《综合商务英语》理论教学大纲(供四年制本科商务英语专业使用)

PAGE《综合商务英语》理论教学大纲(供四年制本科商务英语专业使用)

I前言商务英语是在商务背景下使用的英语。就英语语法来讲，商务英语与普通英语并无不同之处，但掌握商务英语词汇以及在各种商务场合所使用的不同用语（行话）对商务工作人员是非常必要的。综合商务英语旨在提高商务环境下学生的听、说、读、写能力和商务技能。因此，商务英语综合课对商务英语专业的学生来说是非常重要的一门课。学生可以通过该课的学习与练习来提高英语沟通技能，使学生在未来的商务活动中更自信，更流利、更准确地使用英语辅助商务活动。本大纲适用于四年制本科商务英语专业使用。现将大纲使用中有关问题说明如下:一为了使教师和学生更好地掌握教材，大纲每一章节均由教学目的、教学要求和教学内容三部分组成。教学目的注明教学目标，教学要求分掌握、熟悉和了解三个级别，教学内容与教学要求级别相对应，并统一标示(核心内容即知识点以下划实线，重点内容以下划虚线，一般内容不标示)便于学生重点学习。二教师在保证大纲核心内容的前提下，可根据不同教学手段，讲授重点内容和介绍一般内容，有的内容可留给学生自学。三总教学参考时数：总教学参考时数为342学时，其中第一学年126学时，第二学年144学时，第三学年72学时。四教材：《体验商务英语综合教程》1-5册，高等教育出版社，王立非&陈洁，第二版，2012年。II正文《体验商务英语综合教程》第1册Unit1IntroductionsⅠTeachingObjectivesMakingintroductionsisnecessaryinbusinessactivities.Studentsshouldgetfamiliarwithbusinesscardsandhaveagoodcommandofwordsandexpressionsonhowtodescribepeople.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearntheusageof“tobe”andhowtomakeintroductions.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofintroduction.2Tomastertheusageof“tobe”.3Tomasterhowtointroduceoneselfandothers.ⅢTeachingContents1Startingup2Vocabulary:Nationalities3Reading:Describingpeople4LanguageFocus1:tobe5LanguageFocus2:a/anwithjobs;wh-questions6Listening:Talkingaboutyourself7Skills:Introducingyourselfandothers8CaseStudy:AlohainHawaiiUnit2WorkandLeisureⅠTeachingObjectivesLearninghowtobalanceworkandleisureisimportant.Studentsshouldhaveagoodcommandofwordsandexpressionsonleisureactivities.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearntheusageofpresentsimple,adverbsandexpressionsoffrequencyandhowtotalkaboutworkandleisureinEnglish.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofworkandleisure.2Tomastertheusageofpresentsimple.3Tomasteradverbsandexpressionsoffrequency.4Tomasterhowtotalkaboutworkandleisure.ⅢTeachingContents1Startingup2.Vocabulary:Leisureactivities3Reading:Describingyourroutine4LanguageFocus1:Presentsimple5LanguageFocus2:Adverbsandexpressionsoffrequency6Skills:Talkingaboutworkandleisure7CaseStudy:IndependentFilmCompanyUnit3ProblemsⅠTeachingObjectivesWorkplaceproblemsareinevitable.Studentsshouldhaveagoodcommandofwordsandexpressionsondescribingworkplaceproblems.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearntheusageofpresentsimple,“havegot”andhowtosolveproblemsbytelephoning.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofproblems.2Tomastertheusageofpresentsimple:negativesandquestions.3Tomastertheusageof“havegot”.4Tomasterhowtosolveproblemsbytelephoning.ⅢTeachingContents1Startingup2Vocabulary:Adjectives3Reading:Workplaceproblems4LanguageFocus1:Presentsimple:negativesandquestions5LanguageFocus2:havegot6Skills:Telephoning:solvingproblems7CaseStudy:BlueHorizonUnit4TravelⅠTeachingObjectivesBusinesstraveliscommonforbusinessmen.Studentsshouldhaveagoodcommandofwordsandexpressionsontraveldetails.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearntheusageof“can,can’t”,“thereis/thereare”andhowtomakebookingsandcheckarrangements.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsoftraveldetails.2Tomastertheusageof“can,can’t”.3Tomastertheusageof“thereis/thereare”.4Tomasterhowtomakebookingsandcheckarrangements.ⅢTeachingContents1Startingup2Vocabulary:Traveldetails3Listening:Listeningforinformation4LanguageFocus1:“can,can’t”5Reading:Businesshotels6LanguageFocus2:thereis/thereare7Skills:Makingbookingsandcheckingarrangements8CaseStudy:PacificHotelUnit5FoodandEntertainingⅠTeachingObjectivesDiningetiquetteisanessentialcomponentofbusinessactivities.Studentsshouldhaveagoodcommandofwordsandexpressionsonfoodandentertaining.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearntheusageof“some/any”,countableanduncountablenounsandhowtoentertainpeople.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsoffoodandentertaining.2Tomastertheusageof“some/any”.3Tomastertheusageofcountableanduncountablenouns.4Tomasterhowtoentertainpeople.