商务英语实训教程-上册-商务活动实训环节课件

《商务英语实训教程》（上册）（部分商务活动环节作业，未经编辑，仅供参考）(虚拟商务活动教学环节是本教材基本特色，目的是在学校环境下培养同学商务活动动手能力。部分英语教师对各单元所列商务活动作业的目的，方法，要点等可能存在不熟悉的情况。本教材编写者之一，李荣庆老师愿与诸位教师同仁共同讨论，交换意见，推动商务英语教学的不断提高与创新。《商务英语实训教程》（上册）第1单元1）虚拟公司组建2）虚拟公司介绍第1单元TheRainCoffee雨之咖啡商务英语（1）班姓名1：金xx姓名2：赵xxTheRainCoffee雨之咖啡商务33BusinessStreetXihuDistrict，Hangzhou，ChinaTel：400-555-3333中国杭州西湖区商业街33号Website:TheRainCoffeeOurSeniorManagementMarketingManagerMs.JoanFinancialManagerMs.Jeanne33BusinessStreetTheRainCofSince2003,wehavebeensupplyingdifferenttypesofcoffee.Theclassicalmusicandquietenvironmentareourfeatures.Youcannotonlytasteourcoffee,butalsogrindcoffeebeans.Ifyouareinterestedinourcoffeemachines,youcanalsobuythem.Wesincerelyhopetoofferyouourbestservice.我公司始建于2003年，目前我们提供不同类型的咖啡。古典音乐和安静的环境是我们的特色。在这里，你不仅可以品尝到我们的美味咖啡，也可以亲自制作。如果您对我们的咖啡器械感兴趣，您也可以购买。我们将竭诚为您服务。Since2003,wehavebeensupplyWehavemadeourcoffeehouseintoaclassicalstyle,covering150squaremeters.Wehave15employees.WehavemadeourcoffeehouseProductsIntroductionThetypesofcoffeeThetypesofmachineProductsIntroductionThetypes第2单元1）名片设计2）信封，信笺设计3）公司着装，发式规则第2单元BusinesscardsampleofourcompanyMrs.LiGeneralManagerHeadquartersAddress:33BusinessStreet,XihuDistrict，HangzhouChinaTel：400-555-3333TheRainCoffee雨之咖啡TheRainCoffee雨之咖啡BusinesscardsampleofourcoEnvelopofourcompanyHeadquartersAddress:33BusinessStreetXihuDistrict，Hangzhou，ChinaTel：400-555-3333Website:TheRainCoffee

雨之咖啡TheRainCoffee

雨之咖啡EnvelopofourcompanyHeadquarLetterheadofourcompanyHeadquartersAddress:33BusinessStreetXihuDistrict，Hangzhou，ChinaTel：400-555-3333HeadquartersAddress:33BusinessStreetXihuDistrict，Hangzhou，ChinaTel：400-555-3333TheRainCoffee雨之咖啡TheRainCoffee雨之咖啡LetterheadofourcompanyHeadDresscodeofourcompany:managersandofficeclerksWerequireourmanagersandofficesclerkstobedressedformally.Webelievethatagoodappearancecanstandforourcompany.Dresscodeofourcompany:workersWerequireourworkerstobedressedinworkingclothes.Appropriateclothesaretheembodimentofthehighqualityservice.Dresscodeofourcompany:manHaircodeThehairofmanisshortandfashionable.Thehairofwomenisdelicateandbeautiful.HaircodeThehairofmanissh第3单元1）word-PDF转换格式2）图片文件处理第3单元BeforetheconversionBeforetheconversionRuntheWord-PDFconvertersoftware.AddtheWorddocument.Clickthe“convert”buttontoconverttheWordintoPDF.RuntheWord-PDFconvertersofAftertheconversionAftertheconversionFreePic2PdfisasoftwarewhichcanconvertpicturesintoaPDFdocument.First,runtheconvertersoftware.ThenaddthepicturesandconvertthemintoaPDFdocument.FreePic2Pdfisasoftwarewhic第4单元1）饼形，柱形，线形图片文件处理第4单元TheTableOfBasicInformationaboutOurEmployeesTheTableOfBasicInformation25%75%31%69%38%62%50030060055025%75%31%69%38%62%500300600550Thenumberofouremployeeshasincreasedoverthepastfiveyears.350400500600800350400500600800ThenumberofouremployeeshaThetotalcapitalhasrisento$60millionby2012from$30millionin2008.40304550603040455060Thetotalcapitalhasrisento第5单元1）团队精神2）图片文字翻译3马斯洛理论第5单元Eachmemberinateammustcooperatewitheachother.Teamspiritisthekeytothesuccessofthecompany.worktogetherEachmemberinateammustcooThereisstrengthinunity.Theteamcooperationcanleadtothesuccess.Thereisstrengthinunity.TheBeforeAfter三菱丰田东风标致奔驰雪佛兰奥迪BeforeAfter三菱丰田东风标致奔驰雪佛兰奥迪Maslow’stheoryofhierarchyofneedsMaslow’stheoryofhierarchyoStorysupporting

