当代商务英语综合教程 2 （第2版）MBA Travellers Aim to Broaden Their Horizons

当代商务英语综合教程2

（第2版）

MBATravellersAimtoBroadenTheirHorizonsContents2TextAMBATravellersAimtoBroadenTheirHorizonsLanguageinUseTextBBreakingChinaWarm-upQuestions:3Warm-upQuestions:1.trytonamesomephenomenaofglobalizationinourdailylifeandgivesomecommentsonthetopic.2.inyouropinion,isitnecessaryforustostudyabroad?why?Pre-classTask14Pre-classTask1Readthetextonceforthemainidea.Don'trefertothenotes,theglossaryorthedictionaries.TextA

MBATravellersAimtoBroadenTheirHorizons5PassageOverthepastyear,thousandsofMBAstudentswillhavetravelledoverseaswiththeaimofensuringthattheygraduateaswell-roundedglobalbusinesspeople.16PassageSomestudentswillhavebeenimmersedinmonths-longprogrammesthatrequirelearningaforeignlanguagebeforemovingontoin-depthoverseascorporateconsultingprojects.Otherswillhavebeensenttospendafewweeksormonthsatanoverseaspartnerschool.Somewillhavebeenchallengedbyanoverseasconsultingproject.Butintheworst-casescenarios,labelled“MBAtourism”,somestudentswillhavehadlittletimetodoanythingbutstareoutofanair-conditionedcoachwindowatpeoplelivinginpovertyduringaweek-longtourofadevelopingcountry.2TextA

MBATravellersAimtoBroadenTheirHorizons7PassageEverybusinessschoolinsiststheirowninternationalofferingisenormouslybeneficial.Buttherearehugedifferencesbetweenwhatisonofferandthereismuchdebateontheirrespectivebenefits.HenryMintzberg,professorofmanagementstudiesatDesautelsFacultyofManagement,McGillUniversity,whoisrenownedforhisrejectionofconventionalMBAeducation,hasstrongviewsonthetopic.3TextA

MBATravellersAimtoBroadenTheirHorizons48Passage“Takingtheinexperiencedintosituationstheycanbarelyunderstandisvoyeurism.Andthatincludeswhatissocommon:givingthemaspeechbysomefamouspersonsotheycangohomeandboastaboutit.”5TextA

MBATravellersAimtoBroadenTheirHorizons9PassageThomasPugel,vice-deanforMBAprogrammesatNYUStern,woulddisagree.NYUSternoffersarangeofinternationalexperienceincludingone-ortwo-weekelectivecoursescalled“DoingBusinessin...”whichofferamixoffacultylectures,corporatevisits,speakersandculturalvisits—somethingthatsoundssomewhatsimilartowhatProfMintzbergwasdescribing.6TextA

MBATravellersAimtoBroadenTheirHorizons10PassageButProfPugelinsiststheDBIexperiencesareworthit.“Aweekortwointhecountryisnoticeablybetterthantryingtostudyitfromafar.”Hebelievesthatwhatdistinguishesagoodoverseasprogrammefromabadoneisnotthelengthoftimespentinanothercountry,itistheacademiccomponent,somethinghesaysNYUSterntakesveryseriously.7TextA

MBATravellersAimtoBroadenTheirHorizons811PassageItwouldbehardtotakeaone-weekinternationaltripmoreseriouslythanHarvardBusinessSchool.In2012itlaunchedtheFieldImmersionExperiencesforLeadershipDevelopmentasacompulsorycourseforallMBAstudents.Studentsonlyspendaweekinthetargetemergingmarketcountrybutstartworkingontheirdesignofaproductorservicemonthsbeforehand.9TextA

MBATravellersAimtoBroadenTheirHorizons12PassageTheyhavetovalidatetheirproposalwhileintheirtargetprojectandmakeaformalpresentationtoseniormanagementatthecompany'slocaloffices,andthenspendtimereflectingontheirexperiencesoncetheyreturn.UnliketheNYUSternoffering,Fieldisacompulsoryelementthathasbeenbuiltintothecurriculum.ItspansafullyearandisfundedbyHarvard.TextA

MBATravellersAimtoBroadenTheirHorizons13PassageJohnQuelch,professorofbusinessadministrationatHBSandformerdeanofCeibs,defendstheshortamountoftimeHarvardMBAsspendincountry.“Therewasaviewputforwardsomeyearsagothatyouneededsixmonthsinaculturebeforeyoucouldunderstandmuchofanything.“Anythinglessthansixmonthswasnotanexperiencethatwouldenableyoutooperateacrossculturalboundarieswithanysuccess.”10TextA