ⅢTeachingContents1Startingup2Vocabulary:Eatingout3Reading:Diningetiquette4LanguageFocus1:some/any5Listening:Orderingameal6LanguageFocus2:countableanduncountablenouns7Skills:Entertaining8CaseStudy:Whichrestaurant?Unit6SalesⅠTeachingObjectivesSalesarequiteimportantamongbusinessactivities.Studentsshouldhaveagoodcommandofwordsandexpressionsofchoosinganddescribingaproductoraservice.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearnsomepasttimereferences,masterthepastsimpletenseandhowtopresentaproduct.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofchoosinganddescribingaproductoraservice.2Tomastersomepasttimereferences.3Tomastertheusageofpastsimple.4Tomasterhowtopresentaproduct.ⅢTeachingContents1Startingup2Vocabulary1:Choosingaproduct3Reading:Asuccessfulstory4LanguageFocus1:pastsimple5Vocabulary2:Choosingaservice6Listening:Howtosell7LanguageFocus2:pasttimereferences8Skills:presentingaproduct9CaseStudy:Link-upLtdUnit7PeopleⅠTeachingObjectivesBusinessactivitiesinvolvewithhowtodealwithpeople.Studentsshouldhaveagoodcommandofwordsandexpressionsofdescribingpeople.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearnthenegativeandquestionformsofpastsimpletenseandmasterhowtodealwithproblemsbynegotiating.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofdescribingpeople.2Tomasterthenegativeandquestionformsofpastsimpletense.3Tomasterhowtodealwithproblemsbynegotiating.ⅢTeachingContents1Startingup2Vocabulary:Describingpeople3Listening:ABadManager4LanguageFocus1:pastsimple:negativesandquestions5Reading:MercedesErra6LanguageFocus2:questionforms7Skills:Negotiating:dealingwithproblems8CaseStudy:ApeopleproblemUnit8MarketsⅠTeachingObjectivesTherearedifferenttypesofmarkets.Studentsshouldhaveagoodcommandofwordsandexpressionsofhowtodescribeamarket.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearntheusageofcomparativesandsuperlatives,“much/alot”“alittle/abit”andmasterhowtoparticipateindiscussions.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofdescribingamarket.2Tomastertheusageofcomparativesandsuperlatives.3Tomastertheusageof“much/alotandalittle/abit”.4Tomasterhowtoparticipateindiscussions.ⅢTeachingContents1Startingup2Vocabulary:Typesofmarket3Reading:ThecarmarketinRussia4LanguageFocus1:comparativesandsuperlatives5Listening:DoingbusinessinIndia6LanguageFocus2:much/alot,alittle/abit7Skills:Participatingindiscussions8CaseStudy:CaraCosmeticsUnit9CompaniesⅠTeachingObjectivesCompaniesareindispensableinbusinessactivities.Studentsshouldhaveagoodcommandofwordsandexpressionsofhowtodescribecompanies.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearnthetenseofpresentcontinuousandmasterthedistinctionbetweenpresentsimpleandpresentcontinuousandhowtostartapresentation.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofdescribingcompanies.2Tomasterthetenseofpresentcontinuous.3Tomasterthedistinctionbetweenpresentsimpleandpresentcontinuous.4Tomasterhowtostartapresentation.ⅢTeachingContents1Startingup2Listening:Unipart3LanguageFocus1:presentcontinuous4Vocabulary:Describingcompanies5Reading:Natura6LanguageFocus2:presentsimpleorpresentcontinuous7Skills:Startingapresentation8CaseStudy:YouandyourcompanyUnit10TheWebⅠTeachingObjectivesInternetplaysanindispensableroleinbusinessactivities.Studentsshouldhaveagoodcommandofwordsandexpressionsofe-commerce,timeexpressionsandtalkaboutwebsitesfluently.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearnhowtotalkaboutfutureplans,theusageof“will”andhowtomakearrangements.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofe-commerceandtimeexpressions.2Tomasterhowtotalkaboutfutureplans.3Tomastertheusageof“will”.4Tomasterhowtomakearrangements.ⅢTeachingContents1Startingup2Vocabulary:e-commerce3Listening:Effectivewebsites4LanguageFocus1:talkingaboutfutureplans5Reading:Net-a-Porter6Vocabulary:Timeexpressions7LanguageFocus2:will8Skills:Makingarrangements9CaseStudy:IsisBooksplcUnit11CulturesⅠTeachingObjectivesCompanycultureisanintangibleasset.Studentsshouldhaveagoodcommandofwordsandexpressionsofcompanycultures.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearntheusageof“should/shouldn’t”,“could/would”andhowtoidentifyproblemsandagreeactions.