【英语】商务英语 新视野商务英语

商务英语

Unit2Companies教材：新视野商务英语（上）整理pptUnit2CompaniesObjectivesKeyvocabularyLead-inLanguagefocusSkillsBusinesscommunicationHomework整理pptObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletoprovidinginformationoncompaniesandproductscollectinginformationoncompaniesandproducts整理pptLanguagefocusPresentsimpleandpresentcontinuousPronunciation:Thirdpersonsingular整理pptSkillsWriting:avoidingrepetitionReading:FTGraduateTrainingProgramListening:fourmajorcompanies整理pptKeyvocabulary1.buy:togetsthbypayingmoneye.g.Whetheryouarebuyingorselling,ourpricesarethebestintown.Theybroughtpeacewiththeirfreedom.buyin:tobuyincaseoffutureneed

大量买进

buyoff:买通，向某人行贿

buyout:收购…股份整理ppt2.sell:givesbelseinexchangeformoneye.g.I’dliketobuyyourhouseifyouarewillingtosell.ThepainingwassoldtoanAmericanbuyer.sellout:全部卖光，卖完3.marketing:市场学，销售业务

marketingstrategy销售策略

marketingdirector:销售经理整理ppt4.Producationproductionline:生产线5.IT=informationtechnology6.telecommunication:电信7.multi:很多的

multicolored多色的

multilingualcountry:多语言国家8.subsidiary:controlledbyanother子公司整理pptLead-in3.Workingroups.Choosethreeofthesecompanies.Writewhatyouknowabout:1.Whateachcompanyproducesorprovides.2.Wherethecompanystarted.3.Wherethecompanyoperated.4.Whoitsmaincompetitorsare.BMWCoca-ColaNikeLeviStraus&Co.Microsoft整理pptPresentcontinuous现在进行时USE1Weusethepresentcontinuoustotalkabout;Thingswhicharehappeningatthetimeofspeaking.现在进行时用来表示说话时正在发生的事情e.g.I’mtryingtocallGeoffPeters.e.g.Heisn’tworkingtoday.e.g.Whatareyoudoing?1整理ppt2Thingswhicharehappeningaroundthetimeofspeaking.说话前后正在发生的事情e.g.Thecompanyisdevelopinganewdrugagainstasthma.e.g.Thecompanyisn’trecruitingatthemoment.e.g.Whataretheyplanningtodo?e.g.Someverbsarenotusuallyusedinitthecontinuousform.2整理ppt有些动词一般不用进行时hearseesmelltastelikedislikehatelovewantwishhopebelievefeel(=think)forgetknowmeanrememberthink(=haveanopinion)understandcontainhave(=own)oweownpossessThesearestativeverbs;theydescribestatesorsenses.这些动词是状态动词，用于表示状态或感觉。3整理pptFORMBe+_______ing形式Positiveandnegative肯定形式和否定形式Iam/’mamnot/’mnotflyingYou/we/you/theyarearenot/aren’tflyingHe/she/itisisnot/isn’tflyingQuestion疑问形式AmIflying?Areyou/we/you/theyflying?Ishe/she/itflying?4整理pptVerbsthatendinaconsonantfollowedbye以辅音字母e加结尾的动词去掉e再加ingtaketakingmanagemanagingBUT但是Verbsthatendinvowel+e以元音字母e结尾的动词直接加ingagreeagreeing,seeseeingvowel+consonantdoubleconsonant5整理pptWhenthelastsyllableisstressed,weusuallydoublethefinalconsonant.以元音字母加辅音字母结尾的动词，如果最后一个音节重读，通常双写末尾的辅音字母再加ingfitfittingbeginbeginningcontrolcontrolling整理pptPronunciation:Completetherules1.Forverbsthatendin/p/,/t/,/k/,/f/wepronouncethefinals:/s/2.Forverbsthatendin/s/,/z/,/dζ/wepronouncethefinals:/iz/3.Forverbsthatendinallothersoundswepronouncethefinals:/iz/整理pptThetipsforbusinessletterwriting:brief(statetheaimatheverybeginning),clear(whatyouexpectorneedinspecificway),polite(dear,Yourssincerely,andaneatform).Homework:WriteanenquiryforChemextoSKin4Asizedpaper.Note:FollowingthesampleonD.(Dateline)DearSir/Madam,WearelookingforacompanytohelpustodistributeproductsintheUSAandAsia.Wemanufactureawiderangeofchemicalproducts.AtpresentweexporttoEurope,butwewouldliketodevelopourmarketsintheUSAandAsia.Enclosedpleasefindourbrochurewhichgivesthedetailsaboutourcompany.Welookforwardtohearingfromyou.Yourssincerely(signature)整理pptReading

Readthetextcarefullyandanswerthesequestions.1.WhatistheparentcompanyoftheFinancialTimesGroup?Answer:2.Whichfourareasdoestheparentcompanyoperatein?Answer:TheFTGroupispartofPearsonplcPublishing,TVproduction,broadcastingandelectronic/multimediabusiness整理ppt3.WhichfourareasdoestheFinancialTimesGroupoperatein?Answer:4.NamethreenewspaperswhichtheFTGrouppublishes.Answer:5.WhatistheFTGroupplanning?Answer:6.Graduaterecruitscanexpecttogainexperienceinanumberofareas.Namethreeofthem.Answer:a,d,f,gTheFinancialTimes,LesEchos,RecoletosTheyareplanningtorecruitupto6businessgraduatetrainees.Strategicplanning,productdevelopment,editorial,Marketing,advertisementsales.整理ppt7.WhatrequirementsdoestheFThaveoftherecruits?Answer:8.Whichofthesearepersonalqualities?Whichoftheseareskillsorknowledge?Answer:9.Howlongisthetrainingscheme?Answer:10.Whatisoneofthecompany’sbeliefs?Answer:Abilitytothinkinnovativelyandpractically,ahighdegreeofbusinessawareness,goodcommunicationskills,ambition,awiderangeofinterestsandexperience.Personalqualities:abilitytothink,interests,ambitionSkills/knowledge:businessawareness,communicationskillsandexperience15monthsQualityofopportunit