新航标职业英语·综合英语1Unit-7-(课堂PPT)

BackgroundGettingReadyTextALanguageFocusTextBVocationalFocusSkillFocusPracticalLearning“十二五”职业教育国家规划教材经全国职业教育教材审定委员会审定新航标职业英语

综合英语1Vocational

EnglishCommunicationforYourCareer1Background

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2Takingtheoriginalsketchesandfabricsamplesintoconsideration,afashiondesignercreatesitemsofapparel(服装)andjewelry,andcheckstheirsuitabilitybyfirstproducinginexpensivetrialgoodsandthengivingthedesignstomanufacturerstobemadewiththedesiredfabricinthechosencolors.Almosteverythingwewearorcarryistheresultofadecisionbyafashiondesigner.Theshape,color,

andtexturehavebeencreatedaftercarefulresearch.Somefashiondesignersspecializeinclothing,footwear,

oraccessorydesign,whileotherscreatedesignsinallofthethreefashioncategories.Background

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3AWorkinpairs.MatchthesefashionbrandswiththeirChinesenames,andseehowmanyofthemyoualreadyknow.Background

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4B

Workinpairs.FirstgivetheChinesenamesofthefollowingfashionstyles,andthendiscussthe

questionsthatfollow.hippy嬉皮风格goth哥特风格preppy学院风格Background

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5BWorkinpairs.FirstgivetheChinesenamesofthefollowingfashionstyles,andthendiscussthe

questionsthatfollow.hiphop嘻哈风格classic经典风格1.Whichofthesestylesdoyouthinkisthemostfashionable?2.Inyouropinion,whichofthemwillbethemostpopularstyleinthecomingyear?3.Ifyouwereinvitedtoalargefashionparty,howwouldyoudress?Background

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GettingReadyPracticalLearning6FashionDesigner—YourDreamProfession?Before-readingWhile-readingBackground

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7Before-reading1.Accordingtothearticle,whatisfashion?2.Theauthormentionedseveraltipsinthetextforwould-befashiondesigners.Whichtipdoyou

thinkisthemosthelpful?ExerciseAReadthetextandanswerthefollowing

questions.Fashionisamethodofusingclothing,accessories,andhairtoeithershoworhide

somethingaboutoneself,andtoserveasanextensionofone’spersonality.I

thinkafashiondesignershouldfirstlybecreative.Also,Ithinkbeinghard-workingisalsoveryimportant.Onlyhard-workingpeoplecanbecomesuccessfuldesigners.Background

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GettingReadyPracticalLearning8Before-reading3.Whichkindofpeoplewillmostprobablybecomeaprofessionalfashiondesigner?4.CanyouinferfromthearticlewhatthesecretsofsuccessareforfamousdesignerssuchasChanel,

Dior,Versace,andArmani?ExerciseAThepersonwithcreativetalent,determination,andenterprisewillmostprobably

succeedinthishighlycompetitiveindustry.Talent,vision,determination,anddiligencearethesecretsoftheirgreatsuccess.Readthetextandanswerthefollowingquestions.Background

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GettingReadyPracticalLearning9Before-reading5.Whatdoyouthinkistheroleoffashionablegoodsinourdailylife?ExerciseAIthinkfashionablegoodsrepresentakindoflifestyle.Theybringbeautyand

imaginationtoourdailylife,andmakeusfeelgoodaboutourselves.Readthetextandanswerthefollowingquestions.Background

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GettingReadyPracticalLearning10Before-readingExerciseBThearticletellsusthebasicinformationabout__________________and_________________.Inaddition,thearticleoffersusseveraltipson___________________________________.Fillintheblankstocompletethemainideasofthetext.fashionhowtobecomeanoutstandingfashiondesignerfashiondesignerBackground

