmarketingB:LocalmarketingC:SearchenginemarketingD:Mobilemarketing

答案:Viralmarketing

ThemovieNeZhaappliedthefollowingviralmarketingstrategies:______.

A:therearenumerousmomentsinthemoviethatweredeeplyresonant.B:createdpostsonWeibowithkeyswordssuchas“国漫崛起”，“东方神话IP”whicharousedaudience’spatrioticsentiment.C:GoodqualityofthemovieledtopositivecommentsonDoubanD:ManystarsalsoforwardedpostsaboutthemovieandevencosplayedNeZha.

答案:therearenumerousmomentsinthemoviethatweredeeplyresonant.;createdpostsonWeibowithkeyswordssuchas“国漫崛起”，“东方神话IP”whicharousedaudience’spatrioticsentiment.;GoodqualityofthemovieledtopositivecommentsonDouban;ManystarsalsoforwardedpostsaboutthemovieandevencosplayedNeZha.

________referstoamoreorlessstablegroupoffanswhoareengagedandcommunicatingwithoneanotheroverasubstantialperiodoftime.

A:communityB:barndstrengthC:fanacquisitionD:amplification

答案:community

Marketershaveanumberoftacticstobuildcommunities,including

A:insideinformationonnewproductsB:guidanceandrecommendationsforcustomersC:freegiftsforbringinginnewmembers.D:pricediscountforloyalty

答案:insideinformationonnewproducts;guidanceandrecommendationsforcustomers;freegiftsforbringinginnewmembers.;pricediscountforloyalty

The“alwayson,alwayswithus”natureofsmartphonesgreatlyshortensthetimeavailableformarketingmaterials.

A:对B:错

答案:错

2)Themorepeopleusetheirmobiledevicestosearchforandobtainlocalservices,themoreopportunitiesthereareformarketerstosendtargetedmessagestoconsumersatjusttherightmoment,atjusttherightlocation,andinjusttherightway.

A:错B:对

答案:对

Whichofthefollowingaccountsforthemostmobileadspending?

A:displayadsB:videoadsC:SMStextmessagesD:searchengineadvertising

答案:searchengineadvertising

Chinesepeopleprimarilyusemobiledevicesforshoppingorbuying.

A:错B:对

答案:错

Whichofthefollowingisthemostpopularmobilemarketingformat?

A:mobilemessagingB:displayadvertisingC:searchengineadvertisingD:videoadvertising

答案:searchengineadvertising

Displayadvertisinghasthelargestsizeofmobilemarketingexpenditures.

A:错B:对

答案:错

Localmarketingisbasedonthemarketingtheory—demographicsegmentation.

A:对B:错

答案:错

TheGPSreceiversinthesmartphonesalongwithothertechniques,meantthatauser’slocationcouldbefairlywellknownby_________.

A:cellphonemanufacturersB:telecomcarriersC:MarketersD:serviceproviders

答案:cellphonemanufacturers;telecomcarriers;Marketers;serviceproviders

第五章测试

Virtualmerchantsfacepotentiallylargecostsforallofthefollowingexcept:

A:developingabrandnameB:buildinganorderfulfillmentinfrastructureC:buildingandmaintainingphysicalstoresD:buildingandmaintainingawebsite

答案:buildingandmaintainingphysicalstores

Manufacturer-directfirmsareonlysingle-channelmanufacturers.

A:错B:对

答案:错

Manufacturer-directmodelhasfollowingadvantages___________.

A:eliminatetheneedtosupportawholesaleandretailsalesnetworkB:givethefirmcompletecontroloveritscustomerdatabaseC:simplifythecompany’soperationsD:createchannelconflicts

答案:eliminatetheneedtosupportawholesaleandretailsalesnetwork;givethefirmcompletecontroloveritscustomerdatabase;simplifythecompany’soperations

__________haveanetworkofphysicalstoresastheirprimaryretailchannel,butalsohaveonlineofferings.

A:virtualmerchantsB:bricks-and-clickscompaniesC:omini-channelmerchantsD:manufacture-directcompanies

答案:bricks-and-clickscompanies;omini-channelmerchants

Whichofthefollowingaretrueforbigdataandpowerfulanalyticsprograms?

A:IntendtomakeconsumersallintobigspendersB:makepossiblepredictivemarketingC:tosendpersonalizedmessagestocustomersD:recommendproductsbeforetheyask

答案:Intendtomakeconsumersallintobigspenders;makepossiblepredictivemarketing;tosendpersonalizedmessagestocustomers;recommendproductsbeforetheyask

StitchFixonlyreliesonbigdatatoclothingitemsandaccessoriesforcustomers.

A:对B:错

答案:错

MassiveandwellservedSMEmarketisonedrivingforceofFintechinChina.

A:错B:对

答案:错

Antchecklater(花呗)givescreditratingstousersbyleveragingusers’merchantdataontheplatform.

A:错B:对

答案:对

Payment/remittanceshasthelargestsizeofFintechservices.

