啤酒行业发展趋势报告

啤酒行业发展趋势报告1啤酒行业现状及竞争格局21啤酒行业现状及竞争格局2201320142015201620172018201920202021189720%0%4.0%7.2%6.8% 0.6%-3.4%-3.7% 201320142015201620172018201920202021189720%0%4.0%7.2%6.8% 0.6%-3.4%-3.7% -20%同比增速36.3%22002000800600400市场规模(亿元)2013-2021年中国啤酒市场规模情况2013201420152016201720182019202020212010201120122013201420152016201720182019202053944977474345425000443720%3000200000%0.8%0.8%0.8%40353020%2013201420152016201720182019202020212010201120122013201420152016201720182019202053944977474345425000443720%3000200000%0.8%0.8%0.8%40353020%202.8%0%-2.2%-5.2%-4.6%0600037663796382638574000-7.7%-4.7%-4.2%-2.3%-10%-15.1%-20%消费量(万千升)同比增速333636.237.236.434.532.932.827.627.19.1%24.6250.6%-0.3%-9.-0%5-20%人均消费量(升)同比增速4380433046%6%7%9%20%10%0%39746.8%363432757.3%3.4% 201720182019380433046%6%7%9%20%10%0%39746.8%363432757.3%3.4% 20172018201920202021-20%470305%4%-5%华润啤酒燕京啤酒青岛啤酒重庆啤酒百威亚太0372156000500040003000200025%49513110啤酒均价(元/吨)同比增速450040003500300025002000500351422.4%啤酒均价(元/吨)同比增速24.4%75.6%16.8%83.2%12.2%87.8%7.1%92.9%燕京啤酒,10.2%青24.4%75.6%16.8%83.2%12.2%87.8%7.1%92.9%燕京啤酒,10.2%青岛啤酒,22.3%8.0%92.0%20172018201920202021CR5其他嘉士伯,7.8%华润啤酒,31.0%百威亚太,21.6%啤酒行业集中度高且持续上升布局区域7华润啤酒东部区域(50%)百威亚太中韩越等亚太区域9青岛啤酒山东区域(67%)燕京啤酒华北区域(50%)362重庆啤酒中部区域(41%)279珠江啤酒华南区域(95%)惠泉啤酒福建(75%)21兰州黄河甘肃、青海(75%)9布局区域7华润啤酒东部区域(50%)百威亚太中韩越等亚太区域9青岛啤酒山东区域(67%)燕京啤酒华北区域(50%)362重庆啤酒中部区域(41%)279珠江啤酒华南区域(95%)惠泉啤酒福建(75%)21兰州黄河甘肃、青海(75%)9山 2021年啤酒销量2021年啤酒销量 千升)1啤酒行业现状及竞争格局2啤酒行业代表企业1啤酒行业现状及竞争格局2啤酒行业代表企业3643223443023382803253635啤酒代表企业营业收入情况(亿元)32527820183643223443023382803253635啤酒代表企业营业收入情况(亿元)3252782018201920202021202220182019202020212022啤酒代表企业净利润情况(亿元)4613114032啤酒行业营收及利润整体保持增长266华润啤酒青岛啤酒重庆啤酒43372274华润啤酒青岛啤酒重庆啤酒9华润啤酒各区域营收占比中部,华润啤酒各区域营收占比中部,25%华润啤酒渠道优势明显东区,48%南区,26%贵州安徽辽宁江苏吉林黑龙江青海贵州安徽辽宁江苏吉林黑龙江青海天津浙江华润79%、青岛8%华润67%、青岛16%华润54%、青岛38%华润52%、百威亚太39%华润49%、百威亚太46%华润49%、黄河41%华润46%、青岛24%华润31%、百威亚太31%青岛39%、华润32%嘉士伯70%、华润30%青岛55%、华润30%青岛43%、华润28%百威亚太58%、华润28%青岛29%、华润25%燕京25%、华润23%青岛80%、华润20%青岛71%、华润20%甘肃西藏河北湖北广东湖南陕西上海华润啤酒市占率第一及第二地区Top2企业市占率据或与实际情况略有出入华润啤酒渠道优势明显2218.9%16.9%13.2%11.5%及以上啤酒销量占比020192218.9%16.9%13.2%11.5%及以上啤酒销量占比020192020202120220%华润啤酒青岛啤酒重庆啤酒收入占比代表品牌收入占比代表品牌收入占比代表品牌高端及超高端 