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SHEERGENIUS-ORAWASTEOFEncourageyouroriginalthinkersandlivewiththeirstrangehabits,saysAlanIfoneofyourresearchstaffannouncedthathehadworkedoutawaytopropelavehicleonacushionofair,wouldyoutellhimtoconcentrateonsomethingpractical,orsuggesttakingitfurther?Ifamemberofyourdevelopmentteamaskedifshecouldcomeinlatebecauseshehadherbestideasat3amwouldyouinsistthatsheisintheofficeat9amlikeeveryoneelse?Currentbusinesswisdomisthatcompaniesneedcreative,innovativepeopletobeatcompetitors.Therealityisthatcompanieshavealwaysneedednewideastosurviveandprogress,butinthepasttheyweren'tparticularlygoodatencouragingthepeoplewhoproducedthem.Originalthinkersdon'talwaysfiteasilyintotheframeworkofanorganisation.However,theadvicefrommanagingdirector,JohnSerranois,'Getridofthedullpeopleandencouragetheunusualones'.Essentially,hebelievesthatcompaniesneedtolearnhowtomanagetheiroriginalthinkersinordertoensurethatthebusinessprofitsfromtheircontribution.Healsosays,'Originalthinkersoftenfinditdifficulttodrivechangewithintheorganisation,sotheyresign,feelingangryanddisappointed.Itisessentialtoavoidthis.''Youcan'trecogniseoriginalthinkersbythewaytheylook,'saysIanFreeman.Anapparentlyordinaryexteriorcanconcealaverycreativethinker.'Hisconsultancy,IBTPersonnel,hasdevisedastructuredwaytoidentifyoriginalthinkers.'Wedefineemployeesaschampions,free-wheelers,bystandersandweaklinks,andmostoriginalthinkerscomeintothecategoryoffree-wheelers.Theymaymissdeadlinesiftheybecomeinvolvedinsomethingmoreinteresting.TheyarepassionateandhighlymotivatedbuthavelittleornounderstandingofbusinessdirectionsandHeadhunterGeorgeSolomonalsothinksoriginalthinkershavetheirdisadvantages.'Theymayhaveabadinfluencewithinanorganisation,especiallygiventhecurrentmanagementtrendforworkinginteams.Theoriginalthinkersthemselvesmaybeunawareofanyproblem,buthavingthemaroundcanbedisruptivetocolleagues.whohavetobeallowedtopointoutwhentheyarebeingdrivencrazybytheoriginalthinkers'behaviour.'Yet,inhisopinion,the'dreamteam'inanycreativeorganisationconsistsofabalancedmixtureoforiginalthinkersandmorepractical,realisticpeople.So,havingidentifiedyouroriginalthinkers,howdoyouhandlethem?Onewell-knowncomputergamescompanyhasaveryinventiveapproach.'Weencourageourgamesdesignersbycreatinganinformalworkingenvironment,'saysdirectorLornaMarsh.'Acompanycannotpunishrisk-takersifitwantstoencouragecreativity.Managementhastoprovidesupport,coachingandadvice-andtaketheriskthatnewideasmaynotwork.Ourpeoplehaveflexibleworkinghoursandoftenmakenocleardistinctionbetweentheirjobsandtheirhomelives.'Originalthinkersmayfitintothecultureof21stcenturyorganisations,butmoreorganisationsmayhavetochangetheirapproach.BusinesspsychologistJeanRowbelievesthatthefirststepistocheckthatoriginalthinkersareworththeeffort.'Arethebenefitstheybringworththeconfusiontheycause?Ifso,givethemwhattheywant,allowplentyofspace,butsetclearlimits.Givethemextremelydemandingtargets.Iftheyfailtomeetthem,thenthegameisup.Butiftheysucceed,yourorganisationstandsonlytogain.'ItisimportantforacompanytoencourageoriginalthinkersAthisallowsittopromoteinnovativeBthisenablesittostayaheadofitsCtheyareveryflexibleabouttheirworkingDtheirtalentsareideallysuitedtotheJohnSerranothinksthatoriginalthinkersshouldAhelpedtodevelopbetterpeoplemanagementBaskedtomanagechangewithintheCsupportedsotheycanperformwellfortheDencouragedtofollowcompanyWhatdoesIanFreemansayaboutoriginalATheyareunenthusiasticandpoorlyBTheirworkstandardsareimpossiblyCTheirabilitiesarehardtoDTheylackawarenessofcommercialWhatproblemscanbeobservedwhenthereareoriginalthinkersintheATheymayhaveanegativeeffectonotherBTheydisliketheconceptofCTheyrushtasksthroughtoDTheycannotworkwithlesscreativeInwhatwayisthegamescompany'sapproachtooriginalthinkersAItallowsthemtoworkfromhomewhenevertheyBItusesdifferentformsofdisciplinaryactionforCItpromotesarelaxedatmosphereintheDItencouragesthemtoreducetherisksthattheyAtraditionalorganisationwishingtoemployoriginalthinkersneedstoAprovidethemwithprojectstheyareinterestedin.BassesswhethertheircontributionmakesupforanyChaveaflexibleapproachifgoalsarenotalwaysDbepreparedtohandleanynegativefeedbackfrom些有创意的人(originalthinkers,他们对于公司的存在到底有什么价值,公司又该怎么利非常明显:Currentbusinesswisdomisthatcompaniesneedcreative,innovativepeopletobeatB选项说的:让他们能够超越对手。John认为有创意的人应该怎么样。答案是第三段:Hebelievesthatcompaniesneedtolearnhowtomanagetheiroriginalthinkersinordertoensurethatthebusinessprofitsfromtheircontribution公司应该学会怎样管理有创意的人,从而确保公司能够从他们的贡献而为公司做的好。其他几个选项根本没有说到点子上,一看就可以pass掉。D:缺乏对商业过程的了解。Businessdirectionandsystems可以和commercialprocesses相对应。Theoriginalthinkersthemselvesmaybeunawareofanyproblem,buthavingthemaroundcan

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