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GettingReadyPracticalLearning11Before-readingExerciseCDiscussthemeaningsofthefollowingquotationswithyourpartner,andthentranslatethem

intoChinese.1.“Fashionsfade,styleiseternal.”—YvesSaintLaurent(Frenchfashiondesigner,bornin1940)2.“Styleisanexpressionofindividualismmixedwithcharisma.Fashionissomethingthatcomesafterstyle.”—JohnFairchild(FormerpublisherofWomen’sWearDaily,bornin1927)3.“Fashionisonlytheattempttorealizeartinlivingformsandsocialintercourse.”—SirFrancisBacon(Englishjudgeandphilosopher,1561—1626)Background

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GettingReadyPracticalLearning12Before-readingExerciseCDiscussthemeaningsofthefollowingquotationswithyourpartner,andthentranslatethem

intoChinese.1.“时尚短暂，风格永存。”——伊夫·圣·罗兰（法国时尚设计师，生于1940年）2.“风格是个性与魅力的一种表现。时尚步风格的后尘。”——约翰·菲尔乔德（《女装日报》前出版商，生于1927年）3.“时尚只不过是为了在生活形式和社会交际中实现艺术而进行的尝试。”

——弗兰西斯·培根爵士（英国法官和哲学家，1561~1626）Background

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GettingReadyPracticalLearning13While-readingParagraph1

Forcenturies,fashionseemstohavebeencloselyconnectedwithsocialcommunication.For

some,fashionisanart.Forothers,itisalmostareligion.However,formostpeopleitisamethod

ofusingclothes,decorations,andhairtoeithershoworhidesomethingaboutthemselves,andto

serveasanextensionoftheirpersonality.译文Background

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FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning14While-readingParagraph2Background

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Asthecrucialfiguresofthefashionindustry,fashiondesignerscontributegreatlytothe

creationofadreamworldbyprovidingpeoplewithvariousdirectionstohelpthemexpress

themselves.Thejobofafashiondesigneralwaysarousesgreatinterestinthosewhohavea

strongsenseoffashion.FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning15While-readingWhile-readingParagraph3

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Would-befashiondesignershavetokeepinmindthatreluctanteducationandcertificates

willnotguaranteesuccess.Itispersonalqualitiesandprofessionalsensitivitythathelptogetthe

upperhand.Herearesometips:

Bebothacreativeandatechnicalprofessional.Designclothingwithaspecific

themeforaspecificpurposeandmarket.FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning16While-readingWhile-readingParagraph3

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Keepuptodatewithemergingfashiontrends,andstayastepahead.Knowthe

detailsofthebusinesswhileretainingyourownstyle.

Beabletoclearlycommunicateyour

philosophy,vision,andpersonalitythrough

sketches,discussions,andsamples.Know

howtocooperatewithothersonthedesign

team.

Dealwellwithpressurefromallsides.Allow

frequentadjustmentsofyourworkdaysto

suitclients’schedulesanddeadlines.FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning17While-readingWhile-readingParagraph4Background

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Thedesignprocessusuallytakesbetween18

and24monthsfrominitialdesignconcepttofinal

production.PeoplesuchasGiorgioArmani,Coco

Chanel,DonnaKaran,andRalphLaurenworkhard

duringthattime.Fewotherprofessionsdependso

muchonkeepingontopofpopulartasteandwatching

whatone’scompetitorsproduce.Being

engagedin

everyphaseofdesigning,showing,andproducing,

fashiondesigners’livesarenevereasy.Onlythose

withcreativetalent,determination,andenterprisecan

succeedinthishighlycompetitiveindustry.FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning18Language-FocusVocabularyStructureTranslationLanguageFocusGrammarBackground

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GettingReadyPracticalLearning19Language-FocusVocabularyA

Choosethecorrectformofthewordstocompletethefollowingsentences.1.create,creation,creativea.Youhavetobetalentedand__________inordertobecomeexcellentinfashiondesign.b.The__________ofthecomputermarkedthebeginningofanewera.2.direct,direction,directora.The__________ofourdepartmentgaveusaveryinspiringspeechatthebeginningofthenewsemester.b.Ifyoukeepwalkinginthis__________,youwillfindarestaurantjustaroundthecorner.creativecreationdirectordirectionBackground