花纯生、喜力经典、脸谱青岛原浆、琥珀拉格主流型 勇闯天涯青岛纯生醇麦经济型 花金标、雪花银标湖500050005030%210次高端以上销量(万千升)占总销量比重化情况同比增长指标2021年2022年总销量(万千升)4333607444363崂山类其他品牌化情况同比增长指标2021年2022年总销量(万千升)4333607444363崂山类其他品牌8%2.6%0.8%均价(元/吨)5.0%5.0%29339282793742崂山类其他品牌5.5%3.2%4584274448362832公司以“青岛啤酒为主品牌+崂山啤酒为第二品牌”布局青岛啤酒产品布局高端市场趋势明显13.05%36.71%36.85%8.38%4.78%20182019202020212022 13.05%36.71%36.85%8.38%4.78%20182019202020212022 13.58%况18.32%18.24%17.96%10.79%11.83%2018201920202021202237.70%38.96%40.42%青岛啤酒控费增强带动盈利提升高端化带动营收提高，控费能力持续增强带动盈利能力提升。2022年公司销售费用率、管理费用率、财务费用率分别为55.71%5.22%销售费用率管理费用率财务费用率5.87%65.87%毛利率净利率2792869494363520182019202020212022营业收入(亿元)2792869494363520182019202020212022营业收入(亿元)销量(万千升)242300250200500重庆啤酒营业收入及销量情况重庆啤酒资产重组后营收及销量翻倍， 38.40%36.71%13.35%10.79%8.38%18.29%18.43%11.94%11.83%38.40%36.71%13.35%10.79%8.38%18.29%18.43%11.94%11.83%2018201920202021202216.02%2018201920202021202250.61%50.94%50.48%重庆啤酒盈利能力处于行业领先地位41.69%39.93%41.69%39.93%38.46%36.85%38.46%36.85%38.96%36.84%华润啤酒青岛啤酒重庆啤酒20.34%6.45%5.87%36.45%5.87%3.03%3.88%华润啤酒青岛啤酒重庆啤酒3啤酒行业发展趋势20002001200220032004200520062007200820092010201122000200120022003200420052006200720082009201020112012201320142015201620172018201920202021000030%20%10%0%-10%-20%1990-2021年中国啤酒产量情况啤酒产量(万千升)同比增速-右轴(%)18供需两端驱动行业高端化发展存量竞争阶段50004000300020004983 3562 33.223.072.822.452.412.3812.2072.162.122.0259325.962.6033.69中国人均GDP、可支配收入及消费支出情况(万元)201333.223.072.822.452.412.3812.2072.162.122.0259325.962.6033.69中国人均GDP、可支配收入及消费支出情况(万元)2013201420152016201720182019202020212022供需两端驱动行业高端化发展居民人均消费支出8.578.148.578.14人均GDP:现价7.187.7.186.555.384.994.694.35 价格不太关心，只关心好不好喝<50元/12罐 50-79元/12罐 8价格不太关心，只关心好不好喝<50元/12罐 50-79元/12罐 80-99元/12罐100-149元/12罐>150元/12罐33.5%21.0%20.4%13.0%9.1%麦芽汁浓度 酒精度数 酿造原料品牌知名度酿造工艺性价比泡沫丰富度 38.4% 31.3% 29.4% 28.1% 27.3% 27.0% 26.5% 25.8% 24.8% 22.7% 3.0%20供需两端驱动行业高端化发展201924.6%28.3%47.1%27.3%30.8%41.8%30.5%30.4%39.1%32.7%30.7%36.6%34.0%31.3%34.6%34.8%32.3%33.0%3201924.6%28.3%47.1%27.3%30.8%41.8%30.5%30.4%39.1%32.7%30.7%36.6%34.0%31.3%34.