《跨境电商英语》教学教案

****学年第*学期《跨境电子商务英语》课程授课教师： *** 总学时： 32 开课周期： 1-16周 授课对象：18级商务英语1-3班承担单位： 外国语学院 ****月*日系（教研室）主任审核意见期初审核意见签字：年月日期中审核意见签字：年月日期末审核意见签字：年月日教学单元教案设计教学单元教案设计授课周次第1周 授课时间 ***** 计划学时数 2教学单元Unit1OverviewofCross-BorderE-Commerce(1)授课方式口理论课 □实验（实训）课 口上机课□其他教学目标Getfamiliarwiththeconceptandcharacteristicsofcross-bordere-commerce;Graspthedifferencesbetweencross-bordere-commerceandtraditionalforeigntrade.教学重点及难点Theunderstandingofthetext.Thenewwordsandusefulexpressions.教学方法与手段♦项目式：基于跨境电商不同实践操作环节任务的合作性学习♦小组讨论式：分5-6个学习小组♦展示式：学生小组展示教学过程Lead-in:Whatdoyouwanttolearnfromthiscourse,Cross-BorderE-CommerceEnglish?Teachingplanforthiscourse.CourseAssessment1.1TheConceptofCross-BorderE-CommerceWarming-upActivitiesTextAWhatIsCross-BorderE-Commerce?1.2TheDifferencesbetweenCross-BorderE-CommerceandTraditionalForeignTradeWarming-upActivitiesTextACross-BorderE-CommercevsTraditionalForeignTradeHomework课外安排FinishthevocabularyexercisesofTextAin1.1and1.2.FinishpracticeexercisesofTextBin1.1and1.2ingroups.讲稿讲稿一、 复习提问和上章作业典型问题答疑开学第一课，询问学生假期情况及新学期的计划。二、 教学单元名称Unit1OverviewofCross-BorderE-Commerce(1)三、 课程导入：Whatdoyouwanttolearnfromthiscourse,InternationalBusinessNegotiations?四、 分析思路Lead-in:Whatdoyouwanttolearnfromthiscourse,Cross-BorderE-CommerceEnglish?Teachingplanforthiscourse.CourseAssessment1.1TheConceptofCross-BorderE-CommerceWarming-upActivitiesTextAWhatIsCross-BorderE-Commerce?1.2TheDifferencesbetweenCross-BorderE-CommerceandTraditionalForeignTradeWarming-upActivitiesTextACross-BorderE-CommercevsTraditionalForeignTradeHomework五、 讲授内容LeadinWhatdoyouwanttolearnfromthiscourse,Cross-BorderE-CommerceEnglish?...(学生讨论及发言环节)Teachingplanforthiscourse1-16weeks32classhoursChapter1-Chapter8Courseassessment:总评成绩=平时成绩50%+期末50%1.1TheConceptofCross-BorderE-Commerce(1)Warming-upActivitiesMatchingLearnthefollowingEnglishexpressionsandmatchthemtotheirChinesemeaning.()1.Cross-borderRetailE-commerceA.辛青关跨境零售电子商务跨境出口业务跨境企业对企业电子商务跨境零售电子商务跨境出口业务跨境企业对企业电子商务跨境进口业务()3.Cross-borderImportBusiness()4.Cross-borderExportBusiness()5.customsclearanceDiscussionNowadays,cross-bordere-commerceisbooming.Tokeepupwiththetimes,it’simportantforustoknowsomethingaboutcross-bordere-commerce.Whatiscross-bordere-commerceandwhataretheadvantagesofcross-bordere-commerce?Whydoescross-bordere-commercedeveloprapidly?Discusswithyourpartner.ConversationListentotheconversation.Thenpracticewithyourpartner.A:Hi,Alisa,whatareyoudoingthesedays?B:Oh,youknowI’llgraduatefromuniversityinthiscomingJuly.I’mtryingtofindajobsuitableforme.A:Itreallytakesalotofeffortstofindagoodjob.Whatdoyouwanttodoaftergraduation?B:I’dliketodosomethinginthecross-bordere-commercefield.Youknow,nowadaysitisbooming.A:It’strue.Andatpresentthetalentgapinthecross-bordere-commercefieldisstilllarge.B:Wow,maybeImadetherightchoice.A:Exactly,youknowmoreandmorecompaniesarelaunchingbusinessinthisfield.That’stosay,youhavealotofopportunities.B:Great.Infact,thisFridayIneedtogoforaninterview.I’lltrymybesttoreviewandpracticewhatIlearntintherelatedcourses.A:Mayyouhaveanexcellentperformanceintheinterview.Goodluck!B:Thankyouverymuch.