Unit+1+The+mass+media+Extended+reading+课件【知识专讲精研】高中英语牛津译林版（2020）选择性必修第二册

ExtendedReadingAdvertising:thepowerofpersuasionUnit1ThemassmediaTolearntoknowthedefinitionofadvertisingTolearntoknowthewaystoadvertiseTolearntoknowthetechniquesofadvertisingTolearnthestructureofthetextStep1：VideotimeGuesswhatthevideoisabout?It’sanadvertisementDiscussionHaveyoueverpurchasedaproductorserviceafterseeingtheadvertisementpromotingit?Whyorwhynot?Fast-ReadingMainideaofeachparagraph点击添加标题点击添加标题点击此处添加章节的描述内容，字数不超过20字。点击添加标题DefinitionRelationshipFunctionHowadvertisingworksThetechniqueofcreatingasloganThetechniqueofrelatinga“brandambassador”ProductplacementThechangeandfutureofadvertising[Para.6]________________Productionplacement[Para.5]________________Brandambassadors[Para.4]

_________________Slogans[Para.3]___________________________________

Reasonsforadvertising

onmassmedia[Para.2]

History

Part1[Para.1]Introduction

Part2[Para.

______]

_________________________________________RelationshipbetweenadvertisingandmassmediaPart3[Para.______]_________________________________________TechniquesusedbyadvertisersPart4[Para.______]Futuredevelopment2–34–67Advertising:thepowerofpersuasionStructureChoosethebestanswer.(1)FromParagraph1,welearnthatadvertisements

.

A.existineveryone’sdailylifeB.aredisturbingeveryone’slifeC.canpromoteanyproductorserviceD.candeterminewhatonebuysCarefulreadingWhat’sthedefinitionandpurposeofadvertising?Itreferstotheactivityofpromotingaproductorservice.Inotherwords,itreferstopersuadepeopletobuyaproductorservice.tohelpsellanewproduct,filmetcbyofferingitatareducedpriceorbyadvertisingit

促销；推销tomakesbdosthbygivingthemgoodreasonsfordoing

it劝说；说服(2)Whatistherelationshipbetweenadvertisingandthemassmedia?A.Oldnewspapershadanegativeeffectonadvertisements.B.Smartphoneappsmakethebiggestdifferencetoadvertisements.C.Advertisementspromotedthedevelopmentofthemassmedia.D.Advertisementsaregrowinghandinhandwiththemassmedia.Para3

Whydoesacompanyusuallyusemassmediatoadvertiseaproductorservice?ahugenumberofpeopleknowitperfectvehicleforadvertiserscreateadesiretobuyboostbussinessanadvertisementplacedonwebsite/TV(3)WhichofthefollowingisanadvertisementthatisNotsoobvious?

A.Aslogan.B.Abrandambassador.C.Gameequipmentwithrealbrandnames.D.Goodsdisplayedintheshops.Howtocreateadesiretobuy?Howtopersuadepeopleintopurchasingproductsorservices?1.tocreateamemorableslogan2.tolinktheircompanyorproducttoabrandambassordor3.touseproductplacementinfilm,TVshowsandvideos

TobeNumber1Para4-6

(4)Whatwillbethebiggestfeatureoftheadvertisementsinthefuture?

A.Itwillbemoredigitalandpersonalized.B.Itwillgiveusbiggerandspecialdiscounts.C.Itwillreachmorepeoplethaneverbefore.D.Itwillbemorepersonalizedandefficient.Para7Comprehensivereading(5)Whattheauthor’sattitudetowardsadvertisement?A.positive B.negativeC.objective D.subjectiveFurtherthinking

Whatotherfactorsmakeagoodadvertisement?Rereadthepassageandfillintheblanks.

Advertising,anactivityof(1)____________(prompte)aproductorserviceandtrying(2)_____________(persuade)youtobuyaproductorservice,hasbecomepartofourmodernlife.(3)________mediachannelshavegrowninnumberandtype,sotheyhave(4)_______________(advertisement).Whenacompanywantstopromoteaproductorservice,itoften(5)__________(launch)amassmediaadvertisingcampaign.promotingtopersuadeadvertisementslaunchesAsRereadthepassageandfillintheblanks.

(6)_________(base)onthepsychologybehindcreatingadesiretobuy,advertisershavedevelopedwaysofpersuadingpeople(7)_______purchasingtheirproductsorservices,includingcreatinga(8)______________(memory)slogan,linkingtheircompanyorproducttoa“brandambassador”(9)_______usingproductplacementinfilmsandgames.Advertisingin(10)_____future