Maslow’stheoryofhierarchyofneedsOneyearago,ouremployeeswerenothardworking.Iwonderedwhydidithappen.Iguessedthatmaybewedidn’tofferthemenoughmaterialconditions,soImadeaplanlatertoincreasetheirwagesandprovidethemwithwelfaresduringthefestivals.Theycanhavearestandeatsomethingintherestroomiftheyfeeltired.Afterthisplanhasbeenputintopracticeforseveralmonths,Ifoundtheyworkedefficientlyandpaymoreattentiontothecompany.IrealizethatphysiologicalneedsarethemostimportanttotheemployeesjustlikethefirstlevelofMaslow’smotivationtheorytomotivateemployees.StorysupportingMaslow’stheo第6单元1）组织结构设计2）部门设计第6单元ThisistheOrganizationDesignofOurCompanyCEOFinanceDep.AdvertisingDep.CustomerServiceDep.HumanResourceDep.ProductionDep.PurchaseDep.DesignDep.Sales&marketingDep.managerWelfareDistributionRecruitmentDesigningcoffeeDesigningmachineThisistheOrganizationDesigDetailedInformationofSomeOurDepartmentsHumanResourceDep.Numberofemployees:50Mainduties:1.Recruitingqualifiedemployees.2.Guidingandsupervisingemployeesforresponsibility.3.Givingoutwelfarestoemployees.DetailedInformationofSomeODetailedInformationofSomeOurDepartmentsDesignDep.Numberofemployees:35Mainduties:1.Improvingthefunctionsofcoffeemachines.2.Designingnewtypesofcoffeemachines.3.CreatingmodernmeansofmakingcoffeeDetailedInformationofSomeOVisionWithinthenextthreeyears,wewantourshopstobecomeoneofthemostfamouscoffeeshopsinChina.Followingthetrend,wewillsellourproductsintheInternet.Coveringmosttypesofcoffees,ourshopswillbespecialandunique.We’regoingtoattractforeigninvestmentbyenlargingthepublicity.Meanwhile,foreignadvancedtechnologywillbebroughtin.VisionWithinthenextthreeyeMissionToprovidearelaxingandcomfortableplaceforpeople.Toofferabetterservicethanothersimilarshops.TocreateaChinesefamousbrandandenjoyacertainstatusinforeigncountries.MissionToprovidearelaxingaObjectivesGenerate$80millionintotalrevenuesin2016.Therevenueofcoffeemachine’ssalesis$20million.Ourproductswillbepopularwithallkindsofpeople.Bethelistedcompany.ObjectivesGenerate$80millionStrategiesEnlargethepublicityontimethroughpeopleandInternet.2.Gotoabroadtovisitsomefamouscoffeeshopsforstudyingtheiradvancedmanagementandtechnology.3.Selectsomebestsellingshopstosetexamplesforothershopseverymonth.4.Trainemployeesregularly.5.Usesomepromotionmeanstoattractmorecustomers.StrategiesEnlargethepublicitActionPlansDeveloppublicity&marketingplan.Changetraditionalmeansofmanagement.Takepartinbusinessexhibitionseveryyear.Sendourmachinedesignersandtechniciansabroadtohaveafurtherstudy.ActionPlansDeveloppublicity第7单元1）产品组合，产品线2）产品介绍第7单元ProductMixandLinescoffeecoffeemachineLatteMochaFlatWhite

Cappuccinomacchiato

Semi-automaticcoffeemachineAutomaticcoffeemachineTraditionalcoffeemachinetraditionalfancyBlackcoffeeWhitecoffee

AmericanoEspresso75%25%ProductMixandLinescoffeecofcoffeeOurcompanyhastwobigpartsofproducts.Themainproductiscoffeemaking.Inordertobewelcomedbyallages,ourcoffeehasavarietyoftypes.

TraditionalcoffeeFancycoffeecoffeeOurcompanyhastwoCoffeemachine

Besidesthevarietyofcoffee,wealsoproducecoffeemachines.Wefocusonsafetyandinnovation,andtheyarealsoacceptedbyforeigners.CoffeemachineBesidestheTheshareofcoffeesalesis32%.Theshareofcoffeemachinesalesis74%.MarketShareTheshareofcoffeesalesis3第8单元

1）产品4P分析

第8单元

1）产品4P分析

OurProductsWiththedevelopmentofeconomy,peoplepaymoreattentiontothequalityoftheirlives.Inordertosatisfyourcustomers’needs,weofferthemhealthyandtastycoffeesandconvenientcoffeemachine.Theyarewelcomedbymostoftheordinarypeople.OurProductsWiththedevelopmeWeselectcoffeebeansingoodquality.PartofthecoffeeisimportedfromBrazil,Java,Colombiaandsoon.Weusehandgrindingcoffeetoreplaceinstantcoffee.