(2)TextAWhatIsCross-BorderE-Commerce?Pre-readingQuestionsDoyouhaveanyexperienceaboutbuyingthingsoncross-bordere-commerceplatform?Whatarethebusinessmodelsofcross-bordere-commerce?GlobalReadingMainIdeaThistextfirstgivesthe ofcross-bordere-commerce,andthenintroduces,andindetail.Cross-bordere-commercecovers,,capitalflow,anddocumentflow.Thewholeindustry ismoreandmorecomplete,andtheisincreasinglyclear.Readingcomprehensionexercise-T/FTTOC\o"1-5"\h\zFFFFDetailedReadingNewWordstransaction/tr缶n'z缶kJn/n.交易，业务electronize/i'lektrsnaiz/v.电子化logistics/ls'd3istiks/n.物流warehouse/'weshaos/n.仓库；货仓retail/'rileil/n.零售export/ik'spol/n.出口import/'impo:t/n.进口settlement/'setlmsnt/n.结算individual/,indi'vid3usl/adj.个人的publish/'pAbliJ7v.发表，公布content/content/n.内容screen/skri:n/v.筛查process/'prsoses/n.过程manufacturer/,m出nju'&kqbrs(r)/n.生产者，制造商display/di'splei/v.展示shipment/'Jipmsnt/n.运输，装运integrated/'intigreitid/adj.综合的cover/'kAvs(r)/v.涵盖，覆盖continuous/ksn'tinjuss/adj.连续的，不断的core/ko:(r)/n.核心complementary/,knmpli'mentri/adj.互补的agency/'eidssnsi/n.代理机构ecological/[ks'lDdsikl/adj.生态的division/di'vi3n/n.分开，分工UsefulExpressionsExpressionsExampleSentences

intermsof就 而言Thedataislimitedintermsofbothqualityandquantity.bedividedinto被分成Performancegoalscanbedividedintothreemajorcategories.customsclearance清关Allthisinformationisneededforthecustomsmodityinspection商品检验Wehavethebestsurveyor,ChinaImportandExportCommodityInspectionBeratewith与合作Wewillcooperatewiththeinternationalcommunityclosely.dealwith处理Thisisthewaythatbanksdealwithrmationflow信息流Theimportanceofdocumentinginformationflowismanifold.hatchout策划，孵化Nooneknowshowthenewplanwillhatchout.focuson集中注意力于Weshouldfocusonfindingmethodsofmakingefficientuseoflimitedresources.DifficultLanguagePointsCross-bordere-commercereferstotheinternationalbusinessactivitythattransactionsubjectsindifferentcountrieselectronizethetraditionaltradeintermsofexhibition,negotiationandtransactionthroughthemeansofe-commerce,anddeliverproductsthroughcross-borderlogisticsorinternationalwarehousingservicestocompletethetransaction.跨境电商，是指分属于不同国家的交易主体，通过电子商务手段将传统进出口贸易中的展示、洽谈和成交环节电子化，并通过跨境物流或异地仓储送达商品、完成交易的一种国际商业活动。此句中thattransactionsubjectsindifferentcountrieselectronizethetraditionaltradeintermsofexhibition,negotiationandtransactionthroughthemeansofe-commerce,anddeliverproductsthroughcross-borderlogisticsorinternationalwarehousingservicestocompletethetransaction为同位语，用来说明activity的具体内容。Cross-bordere-commercecompaniesdirectlycooperatewiththethird-partyserviceplatformandletthethird-partyintegratedserviceplatformdealwithlogistics,customsclearance&commodityinspectionandsoon,soastocompletetheentirecross-bordere-commerceprocess.有的跨境电商企业直接与第三方综合服务平台合作，让第三方综合服务平台代办物流、通关商检等一系列环节，从而完成整个跨境电商交易的过程。此句中soastocompletetheentirecross-bordere-commerceprocess为目的状语。