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GettingReadyPracticalLearning20Language-FocusVocabulary3.popular,popularly,popularitya.His__________hasbeenprovenbythewarmwelcomehereceivedwhereverhevisited.b.The__________musicstarisgoingtogiveaconcertinShanghaithisDecember.4.express,expression,expressivea.Ijustcouldn’tunderstandwhytherewassuchastrange__________onherface.b.Agoodfashiondesignerknowshowto__________his/herideasthroughdifferentfashionelements.popularitypopularexpressionexpressA

Choosethecorrectformofthewordstocompletethefollowingsentences.Background

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GettingReadyPracticalLearning21Language-FocusVocabulary5.engage,engaged,engagementa.Nothingcan__________thislittleboy’sattentionformorethan10minutes.b.Shewasveryhappytoreceiveahugediamond_____________ring.engageengagementA

Choosethecorrectformofthewordstocompletethefollowingsentences.Background

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GettingReadyPracticalLearning22Language-FocusVocabularyB

MatchthewordsinColumnAwiththe

appropriate

phrasesinColumnB.1.guarantee2.contribute3.bedetermined4.arouse5.emergea.hisemotionb.inthedisucssionc.yoursuccessd.tostudyhardere.tothedevelopmentofourhometownBackground

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GettingReadyPracticalLearning23Language-FocusVocabularyC

Completethesentencesbelowwiththecorrect

formofthewordsandphrasesinthebox.determination

connect

cooperationwithemerge

depend

keepuptodatecontribute

specific1.Whenthefamousauthorreturnedtohishometown,people__________fromtheirhomes.2.Hefelt__________tothelittleboywhowassaidtobehisownbrother.3.Itisimpossibleforyouto__________onyourparentsallyourlife.4.Withstrong____________,hequithisjobinthefactoryandopenedhisownrestaurant.emergedconnecteddependdeterminationBackground

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GettingReadyPracticalLearning24Language-FocusVocabulary5.Aprofessionalfashiondesignerhastoknowtheartofgood_______________othermembersofhisdesignteam.6.Towritethisreportwell,youneedmore__________evidencetoproveyourarguments.7.Asanexpertinthisfield,healways_______________withthenewtrendsandimprovements.8.Thesalaryyougetisdirectlyrelatedtohowmuchyou’ve__________tothecompany.cooperationwithspecifickeepsuptodatecontributedC

Completethesentencesbelowwiththecorrect

formofthewordsandphrasesinthebox.determination

connect

cooperationwithemerge

depend

keepuptodatecontribute

specificBackground

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GettingReadyPracticalLearning25Language-FocusStructureA

Studytheexampleandrearrangethewordsand

phrasesintocorrectsentences.1.

itis,time,that,moreimportant,notmoneye.g.itis,personalqualities,professionalsensitivity,that,help,gettotheupperhandItispersonalqualitiesandprofessionalsensitivitythathelptogettotheupperhand.2.

itwas,onhiswaytothelibrary,that,BobgavemesomeadviceItwasonhiswaytothelibrarythat

Bobgavemesomeadvice.Itistimethat

ismoreimportant,notmoney.Background

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GettingReadyPracticalLearning26Language-FocusStructure3.

itwas,at8:35,that,hearrivedattheairport4.

itwas,notuntil11o’clock,that,hefinishedhisworkItwasin2013that

theworld’spopulationreached7billion.Itwasnotuntil11o’clockthat

hefinishedhiswork.Itwasat8:35that

hearrivedattheairport.5.

itwas,in2013,that,theworld’spopulation,reached7billionA

Studytheexampleandrearrangethewordsand

phrasesintocorrectsentences.Background

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GettingReadyPracticalLearning27Language-FocusStructureB

