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Cost-to-Serve………..Project
Sponsor:
……………..
ZZAgenda………….
ProjectABC
vs.
CTSCTS
application
in
sourcing
decision-making………
ProjectProject
Title:The
design
and
construction
of
a
decision-support
tool
for
taking
sourcing
and
supply
chain
route-to-market
decisions
in
the
clothing
retail
industry
using
real
cost-to-serve
data.Objectives:LiteratureresearchonActivity-basedCostingandCost-
to-ServeUsingCost-to-Servetechniquestobuildadecision-
supporttoolthatwillguidesourcingdecisionfora
specific
clothingbusinessABC
vs.
CTSActivity-based
costing
–
a
powerful
costing
techniqueUnsatisfactory
application
of
ABC
in
supply
chain
managementNewdirectionofABCapplicationBeyond
ABC
–
Cost-to-Serve
is
a
supply
chain
analytical
tool
based
on
activity-based
methodologyNote:
conclusions
in
this
report
are
based
on
literature
research,
case-study,
interview
with
experienced
consultant
andmodelanalysisABC
vs.
CTSABC–a
powerful
costingtechniqueDefinition“
is
a
methodology
thatmeasures
thecostand
performance
of
cost
objects,
activities
and
resources.
Resources
are
assign
to
activities,
thenactivitiesareassignto
cost
objectsbasedon
theiruse.Activity-based
costing
recognises
the
causal
relationships
of
costdriversto
activities”
(source:
CAMI)Cost
allocationCost
ObjectsCentreActivitiesCentreResourceCentre Account Account Account Account Account Account ABC
vs.
CTSABC–a
powerful
costingtechniqueAdvantages:ABC
analysis
enables
managers
to
slice
into
the
business
manydifferent
ways
–
by
product,
customer,
orbydistributionchannel….ABC
methodology
figures
out
and
then
quantifies
causal
relationships
between
cost
objects
and
activities
and
between
activities
and
resources.
Cost
drive
is
used
to
reflectthis
sort
of
cause-and-effect
relationships;ABC
link
a
company’s
process
and
activities;ABC
vs.
CTSABC–a
powerful
costingtechniqueConclusion:
ABC
=Multi-facet
cost
information+reasonable
causal
relationships+process-basedthinking“has
gained
considerable
attention
as
a
potential
toolfor
evaluating
supplychain
performance
throughsupplychain”(source:
Lalonde
&
Pohlen)ABC
vs.
CTSABC–a
powerful
costingtechniqueExpectation:Since
1990’s,
most
firms
expected
the
ABC
application
in
logistics
to
produce
results
similar
to
those
experienced
in
manufacturing….Fact:
not
exciting!ABC
vs.
CTSUnsatisfactoryapplicationofABCinsupply
chainmanagementABC
Adoption
(UK
Survey
Result)current
user,
18%had
not
considered,
47%currently
considering,
20%rejectedafter
assessment,
15%Source:
Chartered
Institute
of
Management
Accountants
1999ABC
Adoption
(US
Survey
Results)completed
and
in
use,
18%not
considered,
25%considered,decided
against,
12%implementing,
18%planning
stage,
27%Source:OSU
Supply
ChainResearchGroup
1998Conclusion:Adoption:
low
18%Rejection:
12-15%Hesitation:
20%Not
considered:25-47%ABC
vs.
CTSUnsatisfactoryapplicationofABCinsupply
chainmanagementMotivation
behind
implementing
ABCUKUSPurposeCost
reductionCustomer
ProfitabilityhighProduct/service
pricingImprovecostsystemPerformancemeasurement/improvementBenchmarkingCost
ModelingBudgetingBudgetingPurchasing
decisionsCustomer
profitability
analysisOutsourcing
decisionsOutput
decisionPricingNew
product/service
designSupply
Chain
decisionStock
valuationReengineeringlowother
applicationssource:
Chartered
Institute
of
Management
Accountants
1999OSU
Supply
Chain
Research
GroupABC
vs.
CTSUnsatisfactoryapplicationofABCinsupply
chainmanagementImplementation
Direction
in
FuturePlans
to
implement
ABC
elsewherein
firmslogistics
activities,
23%distributionchannel,
16%marketing&
sales,
14%customer
activites,
16%product
costs,
overhead,
9%
5%other,
4%production
activities,13%Source:OSU
Supply
Chain
Research
Group
1998ABC
vs.
CTSUnsatisfactoryapplicationofABCinsupply
chainmanagementReasons
behind
unsatisfied
adoptionPerceived
complexity
of
implementing
and
maintaining
sucha
systemUsing
accounting
measures
can
be
important,
but
is
not
sufficient
for
the
success
of
supply
chain
managementDebate
on
“decision”
&
“activity”
–
who
consumes
resources?ABC
vs.
CTSNew
Directionof
ABCapplicationVoices
of
Practitioners“the
newer,
slimmer
version
(ABC)
is
focused
on
specific
business
issues
so
it
needs
to
come
from
the
logistics
or
marketingfunction,with
supportfrom
finance”(KPMG
Tom
Anderson)“the
huge
database
of
the
old-style
ABC maybefallingby
thewayside,
but
the
concept
isn’t………it’s
hugely
valuable
to
have
the
information
–
to
understand
cost
to
serve
for
different
products
to
different
customers”(Mercer
Les
Artran)ABC
vs.