MBATravellersAimtoBroadenTheirHorizons111214Passage“IdoadheretothatviewbutIalsothinkthattheFieldprogrammedoesnotpromisetodeliverculturalliteracy,”hesays.“It'sasimportanttoknowwhatyoudon'tknowasitistobecomeproficientatsomething.”Whetheraninternationalexperienceiswovenintotheprogramme,asitisnowatHarvard,orprovidedasanadd-onthatmustbepaidfor,schoolsarereportingstronginterestfromstudents.13TextA

MBATravellersAimtoBroadenTheirHorizons1415PassageBabsonCollege,whichhasbeenrunningtripsoverseasforMBAstudentsfor15years,reportsthatfrom2011-12to2012-13therewasa15percentriseingraduatestudentsoptingforinternationalelectives.“Andit'snotcheap,it'sexpensive,”saysDennisHanno,provostandseniorvice-presidentatBabson.“Ithinktheprimarydriveristhestudentsthemselves.Weseemtohaveaninsatiabledemand.”...15TextA

MBATravellersAimtoBroadenTheirHorizons161716PassageThatinsatiabledemandmightbeblindingsomestudentsastowhatmightconstituteavaluableinternationalexperience.ProfHannohassomeadvice:checkthatalongtimeisspentbriefinganddebriefingandlookforalong-runningprogrammethatwillbemorelikelytohaveengagementwithlocalpeople.1819TextA

MBATravellersAimtoBroadenTheirHorizons17PassageHesays,asanexample,thatBabsonfirsttookstudentstoGhanain2001.“Thatwasacademictourism,”headmits,recallingthatonthatfirsttripthestudentsmainlyinteractedwithoneanother.However,nowthatthetriphasbeenrunningformorethanadecadeandBabsonknowslocalpeopleontheground,hesaysBabsonisabletoprovideafarmorerewardingexperience.“Iwouldencourageschoolstoworkouthowtocreatemoreimpact,”ProfHannosays.20TextA

MBATravellersAimtoBroadenTheirHorizons2118PassageProfQuelchcautionsagainst“box-ticking”.Hewouldbesuspiciousofaschoolwithalargerosterofexchangeschools.“Thatrequiresnoimagination,”hesays,andaddsthatitraisesquestionsabouteducationalstandards.22TextA

MBATravellersAimtoBroadenTheirHorizons19PassageRobertDammon,deanoftheTepperSchoolofBusinessatCarnegieMellonUniversity,isalsoconcernedabouteducationalstandardsandsaystheschoolworkswithjusttwopartnerinstitutions—eitherWHUOttoBeisheimSchoolofManagementinGermanyorChineseUniversityofHongKong—andstudentswhochoosetogoarethereforfiveweeks.23TextA

MBATravellersAimtoBroadenTheirHorizons20Passage“Ourviewisthattheacademiccomponentisveryimportant,”hesays,adding:“Idon'tseewhatyoucanpossiblygetoutofaweek...Iwouldrathertheyhadnotripandbringinatutorfromoverseas.”24TextA

MBATravellersAimtoBroadenTheirHorizonsPre-classTask221Pre-classTask2ChoosethestatementthatbestexplainsyourunderstandingofTextA.1.c）