Studythepartoftheexamplesentences

andcomposesentenceswiththesamestructures

usingthewordsandphrasesinparentheses.1.

e.g.Forsome,fashionisanart.Forothers,itis

almostareligion.(thisplan,acceptable,unacceptable)Forsome,lifeisfullofhappiness.Forothers,lifeisfullofnightmare.Forsome,sheisareliablefriend.Forothers,sheisahatefulenemy.Forsome,thisplanisacceptable.Forothers,itisunacceptable.(she,reliablefriend,hatefulenemy)a.b.c.(life,fullof,happiness,nightmare)Background

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GettingReadyPracticalLearning28Language-FocusStructure2.e.g.As

thecrucialfiguresofthefashion

industry,fashiondesignerscontributegreatlyto

thecreationofadreamworld.(avolunteer,I,takethelead,ineverything)As

hisclosestfriend,sheshouldhelphimatthistime.As

anurse,shesmilessweetlytoeverypatient.As

avolunteer,Iwilltaketheleadineverything.(anurse,she,smilesweetly,everypatient)a.b.c.(hisclosestfriend,she,helphim,atthistime)B

Studythepartoftheexamplesentences

andcomposesentenceswiththesamestructures

usingthewordsandphrasesinparentheses.Background

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GettingReadyPracticalLearning29Language-FocusTranslationA

TranslatethefollowingsentencesintoChinese.1.

Inmyphilosophy,thereisnofreelunch.2.

Thedecorationofthehousewilltakeatleast

threemonthstofinish.他感到了很大的压力，因为设计的截止日期是下周一。房子的装修至少要三个月才能完成。在我的人生哲学里，没有免费的午餐。3.

Hefeelsgreatpressurebecausethedeadline

forthedesignisnextMonday.Background

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GettingReadyPracticalLearning30Language-FocusTranslationA

TranslatethefollowingsentencesintoChinese.记住，当人生之路陡峭之时，要保持沉着。（亚伯拉罕·林肯）4.

Rememberwhenlife’spathissteeptokeepyour

mindeven.(AbrahamLincoln)良好的情感能够激发出浓厚的学习兴趣，进而转化为学习动力。5.

Favorableaffectionswillarouseagreatinterest

inlearningandbecomethemotivationfor

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GettingReadyPracticalLearning31Language-FocusTranslation1.

我们所从事的是一项很重要的事业。(be

engagedin...)2.

我们每个人都要努力学习，以跟上时代的新发展。(keepuptodatewith...)Keepinmindthatyoushouldexpressyourselfclearlywhenworkingwithclients.Everyoneofusshouldstudyhardtokeepuptodatewiththelatestdevelopmentsofthetime.Whatweareengagedinisanimportantenterprise.3.

记得与客户合作时要明确地表达自己的意思。(keepinmind)B

TranslatethefollowingsentencesintoEnglishusingthewordorphrasesinparentheses.Background

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GettingReadyPracticalLearning32Language-FocusTranslationTheforeigncompanyiswillingtocooperatewiththeCasioCompanyinthecomputerbusiness.4.

那家外国公司很乐意与Casio公司在计算机方面进行合作。(cooperatewith...)Weguaranteethatwewillfinishthetaskbytheendofthisyear.5.

我们保证在今年年底前完成任务。(guarantee)Background

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GettingReadyPracticalLearningB

TranslatethefollowingsentencesintoEnglishusingthewordorphrasesinparentheses.33Language-FocusGrammar

InfinitivesandGerundsBackground

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A

CompletethefollowingsentencesbychoosingA,B,CorD.1.Marywishes______afashiondesignerwhenshegrowsup.A.beB.beingC.tobeD.been2.______themeaningoffashionisreallydifficult.A.TodefineB.DefinedC.BeingdefinedD.Havingdefined3.Thereisnothing______.A.worriedabout B.worryingaboutC.toworryabout D.tobeworriedaboutGettingReadyPracticalLearning34Language-FocusGrammar