Withthecontinuousdevelopmentofcross-bordere-commerce,cross-borderelectricbusinesscoreenterprisesattractandhatchoutanumberofcomplementaryenterprises,includingsoftwarecompanies,operationagencies,onlinepaymentcompanies,logisticscompaniesandothersupportingcompanies.随着跨境电商经济的不断发展，跨境电商核心企业吸引并孵化出了一些配套的企业，包括软件公司、代运营公司、在线支付公司、物流公司等。此句中，including用作介词，后接宾语，含有补充说明之意。1.2TheDifferencesbetweenCross-BorderE-CommerceandTraditionalForeignTrade(1)Warming-upActivitiesMatchingLearnthefollowingEnglishexpressionsaboutstoredescriptionandmatchthemtotheirChinesemeaning.()1.profitmarginA.信息流()2.tradevolumeB.税收优惠政策()3.preferentialtaxpolicyC.贸易量()4.transactiondurationD.利润空间()5.informationflowE.交易周期DiscussionImagineyouaretheCEOofacross-bordere-commercefirmandyouaregoingtogiveawelcomespeechtothenewemployees.Howwillyoudeliveryourspeech,andwhatshouldbeincludedinyourspeech?Discusswithyourpartnerandthengivethewelcomespeechintheclass.ConversationListentotheconversation.Thenpracticewithyourpartner.A:Hi,Charon,welcometoourcompany.B:Thankyou,Vince.Yourcompanyreallyprovidesgoodproductsandgoodservices.A:Thanks.Asyouknow,attheverybeginning,ourcompanyfocusedontraditionalsalesmodel.Butduetothelongtransactionduration,relativelylessprofitmarginsandalikeproblems,thistraditionalmodelisincreasinglyunfavorabletothebusinessdevelopmentofourcompany.Thenwebegantosetfootinthecross-bordere-commercearea.B:It’sdefinitelyagoodtry.A:Yes,differentfromthetraditionalmodel,cross-bordere-commerceenablescompanytocontactwithindividualwholesalers,retailersandevenconsumersdirectly.Itsimplifiesthetransactionandsavesgoodscirculationcosts.B:Yes,it’sobviousthatcross-bordere-commerceisbecomingasignificantchoiceoftraditionalcompanies.A:Exactly.(2)TextACross-BorderE-CommercevsTraditionalForeignTradePre-readingQuestionsDoyouknowthedifferencesbetweentraditionalforeigntradeandcross-bordere-commerce?Comparedwithtraditionalbusiness,whataretheadvantagesanddisadvantagesofcross-bordere-commerce?GlobalReadingMainIdeaThoughitiseasytocross-bordere-commercewithtraditionalforeigntrade,thedifferencesbetweenthemliein,,thewayofspreadandReadingcomprehensionexercise-T/FTOC\o"1-5"\h\zTFTFTDetailedReadingNewWordsdarling/'dal巧/n.宠JLdistribution/idistri'bju:Jn/n.分布，分配enterprise/'entopraiz/n.企业cumbersome/'kAmbosom/adj.累赘的wholesale/'hoolseil/adj.批发的flow/floo/n.流，流动disseminate/di'semineit/v.散布，传播distinguish/di'st巧gwiJ7v.区分，辨别select/si'lekt/v.挑选express/ik'spres/adj.快递的UsefulExpressionsExpressionsExampleSentencesnothingmorethan不过是，无非是Forthemoment,allthesearenothingmorethanproposals.confuse...with...把与混淆Toomanypeopleconfusedetaileddatawithtruth.onearth究竟，到底Letmeseewhatonearthyoucandoforyoure-business.concentrateon集中注意力于Weneedtoconcentrateonourcorebusiness.endconsumer终端消费者Canyoudemonstrateaclearunderstandingofwhoyourendconsumeris?intermediatelink中间联杆Thecontentofstockcontrolofthesupermarketisanintermediatelinkofmerchandisecontrol.DifficultLanguagePointsTraditionalforeigntradeismainlyconcentratedonlargequantitiesofgoods,andthenthegoodsenterintoamultiple-leveldistributionbyoverseaslogisticscompanies.Finallythegoodswilleventuallyreachtheendconsumers(enterprisesorindividuals),whilecross-bordere-commerceisdirectlyfacingtotheendcustomers.