电子商务物流Chapter01ECommerceLogisticsBasics课件

E-CommerceLogisticsBasicsChapterOne1E-CommerceLogisticsBasicsChCONTENTS

IntroductiontoLogistics,E-Commerce,andSCMSource:Chapter1omitpp.24-29CoreConceptionsGeneralizedSupplyChainModel

EnablersofSupplyChainManagement2CONTENTSIntroductiontoSoSectionI

LogisticsIntroductionE-CommerceSupplyChainManagement3SectionILogisticsIntroductiWhyThereIstheLengthyandUnpredictableTimetoMarket?ProblemsandSolutionsHowtoDoWithIt?

?Rangefrom15to30daysSometimesevenlonger4WhyThereIstheLengthyandUProcessesProblemsandSolutionsmethods

Let’slookinto…

SomethingmightgowrongordercreationandtransferorderprocessingshipmentpublicmailfaxtelephoneEDIcreditauthorizationmanualorcomputersystemsorderassignmenttoawarehouseforselectioninventoryout-of-stock,alostormisplacedworkorder,amisdirectedshipment,…?5ProcessesProblemsandSolutionOldbusinesspractices

Theindustrializedworldwascharacterizedbyscarcity;

Businessfocusedmoreonsupplythandemand;

Businessforcedtokeeplargeinventory;

Consumersreachedonlyindirectly6OldbusinesspracticesTheinNewcustomer’sdesires

Widechoiceofproductsandservices;

Specificallydesignedanddeliveredproductsandservices?7Newcustomer’sdesiresWidecTheInternetImpactsontheWorldofCommerce

Transportationbecomeseconomicalandreliable;

Informationcharacterizedbyspeed,accessibility,accuracy,andrelevancyisavailable;

Transactionscanbeconductedefficiently;

E-distributioncanbelaunchedeconomically…8TheInternetImpactsontheWoSectionIICoreConceptions

SupplyChainManagementLogistics9SectionIICoreConceptionsSupWhatIsSupplyChainManagement?SupplyChain(sometimescalledthevaluechainordemandchain)Managementconsistsofthefirmscollaboratingtoleveragestrategicpositioningandtoimproveoperatingefficiency.ForEachfirminvolved,thesupplychainrelationshipreflectsstrategicchoice.Asupplychainstrategyisachannelarrangementbasedonacknowledgeddependencyandrelationshipmanagement.Supplychainoperationsrequiremanagerialprocessesthatspanacrossfunctionalareaswithinindividualfirmsandlinktradingpartnersandcustomersacrossorganizationalboundaries.supplychainrelationshipsupplychainstrategysupplychainoperationsThreeKeyPoints:-10WhatIsSupplyChainManagemenWhatspecificroledoeslogisticsplayinsupplychainoperations?

Logistics,incontrasttosupplychainmanagement,istheworkrequiredtomoveandpositioninventorythroughoutasupplychain.

Logisticsisasubsetofandoccurswithinthebroaderframeworkofasupplychainarrangement.

Integratedlogisticsservestolinkandsynchronizetheoverallsupplychainasacontinuousprocessandisessentialforeffectivesupplychainconnectivity.

Logisticsistheprocessthatcreatesvaluebytimingandpositioninginventory;itisthecombinationofafirmsordermanagement,inventory,transportation,warehousing,materialshandling,andpackagingasintegratedthroughoutafacilitynetwork.11WhatspecificroledoeslogistSectionIIIGeneralizedSupplyChainModel

GeneralizedSupplyChainArrangementSupplyChainStructureandStrategyUnderstanding12SectionIIIGeneralizedSupplyGeneralizedSupplyChainArrangement

SUPPLIERNETWORKINTEGRATEDENTERPRISEDISTRIBUTIVENETWORKInformation,Product,Service,FinancialandKnowledgeFlowsMATERIALSCapacity,Information,CoreCompetencies,CapitalandHumanResourcesRelationshipManagementProcurementManufacturingDistributionENDCONSUMERS