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4.Smoking,makeup,and______earringsareconsideredcoolbysomeyoungstudents.A.wearing B.wearC.towear D.bewearing5.Ourplanis______thedesignworkbeforeFriday.A.finish B.tofinishC.tobefinished D.finishto6.Thedesignerspentmostofherchildhood______clothesforherBarbiedollsinsteadofplayingwithfriends.A.tomake B.makeC.made D.makingGettingReadyPracticalLearning35Language-FocusGrammar

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7.Hisinterestisin______formagazines.A.wroteB.writingC.writtenD.write8.Iconsiderhim______oneofthebestmodelsinChina.A.tobeB.beingC.beD.been9.Ican’tafford______aGuccibag.A.buyingB.tobuyC.buyD.bought10.Tomkeptquietabouttheaccidentinorder______hisjob.A.toloseB.losingC.nottoloseD.notlosingGettingReadyPracticalLearning36Language-FocusGrammar

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BFillintheblankswiththeproperformofthewordsinparentheses.1.Itisveryimportant________(study)someartcoursesinschooltomakeyourdreamcometrue.2.Heissaid______________(write)anewbookaboutfashion.3.Healwaystrieshisbest________(wear)clothesthatareinstyle.4.______________(know)thelatesttrendinclothesisveryimportantforfashiondesigners.5.Isuggest________(make)achangeintheplan.tostudytohavewrittentowearKnowing/ToknowmakingGettingReadyPracticalLearning37While-readingParagraph1

Throughtelevision,newspapers,andmagazines,wehavebecomefamiliarwithInternational

FashionWeeks.Theseare,infact,largefashiondesignshowsforinvitedguestsonly,including,

ofcourse,themedia.ThepurposeofFashionWeeksistoshowoffthelatestdesignsnotonly

fromfamousfashioncompaniessuchasLacoste,RalphLauren,andVeraWang,butalsofrom

lesswell-knowncreativedesigners.Background

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FashionWeeks38While-readingParagraph2

Originally,Pariswasthecityfortheshowthatbrought

Frenchfashiontotheworld,butnow

FashionWeeksareheldinanumber

ofcitiesthatarereferredtoas

“fashioncapitalsoftheworld”.

Forexample,youfoundthelatest

designcollectionsattheNew

YorkFashionWeek,which

startedin1943,andwasheld

September9—16,atthe

world-famousLincolnCenter.Background

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FashionWeeksGettingReadyPracticalLearning39While-readingParagraph3

Fashiondesignersmakean

efforttopredictcustomertastesnot

onlyinstyle,butalsoincolorandtone.It

ispredictedthatinthecomingseason,there

maybemoreprimarycolors,orforest

shades,orperhapsmoremanlygrayand

black.Additionallystyle,thoughalways

aimingatgrace,maychangefromsilkto

comfortablecardigansandthigh-highboots.Background

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FashionWeeksGettingReadyPracticalLearning40While-readingParagraph4

Designtrendsareinfluencedbycollections

displayedatFashionWeekssixmonthsearlier.

So,whatwebuyinspringwillhaveappeared

duringtheprecedingFallFashionWeek,and

whatweseeattheFebruaryFashionWeek

ShowwillnotbeintheshopsuntilSeptember.Background

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FashionWeeksGettingReadyPracticalLearning41VocationalFocus

Workingroups.Supposeyouareworkingpart-timeasafashiondesignassistantataChinesefashion

company.Yourcompany’scollectionsintheNewYorkFashionWeekshowhavedrawntheinterestof

somepotentialbuyers.Discusswithyourgroupmembersanddecidewhatproductyouwanttofocus

on.Thengiveabriefintroductiontopotentialbuyers.WorkingasaFashionDesignAssistantBackground

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GettingReadyPracticalLearning42VocationalFocus

