北师大英语必修4unit-11Lesson3-The-Advertising-Game-课件

Lesson3TheAdvertisingGameLesson3Canyouthinkofsomeadvertisementsyouhaveseen?Listsomeplaceswhereyouhaveseenadvertising?CanyouthinkofsomeadveinthestreetinthestreetatbusstationonthebusatbusstationonthebusadvertisementonTV

ontheradioadvertisementonTVontheradinthe

magazineinthemagazineontheInternetontheInternetspokesmanspokeswomanspokesmanspokeswoman熟悉广告的相关词汇：1.tomakesth.knowntothepublic,e.g.inanewspaperoronTV____________2.somethingusedforadvertisingthings_______________3.thebusinessofencouragingpeopletobuygoodsbymeansofads____________4.thepersonwhomakesads____________advertiseradvertiseadvertisementadvertisingadvertiseadvertisementadvertisingadvertiser熟悉广告的相关词汇：1.tomakesth.knowReadthetextanddotheexercises.ReadthetextanddotheexercTrueorFalse1.“TsingTaoBeer”tellsyou3piecesofinformationsoitisattractive.2.Advertisementsmustbeattractiveandcreative.3.Thepurposeofalladvertisementsistomakecustomersspendmoney.FTFTrueorFalse1.“TsingTaoBee4.Producingpublicadvertisementsmentionedinthetextisfree.5.Thetextinferredthatadvertisementsaretryingtosellyousomethingmakescustomersbored.6.Thepurposeofadvertisementsiscreatingsomethingthathasneverbeenseenbefore.FTF4.Producingpublicadvertisem7.Standingoutyouradvertisementsisnoteasybecausepeopleareusedtohighstandardsofvisualdesign.T7.StandingoutyouradvertiseReadthetextandcompletethetable.ReadthetextandcompletetheParagraph1theclassicadsaimcontentstheclassicadsgiveinformationaboutfinding________________a.thenameofa___________b.whatthecompanies____c.wheretheyare_______andthe_______namesproductscompanysellbrandlocatedcertainsubjectParagraph1theclassicadsaitheclassicadsbrandnameproductcompanynamelocationtheclassicadsbrandnameproduParagraph2theadsinthemarketaimcontentstheadsinthemarket________andholdthe_________ofthepublic___________picturesorthewordsof_______advertisementsthatpeople_____lookingatattractexpertsenjoyattentionconsistofsubjectParagraph2theadsinthematheadsinthemarkettheadsinthemarketParagraph3modernadsaimcontentsmodernadshigh_________of______design_________thehigheststandardsofdesignwith_____linkedtotheproductstomakethemmoreattractivestandardsvisualcombineideassubjectParagraph3modernadsaimcontemodernadshigheststandardsofvisualdesignlightthinmodernadshigheststandardsoParagraph4thetopadsoftodayaimcontentsthetopadsoftoday_______somethingthathasneverbeenseenbeforeandis___________forpeopletolookat__________,surprised

andnewand_________ideascreatefascinatinghumourunusualsubjectParagraph4thetopadsoftothetopadsoftodayhumour,surprisedandnewandunusualideathebestpartTheymakepeopleforgetthatsomeoneistryingtosellthemsomething.thetopadsoftodayhumour,suParagraph5thepublicadsaimcontentsthepublicadsmake___________tosocietyencourage________to__________inimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeoplecitizensparticipatecontributionssubjectParagraph5thepublicadsaimthepublicadsprotecttheenvironmentmakecontributionstosocietythepublicadsprotecttheenvi1.传统的2.公司3.合适的4.视觉的5.概念6.方法7.幽默8.市民9.预算10.商标classiccorporationsuitablevisualconceptapproachhumorcitizenbudgetbrand1.传统的classic11.啤酒12.当代的13.贡献14.侄女15.外甥16.standard17.content18.boom19.advertiser20.fascinatingbeercontemporarycontributionniecenephew标准，水平内容，目录迅速增长广告人迷人的11.啤酒beer1.certainproducts2.agenerallocation3.sewingmachine4.indirectcompetitionwith5.inthemarket6.inthesituation7.holdtheattentionofthepubic8.consistof9.visuallyattractive10.enoughtodo11.highstandardsofvisualdesign某些产品大致位置缝纫机在和…直截竞争中在市场中在这种形势下吸引公众的注意由…构成=bemade

upof视觉上有吸引的足以做…视角设计的高标准1.certainproducts某些产品12.显眼，突出13.在充满竞争的世界14.也就是说15.和…有联系16.为了利益17.公益广告18.对社会做出贡献19.鼓励某人做…20.参加21.在过去的十年中22.在某方面教育…

standoutinaworldfullofcompetitionthatis(tosay)link……to/withforaprofitpublicadvertisementsmakecontributionstosocietyencouragesb.todosthparticipateinin/over/duringthelast/pastdecadeeducatesb.on12.显眼，突出standout1.Whatistheclassicadvertisement?

