剑桥BEC真题中级第四辑口语解析(Part3Discussion)

PAGEPAGE4第四辑Test1SellingoldstockThemanufacturingcompanyyouworkforneedstomakespaceinitswarehousetostockitsnewproducts.Thecompanywouldliketoselloffend-of-rangeproductsatdiscountedprices.Youhavebeenaskedtomakerecommendations.Discussthesituationtogetheranddecide:HowmuchdiscountshouldbeofferedWhethertoofferthesamediscountonallproductsHowcustomerscouldbeinformedofthediscounts.库存积压品处理你所在的制造公司要清理仓库以便储存新产品。公司想把已停产的尾货打折处理掉。公司要求你们对此提出建议。你们一起讨论当前的状况，并决定：应该提供多大幅度的折扣是否对所有的产品采取同样的折扣如何通知客户这次的打折活动【思路点拨】主题讨论要点讨论结果原因SellingoldstockDiscountrate50%discountBigsaletimeoftheyear;stockandoutoffashionSame/differentdiscountonallproductsSamediscountEasytocatchattention;EasytofollowWaysofinformingcustomersofthediscountsDistributionofleaflets;Emailingcustomers;Publishingnewson-lineLowcost;Directcontactwithcustomers【词汇&短语】整理，选出sortout 区分，区别differentiate仓库warehouse 广告费用advertisingrate配饰accessory 亏本ataloss过时outoffashion 替换物alternative有吸引力appeal 传单，散页印刷品leaflet营造空间makespace 社区community有道理，所言极是haveapoint 几乎，实际地practically【句型点击】常用否定句小结Littleremainstobesaid.简直没什么可说的了Idon’twhollyagree.我并不完全同意Itsimplywillnotdo.那是绝对不行的Ineverthoughtofit,letalonedidIdoit.我想都没想到它，更别说去做了【参考范例】A:Now,wehavetoworkoutaplantodealwiththeoldstockwhichhasbeenjustsortedoutfromourwarehouse.Wedon’thavemuchtimeleft;becausethenewproductsaresupposetoarriveinearlynextmonth.B:Sowehavetwoweeksleftandwemusthurryup.C:Mostourstocksareclothesandaccessories,andtheyhavegoneoutoffashion.B:Yes,fashionschangesquickly.So,toappealourcustomers,wemustoffergreatdiscountforourstock.Howmuchdiscountwouldbeappropriate?A:Whatdoyouthinktoa50%discount?It’sChristmasseason,abigsaletime,discountiseverywhere,sowemustofferbiggerdiscountthanusual.B:Yes,Iagreewithyou.Themostimportantthingatthistimeistoselloffthestockandmakespaceforournewproducts.C:Youtwohaveapointhere.Anyway,ourproductsareend-of-rangeandneedtobeclearedoutsoon.ButIamwonderingwhetherwewillofferthesamediscountonallproducts?A:Ipreferthesamediscountbecausepeoplenowadaysdon’tliketobotherthemselveswithcalculatinganddifferentiating.Theyareattractedbya50%discount.Andiftheyfindourproductsareactuallyofferedwithdifferentdiscounts,theywouldfeelbeingcheated.B:Yes,Ifeelthesameway.50%discountiseasytocatchattentionandeasytohandle.Wedon’twanttogetoursalesstaffconfused,dowe?A:Allrightthen,50%discountforallourstock.Nowlet’smoveontoourlastterm.Howcanweinformourcustomerstheclearancesale?C:Therearemanywaystoinformourcustomers.Forexample,wecanadvertiseoursaleonTV,radioandnewspapers.B:Idon’tthinkwehavetimeforthat,youknow,therearejusttwoweeksleft,andittakesatleastaweektocontacttheconcerneddepartmentstohaveouradvertisementfinallyputonmedia.Thenjustaweekleft.I’mreallynotsurehowmucheffectitwillhaveoncustomers.A:Absolutely.Andtheadvertisingratesarehigh.Idon’tthinkwecanaffordthat.Ourstockisalreadysoldataloss.C:Yeah,whatyousaidistrue.A:There’sanalternative,wecanprintleafletsanddistributethemonthestreetandinthecommunities.Inthiswaywecanattractalotofpeople’sattentionatalowcost.C:Goodidea,andwemayalsosendemailstoourcustomersorpublishthenewsofoursaleonline,andit’sparticularfree!B:Wonderful!Itseemseverythinghasbeenworkoutforsellingouroldstock.第四辑Test2PromotinganewmodelThecarmanufactureryouworkforplanstoproduceanewmodelandtotargetconsumersbetween18and25yearsold.Youhavebeenaskedtomakesuggestionsforpromotingthecar.Discussthesituationtogether,anddecide:WhichfeaturesofacarmightbeimportanttothetargetgroupHowanadvertisingcampaigncouldpresentthecarWhereyoucouldadvertisethecar推出新款车你所在的汽车生产厂计划推出一款新车，并将目标人群定为18岁到25岁的顾客群。