A:错B:对

答案:对

Antchecklater(花呗)isavirtualcreditcardtypeofproductthatfacilitatescreditpayments.

A:错B:对

答案:对

Purchaseofalltravelelementsare_________offeredbyonlinetravelsites.

A:communityB:contentC:commerceD:customerservice

答案:commerce

Consumers’travelrequirementsinclude_________.

A:reservingB:planningC:researchingD:comparisonshopping

答案:reserving;planning;researching;comparisonshopping

Whichofthefollowingisnotamajortrendintheonlinerecruitmentservicesindustry?

A:MillennialsandGenXprimarilyusemobiledevicestosearchforjobsB:socialrecruitingC:disintermediationD:useofbigdatatechnologiesinthehiringprocess

答案:disintermediation

“Passivetalent”referstopeoplewhoarenotactivelylookingforanewjob.

A:对B:错

答案:对

Sharingeconomybusinessmodelhasnonegativeoutcomes.

A:错B:对

答案:错

第六章测试

WhatdoesALaCartemean?

A:allyoucaneatB:basicservicesarefreebutmoreadvancedfeaturesmustbepaidforC:payforwhatyouuseD:payandacquireallthecontent

答案:payforwhatyouuse

WhichoneistrueforFreemium?

A:payforwhatyouuseB:moreadvancedfeaturesmustbepaidforC:payandacquireallthecontentD:basicservicesareprovidedfreeofcharge

答案:moreadvancedfeaturesmustbepaidfor;basicservicesareprovidedfreeofcharge

There’snothingcontradictoryaboutallthreemodels:subscription,ALaCarteandfreemium.

A:错B:对

答案:对

__________referstotheconvergenceofdesign,production,anddistributionofthecontent.

A:technologicalconvergenceB:industrystructureconvergenceC:contentconvergenceD:mediaconvergence

答案:contentconvergence

Whichofthefollowingisnotanexampleofindustrystructureconvergence?

A:Amazon’screationofAmazonBooksPublishingB:Verizon’sacquisitionofYahooC:AT&T’sacquisitionofTimeWarnerD:Apple’sdevelopmentoftheiPad

答案:Apple’sdevelopmentoftheiPad

WhichofthefollowingtypesofonlinecontentisconsumedbythelowestpercentageofInternetusers?

A:digitalaudioB:magazinesC:e-booksD:video

答案:magazines

Whichofthefollowingisnotanadvantagethatpuredigitalnewssiteshaveoverprintnewspapers?

A:TheyhavealowercoststructureB:TheycancreatenewworkflowsandbusinessprocessesthataremoretimelyandefficientC:TheyofferhigherqualityjournalismD:Theycantakeadvantageofnewertechnologiesforproducingthenews

答案:Theyofferhigherqualityjournalism

Whichofthefollowingaretrueforprint-centricperiod?

A:ThetechnologyplatformwasthedesktoporlaptopplatformB:Thetoppriorityisproducingthemostengaging,continuallyupdateddigitaleditionC:Newspapersadoptedmultimediaelementssuchasvideo,addedmoreinteractiveelementslikecrosswordpuzzlesandcontestsD:Therewerenochanceforthemtohaveanyinteractions

答案:Thetechnologyplatformwasthedesktoporlaptopplatform;Therewerenochanceforthemtohaveanyinteractions

“Contentisking”meansowninghigh-qualitycontentprovidesagoldenopportunitytogeneraterevenue.

A:对B:错

答案:对

Inthetraditionalprocess,pricesdeterminedlargelybytheauthor.

A:对B:错

答案:错

Amazon’sdigitalecosystemsbroughtunprecedentedchangetoonlinebookintermsof___________.

A:PublishingB:ReadershipC:AuthorshipD:Content

答案:Publishing;Readership;Authorship;Content

________wassuedbytheJusticeDepartmentforviolatingantitrustlawsinconnectionwithe-books.

A:GoogleB:AppleC:Barnes&NobleD:Amazon

答案:Apple

WhichofthefollowingstatementsisnottrueaboutOTT?

A:OTTentertainmentservicesareathreattocable/satellitetelevisiondeliverysystemsB:OTTservicesincludetheabilitytodownloadcontentafterpurchaseorrental,aswellassubscriptionstreamingand“live”TVservicesC:Itischangingtelevisionfroma“leanforwardandengage”experienceintoa“leanbackandenjoy”experienceD:OTTenablesautomaticadvertisingtransactions

答案:Itischangingtelevisionfroma“leanforwardandengage”experienceintoa“leanbackandenjoy”experience

Streaminghasreplaceddownloadingasthepreferredconsumerviewingplatformforhomeentertainmentcontent.

A:错B:对

答案:对

WhichofthefollowingaretrueforOTTadvertising?

A:ItallowstheadvertiserstoreachtherightaudienceattherighttimeB:OTTadvertisingisoftenboughtandsoldprogrammaticallyC:ItputsmoreattentiononthecontentD:Commercialsarebasedonherlocation,interestanddemographics

答案:Itallowstheadvertiserstoreachtherightaudienceattherighttime;OTTadvertisingisoftenboughtandsoldprogrammatically;Commercialsarebasedonherlocation,interestanddemographics

第七章测试

Socialnetworksattractpeoplewithsharedinterests,suchas________.

