外贸函电第一单元课件

外贸英语函电外贸英语函电11.DefinitionEnglishbusinesscorrespondencereferstotheletters,cables,telexes,faxesande-mailsdealingininternationalbusiness.外贸函电就是指在对外贸易中所使用的信件、电报、电传和传真。2.Aim

Thepurposeofthiscourseistohelpyoulearnhowtowritegoodbusinesslettersbyusingup-to-dateexpressionsinthesimplestlanguage.教会同学们运用最简练、最新颖的表达法来撰写和阅读一封标准的外贸函电。Aboutthecourse:1.DefinitionAboutthecourse:23.Features1）Ithasitsuniquelanguagestyleandjargons2）Itisfullofbusinesstermsandabbreviations3）ThereisacloserelationsbetweenBECandinternationaltrade4.EmphasisWeneedtoemphasizetheimportanceofmemorizingandwritingpracticeinlearning.3.Features3目录主编王丽UnitOneIntroductiontoBusiness

LettersUnitTwo

EstablishingBusinessRelationsUnitThreeInquiriesUnitFourOffers&QuotationsUnitFiveFirmOffersUnitSixNon-firmOffersUnitSevenCounter-offersUnitEightPlacing&ConfirminganOrderUnitNineDeclininganOrderUnitTen

PlacingRepeatOrdersUnitEleven

TermsofPayment下一页目录主编王丽UnitOneIntro4目录UnitTwelveUrgingEstablishmentofL/CUnitThirteenL/CAmendment&ExtensionUnitFourteenShipmentUnitFifteenPacking&ShippingMarksUnitSixteenInsuranceUnitSeventeenMakingaClaimUnitEighteenAcceptanceofaClaimUnitNineteenReplacingMerchandiseUnitTwentyProcessing&AssemblingTradeUnitTwenty-oneCompensationTrade上一页主编王丽目录UnitTwelveUrgingEstabl5CriteriaforBusinessLetters

A.COURTESYInourletters,weshouldalwayskeepinmindthepersonwearewritingto,seethingsfromhisangle,visualizehiminhissurroundings,seehisproblemsanddifficultiesandexpressideasintermsofhisexperience.

B.CORRECTNESSCorrectgrammar,punctuationandspellingarebasicrequirementsforbusinessletterwriting.Also,weshouldchoosethecorrectleveloflanguageanduseaccurateinformationanddatainourletters.

UnitOneIntroductiontoBusiness

Letters(商务信函概论)CriteriaforBusinessLetters6CriteriaforBusinessLetters

C.CLARITYWeshouldfirstidentifywhatwewanttoexpressandthenexpresstheideainplain,simplewordsandformats.

D.COMPLETENESSOurlettersshouldincludeallthenecessaryinformationanddata.

E.CONCISENESSWeshouldwriteinthefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.

F.CONCRETENESSOurwritingshouldbevivid,specificanddefinite.

UnitOneIntroductiontoBusiness

Letters(商务信函概论)CriteriaforBusinessLetters7TheGeneralProceduresforBusinessLetterWriting:

1.

Determineourpurposeofwritinga certainletter.

2.Identifywhothereadersare.

3.Organizethemessage,whichistobe containedintheletter.

4.Writeadraft.

5.Polishthewriting.

UnitOneIntroductiontoBusiness

Letters(商务信函概论)TheGeneralProceduresforBus8ElementsofBusinessLettersandTheirPositionsintheLetter:

UnitOneIntroductiontoBusiness

Letters(商务信函概论)LetterheadReferenceNumberDateInsideAddressParticularAddressorAttentionLineSalutation

SubjectLineorCaption___________________________________________________

______________________________________________________________________________________________________ComplimentaryCloseSignatureEncl.C.CPostscriptBodyoftheletterElementsofBusinessLettersa9Structure：letterhead信头,

Referenceanddate编号和日期,insidenameandaddress封内名称与地址,attentionline注意事项,Salutation称呼,subjectline事由,body正文,complementaryclose结尾敬语,signature签署,enclosure附件,carboncopynotation抄送,postscript附言Structure：10Aletterheadgenerallycontainsthefollowinginformation:

Thenameofthefirm

Itsaddressandpostalcode

Faxnumber

Internetaddress

Telephonenumber

Telegraphicandtelexaddress

E-mailaddress

Trademarkorabriefslogan,etc.

