《跨境电商实务英语》（刘璇）参考答案 项目1参考答案

PAGEIPAGEIProject1教材册Task1PlatformInformationPartOneWarmingUpⅠ.1.Shopee 2.Lazada 3.eBay4.Amazon 5.AliExpress 6.DHgateⅡ.A—7 B—2 C—8 D—5E—4 F—3 G—6 H—1PartTwoCaseStudyCase1Ⅰ.1.Aismostlyusedbymanufacturersandbulkresellers.AndAliExpressisusedbysmallbusinessownersandindividuals.2.Becauseordersandsampleshavetobeconfirmed.Besidesthesellerneedtonegotiatepricesandnegotiatewithcustomerswhichmakeproductsapplicable.3.TheproductsonAliExpressarerelativelysmall,unique,highvalue-addedandeasytodeliver.Ⅱ.（略）Case2Ⅰ.1.Itwillprovideeffectiveinformationacquisition,tracking,analysis,processingandapplicationforthegloballayout.2.Itcanbeusedtoanalyzethemarketinformationandminethebusinessopportunities.3.（略）Ⅱ.（略）Case3Ⅰ.1.WithFulfillmentbyAmazon,sellerscanhavetheiritemsstoredandshippeddirectlyfromAmazon’swarehouses.2.SellersmightuseeBaytocustomizeandpersonalizetheirlistings.eBayoffersmorecustomizedlistings,aswellastheabilitytohaveeBayemployeesputtogetherlistingsforsellers.3.SellersonAmazoncanlisttheiritemsin20–30differentcategoriesdependingonwhethertheyaresellingasIndividualsorProfessionals.Ⅱ.（略）Task2Registration&ShopSettingPartOneWarmingUpⅠ.1.B 2.D 3.A 4.E 5.CⅡ.（略）PartTwoCaseStudyCase1Ⅰ.1.Ishouldprepareforacreditcardthatcanbechargedinternationally,thebankinginformationandthetaxidentificationinformation.2.Fivesteps.Theyarecreatingtheaccount,populatingtheprofile,addingcreditcardinformation,verifytheseller’sidentityandaddingtaxinformation.3.Amazonwillcharge$4tothecardtoascertainitsvalidity.Ⅱ.1.yourcreditcardthatcanbechargedinternationally,yourbankinginformationandyourtaxidentificationinformation2.SellerInformation3.creditcardnumber,expirationdate,cardholdername,billingaddress,phonenumber4.taxinformationCase2Ⅰ.1.IfIplantosellcasually,likesellingitemsInolongerwant,apersonalaccountisthebestoption.IfIwanttoselllargequantities,orifIhaveitemsthatI’vemadeorboughttoresell,I’llregisterabusinessaccount.2.Someadditionaldetails,likemybusinessname,type,andaddress.3.IfI’mamanagedpaymentsselleroneBay,Ineedtohaveabusinessaccount.Ⅱ.1.emailaddressandphonenumber2.verify3.desiredstorename,yourfirstnameandlastnameandyouraddress4.uploadingyourproducts5.paymentinformationandselectthedesiredpaymentgatewaysCase3Ⅰ.1.Itwillremovetheself-deliveredproductsofthecorrespondingsitewithinonehourafterthesetting.2.Theycansendtheclaimcodetothedesignatedbuyersseparately.3.Theycanviewthecompensationbyclickingon“Reimbursements”underPaymentsontheleftsideofthe“Fulfillment”page.Ⅱ.1.thethird2.promotioninformation3.productdetails4.theclaimcode 5.paymentpage活页册Task1I.鞋与配件类（Shoes&Accessories） 手机与配件（CellPhones&Accessories）头发与造型类（Hair&Styling） 珠宝与手表类（Jewelry&Watches）婴儿与儿童类（Baby&Kids） 男装类（MengsClothing）电子产品类（ElectronicDevices） 女装类（Women’sClothing）Ⅱ.（略）Ⅲ.