传统外贸主要集中在大量商品上，然后由海外物流公司进行多层次的分销，最终货物到达终端消费者(企业或个人)，而跨境电子商务直接面向终端客户。此句中while意为“而”，表对比。Intraditionaltrade,theimportandexportprocessarecumbersome,whilecross-bordere-commercecompaniesrequirethelinksbereducedasmuchaspossible.传统贸的进出口过程繁杂，跨境电子商务公司则要求尽可能减少中间环节。此句中require后接了一个省略了that的宾语从句，宾语从句中谓语动词用的是省略了should的动词原形。Forimportcross-bordere-commerce,itisusuallythedomesticconsumersthatvisitoverseassellerstoselectgoods.Aftertheordersareplaced,overseassellersdirectlysendinternationalexpressdeliverytoconsumers.对于进口跨境电子商务，通常是国内消费者访问海外卖家来选择商品。订单下达后，海外卖家直接向消费者发送国际快递。此句中itisusuallythedomesticconsumersthatvisitoverseassellerstoselectgoods为强调句型。HomeworkFinishthevocabularyexercisesofTextAin1.1and1.2.FinishpracticeexercisesofTextBin1.1and1.2ingroups.教学单元教案设计教学单元教案设计授课周次第2周 授课时间 ***** 计划学时数 2教学单元Unit1OverviewofCross-BorderE-Commerce(2)授课方式口理论课 □实验（实训）课 口上机课□其他教学目标Improvestudents5presentationskills;UnderstandthecurrentsituationofChina’scross-bordere-commerceanditsfuturedevelopment.教学重点及难点Students5presentation;Theunderstandingofthetext;Thenewwordsandusefulexpressions.教学方法与手段♦项目式：基于跨境电商不同实践操作环节任务的合作性学习♦小组讨论式：分5-6个学习小组♦展示式：学生小组展示教学过程Explanationofthehomework.Students5presentation.1.3Cross-BorderE-CommerceDevelopmentinChinaWarming-upActivitiesTextAWhatIsCross-BorderE-Commerce?Homework课外安排FinishthevocabularyexercisesofTextAin1.3.FinishpracticeexercisesofTextBin1.3ingroups.Memorizetheimportantwordsandphrasesinthischapter.讲稿讲稿一、复习提问和上章作业典型问题答疑VocabularyandStructureexercisesin1.1MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationintherightcolumn.TOC\o"1-5"\h\zBAEDCChoosethebestchoicetocompleteeachofthefollowingsentences.BCABBCompletethefollowingsentencesbytranslatingtheChinesegiveninthebracketsintoEnglish.1.incustomsclearancebedividedintothefollowingsteps3.intermsofsizeandreachcooperatewithusfocusoneconomicdevelopmentVocabularyandStructureexercisesin1.2MatchtheEnglishwordsintheleftcolumnwiththeEnglishexplanationintherightcolumn.TOC\o"1-5"\h\zEBACDChoosethebestchoicetocompleteeachofthefollowingsentences.BCABCCompletethefollowingsentencesbytranslatingtheChinesegiveninthebracketsintoEnglish.confusecross-bordere-commercewithconcentrateonhisstudiesbenefitstotheendconsumerforsavingtheintermediatelinksdistinguishesitfromotherartforms二、教学单元名称Unit1OverviewofCross-BorderE-Commerce(2)三、课程导入：It’schallengingforustodosomeresearchandprepareforthepresentation,whathaveyoulearntfromthisprocess?四、分析思路Explanationofthehomework.Students5presentation.1.3Cross-BorderE-CommerceDevelopmentinChinaWarming-upActivitiesTextAWhatIsCross-BorderE-Commerce?Homework五、讲授内容I.Explanationofstudents5homework.Students5presentation.(1)WorkingroupsandsearchonlinetofindtheimpactofChina’sBeltandRoadInitiativesonCross-borderE-commerceandthengiveareportintheclasswiththeaidofPPT.YourreportshouldincludethepolicyofBeltandRoadInitiativesanditsimpactoncross-bordere-commerceandyoumayusesomespecificstatistics.