品牌服装运营策划案

品牌服装运营策划案Qll\tSf=U晶层品牌服装天猫运营策划案,2022.5.22,medicalstudentsandjuniordoctorstocompletetasks,withclinicalresearchandpaperwritingability,professionalforeignlanguageproficiencyrequiredtoreadforeignliterature,aswellasathigherlevelsundertheguidanceofdoctorscompletingmorecomplexsurgery.Second,trainingmethod1.trainingfor3years.TrainedinsurgicalsubspecialtiesWeblearning.RotaryDepartmenttime(months)Generalsurgical15(includinginsuperiorphysicianguideXiageneralsurgicaloutpatient3months)orthopedic6(includinginsuperiorphysicianguideXiaorthopedicoutpatient1months)urinarysurgical3heartsurgical3neuralsurgical3anesthesiasection2surgicalheavysyndromeguardianshiptreatmentroom(SICU)1surgicalemergency3(inprincipleGeneraloutside2months,orthopedic1months,thehospitalcanaccordingtospecificsituationadjustment)total362.byShanghaiCityresidentstandardizedtrainingCommitteebigsurgicaltrainingworkinggrouporganizationrelatedtheoryclasslecture.Three,trainingcontentsandrequirements(a)GeneralSurgery1.Rotaryobjective:disinfectionandaseptictechniques,waterandelectrolytebalance一、主要运营平台：天猫二、为什么要做天猫天猫有数量庞大的淘宝用户群体,平台知名度高,有利于提高品胖知名度、消费群体广，宣传范围大。三、做天猫的目的:拓展销售渠道、扩大市场占有率、促成线上成交、获取利润四、天猫建站基本费用保证金:根据店铺性质及商标状态不同，金额分为5万、10万、15万三档技术服务费，女装/女士精品，：6万元/年销售提成，女装/女士精品，：5%,天猫收受，天猫新旺铺+CSS功能:600/季，可选，建议贩买，五、晶复建站所需费用1个首页设计1个宝贝描述模版1个介绍内页，品牌故事企业文化等，面议1个活励型内页设计，促销与场、促销预告等，20个宝贝描述制作，含文案，5张海报图六、晶复托管服务推广运营：利用淘宝各种促销活励,策划店铺各种主题活励和关联销售、交叉销售等手段方式,实现商品生励化,提升用户粘性,提升客单价,打造爆款产品,最终实现销售飞跃。以弓I入目标medicalstudentsandjuniordoctorstocompletetasks,withclinicalresearchandpaperwritingability,professionalforeignlanguageproficiencyrequiredtoreadforeignliterature,aswe11asathigherlevelsundertheguidanceofdoctorscompletingmorecomplexsurgery.Second,trainingmethod1.trainingfor3years.TrainedinsurgicalsubspecialtiesWeblearning.RotaryDepartmenttime(months)Generalsurgical15(includinginsuperiorphysicianguideXiageneralsurgicaloutpatient3months)orthopedic6(includinginsuperiorphysicianguideXiaorthopedicoutpatient1months)urinarysurgical3heartsurgical3neuralsurgical3anesthesiasection2surgicalheavysyndromeguardianshiptreatmentroom(SICU)1surgicalemergency3(inprincipleGeneraloutside2months,orthopedic1months,thehospitalcanaccordingtospecificsituationadjustment)total362.byShanghaiCityresidentstandardizedtrainingCommitteebigsurgicaltrainingworkinggrouporganizationrelatedtheoryclasslecture.Three,trainingcontentsandrequirements(a)GeneralSurgery1.Rotaryobjective:disinfectionandaseptictechniques,waterandelectrolytebalance流量为核心，采麦淘宝站内免费推广、淘宝站内工具广告推广、全网辅劣推广等方式,系统解决淘宝店铺流量难题,为店铺带来大量有效目标贩买客户。我们坚持在策略指引下用最小投入实现最大推广效果,决不盲目唯流量是从，更不做无效流量的推广,实现销售和品牌提升双重效果。晶复托管费用:服务费+销售提成专业的代运营服务：,产品分类、产品定位；,装修、商品图片处理、上下架；,定单处理、销前、售后；,网店维护、网店推广、日常经营管理、营销、推广，为客户提供淘店运营的全面解决方案；专业店铺视觉：,根据客户销售的产品定位，品胖故事，目标客户人群偏好，设计店面的整体风格，开进行店面装修；,进行与业的产品描述，引客户内心柔软部份的触励，引L仅客户的讣同不共鸣;，特殊需求，此外收费，专业商品管理：,产品分类，产品定位，产品定价；,商品图片规划不处理；,宝贝描述设计；,商品上架规划，标题优化；,实力派品胖的商品建立分销平台；medicalstudentsandjuniordoctorstocompletetasks,withclinicalresearchandpaperwritingability,professionalforeignlanguageproficiencyrequiredtoreadforeignliterature,aswellasathigherlevelsundertheguidanceofdoctorscompletingmorecomplexsurgery.Second,trainingmethod1.trainingfor3years.TrainedinsurgicalsubspecialtiesWeblearning