逆袭飙进春季第十周笔记

2、认识自己从哪里来名字：1其实不仅是个人的姓名，一个企业、一个品牌在名字中也往往寄托着美好的期望。百年老堂以“同仁”二字寄托着悬壶济世、泽被苍生的医者仁心；苹果公司以亚当夏娃咬食苹果的典故寄托着人类对于智慧的启蒙；卡尔·本茨的名字在翻译中却寄托了汽车带领人类“奔驰”的梦想（oa可口可乐）这些期望不仅仅是美好的祝IRudyardIfyoucankeepyourheadwhenallaboutyouArelosingtheirsandblamingitonyou,IfyoucantrustyourselfwhenallmendoubtyouButmakeallowancefortheirdoubtingtoo,IfyoucanwaitandnotbetiredbyOrbeingliedabout,don'tdealinOrbeinghated,don'tgivewaytoAndyetdon'tlooktoogood,nortalktooIfyoucandream--andnotmakedreamsyourmaster,Ifyoucanthink--andnotmakethoughtsyouraim;IfyoucanmeetwithTriumphandDisasterAndtreatthosetwoimpostorsjustthesame;Ifyoucanbeartohearthetruthyou'vespokenTwistedbyknavestomakeatrapforfools,Orwatchthethingsyougaveyourlifeto,broken,Andstoopandbuild'emupwithworn-outtools.IfyoucanmakeoneheapofallyourwinningsAndriskitallononeturnofpitch-and-toss,Andlose,andstartagainatyourbeginningsAndneverbreathawordaboutyourloss;IfyoucanforceyourheartandnerveandsinewToserveyourturnlongaftertheyaregone,AndsoholdonwhenthereisnothinginyouExcepttheWillwhichsaystothem:"Holdon!”Ifyoucantalkwithcrowdsandkeepyourvirtue,Orwalkwithkings--norlosethecommontouch,Ifneitherfoesnorlovingfriendscanhurtyou;Ifallmencountwithyou,butnonetoomuch,IfyoucanfilltheunforgivingminuteWithsixtyseconds'worthofdistancerun,YoursistheEarthandeverythingthat'sinit,And--whichismore--you'llbeaMan,myson.［英