Tosomeextent,theyarebeneficialtoourbodies.Ifcustomersareinterestedinthem,theycangrindcoffeebeansinperson.WeselectcoffeebeansingoodWebringinadvancedtechnologytoproducecreativecoffeemachines.Traditionalandmodernstylesarebothsold.Ourdesignerslaunchanewproductonaregularbasis.WebringinadvancedtechnologOurPlaceWesetupourstoresnearthesupermarketsorinthesupermarkets.Itisconvenientforcustomerstohavearest.Theyarealsolocatednearcolleges.OurPlaceWesetupourstoresWehavesetupstoresinthesecitiesinChina.WehavesetupstoresintheseAsforUK,wehavesetupstoresinDublin,LondonandEdinburgh.AsforUK,wehavesetupstorInthebeginning,wesellourproductsonlyinphysicalstores.However,withthedevelopmentofe-business,westarttocooperatewithNuomi,TianmaoandFantongtosellmoreproducts.Raincoffee/雨之咖啡Inthebeginning,wesellourOurPriceOurPriceOurPromotionDuringNovember,customerscangetvouchersordiscountswhentheybuyourproducts.Iftheybuymorethan150yuan,theywillgetasmallgift.OurPromotionDuringNovember,第9单元

1）产品+3P分析

第9单元

1）产品+3P分析

Marketingmanager营销经理OfficeStaff营销内勤MarketingPlanner营销策划MarketingAssistant营销助理MarketingGroup（People）Marketingmanager,marketingassistant,marketingplannerandofficestaffare4partsofourmarketinggroup.MarketingmanagerOfficeStaffMJobDescription

MarketingmanagerHavingtheabilitiestoplan,lead,organizeandcontrol.Havingagoodcommunicationcapacity.Beingfamiliarwithourproductsandmarkets.JobDescriptionMarketin

MarketingAssistantHelpingmarketingmanager.Coordinatingothermembersinthegroup.Havingthesimilarqualificationswiththemanager.JobDescriptionMarketiJobDescriptionMarketingPlannerBeingcapableofwritingandinnovation.Havingagoodsenseofresponsibilityforhisjob.Knowingmarketinginformationwell.JobDescriptionMarketingPlannJobDescriptionOfficeStaffBeinggoodatcollectinginformation,promotionandcommunicatingwitheachother.Strongexecution.Obeyingtheordersofmanagers.JobDescriptionOffMarketingProcess1.Understandthemarketplaceandcustomerneedsandwants.Weshouldunderstandwhatkindsofcoffeetypesandcoffeemachinescustomerswant.Wealsoconsiderthetaste,appearanceandfunction.MarketingProcess1.Understand2.Designacustomer-drivenmarketingstrategy.Wedosomeresearchesaboutthecoffeemarketingandsearchourmarkettosatisfythecustomers.2.Designacustomer-drivenma3.Buildaperfectmarketingprogramtomakemoreprofits.Weusuallyofferlowerpricethanothercoffeeshopstoattractmorecustomers.3.Buildaperfectmarketingp4.Buildprofitablerelationshipsandcreatecustomerdelight.Wedoourbesttoservecustomersandthenadopttheirsuggestionstoadjustourmarketingplans.Buildagoodrelationshipwithourcustomers.4.BuildprofitablerelationshPhysicalEnvironmentOurproductsdonotharmtotheenvironment,sotheyarehealthy.Wesellourproductsonline.Technologyandsomepoliciesarebeneficialtoourmanagement.However,customersareourthemostimportantsupporters.PhysicalEnvironmentOurproduc第10单元

1）竞争对手品牌

2）品牌logo设计

第10单元

1）竞争对手品牌

2）品牌logo设计

World-famouscoffeeBrand雀巢NestleNestleisaSwissbrandfoundedbyHenryNestlein1867.Itmainlyproduceschocolatebarsandinstantcoffee.Ithasagoodreputationandmanypeoplelikeit.World-famouscoffeeBrand雀巢NeWorld-famouscoffeeBrandUCCUCCisaJapanesebrandandUCCcoffeeisfixedcarefullycultivated,plantedbeansasrawmaterial.UCCprovidesyouwithsatisfactoryserviceandresponsibilityforyourlife.Providingyouwithtrulyfragrantgourmetcoffee,andsothatmorepeoplecanfeelthejoyofagoodcupofcoffee.ThisisUCC’smission.World-famouscoffeeBrandUCCUCWorld-famouscoffeeBrand皇室哥本哈根RoyalCopenhagen