(2)Workingroupsandmakeachecklist,includingthekeyfactorsyouwould,orshouldtakeintoconsiderationifyouplantostartane-storeonacross-bordere-commerceplatform.Pleasespecifytheopportunitiesandchallengesyoumightcomeacrosswhendoinge-business.1.3Cross-BorderE-CommerceDevelopmentinChina(1)Warming-upActivitiesMatchingLearnthefollowingEnglishexpressionsaboutproductdescriptionandmatchthemtotheirChinesemeaning.保税仓库发展对策保税仓库发展对策试验区全球趋势“一带一路”倡议()2.pilotzone()3.“OneBelt,OneRoad”Initiative()4.developmentcountermeasure()5.bondedwarehouseDiscussionThoughChina’scross-bordere-commercehasquietlygainedhugemomentum,ithassomeproblems.NowworkingroupsanddiscusstheproblemsofChina’scross-bordere-commerceanditstrends.ConversationListentotheconversation.Thenpracticewithyourpartner.A:Hi,Vince,NicetoseeyouinthisinternationalconferenceonthedevelopmentofCross-borderE-commerce.B:Sogladtoseeyouhere,Erica.Youknow,Ihaven’tseenyoufor8years.A:Yah,IhavebeenworkinginAmericasinceIgraduatedfromUniversity.B:Wow,thenyoumusthaveagoodunderstandingofthedevelopmentofthecross-bordere-commerceinAmerica.A:Yes.I’vebeenworkinginthisfieldallthetime.Oh,InoticedthatyouwouldgiveaspeechonChina’scross-bordere-commercedevelopment.It’ssogreat!B:Thankyou.It’smygreathonortogiveaspeechhereonbehalfofmycompany.A:Thenwhatwillyoutalkabout?B:I’lltalkabouttheproblemsofChina’scross-bordere-commercesuchasthetime-consumingandunstablelogistics,theseverehomogeneityofproductsandtheshortageofcross-bordere-commercetalents.Andadditionally,I’lltalkaboutthetrendsofChina’scross-bordere-commerce.Forexample,companiesarepayingmoreattentiontocross-borderB2Ce-commerceinrecentyearsandthewholeindustryhasasounderecologysystemandclearerdivisionofworknow.A:Wow,itsoundssoinformative.Ican’twaittolistentoyourspeech.(2)TextAWhatIsCross-BorderE-Commerce?NewWordsrepresent/,repri'zent/v.代表reputation/,repju'tei/h/n.名声reflect/ri'flekt/v.反映high-quality/hai'kwnlsti/adj.高质量的cosmetics/knz'metiks/n.化妆品implement/'impliment/v.实施，执行complicated/'knmplikeitid/adj.复杂的obstacle/nbstskl/n.障碍crucial/'krujl/adj.至关重要的boost/bu:st/v.使增长currently/kArsntli/adv.目前category/'k缶tsgsri/n.类别，种类

dominate/'dnminezt/v.支配，控制UsefulExpressionsExpressionsExampleSentencessetarecord创造纪录Mainbusinessincomemarginroseto7.16%,theannualmaximum,whichsetaparedto与相比Comparedtoothersolutions,thisoneismorereasonable.beexpectedto预计ApplicantswillbeexpectedtohaveagoodcommandofBusinessEnglish.becombinedwith与结合Onlywhencombinedwithtargets,cangreateffortshelppeoplerealizetheirfullpotential.contributeto促进Iamsurethatthismeetingwillcontributetothereinforcementofpeaceandsecurityallovertheworld.beworthdoing值得做Thisideaiswellworthconsidering.beawareof意识到Everyoneshouldbeawareoftheimportanceofhonestyinbusiness.springup突然出现；突然产生Newtheatersandartscenterssprangupalloverthecountry.DifficultLanguagePointsInthenextfouryearsChineseonlinesalesareexpectedtoreachUS$1.8trillionwhichwillbemorethandoublethesizeoftheUSmarket.