A:vacationsB:sportsC:religionD:hobbies

答案:vacations;sports;hobbies

Doubanisanexampleofa(n)________socialnetwork.

A:practice-basedB:generalC:affinity-basedD:interest-based

答案:interest-based

WithAPItechnology,Facebookopensupitsplatformandgivesotherappsorwebsitestheaccesstoitsdata.

A:错B:对

答案:对

Whichofthefollowingaretrueforgeneralcommunity?

A:Typicalexamplesincludefacebook,QQzone,DoubanB:Facebookisworld’smostpopularonlinesocialnetworkwiththelargestnumberofmonthlyactiveusersC:ThepurposeofthegeneralcommunityistoattractlargeenoughaudienceD:Thebusinessmodelofgeneralcommunitiesistypicallyadvertisingsupportedbysellinggoods

答案:Facebookisworld’smostpopularonlinesocialnetworkwiththelargestnumberofmonthlyactiveusers;Thepurposeofthegeneralcommunityistoattractlargeenoughaudience

Awebsitedesignedaroundacommunityofmemberswhoself-identifywithademographicorgeographiccategoryisclassifiedasa(n):

A:interest-basedsocialnetworkB:practicenetworkC:sponsoredcommunityD:affinitycommunity

答案:affinitycommunity

爸妈网is____________designedtoattractparentsbyofferingdiscussionandservicesthatfocusonEnglisheducationforearlychildhood.

A:PracticenetworkB:Interest-basedsocialnetworkC:GeneralcommunityD:Affinitycommunity

答案:Affinitycommunity

Sponsoredcommunitiesareallnon-profitonlinecommunitiesforthepurposeofpursuingorganizationalgoals.

A:对B:错

答案:错

Whichofthefollowingistheexampleofsponsoredcommunity?

A:LB:水木社区C:DoubanD:ResearchGate

答案:水木社区

ResearchGate

isa__________forscientistsandresearcherstosharepapers,askand答案questions,andfindcollaborators.

A:PracticenetworkB:GeneralcommunityC:AffinitycommunityD:Interest-basedsocialnetwork

答案:Practicenetwork

Whichofthefollowingaregoalsofsponsoredcommunities?

A:ToshareknowledgeB:ToincreasetheinformationavailabletoitsmembersC:TosellgoodsD:Todevelopinternalsocialnetworks

答案:Toshareknowledge;Toincreasetheinformationavailabletoitsmembers;Todevelopinternalsocialnetworks

SocialmediainfluencerisalsocalledInternetcelebrity.

A:对B:错

答案:对

Inwhatwayscaninfluencersturnthetrafficintorealcash?

A:directingtheirfanstoonlineshopsB:showingadvertisementsC:receivingvirtualgiftsD:postingviralvideosonvideohostingcommunities

答案:directingtheirfanstoonlineshops;showingadvertisements;receivingvirtualgifts

WhichofthefollowingaretrueforthesocialmediainfluencerLiJiaqi(李佳琦)?

A:Heisa

Chinese

foodandcountry-lifeblogger

B:Themediahasdubbedhimthe"LipstickKing"C:HehasnotcooperatedwithcelebritiesD:Hegivesasubjectivecommentontheproducts,notjustbragging.Hisfansreallyappreciatehissincerity

答案:Themediahasdubbedhimthe"LipstickKing";Hegivesasubjectivecommentontheproducts,notjustbragging.Hisfansreallyappreciatehissincerity

Socialnetworksalsopresentenormousrisksforindividuals,communities,firms,andevenforsocietyasawhole.

A:对B:错

答案:对

第八章测试

AllofthefollowingarethebenefitsforB2BE-commerceexcept:

A:IncreaseopportunitiesforcollaboratingwithsuppliersanddistributorsB:IncreaseproductionflexibilityC:VisibilitycanbefullyrealizedD:Decreaseproductcycletime

答案:Visibilitycanbefullyrealized

WhichofthefollowingaretrueforB2BE-commerce?

A:manyFortune1000supplychainsarerisky,vulnerable,andsociallyandenvironmentallyunsustainableB:LowertransactioncostsC:LowersearchcostsforbuyersD:Creategreaterpricetransparency

答案:manyFortune1000supplychainsarerisky,vulnerable,andsociallyandenvironmentallyunsustainable;Lowertransactioncosts;Lowersearchcostsforbuyers;Creategreaterpricetransparency

________purchasinginvolvesthepurchaseofgoodsbasedonimmediateneedsinlargermarketplacesthatinvolvemanysuppliers.

A:SpotB:BulkC:IndirectD:Vertical

答案:Spot

MROgoodsarealsoknownasdirectgoods.

A:对B:错

答案:错

Indirectgoodsareallothergoodsnotdirectlyinvolvedinthepr