2022年8月外文研究报告interpublic group of companies ipg

COMPANIES

&

PRODUCTSInterpublicGroupofCompanies(IPG)CHAPTER

01OverviewRevenuesofmediaholdinggroupsworldwidefrom2019to2021(inbillionU.S.dollars)Revenuesofmediaholdinggroupsworldwide2019-2021201920202021201816141210817.5517.3316.414.9514.2913.1711.87

11.931110.5610.2210.249.439.069.1642.672.612.6620WPP*OmnicomGroupPublicisGroupe*InterpublicDentsuGroup*HavasGroup*3Description:Amongthemajormediaholdingsgroupspresented,UK-basedWPPwasthelargest,reportingarevenueof17.33billionU.S.dollarsin2021.OmnicomGrouprankedsecondwitharevenueof14.29billionU.S.dollars.InLatinAmerica,WPPandIPGoccupiedthefirsttwoplacesoftheranking,with683and323millionU.S.dollars,respectively.ReadmoreNote(s):Worldwide;2019to2021;*ThefigureswererecalculatedfromoriginalcurrenciesatDecember31,2019/December31,2020/December31,2021(respectively)exchangeratesbasedonthissource.Datawasretrievedfromfinancialreports[...]ReadmoreSource(s):VarioussourcesLeadingadvertisingagencygroupsworldwidein2021,byrevenue(inbillionU.S.dollars)Revenueoftheworld'slargestadagencygroups2021RevenueinbillionU.S.dollars02468101214161820WPP,LondonOmnicomGroup,NewYork17.614.313.9PublicisGroupe,ParisAccenture'sAccentureInteractive,NewYorkInterpublicGroupofCos.,NewYorkDentsuGroupInc.,Tokyo12.510.29.9PwC'sPwCDigitalServices,NewYorkDeloitte'sDeloitteDigital,NewYorkHakuhodoDYHoldings(Tokyo)IBMCorp.'sIBMiX,Armonk(N.Y.)8.98.77.56.44Description:Basedonrevenuegeneratedin2021,thelargestadvertisingagencygroupworldwidewasWPP,headquarteredinLondon,with17.6billiondollarsinrevenue.TheJapaneseagencyDentsurankedsixththatyear,generating9.9billionU.S.dollarsinrevenuein2021.

ReadmoreNote(s):Worldwide;2021Source(s):AdvertisingAgeLeadingdigitalagencynetworksworldwidein2021,byrevenue(inmillionU.S.dollars)Leadingdigitalagencynetworksworldwide2021RevenueinmillionU.S.dollars4,000

6,00002,0008,00010,00012,00014,000AccentureInteractive[Accenture]DeloitteDigital[Deloitte]IBMiX[IBMCorp.]12,5008,7416,385PwC'sDigitalServices[PwC]WundermanThompson[WPP]5,9202,6395Description:Accordingtothemostrecentdata,theleadingdigitalagencynetworkworldwidein2021basedonrevenuewasAccentureInteractive,witharesultof12.5billionU.S.dollarsthatyear.DeloitteDigitalrankedsecond,witharevenueof8.7billiondollars.ReadmoreNote(s):Worldwide;2021Source(s):AdvertisingAgeLeadingmediaandadvertisingagencygroupsworldwidein2021,bynewbusinessvalue(inbillionU.S.dollars)Leadingmediaandadagencygroupsworldwide2021,bynewbusinessvalueNewbusinessvalueinbillionU.S.dollars012345678PublicisMediaGroupM6.926.27OmnicomMediaMediabrands2.352.18DentsuInternationalHavasMediaGroup1.211.126Description:ItwascalculatedthatPublicisMediawastheleadingmediagroupbasedonnewbusinessvalueworldwidein2021,havinggained6.92billionU.S.dollarsfrombothretainedandnewclients.GroupMfollowedwith6.27billiondollarsinnewbusinessvalue,whileOmnicomMediaroundedoutthetopthreewith2.35billion.ReadmoreNote(s):Worldwide;2021;includingretentionsSource(s):COMvergenceLeadingmediaandadvertisingagenciesworldwidein2021,bynewbusinessvalue(inmillionU.S.dollars)Leadingmedia&adagenciesworldwide2021,bynewbusinessvalueNewbusinessvalueinmillionU.S.dollars1,500

2,00005001,0002,5003,0003,5004,000StarcomMediaComMindshareOMD3,6942,6792,0792,069Initiative1,877WavemakerZenith1,4811,454HavasMediaiProspectDentsuX1,0258807487Description:Itwascalculatedthatin2021Starcomgained3.7billionU.Sdollarsinnewbusiness,accountingforbothretainedandnewclientsworldwide.MediaComrankedsecond,witharesultof2.68billiondollarsinnewbusinessvalueR.

eadmoreNote(s):Worldwide;2021;includingretentionsSource(s):COMvergenceCHAPTER

02FinancialsInterpublicGroup'srevenuefrom2006to2021(inbillionU.S.dollars)InterpublicGroup'srevenue2006-20211210.229.7110.241089.059.067.857.617.547.127.016.966.946.546.516.196.01642020062007200820092010201120122013201420152016201720182019202020219Description:In2021,theU.S.advertisinggiantInterpublicGroup'sglobalrevenuewasapproximately10.24billionU.S.dollars.Thismarkedanincreasefromthepreviousyear,whenInterpublicreported9.06billionU.S.dollarsinglobalrevenue.ReadmoreNote(s):Worldwide;2006to2021Source(s):IPGInterpublicGroup'snetincomefrom2007to2021(inmillionU.S.dollars)InterpublicGroup'snetincome2007-20211,200972.81,0008006004002000673.9632.5637.7570.4551.5505.4480.5464.6354.2318288.92013281.22010184.32007143.420092008201120122014201520162017201820192020202110Description:In2021,InterpublicGroupreportedanetincomeof972.8millionU.S.dollars.Thismarkedaconsiderableincreasefromthepreviousyear'svalueof354.2milliondollars,whichhadrepresentedthelowestnetincomefortheU.S.advertisingconglomeratesince2013.