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofcompanycultures.2Tomastertheusageof“should/shouldn’t”.3Tomastertheusageof“could/would”.4Tomasterhowtoidentifyproblemsandagreeactions.ⅢTeachingContents1Startingup2Vocabulary:Companycultures3Listening:Culturalmistakes4LanguageFocus1:should/shouldn’t5Reading:Wal-MartinGermany6LanguageFocus2:could/would7Skills:Identifyingproblemsandagreeingaction8CaseStudy:AchangeofcultureUnit12JobsⅠTeachingObjectivesEveryonelongsforadecentjob.Studentsshouldhaveagoodcommandofwordsandexpressionsofjobskillsandabilities.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearnthetenseofpresentperfect,thedistinctionbetweenpastsimpleandpresentperfectandhowtobehavewellininterviews.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofskillsandabilities.2Tomasterthepresentperfecttense.3Tomasterthedistinctionbetweenpastsimpleandpresentperfect.4Tomastertheinterviewskills.ⅢTeachingContents1Startingup2Vocabulary:Skillsandabilities3LanguageFocus1:Presentperfect4Reading:Acurriculumvitae5Listening:Interviewingforajob6LanguageFocus2:Pastsimpleandpresentperfect7Skills:Interviewskills8CaseStudy:HighProfileInc《体验商务英语综合教程》第2册Unit1CareersⅠTeachingObjectivesItisnecessaryforstudentstogetfamiliarwithcareer-relatedwordsandsometypicalwordcombinations.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisanindispensableskillforstudentstolearnhowtomakecontactwithothersbytelephoning.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsaboutcareer.2Tomastertheusageofthefollowingmodals:can,couldandwould.3Toknowhowtomakecontactbytelephoning.4Towriteaformalbusinessletter.ⅢTeachingContents1Startingup2Vocabulary:Careermoves3Reading:Tenwaystoimproveyourcareer4Listening:Improvingyourcareer5Languagereview:Modals1:can,could,would6Skills:Telephoning:makingcontact7Casestudy:Fast-TrackInc.Unit2SellingOnlineⅠTeachingObjectivesWiththedevelopmentofonlineshopping,studentsshouldknowsomewordsandexpressionsaboutshoppingonlineandgetfamiliarwiththemulti-channelretails.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Howtoreachanagreementbynegotiatingisanecessaryskillforstudentstoobtain.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofshoppingonline.2Tomastertheusageofthefollowingmodals:must,needto,havetoandshould.3Toknowhowtoreachanagreementbynegotiating.4Towriteaformalbusinessletter.ⅢTeachingContents1Startingup2Vocabulary:Shoppingonline3Listening:Multi-channelretail4Reading:Worryforretailers5LanguageReview:Modals2:must,needto,havetoandshould.6Skills:Negotiating:reachingagreement7CaseStudy:LifetimeHolidaysUnit3CompaniesⅠTeachingObjectivesCompanieshavebeenpoppinguplikemushrooms.Studentsshouldmasterdifferentformsofcompaniesandhaveagoodcommandofhowtodescribecompaniesandbusinesssectors.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Howtopresentonecompanyisanecessaryskillforstudentstoobtain.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofcompanies.2Tomastertheusageofpresentsimpleandpresentcontinuous.3Toknowhowtopresentonecompany.4Towriteaninvestmentplan.ⅢTeachingContents1Startingup2Vocabulary:Describingcompanies3Listening:Asuccessfulcompany4Reading:Theworld’smostrespectedcompanies5LanguageReview:presentsimpleandpresentcontinuous.6Skills:Presentingyourcompany7CaseStudy:ValentinoChocolatesUnit4GreatIdeasⅠTeachingObjectivesThefutureofsuccessfulbusinessliesininnovation.Studentsshouldknowsomeverbandnouncombinationofhowtoinnovateandtheadvantagesofinnovation.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearnhowtoholdameetingsuccessfullyandwriteareportwithinformationinalogicalorder.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofinnovation.2Tomastertheusageofpastsimpleandpastcontinuous.3Toknowhowtoholdmeetingssuccessfully.4Towriteabusinessreport.ⅢTeachingContents1Startingup2.Vocabulary:Verbandnouncombinations3Listening:Theinnovationworks4Reading:ThreeGreatIdeas5LanguageReview:Pastsimpleandpastcontinuous.6Skills:Successfulmeetings7CaseStudy:Fabtek.Unit5StressⅠTeachingObjectivesStressisinevitableinourdailylife.Studentsshouldbrainstormsomestresssituationsandfindouttheeffectivewaystodealwithstress.Studentsshouldhaveagoodcommandofsomewordsandexpressionsofstress.