（略）Ⅳ.1.Yes,youcan.Asaseller,PayPalisusedasanecessarypaymentmethod.2.Shopactivities,platformactivitiesandproducts-traffic-trainarethemostusualpromotionsonDHgate.3.ThemostimportantthingforopeningastoreonAmazonistohavesupplierresources.Thesuppliesneedtobeverystable.Itisbesttohavestrongresearchanddevelopmentabilities,becausetheproductisthekeytosuccess.4.Thetwoplatformsbothhavestrictrequirementsonproductsandarethefirstchoiceforbranddistributors.Choosingthetwoplatformsrequiresadetailedunderstandingoftheirrules,especiallyAmazon.Ifyouviolatetherules,yourstorewillnotonlybeblocked,butalsoyourselfmaybeatlegalrisks.5.BothWishandDHgatearerelativelyeasytosignupfor,anduploadingproductsisfaster.However,productreviewtimeonWishisrelativelylong.V.1.Wish’scorecategoriesincludeclothing,accessories,mobilephones,gifts,etc.MostofthemareshippedfromChina.2.AtDHgate,buyerscangenerateordersbasedontheinformationprovidedbytheseller.Theycanchoosetopurchasedirectlyinbulk,ortheycanchoosetopurchasesamplesinsmallquantitiesbeforepurchasinginlargequantities.3.eBay’srulesarebiasedtowardsbuyers.Iftheafter-salesproblemisserious,itwillbeverybadforsellers.4.TochoosetheAmazon,suppliersneedtohavestableandreliableproductresources,certainfinancialstrength,andalong-terminvestmentmentality.5.AliExpressplatformmainlyfocusesonemergingmarkets,75%ofoverseasmarketsaredistributedinRussia,Brazil,theUnitedStates,SpainandVI.1.ThecolorandsizeSKUarewrong.2.Ifyoudon’tusevariationscorrectly,thefirstthingthathappensisusuallyapolicywarning,whereAmazoninformsyouthattheyhavecorrectedtheviolatinglisting.Sometimestheyskipthepolicywarningandgostraighttoblockingtheviolatinglistings.3.IfyoucontinuetomisuseASINs,orifASINvariationmisuseisasystemicproblemonyouraccount,Amazonwillsuspendyourselleraccountpendingaviableappealfromyou.IftheyDon’tdeemyourappealtobeacceptable,theymaydecidetopermanentlycloseyouraccount.Task2I.亚马逊卖家账户（amazonselleraccount） 企业账户（businessaccount）个人账户（personalaccount） 卖家中心（sellercenter）身份验证（identityverification） 信用卡信息（creditcardinformation）纳税信息（taxinformation） 有效电邮地址（validemailaddress）条款和条件（terms&conditions） 库存（inventory）II.略III.略IV.1.Pleasenotethatduringtheregistrationprocess,pleasefillinalltheinformationinPinyinorEnglish.2.Youwillreceiveacallfromthesystem.Pleasepickupthephoneandenterthe4-digitnumberdisplayedonthecomputerintothemobilephoneforverification.Iftheverificationcodeisthesame,theauthenticationissuccessful.3.PleaseuseaChinesebankdoublecurrencycreditcard,VisaCard,MasterCardthatcanpayUSdollars.4.Thecreditcardholderandtheaccountregistrantneednotbethesameperson;thecompanyaccountcanalsouseapersonalcreditcard.5.Yes,itis.Thisisaself-servicereview.Chinesesellersmainlyfillintheinformation,declarethattheyarenotAmericans,andapplyfortaxexemption.V.1.IfyouhaveaFacebookorGoogleaccount,youcanuseittocreateaneBayaccount.2.OnceyouhaveaneBayaccount,youcanbuyandsellitemsoneBay.3.YoucanopenmultipleeBayaccounts,buteachaccountmustuseadifferentemailaddressandusername.4.YoucannotusemultipleeBayaccountstohandleactivitiesrelatedtothesamelisting.5.IfyouaremovinganemailaddressfromoneeBayaccounttoanother,youneedtoremovetheemailaddressfromthefirstaccountandwait60daysbeforeaddingtheemailaddresstotheothereBayaccount.6.OnAmazon,professionalsellerscanswitchtopersonalsellersatanytimebychangingaccountsettings.7.Amazonwilllistafewquestionsforyoutoanswerinordertounderstandthenatureofyourproductandthequantityyouplantostartselling.Bas