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Chapter
5Choice1Structure
of
Chapter
525.1
The
optimal
choice
of
consumers❏5.1.1
Interior
solution(内解)❏5.1.2
Corner
solution(角解)❏5.1.3“Kinky”solution(拐点解)5.2
Consumer’s
demand
function
5.3
Application
of
consumer
theory:Choosing
taxes5.1
The
Optimal
Choice
of
Consumers3
Consumer’s
problem:
maximizing
utilitysubject
to
the
budget
constraint
(Utilitymaximization
problem).The
Optimal
Choicex1x2x1*4x2*x*Properties
of
the
Optimal
Choice5The
optimal
choice:Must
be
on
the
budget
line,
why?Must
be
on
the
highest
indifference
curvethat
touches
the
budget
line.5.1.1.
Interior
Solutions6
Interior
solutions:
If
all
xi*
>
0,
xi*
areinterior
solutions.
In
the
case
of
two
goods,the
optimal
choice
involves
consuming
someof
both
goods,
i.e.,
x1*
>
0
and
x2*
>
0.
Two
equilibrium
conditions
for
interiorsolutions,
(x1*,x2*)
:❏
Budget
condition❏
Tangent
conditionCondition
1:
the
Budget
Is
Exhaustex1x2x1*7x2*(1)
p1x1*
+
p2x2*
=
m.Condition
2:
Tangent
Conditionx1x2x1*8(2)
The
slope
of
theindifference
curve
at(x1*,x2*)
equals
the
slopeof
the
budget
constraint.x2*
MU1/P1
or
MU2/P2
:
Marginal
utiltiy
per
dollaof
expenditure.
Equal
marginal
principle:
Utility
ismaximized
when
the
consumer
hasequalized
the
marginal
utility
per
dollar
spon
all
goods.Why
is
this
an
equilibrium?9Equal
Marginal
PrincipleDisequilibrium
PointDisequilibriumx210x1X1*X’1EquilibriumX’2X2*U2U1Solving
for
Interior
Solution
(method
1)11(x1*,x2*)
satisfies
two
conditions:(1)
Budget
constraint:
p1x1*
+
p2x2*
=
m(2)
Tangency:
MU1/MU2=
P1/P2Solving
these
conditions
simultaneouslyyou
can
get
the
interior
solutions.Solving
for
Interior
Solution
(method
2)12
The
conditions
may
be
obtained
by
using
theLagrangian
multiplier
method,
i.e.,constrained
optimization
in
calculus.How
to
do
it?
see
supplement.5.1.2
Corner
Solutions13
If
some
of
the
xi*
=
0,
then
we
say
there
arecorner
solutions.
In
the
case
of
two
goods,if
either
x1*=0
orx2*=0,then
the
ordinary
demand(x1*,x2*)isat
a
corner
solution
(角解).5.1.3
‘Kinky’
Solutions:Perfect
Complementsx1x2U(x1,x2)
=
min{ax1,x2}x2
=
ax114Perfect
Complementsx1x2U(x1,x2)
=
min{ax1,x2}x2
=
ax115Equilibrium
Conditions16The
optimal
choice,
(x1*,x2*)
satisfiesp1x1*
+
p2x2*
=
m;x2*
=
ax1*.5.2
Solutions
to
the
Consumer’sProblem:
Demand
Function17
The
optimal
choice
is
called
the
consumer’sORDINARY
DEMAND
(一般需求)at
thegiven
prices
and
income.
Ordinary
demand
function
are
denoted
byx1*(p1,p2,m)
and
x2*(p1,p2,m).Example
1:
Cobb-Douglas
Preference
Suppose
that
the
consumer
has
Cobb-Douglasutility
function: ,
and
the
budgetconstraint
is
p1x1+p2x2=m.What
is
the
consumer’s
demand
function?18Example
2:
Quasi-linear
Utility
Functio19
Suppose
a
consumer
has
quasi-linear
utilityfunction:
u(x1,x2)=aln
x1+x2,
a>0.
The
pricesof
x1
and
x2
are
p1
and
p2,
respectively,
andconsumer’s
income
is
denoted
by
m.
Also,x1
and
x2
are
nonnegative.
What
is
theoptimal
consumption
bundle?Example
3:
Perfect
Substitutes20
Suppose
a
consumer’s
utility
function
isu(x1,x2)
=
x1+x2,
the
budget
constraint
isp1x1
+
p2x2
=
m,
what
is
the
consumer’soptimal
choice?If
p1
>
p2x2MRS
=
1Slope
=
-p1/p2
with
p1
>
p2.x121If
p1
<
p2x2MRS
=
1Slope
=
-p1/p2
with
p1
<
p2.x122If
p1
=
p223x1x2Example
4:
Non-Convex
Preferencesx1x2Better24Non-Convex
Preferencesx1x2255.3
Choosing
Taxes:
Various
Taxes26Quantity
tax
on
x:
(p+t)xValue
tax
on
p:
(1+t)p❏
Also
called
ad
valorem
taxLump
sum
tax:
TIncome
tax:❏
Can
be
proportional
or
lump
sumIncome
Tax
vs.
Quantity
Tax27Proposition:
Suppose
the
purpose
of
taxes
isto
raise
the
same
revenue,
then
income
tax
isbetter
than
quantity
tax
for
the
consumer.Analysis28Exercise29
Suppose
that
a
consumer
always
consumes
2spoons
of
sugar
with
each
cup
of
coffee.
If
theprice
of
sugar
is
p1
per
spoonful
and
the
priceof
coffee
is
p2
per
cup
and
the
consumer
ha
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