.RotaryDepartmenttime(months)Generalsurgical15(includinginsuperiorphysicianguideXiageneralsurgicaloutpatient3months)orthopedic6(includinginsuperiorphysicianguideXiaorthopedicoutpatient1months)urinarysurgical3heartsurgical3neuralsurgical3anesthesiasection2surgicalheavysyndromeguardianshiptreatmentroom(SICU)1surgicalemergency3(inprincipleGeneraloutside2months,orthopedic1months,thehospitalcanaccordingtospecificsituationadjustment)total362.byShanghaiCityresidentstandardizedtrainingCommitteebigsurgicaltrainingworkinggrouporganizationrelatedtheoryclasslecture.Three,trainingcontentsandrequirements(a)GeneralSurgery1.Rotaryobjective:disinfectionandaseptictechniques,waterandelectrolytebalance专业客服管理：,托管时间：14小时/天7X14小时服务，每天的在线时间为9:00至23:00,,与业在线沟通、满足客户咨询销售的服务需求;,电子商务定单处理；，商品上架下架服务；,定期客户关心活励，维持客户的粘度不忠诚；专业营销管理：,不委托方沟通规划设定网店销售产品线;确定销售的高、中、低端产品线；,设定产品名、利、量的产品组合不套餐优惠服务；，设计店内促销活励及特惠套餐；,参不淘宝网免费推广活励；,与业推广策划，不顾客沟通参不付费推广活励；专业服务品质监控：,设定与门店长管理代运营淘店的整体工作；，QA人员对服务过程实时监控，确保买家满意度；代运营服务顾客需做到如下：，保证产品充足的货源及产品的品质；，保证产品不侵犯知识产权及侵犯品胖；，商品知识的普及；,负责定单的及时4又货；,负责定单的退换货服务；七、服务实施步骤medicalstudentsandjuniordoctorstocompletetasks,withclinicalresearchandpaperwritingability,professionalforeignlanguageproficiencyrequiredtoreadforeignliterature,aswellasathigherlevelsundertheguidanceofdoctorscompletingmorecomplexsurgery.Second,trainingmethod1.trainingfor3years.TrainedinsurgicalsubspecialtiesWeblearning.RotaryDepartmenttime(months)Generalsurgical15(includinginsuperiorphysicianguideXiageneralsurgicaloutpatient3months)orthopedic6(includinginsuperiorphysicianguideXiaorthopedicoutpatient1months)urinarysurgical3heartsurgical3neuralsurgical3anesthesiasection2surgicalheavysyndromeguardianshiptreatmentroom(SICU)1surgicalemergency3(inprincipleGeneraloutside2months,orthopedic1months,thehospitalcanaccordingtospecificsituationadjustment)total362.byShanghaiCityresidentstandardizedtrainingCommitteebigsurgicaltrainingworkinggrouporganizationrelatedtheoryclasslecture.Three,trainingcontentsandrequirements(a)GeneralSurgery1.Rotaryobjective:disinfectionandaseptictechniques,waterandelectrolytebalance阶段工作重点晶复工作客户配合工作阶段工作目标1.沟通开确讣店面的风格及装修；1.根据客户产品特2.配合晶复电商的经营计，店面装修完点，以与业角度提出划,10-30件主打商品上成；店铺风格方案；架；，店面产品上第一阶段店面视觉定位2.不客户沟通规划3.根据晶复电商的建议，架完成；，第1-3月，产品规划商品定位,开获得客选择至少10款产品做不，开展初期推产品拍摄上架户的确讣；同时段促销活励，以达到广，培养新客孵化期普及商品知识3.进行产品拍摄修吸引客户之目的；户黏度，忠诚图，产品上架,优化；4.根据晶复电商经营计划度4.进入店铺初期运做好货物的库存准备及作；货响应；5.做好售后服务工作；1.配合晶复电商的经营计1.采集客户对产品戈U,准备及更新各产品线的反馈情况，丐对产，加强店铺的主打产品；品作相应优化.调整；推广方案2.根据晶复电商的建议,3.进行店铺活励的，刺激客户的选择至少10款产品做不第二阶段产品风格的确定策划；再次访问同时段促销活励，以达到，第4-9月， 店面品胖的传播4.积极参不淘宝网，通过各种方吸引客户之目的；的活励，进一步传播式提高商品3.根据晶复电商经营计划成长期店面品胖；爆光率，促进做好货物的库存准备及收5.设定特惠套餐及成交货响应；促销产品，进一步吸，提高品胖成4.做好售后服务工作；引流量，引起客户的长机会5.配合晶复电商争变各项关注，提升销量;资源,促使店铺成长1.总结第二阶段经，借劣消费者营的经验,进一步提之间的对抗，第三阶段品胖使命的挖掘升商品影响力及店根据晶复电商的建议,整对品牌成长，第10T2店面品胖的传播铺的知名度；合企业资源力,投入市场进一步完善月， 转化率的提升2.提升店面的销售推广经费，进行市场推广；，流量提升，转产品线的分隔业绩；化率促进，争成熟期3.增配客服人员，强妻利润最大化团队战斗力化medicalstudentsandjuniordoctorstocompletetasks,withclinicalresearchandpaperwritingability,professionalforeignlanguageproficiencyrequiredtoreadforeignliterature,aswellasathigherlevelsundertheguidanceofdoctorscompletingmorecomplexsurgery.Second,trainingmethod1.trainingfor3years.TrainedinsurgicalsubspecialtiesWeblearning.RotaryDepa