未来四年中，中国在线销售额有望达到1.8万亿美元，将是美国市场规模的两倍以上。此句中whichwillbemorethandoublethesizeoftheUSmarket为定语从句，用来修饰US$1.8trillionoThefastdevelopmentoftheChinesemarketcombinedwithalargeandgrowingdigitaluserandconsumerbasehascontributedtoarapidgrowthofdomesticonlinesalesaswellascross-bordere-commerce.中国市场的快速发展，以及庞大且不断增长的数字用户和消费者基础，共同推动了国内在线销售和跨境电子商务的快速增长。此句中combinedwithalargeandgrowingdigitaluserandconsumerbase为过去分词短语做后置定语。Besidesthat,therearealotofavailablee-commerceplatformswithdifferentcharacteristicsandfunctionalities,whichmakethestrategicdecisiontogetintoChinesemarketevenmoredifficult.除此之外，还有许多具有不同特征和功能的电子商务平台，这使得进入中国市场的战略决策变得更加困难了。此句中，which引导了一个非限制性定语从句，which指代的是前面一分句。However,themarketisstilldominatedbythebestknownplatform,Alibaba’sTmallGlobal,whichholdsmorethan27%sharesofthemarket.然而，市场仍由最知名的平台一阿里巴巴的天猫环球(TmallGlobal)主导，该平台拥有超过27%的市场份额。此句中，which引导非限制性定语从句，修饰TmallGlobal。同时，Alibaba’sTmallGlobal是thebestknownplatform的同位语。HomeworkFinishthevocabularyexercisesofTextAin1.3.FinishpracticeexercisesofTextBin1.3ingroups.Memorizetheimportantwordsandphrasesinthischapter.教学单元教案设计教学单元教案设计授课周次第3周 授课时间 ***** 计划学时数 2教学单元Unit2MainCross-BorderE-CommercePlatforms(1)授课方式口理论课 □实验（实训）课 口上机课□其他教学目标Getfamiliarwiththemaincross-bordere-commerceplatformsinchina;Understandthetraitsofthesecross-bordere-commerceplatforms.教学重点及难点Theunderstandingofthetext.Thenewwordsandusefulexpressions.教学方法与手段♦项目式：基于跨境电商不同实践操作环节任务的合作性学习♦小组讨论式：分5-6个学习小组教学过程ThereviewofUnitOne2.1MainCross-BorderE-CommercePlatformsinChinaWarming-upActivitiesTextATheTop5CrossBorderE-commercePlatformsinChinaHomework课外安排FinishthevocabularyexercisesofTextAin2.1.FinishpracticeexercisesofTextBin2.1ingroups.讲稿讲稿四、 复习提问和上章作业典型问题答疑ReviewthekeypointsofUnitOne.五、 教学单元名称Unit2MainCross-BorderE-CommercePlatforms(1)六、 课程导入：Howmuchdoyouknowaboutthemaincross-bordere-commerceplatformsandhaveyoueverboughtproductsfromthem?四、 分析思路ThereviewofUnitOne2.1MainCross-BorderE-CommercePlatformsinChinaWarming-upActivitiesTextATheTop5CrossBorderE-commercePlatformsinChinaHomework五、 讲授内容2.1MainCross-BorderE-CommercePlatformsinChina(1)Warming-upActivitiesMatchingLearnthefollowingEnglishexpressionsandmatchthemtotheirChinesemeanings.()1.sellercenter()2.applicationprocess()3.creditcard()4.accountcreating()5.qualificationDiscussion资格信用卡账号注册卖家中心申请过程Choosingaplatformisthebasisforyourcross-bordere-commercestore.Discusswithyourpartnerabouthowmuchdoyouknowaboutthemaincross-bordere-commerceplatformsandhaveyoueverboughtproductsfromthem?ConversationListentotheconversation.Thenpracticewithyourpartner.A:Hi,Vince,doyouknowhowtostartanonlinestore?B:Areyouplanningtostartyourownbusiness?A:Yes.I’vegraduatedfromuniversity.Itistimetocarveoutmyowncareer.B:Whydoyouwantanonlinestoreinsteadofaphysicalstore?A:Youknow,thereareplentyofadvantagesofe-commerce.Peopleareabletobuyproducts24hoursadayandgetcustomerservice24hoursaday.Theydon’twastetimeandmoneytravellingtothestores.Itisconvenientandefficient.B:Quitereasonable.Whatproductsareyougoingtosell?A:Thebagsandshoes.Tobespecific,men’s,women’sandteenager’sdress,shoes,sneakersandsandals.B:It’sgreat.AsfarasIamconcerned,whatyouhavetodonextissettingupyouronlinestoreonaplatform.A:I’veheardsomee-commerceplatforms,butIamnotfamiliarwiththem.B:Thenyouneedtodoasurveyabouttheseplatformstocomparetheiradvantagesanddisadvantages.A:That’sright.That’swhatIshoulddo.B:Prettygood,afterchoosingaplatform,don’tforgettolearntocreateaselleraccount.A:Thankyousomuchforyouradvice.B:Welcome.Mayyousucceed.(2)TextATheTop5CrossBorderE-commercePlatformsinChinaPre-readingQuestionsInyouropinion,whichonesarethepopularcrossboardere-commerceplatformsinChina?Doyouknowthetraitsoradvantagesofthesee-commerceplatforms?GlobalReadingMainIdeaTheTop5CrossBorderE-commercePlatformsinChinaareTMallGlobal, ,,YMT,.ByinvitationonlyisthespecialofTMallGlobal.Sellingand arethetwomainoperationsofKaola.JDWorldwideoffers4differentstoretypes:,OutletFlagshipStore,FranchisedStore,and.YMTallowedanoverseasfranchisetoselltoChineseconsumers.VIPInternationalfocusesonsalesanddiscountshopping.Readingcomprehensionexercise-T/FTOC\o"1-5"\h\zFFFTTDetailedReadingNewWordsapply/s'plai/v.申请merchant/'m3：tjbnt/n.零售商；商家ultimately/'Altimstli/adv.最终；最后leading/'lidig/adj.最重要的；一流的；领先的discount/'diskaont/n.折扣qualification/ikwnlifi'ke^/n.合格；资历authorized/'o:0sraizd/adj.核准的distributor/di'stribjoto(r)/n.经销商；分销商branch/bra:n^n.分公司；分支；分部brainchild/'breinjaild/n.发明；新构想franchise/'fr^ntjaiz/n.特许；(公司授予的)特许经销权straightforward/iStreitfb:wsd/adj.简单的；易懂的submit/ssb'mit/v.提交approval/s'pru:vl/n.批准；同意UsefulExpressionsExpressionsExampleSentencesmarketshare市场份额；市场占有率Dell’smarketsharehasdeclinedanditsgrowthratehasfallenbehindthatoftheindustryasawhole.applicationprocess申请流程Wewerekeentolearnthemainconcernsforstudentsoftheirapplicationprocess.soleagent独家代理人Ifyoucouldagreetotheterms,wewouldpointyouasoursoleagent.DifficultLanguagePointsTMallGlobalisthechildplatformofTMallwhichisultimatelyallownedandoperatedbyAlibabaGroup.天猫国际是由阿里巴巴集团拥有和经营的淘宝商城的子平台。thechildplatformofTMallwhichisultimatelyallownedandoperatedbyAlibabaGroup是整个句子的表语部分，which引导的是一个定语从句。Becausemostlyhandlestheirownoperationsintermsofsellingandlogistics,inordertosellonKaolayoumustapplytobecomeamerchant.因为考拉平台主要经营销售和物流业务，为了在考拉平台上销售，你必须申请成为一名商人。此句中becausemostlyhandletheirownoperationsintermsofsellingandlogistics是原因状语从句，inordertosellonKaola是目的状语。JDWorldwidealsoknownasisthebrainchildofJD.com,thesecondlargeste-commercewebsiteinChina.京东全球购也被称为,是中国第二大的电子商务网站一京东的创意。句中knownas是一个后置定语，thesecondlargeste-commercewebsiteinChina是同位语，指的是JD.com.HomeworkFinishthevocabularyexercisesofTextAin2.1.FinishpracticeexercisesofTextBin2.1ingroups.教学单元教案设计教学单元教案设计授课周次第4周 授课时间 ***** 计划学时数 2教学单元Unit2MainCross-BorderE-CommercePlatforms(2)授课方式口理论课 □实验（实训）课 口上机课□其他教学目标Getfamiliarwiththemaincross-bordere-commerceplatformsinothercountries;Understandthetraitsofthesecross-bordere-commerceplatforms.