Step1WhatwerethespecificdatesandlocationoftheNewYorkFashionWeek(2017FallShow)?2.Whatproductsdidyourcompanyexhibitduringtheshow?(Youmayuseyourimaginationandmakea

simpleproductcatalogueofabout4—7items.)Background

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NewYorkFashionWeek(2017FallShow)washeldinFebruary2017(February9—16)inLincolnCenter.SuggestedAnswer:thigh-highboots,jeans,one-shoulderdresses,militaryfashionsuits,etc.SearchforsomebasicfactsabouttheNewYork

FashionWeek(2011FallShow)on

theInternetandanswerthefollowingquestions:GettingReadyPracticalLearning43VocationalFocus

Step2InadditiontoNewYorkCity,doyouknowanyothercitiesthatalsoholdafashion

week?Giveseveralexamples.Thefollowingpicturesmaygiveyousomehints.Background

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GettingReadyPracticalLearning44VocationalFocus

Step2Background

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Milan,Paris,andLondonwerethefirstthreefashioncentersintheworld,andthenNewYorkbecameanotherworld-famousfashioncenter.VariouskindsofFashionWeeksarealsoheldinothercitiessuchasBerlin,MexicoCity,HongKong,Tokyo,Sydney,Mumbai,Miami,WashingtonD.C.,LosAngeles,Montreal,andsoon.GettingReadyPracticalLearningInadditiontoNewYorkCity,doyouknowanyothercitiesthatalsoholdafashion

week?Giveseveralexamples.Thefollowingpicturesmaygiveyousomehints.45VocationalFocus

Step3SupposethepotentialbuyersarefromseveralcountriessuchasAustralia,Germany,

India,andSouthKorea.Decidewithyourgroupmemberswhichcountrywillbeyour

firstforeignmarket,andstateyourreasons.Background

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AnExample—IndiaWewillchooseIndiainwhichtodevelopourfirstforeignmarket.Thereareseveralreasons:1.ThereisalargepopulationinIndia,andthereshouldbeopportunitiesforthedevelopmentofourproductsintheIndianmarket.2.Indianpeople’slivingstandardshavebeenrisinggreatly.ManyIndianscanaffordandwouldliketobuyforeignfashionbrands.Therefore,thepotentialpurchasingpowerisbecomingstronger.3.Whileexploringourmarketthere,wehavefoundsomeIndiancompaniesthatwerewillingtocooperatewithus,andtherefore,theywouldbeofhelpinthedevelopmentofourmarketinIndia.GettingReadyPracticalLearning46VocationalFocus

Step4Discussanddecidewithyourgroupmemberswhichproductyouwouldliketo

promoteasthedominantproductofyourcompanyinthefall-winterseasonnext

year.Thenwrite80—120wordstodescribetheproductincludingthebrandname,

specifications,quality,function,price,comparativeadvantages,andsoon.Background

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GettingReadyPracticalLearning47VocationalFocus

Step4Background

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SampleWriting:Wewouldliketopromoteourthigh-highbootsforthefall-winterseasonnextyear.Weareaprofessionalcompanyindesigningandmanufacturingvariousstylesofthigh-highboots.Brand:VivianSpecifications:allstandardspecifications(customizedspecificationsoffered)Material:buffalohide,bullhide,calfhide,goatleather,buckskin,spongeleather,velourleather,andsoon.Quality:excellentFunction:keepingwarm,suitableforvariousfashiongarmentsPrice:$30—200dollarsComparativeadvantages:Forthefall-winterseasonnextyear,we’vedesignedseveralspecialitemswithnewlyaddedfashionelements.Wealsooffercustomizationforcustomerswhohavespecialneeds.GettingReadyPracticalLearning48VocationalFocus

Step5SupposethePoloWilsonCorporationhassentyouane-mailshowingtheirinterest

inyourproductsandlookingforwardtoyourresponse.Writeareplytothemthat

includesthefollowingpoints:1.Brieflyintroduceyourmainproducts;2.Highlightyourdominantproduct;3.Informthemofpossiblediscountsorpromotionsifthereareany;4.Showyourinterest