RoyalCopenhagenalwayshasahigh-qualityevaluation.Inthecoffeemarketandhasanunshakenposition.TheroundtableenjoysthehighestqualityhonoroftheroyalCopenhagen.ThereasonforitssavorinessandmellownessisusingBraziliancoffeebeans.World-famouscoffeeBrand皇室哥本哈World-famouscoffeeBrand克莱士咖啡KreisKaffeeGermanKreisKaffee,theworld'stoptencoffeebrand,wasbornin1963inGermany,theworld'sfirstvacuumpackshairbeingdevelopedintoinstantcoffee.ItisacclaimedinEuropeandtheSovietUnionandothercountries.Ithasaslightlysweetandfresh,sourandmellowflavor.World-famouscoffeeBrand克莱士咖啡Thisisourcoffeelogo.Thecupiscolorfulastherainbowafterraining.Wehopewhencustomersenjoyourcoffeetheywillhaveagoodmood.Inaddition,brightcolormeansbrightfuture.OurLogoThisisourcoffeelogo.ThecOurLogoThisisourcoffeemachinelogo.Thepinkbackgroundmakespeoplefeelsweetandwarm.Thetraditionalcoffeemachinestandsforthelonghistoryofcoffeemaking.Wealsowantourcompanytohaveafurtherdevelopment.OurLogoThisisourcoffeemac第11单元

1）产品生命周期分析

2）品牌logo设计

第11单元

1）产品生命周期分析

2）品牌logo设计

Oneofourproducts,itsshapelikeacalabash,isinitsintroductionperiod.Thecoffeemachinehasjustenteredthemarketandslowlyacceptedbythecustomers.Thus,wemakeoureffortstoincreaseitsmarketshare.Oneofourproducts,itsshapeOneofourproducts,likeaFerrarihelmet,isinitsgrowthperiod.Itsuniqueshapeandvariouscolorsareverypopularbycustomers.Itisveryconvenientforcustomerstousebecauseofitspowerfulfunctions.Oneofourproducts,likeaFeOneofourproducts,fancycoffee,isinitsmaturityperiod.Thedelicateappearanceanddelicioustastearethemostsignificantcharacteristics.Itisgreenfoodandhealthy.Inordertomakemoreprofits,wetakemeasurestokeepitsstableposition.Oneofourproducts,fancycofTraditionalcoffeemachineisinitsdeclineperiod.Modernpeopleacquireefficientmachinesandtraditionalstyleisoutofdate,.Andanotherreasonisitshighpriceandsmallsupply.Maybeinthefuture,itwilldisappearinourlife.Traditionalcoffeemachineis第12单元

1）竞争企业广告

2）自家广告第12单元

1）竞争企业广告

2）自家广告Advantage:simpleandelegant,specificthemeDisadvantage:nologoofcompany,notattractiveAdsfromthecompetitorsAdvantage:Disadvantage:AdsfrAdsfromthecompetitorsAdvantage:interesting,attractive,colorful,humorousDisadvantage:smalllogo,notharmoniousAdsfromthecompetitorsAdvantAdvertisingandUSPofourcompanyPeoplewillstarttheirlifewithourcoffee.Wehopeourcoffeecanbringhappinessandcomforttothem.Ouradvertisementiscolorfulandattractive.Peoplemayfeelwarmfromthispicture.AdvertisingandUSPofourcomThisisoneofadvertisementsofourcoffeemachines.Wehopeourcustomerscanenjoymakingcoffeebythemselves.Wealsohopetheycanslowdownandmuchenjoytheirlife.AdvertisingandUSPofourcompanyThisisoneofadvertisementsOurrecentleafletAsforadvertising,advertisementsonInternetandleafletsarecommonlyusedbyourcompany.Weusepartofourprofitstodosomecharityworkstohelpothers.Now,wearecommittedtopromotecoffeeandcoffeemachinebynaturalmaterial,goodserviceanduniqueappearancedesign.OurrecentleafletAsforadver第13单元

1）促销组合设计

2）自家广告第13单元

1）促销组合设计

2）自家广告Dosomecharityworkstopublicizeourproducts.DosomecharityworkstopubliWewilldosomeactivitiessothatourbrandwillbeknownbythepublic，suchashavingcoffeelesson,tastingourfoodsandsoon.WewilldosomeactivitiessoPersonalselling

.Customerswillgetapresentafterbuyingcoffee.OurteamPersonalselling.CustomerswDrinkingcoffeeforfreeGrindingcoffeebyth