如何写好英语邮件-外贸函电

国际贸易中，贸易的双方往往是远隔千山万水，90%的沟通是通过互联网。

网络沟通有多种方式，如：电子邮件，MSN，SKYPE，YAHOO通，TRADEMANAGER…。与普通信函和电话相比，“电子邮件”以它快捷，经济和安全等特点而成为目前在国际贸易中最普遍应用的沟通方式。整理课件一.写好外贸函电的基础良好的____基础基本的沟通，专业术语的掌握对公司和产品的熟悉整理课件二.写外贸函电的步骤

___电子邮件

1.逐字逐句的读；

2.不放过任何“不明白的句子”和“不认识的单词”；

3.注意句子的“主语”和“宾语”，明白他们所指代的对象。整理课件二.写外贸函电的步骤整理____

1.英语不是我们的母语，我们很难做到“下笔如有神”。如果事先将自己要表达的几点列一个____，再下笔的时候思路会非常的清晰，而且不会有遗漏；

2.思路清晰的邮件会给客户留下良好的印象。整理课件二.写外贸函电的步骤写邮件____邮件

1.对邮件进行瘦身简化；

2.检查是否有拼写错误，数字是否正确；

3.表达的意思是否明确、清楚、完整；

4.检查收件人、______是否正确。整理课件二.写外贸函电的步骤发送邮件

1.邮件“标题”–简洁、清楚的标题可以引起客户的注意，吸引客户阅读；

2.清楚的“标题”便于自己日后查找相关内容；

3.“签名档”–内容完整、有序。整理课件邮件标题举例：“ALK–SupplierofPlasticMachinery,China”“David–15newdesignsofvase”“10%discountofleathergloves,stockavailable!”整理课件邮件标题之4忌：忌空白标题；忌中文标题；忌长话标题；忌问候标题；整理课件写外贸函电的几点原则：准确性内容的准确性例：报价

1.是否是客户需要的产品；

2.其他附加条件是否已经考虑在内；

3.价格计算是否准确。整理课件写外贸函电的几点原则：准确性拼写和语法收件人和抄送人整理课件写外贸函电的几点原则：简洁、明了例：第一封回信

DearCarol,

WeareveryinterestedinyourTshirts,couldyougivemeaquotationandsupplyseveralpiecesofsamplesforfree?Bestregards,AliceWilliamsManagerofxxx整理课件DearMs.Williams,It’sagreatpleasureforustoreceiveyourinquirydatedonJan.24,2011.Weareverygladtomakeuseofthisrarechancetoestablishourbusinessrelationshipwithyou!BesidesofTshirts,wealsohavealotofgoodsalesproducts,wewouldliketointroducethemtoyoutoo.Ibelieveyouwillbeverysatisfiedwiththemtoo.Thequotationofourt-shirtsisUS$2.85/pc.Ourpriceisverycompetitive,Ibelieveyouwillbesatisfiedwiththisprice,andhaveverybigsaleinyourmarket.Yourpromptreplywillbehighlyappreciated!Wearelookingforwardtoreceiveyourearlyreply!Wewillestablishalong-termbusinessrelationshipwithourgoodqualityandgoodprice!Yoursincerely,CarolWang整理课件DearAlice,Verygladtoreceiveyourinquiry!Happytoknowyouareinterestedinourt-shirts.BeforeIquoteyoutheprice,Ineedknowyourtargetq’tyandfinishingmethod.WouldyoubuyNaturalcolororDyedones?OurnormalMOQfort-shirtsis500pcspercolor,total2,000pcsperorder.Ourcompany’spolicydon’tallowustosupplysamplesforfree.ButifyoucansupplyyourcourierA/Cno.,Iwouldliketosendseveralsamplesforyourreferenceafterotherdetailswereconfirmed.Waitingforyourearlyreply!Bytheway,Ihavelistedmycontactinfobelow.Ifyouhaveanyotherquestions,pleaseaddmyMSNorSkype.Iwillbeverygladtodiscusswithyou.Bestregards,CarolWangGarmentDep.SalesE-mail:xxxxx@MSN:XXXX@SKYPE:XXXXXTel:86-532-1234567Fax:86-532-7654321整理课件写外贸函电的几点原则：简洁、明了