AnswerthefollowingquestionsItisonethatgivesinformationaboutfindingcertainproducts.1.Whatistheclassicadverti2.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?Becausepeopleareusedtoseeinghighstandardsofvisualdesign.2.Whyaremoderntechniqueso3.Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?newandunusualideashumourous

Theyusehumouraswellasnewandunusualideastosurprisepeople.Theyhopetomakepeopleforgetthatsomeoneistryingtosellthemsomething.3.Whatideasdotoday’sadver4.Whathasthegovernmentdone

duringthelastdecade?Overthelastdecade,thegovernmenthasworkedhardatusingadvertisementstoeducatethepubliconfightingAIDS,savingwater,helpingthepoor,givingupsmoking,etc.4.Whathasthegovernmentdon1.sb./sth.belikelytodo=Itislikelythat有可能,有希望的

Ticketsarelikelytobeexpensive.入场券可能很贵。

Itislikelythatthethievesdon’tknowhowmuchitisworth.盗贼很可能不知道此物的价值。.Languagepoints1.sb./sth.belikelytodoLa2.consistof=bemadeupof由……组成,构成

Thecountryconsistsofhundredsofislands.这个国家是由数百个岛屿构成的。2.consistof=bemadeupof3.linkAto/withB与……相联系

Thevideowaslinkedtoapowerfulcomputer.摄像机与一台功能强大的计算机相连接。

TheChannelTunnellinksBritainwiththerestofEurope.英吉利海峡隧道把英国和欧洲其他国家连接起来了。3.linkAto/withB与……相联系5.beusedtodoing/usedtodo/beusedtodoI____________________at5:30inthemorning.

我习惯于早上五点半起床。

Thesestonescan_________________________.

这些石头能用来造桥。Asayoungmanhe____________intheriverofhisvillage.当他年轻的时候,常常在村里的河里游泳。amusedtogettingupbeusedtobuildabridge.usedtoswim5.beusedtodoing/usedtod4.beusedtodoingsth.习惯于做某事

I’musedtogettingupat5:30inthemorning.我习惯于早上五点半起床。

beusedtodosth.被用来做某事

Thesestonescanbeusedtobuildthebridge.这些石头能用来造桥。4.beusedtodoingsth.习惯于做usedtodosth.过去常常做某事Asayoungmanheusedtoswimintheriverofhisvillage.当他年轻的时候,常常在村里的河里游泳。usedtodosth.过去常常做某事VoiceyouropinionDoyouthinkadvertisingactuallyworks?Haveyoueverboughtanythingbecauseyoulikedtheideapromotedintheadvertisement?VoiceyouropinionDoyouthinkGrammarReadthesesentencesandtelltheGerunds’function.1.…alotofmoneyisspentonapplyingmoderntechniquesofdesigntomakethese.afterapreposition2.Otherstrytocreateadvertisementsthatpeoplesimplyenjoylookingat.objectGrammarReadthesesentencesan3.Forexample,itcouldbe“ShanghaiSewingMachine,”4.Usinghumouraswellasnewandunusualideastosurprisepeopleisimportantinmodern.5.Myjobisteaching.tellingtheuseofnounsubjectpredicative3.Forexample,itcouldbe“SCompletethesentenceswiththeverbsintheircorrectform.1.I’manearlybird,andI’vegotusedto_________(getup)at5:00a.m.2.Thereisonlyoneprogrammeworth________(watch)today-thescienceprogrammeonvolcanoes.gettingupwatchingCompletethesentenceswithth3.It’snouse________(worry)aboutit.Youcan’tdoanythingtochangeit.4.Iregretted_____________(notapologise)totheoldmanformybadbehaviour.5.Mylittlenieceandnephewarealwaysexcitedtosetoutona________(camp)trip.worryingnotapologisingcamping3.It’snouse________(worry6.Forfiftyyears,shedidherjobwithout___________(complain).7.______(Ask)aboutotherp