请一起讨论，为这款车的促销提出意见，内容包括：这款车的那些特性对目标人群来说很重要在广告宣传中应该以怎样的形式推出这款车广告应该发布在哪里【思路点拨】主题讨论要点讨论结果原因PromotinganewmodelFeaturesofthemodelItreliesonthefeatureofthetargetconsumersTarget-basedstrategyTheformoftheadvertisingcampaignsInvitepopstarstopresentthemodelIthastoappealtotheyoungstersThelaunchingofthenewmodelInternetandtextmessage;themostpopularmediaamongyoungadults第四辑Test4TradeDelegationThecompanyyouworkforisconsideringwhethertosendatradedelegationtoacountrywhichisapotentialnewmarket.Youhavebeenaskedtohelpplanthetrip.Discussthesituationtogetheranddecide:WhattheadvantageanddisadvantageofsendingstaffonthetripmightbeWhatkindsofinformationaboutdoingbusinessinthecountrythestaffneedtoknowbeforethetripWhatthecompanyshouldachieveduringthetrip商务代表团你所在的公司计划派一个商务代表团去一个国家去开发那里潜在的新市场。公司要求你协助策划和组织这次计划。你们一起讨论当前的状况，并决定：此行的好处和坏处员工在出发前需要了解哪些关于国家的信息此行应该达到的目的是什么【思路点拨】主题讨论要点讨论结果原因TradeDelegationsAdvantagesanddisadvantagesofthetripAdvantages:togiveitashotisbetterthanstaywatching.Disadvantages:itmayresultinrepeatedfailureThereisnotyetenoughmarketsurveybackinguptheplanInformationaboutdoingbusinessinthecountrythestaffneedtoknowbeforethetripGetthestaffpreparedforthisassignmentLanguagetrainingandculturelearningareneededbeforethetripWhatthecompanyshouldachieveduringthetripGiveagoodimpressionduringthetripandshareexperienceandreadjustthemarketingstrategiesafterit.Tohelpdevelopthepotentialmarket【词汇&短语】方案proposal 优点，加分点plus把事情办成pullitoff 保留retain悬而未解的pending 期待lookforwardto快速的ataquicktempo 设想assume让步makeconcession 重新调整readjust【句型点击】Youaresaying……?Itdoesappearthatway.I’mreallypositivethat….Iwouldnotwastemytimepursuingthat….如果是我，我不会将时间浪费在这里Couldyoupleaseclarifyyourstatement?Couldyougooveritagain?【参考范例】A:OurcompanyisplanningtosendatradedelegationtoJapantodevelopthepotentialmarketthere.What’syourproposalofthetrip?B:NowonderJefferyandThompsonwerebrushinguptheirJapaneserecently.Theysaidtheyoverheardsomethingaboutthisplanbutitwasstillapendingissue.Isittooearlytoplanforsendingdelegationthere?AsfarasIamconcerned,thereisnotyetenoughmarketsurveybackinguptheplan.C:Itmightappearthatway.Butinspiteofthisdisadvantage,westilloughttodosomethingwhereasourmajorcompetitorsareinvadingintothereadymarket.Anyway,togiveitashotisbetterthanstaywatching.Andafterall,itisaperfectopportunitytoexpandourhorizon.A:Ibelievetheadvantageoutweighsthedisadvantage.Now,we’dbetterthinkaboutwhatinformationaboutdoingbusinessinthecountrythestaffneedtoknowbeforethetripandmakesurewesendastrongteamthere.C:Ok.Let’smakealistofwhatshouldbeplannedinadvance.Firstly,Ithinkthedelegationmembermusthaveagoodcommandofthelanguageandlocalbusinessmanners.B:YouaresayingexactlywhatIamthinkingabout.Italldependonthelanguagecommunicationtoinquireaboutpossibilitiesofdoingbusinessthere.So,let’smakeitourpriority.C:Youjustmentionedbusinessmanner.Idefinitelyagreewithyouthere.AsanAsiancountry,Japanesesharesomeculturewithchina,butwealsohavetraditionsthatdonotcoincidewitheachother.OneoftheobjectivesofthetripistogiveagoodimpressioninthemajorcitiesofJapan.Weshouldmakethestaffclearaboutthegoaloftheirmissionandgetthemfullypreparedforthisassignment.A:ItisalsourgenttocomeupwithwhatproductsthedelegationshouldtakewithalongthetripandinwhatwaytheyshouldpresentthemtotheJapanese.B:Couldyougooveritagain?Ididn’tcatchupwithit.A:Ok,letmeclarifymystatement.Imeanweshouldpreparesomeproductsofourcompany.AndweshouldthinkabouthowtopromotethemintheJap