CTSNew
Directionof
ABCapplicationCost-to-Serve“A
more
complete
supply
chain
costing
system
must
also
capture
the
downstream
costs
trigged
by
customers
and
their
products
and
service
orders
–
these
are
Cost-to-Serve”(source:
Cokin)ABC
vs.
CTSBeyondABC–Cost-to-Serveisasupplychainanalytical
tool
basedon
activity-based
methodologyCost-to-Serve
methodology(Source:
LCP
Consulting)ABC
vs.
CTSBeyondABC–Cost-to-Serveisasupplychainanalytical
tool
basedon
activity-based
methodologyComparison
of
ABC
and
CTS
application
insupply
chain
managementActivity-based
costingCost-to-serveApplication
Areasall
companies,particularly
in
manufacturing
companiesall
companies'
supply
chainmangementdecisionPerspectivesinternal
view
of
costcost-orientatedinternal
view
and
externalview
of
costservice-orientatedMajor
functionalitiescost
allocation;
budgetingcustomer/channel
profitability
analysisManagerial
rolesaccounting
toolsstrategic
decision
support
toollogistics/supply
chain
management
toolstrategic
decision
support
tooltactical
decision
support
tool
(logistics
functions)Major
Usersfinance
&
production
dept.senior
managementproduct
&
logistics(SCM)deptsenior
managementMethodologyactivity
analysisactivity
analysis
&
constraint
theoryApproachfull
absorption
costing
considerationnot
full
absorption
costing
consideration(only
concerns
supply
chain
costs)Profitability
analysisProduct,
CustomerChannel
(?)Product
Customergoodatchannel
profitability
analysisand
other
logistics
implication
analysisKey
variablescost
driverscost
drivers
&
non-financial
information(such
as
products'
physical
attributes)Informationbalance
to
General
LedgerGeneralLedger
&transaction
informationMajor
implementationexpertiseaccountantconsultant
production/sales
managerslogistics/supplychain
managersconsultant
product/marketing
managersABC
vs.
CTSBeyondABC–Cost-to-Serveisasupplychainanalytical
tool
basedon
activity-based
methodologyChannelProfitability“As
major
retailers,
whole-salers,
distributors,
and
manufacturers
reconfigure
their
supply
chain,
all
participants
in
the
supplychainneed
tounderstand
the
revenue
and
costtrade-offsassociated
with
the
various
channels
through
which
they
deliver
products
andservice”(source:
Deloitte
&
Touche,
Kenneth)ABC
vs.
CTSBeyondABC–Cost-to-Serveisasupplychainanalytical
tool
basedon
activity-based
methodologyChannel
Profitability
Analysis
(ABC)ActivityCostsMaterialCostsTotal
Cost
StructureProductBProductCProductDProductEProductAProduct
Related
CostProductAProductBProductDProductAProductCProductEProductBProductCProductDChannel
AChannel
B Channel
C(Adopted
from
Kenneth)ABC
vs.
CTSBeyondABC–Cost-to-Serveisasupplychainanalytical
tool
basedon
activity-based
methodologyChannel
Profitability
Analysis
(CTS)ActivityCostsNon-ActivityCostsCustomerChannelProduct(Adopted
from
Kenneth)CustomerChannelProductTotalCost Related
Cost Channel
A Channel
BChannel
CCustomerChannelProductCustomerChannelProductStructureNote:
non-activity
costs:
e.g.
discounts,
A/P,
consolidation
option,routes-to-market,
etc.
are
not
triggered
by
activities,
but
by
decisions!ABC
vs.
CTSBeyondABC–Cost-to-Serveisasupplychainanalytical
tool
basedon
activity-based
methodologyConclusionFor
standard
ABC,
all
costs
are
traced
and
allocated
to
products(products-driven)For
CTS,
the
restriction
that
all
costs
must
be
related
to
productsis
removed;
themore
accurate
perspective
(product-related,
customer-related,
channel-related)
enable
manager
to
understand
cost
differences
interacting
by
any
combination.The
previous
two
graphs
are
justified
by
CTS
case
study
(4X4X3
case)
and
OrosQuick
ABC
packageCost-to-Serve:
is
a
supply
chain
analytical
tool,
which
uses
process
view
&
costingtechniques
toidentify
major
issuesacross
thechain(defined
by
Zhi
Zheng)ABC
vs.
CTSBeyondABC–Cost-to-Serveisasupplychainanalytical
tool
basedon
activity-based
methodologyService-orientedCost-to-Serve
Value
Chain
AnalyzerIntra-OrganisationInter-OrganisationSupply
Chain
Integrated
costing?Collaboration-orientedChainedTargetcosting
Landed
market
priceServiceCostCost-orientedStandard
Activity-based
Costing4
boxes
supply
chain
costing
modelCopyright:
Zhi
ZhengCTS
application
in
sourcing
decision-makingDefinitiono
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