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearnhowtoparticipateindiscussions.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofstress.2Tomastertheusageofpastsimpleandpresentperfect.3Toknowhowtoparticipateindiscussions.ⅢTeachingContents1Startingup2Listening:Dealingwithstress3Reading:Acareerchange4Vocabulary:Stressinworkplace5Discussion:Stressfuljobs6LanguageReview:Pastsimpleandpresentperfect.7Skills:Participatingindiscussions8CaseStudy:GenovaVendingMachinesUnit6EntertainingⅠTeachingObjectivesCorporateentertainingisomnipresentinthedailyroutineofcompanies.Itpromotesthetradesbetweencompanieseffectively.Studentsshouldhaveagoodcommandofwordsandexpressionsofeatinganddrinking.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.ItisnecessaryforstudentstolearnhowtosocializewithpeopleinEnglish.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofentertaining.2TomastertheusageofMulti-wordverbs.3Toknowhowtosocializewithpeople.4Towriteabusinesse-mail.ⅢTeachingContents1Startingup2Listening:Corporateentertaining3Vocabulary:Eatinganddrinking4Reading:Corporateentertainment5LanguageReview:Multi-wordverbs.6Skills:Socializing:greetingsandsmalltalk7CaseStudy:OrganizingaconferenceUnit7MarketingⅠTeachingObjectivesMarketingcontributesalottosales.Manysuccessfulbrandsbenefitfromeffectivemarketing.Studentsshouldhaveagoodcommandofthewordpartnershipsofmarketing.Moreover,theyneedtopracticeskimmingandscanningskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearnhowtoexchangeinformationbytelephoninganddesignasalesleafletformarketingcampaign.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofmarketing.2TomastertheusageofQuestions.3Toknowhowtoexchangeinformationbytelephoning.4Todesignasalesleaflet.ⅢTeachingContents1Startingup2Vocabulary:Wordpartnerships3Listening:Successfulmarketing4Reading:Sellingdreams5LanguageReview:Questions6Skills:Telephoning:exchanginginformation7CaseStudy:KristalWaterUnit8PlanningⅠTeachingObjectivesPlanninginadvanceplaysanimportantroleinrunningabusiness.Studentsshouldhaveagoodcommandofthewordsandexpressionsaboutwaysofplanning.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearnhowtotalkaboutfutureplansandhowtointerruptandclarifypolitelyinameeting.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofplanning.2Tomasterhowtotalkaboutfutureplans.3Toknowhowtointerruptandclarifyinmeetings.ⅢTeachingContents1Startingup2Vocabulary:Waystoplan3Listening:Thesecretofgoodplanning4Reading:Planningforeconomicdevelopment5LanguageReview:Talkingaboutfutureplans6Skills:Meeting:interruptingandclarifying7CaseStudy:ThevoiceofbusinessUnit9ManagingPeopleⅠTeachingObjectivesManagingpeopleisanart,whichrequiresmanagerstohavesomegoodqualities.Studentsshouldhaveagoodcommandofthewordsandexpressionsaboutmanagement,inparticularly,theappropriatecombinationofverbsandprepositions.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearnhowtoreportwhatpeoplesay,socializewithpeopleinEnglishandwritetherecommendationsofareport.ⅡTeachingRequirements1Togetfamiliarwithwordsandexpressionsofmanagement.2Tomasterhowtoreportwhatpeoplesay.3Toknowhowtosocializewithpeople.4ToknowhowtowritetheRecommendationssectionofareport.ⅢTeachingContents1Startingup2Listening:Goodmanagers3Vocabulary:Verbsandprepositions4Reading:Youngmanagers5LanguageReview:Reportedspeech6Skills:Socializingandentertaining7CaseStudy:ThewaywedothingsUnit10ConflictⅠTeachingObjectivesConflictsareinevitableincompaniesandorganizations.Studentsshouldhaveagoodcommandofthewordsandexpressionsaboutmanagingconflictsandtheprincipleofwordbuilding.Moreover,theyneedtopracticeskillstograsptherequiredinformationinreadingandlisteningcomprehension.Itisnecessaryforstudentstolearnhowtodealwithconflictsbynegotiatingandapplyconditionalsintonegotiation.ⅡTeachingRequirements1Togetfamiliarwith