UnitOneIntroductiontoBusiness

Letters(商务信函概论)Aletterheadgenerallycontain11EASTERNTEXTILESIMP.&EXP.CO.,LTD.34297ShangchengRoad,Shanghai,ChinaTel:6606811Fax:6507631Http://E-mail:bcxbcx@21ExampleoftheFormatsofaLetterhead:

UnitOneIntroductiontoBusiness

Letters(商务信函概论)EASTERNTEXTILESIMP.&EXP.C12ExamplesoftheFormatsoftheLetterheadontheSecondPage:

EASTERNTEXTILESIMP.&EXP.CO.,LTD.-2-April16,2004

Mr.SmithApril16,2004,Page2

Mr.SmithApril16,2004Page2

EASTERNTEXTILESIMP.&EXP.CO.,LTD.April16,2004

EASTERNTEXTILESIMP.&EXP.CO.,LTD.–2-April16,2004

UnitOneIntroductiontoBusiness

Letters(商务信函概论)ExamplesoftheFormatsofthe13ExamplesoftheFormatsofReferenceNumber:

Yourref:ALMOurref:5511/TL

DearSirs,

DearSirs,Yourref:ALM

DearSirs,WerefertoyourletterofNovember12,2004,ref.TY1160…

UnitOneIntroductiontoBusiness

Letters(商务信函概论)ExamplesoftheFormatsofRef14ExamplesoftheFormatsofDate:

24thMarch,2004

March24th,2004

24March,2004

March24,2004

UnitOneIntroductiontoBusiness

Letters(商务信函概论)ExamplesoftheFormatsofDat15ExamplesoftheFormatsofInsideAddress:Ms.CeciliaGreenSalesManagerABCCompany123BerryDriveMinneapolis,MN55106U.S.A.

UnitOneIntroductiontoBusiness

Letters(商务信函概论)ExamplesoftheFormatsofIns16ExamplesoftheFormatsofInsideAddress:VicePresidentMessrs.J.Harvey&Co.66HighStreetAnytown,AY12BFChinaNationalMachineryImport&ExportCorp.36,JianshanRoadDalian,116023People’sRepublicofChina

UnitOneIntroductiontoBusiness

Letters(商务信函概论)ExamplesoftheFormatsofIns17ExamplesoftheFormatsofParticularAddressorAttentionLine:ChinaNationalMachineryImport&ExportCorp.36,JianshanRoadDalian,116023People’sRepublicofChinaAttention:Mr.Wang,ExportManager

UnitOneIntroductiontoBusiness

Letters(商务信函概论)ExamplesoftheFormatsofPar18ExamplesoftheFormatsofParticularAddressorAttentionLine:P&GCompany24MadisonAvenueColumbus,OH43004U.S.A.AttentionofPualYangBiddle,Sawyer&Co.,Ltd.HaddenHouseFitzroyStreetLondon,SW825DY,EnglandAttentionofExportDepartmentMr.H.A.Donnan,please

UnitOneIntroductiontoBusiness

Letters(商务信函概论)ExamplesoftheFormatsofPar19ExamplesoftheFormatsofParticularAddressorAttentionLine:P&GJohnMorris&Co.,Inc.ATTENTIONOFPURCHASINGMANAGERO’SullivanBuildingBaltimore,Maryland,10026U.S.A.

UnitOneIntroductiontoBusiness

Letters(商务信函概论)ExamplesoftheFormatsofPar20ExamplesoftheFormatsofSalutationandCorrespondingComplementaryClose:SalutationClose

DearSirs,DearSir,DearMadams,DearMadam,DearSirorMadam,Faithfullyyours,Yourscordially,(formal)Gentlemen:Yourstruly,Trulyyours,(formal)Sir,Madam,Respectfullyyours,Yoursrespectfully,(formal)DearMr.Morgan:DearJohn:DearMissGreen:DearMrs.Smith:DearMs.White:MydearMrs.(orMiss.)Bush:

Sincerelyyours,Yourssincerely,(lessformal)

UnitOneIntroductiontoBusiness

Letters(商务信函概论)ExamplesoftheFormatsofSal21ExamplesoftheFormatsofSubjectLineorCaption:

Subject:Proposeddelayofthedelivery

Re:Proposeddelayofthedelivery

Inre:InvoiceNo.1120

SUBJECT:ACCOUNTNO.689

UnitOneIntroductiontoBusiness

Letters(商务信函概论)ExamplesoftheFormatsofSub22ExamplesoftheFormatsofSignature:Yoursfaithfully,(signature)CathyKurtzMarketingManagerYoursfaithfully,THEINTERNATIONALTRADINGCOMPANY

(signature)CathyKurtzMarketingManager

UnitOneIntroductiontoBusiness

Letters(商务信函概论)ExamplesoftheFormatsofSig23ExamplesoftheFormatsofSignature:Yoursfaithfully,ForCHINANATIONALIMPORT&EXPORTCO.,LTD.

(signature)GeorgeMorgan

UnitOneIntroductiontoBusiness

Letters(商务信函概论)ExamplesoftheFormatsofSig24ExamplesoftheFormatsofEnclosure:1Enc.Encls:2commercialinvoicesEnc.1AttachmentEnclosureAs

StatedEnc:1B/L1certificateAttachments:2Enc.

UnitOneIntroductiontoBusiness

Letters(商务信函概论)ExamplesoftheFormatsofEnc25ExampleoftheformatofCarbonCopyNotation:c.c.:DalianBranchB.c.c.:Mr.Brown(onthecopyonly)C.C.:JeanKipmanPC:theBankofOsaka,Ltd.,KobetheOsakaChamberofCommerce

UnitOneIntroductiontoBusiness

Letters(商务信函概论)ExampleoftheformatofCarbo26FullBlockFormat:

UnitOneIntroductiontoBusiness

Lett