1.用简单、熟悉、常用的词，尽量不用生词或者连自己都搞不通的词；

2.尽量用____，不要用____；

3.坚决删掉与主题无关的内容，如客套、寒暄等。整理课件写外贸函电的几点原则：条理清晰完整专业量化例：一封邮件包含多项事情整理课件DearCarol,Thanksforyourhardworkrecentlyandhopeeverythingisgoingfinethere!Herewehavesomerequestsontheon-goingthings.Fort-shirts,whenyoucansupplymethecolorsamples,andwhenIcanreceivethesizesample.Anddoyouhaveanyideaofthedeliverytimeafterweconfirmedeverything?Someofourcustomersurgentlyneedsomefabricsofourlastorder,couldyousend2rollstomebyairfirst?Ialsoneedthequotationofthebelowfabrics,A….&B…..Ineedyourpricetoconfirmtheorderwithmycustomer.Icanprobablyarrangesomepaymentofourlastorder.Takecare,Alice整理课件DearAlice,Yes,everythingisgoingfinehere,don’tworry.Pleasecheckmyreplybelow:Fort-shirts,whenyoucansupplymethecolorsamples,andwhenIcanreceivethesizesample.Anddoyouhaveanyideaofthedeliverytimeafterweconfirmedeverything?Carol:Bothcolorsamples&sizesampleswillbefinishedwithin2days,IwillsendthembyFedExassoonasIgot,andinformyouthetrackingno.Afteryouconfirmedallthesamples,wecanfinishthewholeorderwithin2monthaswequotedyoubefore.Someofourcustomersurgentlyneedsomefabricsofourlastorder,couldyousend2rollstomebyairfirst?Carol:Yes,noproblemwecansend2rollsfirst.Howaboutaround150m?SendtoLAstill?ThefreightcostwillbearoundUS$600for150m.Icansendthemoutwithin3daysafteryouconfirmed..整理课件Ialsoneedthequotationofthebelowfabrics,A….&B…..Ineedyourpricetoconfirmtheorderwithmycustomer.Carol:MOQforbothfabricsis500m.Apriceis:FOBQINGDAO,US$xxxBpriceis:FOBQINGDAO,US$xxxPleaseinformmeafteryougetconfirmationfromyourcustomer.Icanprobablyarrangesomepaymentofourlastorder.Carol:GreatNews!Howmuchyoucanarrange?Pleasesendbankreceiptafteryouwired.Thanks!Bestregards,CarolTakecare,Alice整理课件写外贸函电的几点原则：条理清晰

1.____，每件事情分一段；

2.根据客户的问题或内容，将客户的邮件分为几段。然后分别在客户的邮件下以不同的____或____回答。整理课件写外贸函电的几点原则：完整比如报价：报价不仅仅是一个价格，还有其相对应的数量，包装方式，运输方式，付款方式，质量要求等等…整理课件写外贸函电的几点原则：专业

1.尽量使用专业术语，即“行话”；

2.专业精神：诚信，细致，严谨。整理课件写外贸函电的几点原则：量化

能量化的东西尽量都量化，不要用一些________的形容词例如：asquicklyasIcan,soon,big,high要写成：within2hours,tomorrowafternoon,reach2000meters整理课件StructureofBusinessLetterWritingExpressyourgratitudeProvidingtheinformationthattheclientrequestRecommendotherproductsSelf-introductionStateyourwishes整理课件DearAlice,Wegotyourinformationfromxxx,knowingyouareafamouswholesellerofbabywears.WearealeadingmanufacturerinChildren’swearinChina,ourproductshavebeenexportedtocustomersallovertheworld,suchasxxxx.YoucanlearnmoreinfoaboutourcompanythroughthewebsiteIlistedbelow.Pleasedon’thesitatetocontactusifyouhaveanyquestions,andwewillbeveryhappytoestablishalongtermbusinessrelationshipwithyouinthenearfuture.Waitingforyourearlyreply!Bestregards,CarolWangGarmentDep.SalesE-mail:xxxxx@Website:www.AMSN:XXXX@SKYPE:XXXXXTel:86-532-1234567Fax:86-532-7654321整理课件跟进邮件整理课件已成交客户催款备货情况及时沟通发货后的及时通报船务信息后期跟踪到货情况催促客户翻单其他产品的推介整理课件DearMr.Field,Duetorisingpriceintheworld-wideGarmentsmarket,fromOctober1,priceforourproductswillincreaseby10%.Sinceyouareavaluedcustomeroflongstanding,wewishtogiveyoutheopportunitytobeatthepriceincreasebyorderingnowatthecurrentprices.

Inaddition,wearewillingtogiveyouadiscountof5%onallordersofmorethanUS$30,000.

Webelievethatyouwillseetheadvantagesofthisarrangement,whichwillsaveyouatleast15%onChildren’sWearpurchasesinthecomingmonths.

Welookforwardtoyourearlyreply.BestRegards,Amy整理课件从未回复的客户定期关怀特价或有新产品时及时通知寻找新的合作点把握____整理课件DearMr.

Gary,

Howareyou?HopeeverythingisOKwithyouallalong.

Nowwearewritingforkeepingintouchwithyouforfurtherbusiness.Ifanynewinquiry,welcomehereandwewilltryourbesttosatisfyyouwellwithcompetitivepriceas