Context

Integratedoperations

FiveflowsThreeKeyPoints:-13GeneralizedSupplyChainArranSupplyChainManagementPracticeInpractice,manycomplexitiesservetocloudthesimplicityofillustratingsupplychainsasdirectionallinediagrams.14SupplyChainManagementInpraComplexityoftheSupplychainManyindividualfirmssimultaneouslyparticipateinmultipleandcompetitivesupplychains15ComplexityoftheSupplychainComplexityoftheSupplychainManyindividualfirmssimultaneouslyparticipateinmultipleandcompetitivesupplychains16ComplexityoftheSupplychainCaseStudyMillerSQAasValueNetTounderstandthecomplexityofvirtualsupplychainarrangementscalledvaluenetSource:-IndustryInsight1-1,P.8

PDFFile:DavidBovetandJosephMartha,ValueNets

PDFFile:SternStewartResearch,HERMANMILLER:GrowthInTheNewEconomy

17CaseStudyMillerSQAasValue

SimpleMillerSQAasValueNet

Quick

Affordable

18SimpleMillerSQAasValueNeCustomerAlignedCollaborativeand

SystemicFastFlowMillerSQAasValueNetDigitalAgile19CustomerAlignedCollaborativeSuccessfulSupplyChainStrategies

Table1-1,P.7

Source:-MarketSaturationDriven

OperationallyAgile

ConsumerCustomizerFreshnessOriented

LogisticsOptimizer

TradeFocused20SuccessfulSupplyChainStrateSectionIVEnablersofSupplyChainManagement

InformationTechnologyIntegratedManagementResponsivenessFinancialSophisticationGlobalization21SectionIVEnablersofSupplyC

E-CommerceImpactsonMarketDistribution

InformationTechnology

E-CommerceImpactsonProcurement

22E-CommerceImpactsInformationIntegratedManagement

Collaboration

Third-PartyLogisticsProviders

EnterpriseExtension23IntegratedManagementCollaborCollaborationSupplychainsdominatedbySears,K-Mart,Target,andWal-Martaredirectcompetitorsinmanymarkets.

Whereascompetitionremainsthedominantmodelguidingfreemarketeconomies,theincreasingimportanceofcollaborationhaspositionedthesupplychainasaprimaryunitofcompetition.24CollaborationSupplychainsdoEnterpriseExtensionTheprocessspecializationparadigmiscommitmenttofocusingcollaborativearrangementsonplanningjointoperationstowardsagoalofeliminatingnonproductiveornon-value-addingworkbyfirmsinasupplychain.Theinformationsharingparadigmisthewidespreadbeliefthatachievingahighdegreeofcooperativebehaviorrequiresthatsupplychainparticipantsvoluntarilyshareoperatinginformationandjointlyplanstrategies.25EnterpriseExtensionTheproces

Integratedserviceproviders(ISPs),commonlynamedthird-partylogisticsproviders,marketarangeoflogisticsservicesthatincludedallworknecessarytoservicecustomers,fromorderentrytoproductdelivery.Thetwotraditionallogisticsserviceprovidersaretransportationandwarehousingspecialists.

Third-PartyLogisticsProviders/ISPs

26IntegratedserviceprovidersResponsiveness

Informationconnectivitycreatedthepotentialfordevelopingresponse-basedbusinessmodels.27ResponsivenessInformationcoAnticipatory-BasedBusinessModelFORECASTBUY

COMPONENTS

AND

MATERIALSMANUFACTURERWAREHOUSESELLDELIVER28Anticipatory-BasedBusinessMoResponsive-BasedBusinessModelBUY

COMPONENTS

AND

MATERIALSMANUFACTURERSELLDELIVER29Responsive-BasedBusinessModePostponementAttheheartoftime-basedcompetitionisthecapabilitytopostponemanufacturingandthetimingoflogisticalfulfillment.

30PostponementAttheheartoftiThebasicnotionofGeographicorLogisticsPostponementistobuildandstockafull-lineinventoryatoneorafewstrategiclocations.

ThevisionofManufacturingorFormPostponementisoneofproductsbeingmanufacturedoneorderatatimewithnopreparatoryworkorcomponentprocurementuntilexactcustomerspecificationsarefully