2.a）3.d）4.c）5.d）Pre-classTask322Pre-classTask3Readthetextasecondtimetoreviewthevocabularyincontext.Studythenewwordsandtheirdefinitions.Pre-classTask323Glossary24Pre-classTask3In-classTask125In-classTask1Readthetextathirdtimeforabetterunderstandingofthemainpoints.Explaininyourownwordsthefollowingsentencestakenfromthetext.1.Overthepastyear,thousandsofMBAstudentswillhavetravelledoverseaswiththeaimofensuringthattheygraduateaswell-roundedglobalbusinesspeople.(Para.1)1.MoreandmoreMBAstudentsoptfortheinternationalprogrammesinordertogettheglobalvisionbyexperiencingtheforeignlife.（Para.1）In-classTask1262.Somewillhavebeenchallengedbyanoverseasconsultingproject.(Para.2)2.Someofthemwillattendtheinternationalprogrammes.（Para.2）3.Hebelievesthatwhatdistinguishesagoodoverseasprogrammefromabadoneisnotthelengthoftimespentinanothercountry,itistheacademiccomponent,somethinghesaysNYUSterntakesveryseriously.(Para.8)In-classTask1273.Inhisopinion,thespanofspendinginforeigncountriesisnotthestandardbywhichwecanjudgetheinternationalprogramme.Thepointistheacademiccomponent,whichistakenseriouslybyNYU.（Para.8）In-classTask228In-classTask2StructuralAnalysisoftheTextThisisaforcefulargumentation,inwhichtheauthorlistsseveraldifferentviewsaboutthenecessityofMBAstudents'attendingtheinternationalprogrammes.DifferentuniversitiesoffervariousMBAinternationalprogrammeswiththeirrespectivebenefits.In-classTask329In-classTask31.Readaloudparagraphs9-14.2.Workinpairstoaskeachotherquestionsaboutthetext.In-classTask3303.Answerthefollowingquestions.1)Inyouropinion,isitnecessaryforMBAstudentstoattendtheinternationalprogramme?1)MBAstudentsneedtoattendinternationalprogrammes,buttheyshouldchoosecarefullyandlookforthemostrewardingprogramme.2)Howcanwebroadenourhorizon?2)Wecanmeetmorepeopleandlearnaboutdifferentcultures.4.Discussthefollowingwithyourclassmatesandpresentyourideatotheclass.1)Howdoyouunderstandtheglobalization?2)Canyounamesomeadvantagesanddisadvantagesofstudyingabroad?In-classTask33132TextA

TextTranslation商务人才的全球视野英国《金融时报》埃玛·博伊德报道过去一年，成千上万名MBA学生奔赴海外，争取在毕业时能成为全面发展的全球商务人才。133TextATextTranslation部分学生投入长达数月的课程，这些课程要求学生先学一门外语，接着再做一个深入的海外企业咨询项目。其他人则被派往海外合作院校，度过几周或几个月。有些人将面临海外咨询项目的挑战。不过，最坏的情况是所谓的“MBA观光”，即学生们对某个发展中国家进行一周的访问，其间除了透过空调大巴的车窗看那些生活在贫困中的人们之外，几乎没有时间做任何事。234TextATextTranslation每个商学院都坚称自己的国际项目有巨大益处。然而，每个商学院提供的具体安排有巨大不同，对于其优势也有很多辩论。以拒绝常规MBA教育方式闻名的麦吉尔大学(McGillUniversity)达索特斯商学院(DesautelsFacultyofManagement)管理研究教授亨利·明茨伯格(HenryMintzberg)在这个话题上有十分强烈的意见。3435TextATextTranslation“让缺乏经验的人进入他们几乎完全不能理解的环境，简直是一种偷窥癖。这包括了那种特别常见的做法：让某个名人对他们演讲一番，这样他们回家后就可以吹嘘这一经历。”536TextATextTranslation纽约大学(NewYorkUniversity)斯特恩商学院(Stern)主管MBA项目的副院长托马斯·普格尔(ThomasPugel)不同意这种说法。该学院为学生提供各种国际体验，其中包括被称为“在……开展业务”(DoingBusinessin...，简称DBI)的为期一到两周的课程。这些课程集课堂授课、企业走访、请名人演讲和文化之旅（这听起来有点像明茨伯格教授所描述的情况）于一身。637TextATextTranslation但普格尔教授坚称DBI的经历物有所值。“比起从遥远的地方研究某个国家，在该国呆一到两周要明显好得多。”他相信，好的海外项目与糟糕的海外项目之间的区别，不在于在其他国家度过多长时间，而是其中的学术份量，他表示，纽约大学斯特恩商学院对此非常看重。7838TextATextTranslation很难找到一个学院对为期一周的国际旅行比哈佛商学院(HBS)更重视的了。2012年该校启动了“领导力塑造实地浸入式体验项目”（Field

ImmersionExperiencesforLeadershipDevelopment），作为所有MBA学生的必修课。学生只需要在作为考察目标的新兴市场国家度过一周时间。不过在这之前，他们需要花几个月时间设计一种新产品或服务。939TextATextTranslation他们需要在实习项目中验证自己的方案，并向企业当地办公室的高级管理层做一个正式演示。回来后，他们还需要花时间回顾自己在国外的经历。与斯特恩商学院不同，实地体验项目是HBS的必修课，是教学大纲的一部分。其时间跨度为一整年，由哈佛大学提供资金。40TextATextTranslation哈佛商学院商业管理学教授、中欧国际工商学院(Ceibs)前院长约翰·奎尔奇(JohnQuelch)为哈佛MBA学生在外国度过的时间之短进行了辩护。“几年前就有观点认为，你需要在一种文化中生活六个月，才能对该文化有所理解。“任何短于六