教学重点及难点Theunderstandingofthetext.Thenewwordsandusefulexpressions.教学方法与手段♦项目式：基于跨境电商不同实践操作环节任务的合作性学习♦小组讨论式：分5-6个学习小组教学过程Thereviewof2.12.2MainCross-BorderE-CommercePlatformsinOtherCountriesWarming-upActivitiesTextATheLargestE-CommercePlatformsinOtherCountriesHomework课外安排FinishthevocabularyexercisesofTextAin2.2.FinishpracticeexercisesofTextBin2.2ingroups.讲稿讲稿一、 复习提问和上章作业典型问题答疑Reviewthekeypointsof2.1.二、 教学单元名称Unit2MainCross-BorderE-CommercePlatforms(2)七、课程导入：Howmuchdoyouknowaboutthemaincross-bordere-commerceplatformsandhaveyoueverboughtproductsfromthem?四、 分析思路Thereviewof2.12.2MainCross-BorderE-CommercePlatformsinOtherCountriesWarming-upActivitiesTextATheLargestE-CommercePlatformsinOtherCountriesHomework五、 讲授内容2.2MainCross-BorderE-CommercePlatformsinOtherCountries(1)Warming-upActivitiesMatchingLearnthefollowingEnglishexpressionsaboutproductuploadingandmatchthemtotheirChinesemeanings.()1.TitleA.产品上传()2.BrandB.品牌()3.ProductUploadingC.上架价格()4.FeatureD.标题()5.ListPriceE.属性DiscussionAftersettingupyoure-storeonaplatform,thenextstepistouploadyourproductsontheplatform.Whatkindofinformationyoushouldcollectforyourproductandwhataretheprobablestepsofuploadingaproduct?ConversationListentotheconversation.Thenpracticewithyourpartner.A:Hi,Vicky,whatareyoudoingthesedays?B:Oh,I’vesetupmye-storetorunmybusiness.IamgoingtosellmyproductsonAmazon.A:It’sgreat.Amazoniswell-knownanditisthebiggestonlineretailerintheU.S.B:Yes,soIbelieveitisareliableplatform,andagoodstartformyonlinestore.A:Thenwhatareyougoingtodo?B:Productuploading.A:Whatdoesitmean?B:Placingyourproductinthelistoftheplatformbyenteringitsdataaccordingtothegivencategories.A:Isitcomplicated?B:Kindof.Actually,youshouldbefamiliarwithyourproduct:itsweight,itsdimension,itsfeatures,itsadvantages,etc.A:Youarequiteclearabouthowtoputproductsonamazoninyoursellercenter.B:Istillhavealottolearninpractice.(2)TextACross-BorderE-CommercevsTraditionalForeignTrade(2)TextATheLargestE-CommercePlatformsinOtherCountriesPre-readingQuestionsHaveyouheardofsomefamouscross-bordere-commerceplatformsinothercountries?Whatmadetheseplatformssosuccessful?GlobalReadingMainIdeaThelargeste-commerceplatformsinothercountriesincludeAmazon, ,andRakuten.isthelargestonlineretailerintheUnitedStates.20%ofitemssoldon areoldorused.Shopifyhelpscustomerscreate,chargestouseitsservice.Rakutenoperatesfor inJapan.Readingcomprehensionexercise-T/FTOC\o"1-5"\h\zTFFTTDetailedReadingNewWordsretailer/'ri:teilo(r)/n.零售商，零售店expand/ik'sp缶nd/v.扩大，扩展，详述vertical/'v3:tikl/n.垂直线，垂直位置innovative/'insveitiv/adj.引进新思想的，革新的，创新的unlimited/An'limitid/adj.尽量多的，无限制的auction/'o:kjh/n.拍卖collectibles/ks'lektsblz/n.收藏品，收藏物guaranteed/,g政on'ti:d/adj.肯定的，保证的shipping/^pzg/n.航运；船舶；海运centralize/'sentrslazzd/adj.集中的sign/sain/n.符号，信号alternative/o:l't3：notiv/n.可供选择的事物delivery/di'livsri/n.交货，投递launch/lo:n^v.发起initiative/i'n^tiv/n.倡议，新方案combat/'knmb^t/v.防止，与 搏斗ecosystem/'i:koosistsm/n.生态系统promote/pro'moot/v.推动，推销UsefulExpressionsExpressionsExampleSentencesnothingmorethan不过是，无非是Forthe