ReadmoreNote(s):Worldwide;2007to2021Source(s):IPGEBITDAofInterpublicGroupfrom2014to2021(inmillionU.S.dollars)EBITDAofInterpublicGroup2014-20212,0001,802.91,8001,6001,4001,2001,0008001,455.81,431.41,224.81,210.61,183.81,099.71,005.760040020002014201520162017201820192020202111Description:In2021,theInterpublicGroupgeneratedapproximately1.8billionU.S.dollarsinEBITDA(earningsbeforeinterest,taxes,depreciation,andamortization)onaglobalscale.The2020resultwaslowerandamountedto1.21billionU.S.dollarsR.

eadmoreNote(s):Worldwide;2014to2021Source(s):IPGTotalassetsoftheInterpublicGroupofCompaniesfrom2006to2021(inbillionU.S.dollars)TotalassetsoftheInterpublicGroupofCompaniesfrom2006-20212519.92018.0417.7515.621510513.4813.0712.912.912.7412.712.4612.5912.4912.1312.2611.860200620072008200920102011201220132014201520162017201820192020202112Description:In2021,InterpublicGroupheldatotalassetsnetworthof19.9billionU.S.dollars,markinganincreasefromthepreviousyear'sassetworthof18.04billionU.S.dollars.Since2011,totalassetshavesteadilygrowntorepresentin2021thelargestassetregistered.ReadmoreNote(s):Worldwide;2006to2021Source(s):IPGInterpublicGroup'sannualearningspersharefrom2006to2021(inU.S.dollars)InterpublicGroup'sannualEPS2006-20213.02.52.392.01.71.611.531.421.51.00.50.0-0.51.141.121.111.010.90.620.570.570.290.2-0.19200620072008200920102011201220132014201520162017201820192020202113Description:In2021,Interpublicreportedanearningspershareratioof2.39U.S.dollarspershare,markinganincreasefromthepreviousyear'svalueof0.9U.S.dollarspershare.Earningspershare(EPS)representsanindicatorofacompany'sprofitability.ReadmoreNote(s):Worldwide;2006to2021;basicearningspershareSource(s):IPGCHAPTER

03OperationsInterpublicGroup'sdomesticandinternationalrevenuefrom2008to2021(inbillionU.S.dollars)InterpublicGroup'sdomestic&internationalrevenue2008-2021DomesticInternational1098765432103.343.242.853.213.143.013.013.353.153.153.183.152.82.645.765.395.214.834.484.444.464.183.973.793.713.893.83.372008200920102011201220132014201520162017201820192020202115Description:In2021,InterpublicGroupgenerated5.76billionU.S.dollarsfromdomesticoperations,whiletheinternationalsegmentbroughtin3.34billiondollarsinthesameperiod.ReadmoreNote(s):Worldwide;2008to2021Source(s):IPGRevenueofInterpublicGroupinmajorgeographicregions2021(inmillionU.S.dollars)RegionalbreakdownofIPG'srevenuein20217,0005,763.16,0005,0004,0003,0002,0001,0000791.4799.7781.5575.8Other396.4UnitedStatesAsiaPacificContinentalEuropeUnitedKingdomLatinAmerica16Description:InterpublicGroup's2021revenue,brokendownbyregionalsegment,showsthatthecompanygeneratedthemajorityofitsrevenuesintheUnitedStates,atcloseto5.8billionU.Sdollars.ThesecondmostprofitableregionforInterpublicwascontinentalEurope,followedbyAsiaPacific.

ReadmoreNote(s):Worldwide;2021Source(s):IPGChangeinnetrevenueofInterpublicGroupin2ndquarter2022,byregionInterpublicGroupnetrevenuechangeQ22022,byregion12%11%10%8.8%8.3%8.3%8%6%4%2%0%4.8%4.4%LatinAmericaUnitedStatesContinentalEuropeAsiaPacificUnitedKingdomAllothermarkets*17Description:Inthesecondquarterof2022,thenetrevenueofInterpublicGroup(IPG)increasedby8.8percentinLatinAmericacomparedtothesamequarterof2021.Thecompany'srevenuefromoperationsintheUnitedStatesandcontinentalEuroperegisteredayear-on-yeargrowthof8.3percent.IPG'srevenuestreamisdividedbetweenmarketingservicesandadvertisingandmediaservices.In2021,theU.S.rankedasIPG'smostprofitableregion,followedbycontinentalEuropeandAsiaPacific.ReadmoreNote(s):Worldwide;Q22022;*IncludingCanada,Africa,andtheMiddleEast.ReadmoreSource(s):IPG;SeekingAlphaRevenueoftheInterpublicGroupfrom2008to2021,byoperatingsegment(inmillionU.S.dollars)RevenueoftheInterpublicGroupfrom2008-2021,byoperatingsegmentIANDXTRA9,0008,0007,0006,0005,0004,0003,0002,0001,0000200820092010201120122013201420152016*2017*2018*2019*2020*2021*18Description:In2021,InterpublicGroup'sIntegratedAgencyNetwork(IAN),whichoffersawiderangeofcommunicationsandmarketingservicestoglobalcustomers,generatedanetrevenueof8.42billionU.S.dollars,upfrom7.41billionayearearlierR.

eadmoreNote(s):Worldwide;2008to2021;*TheCompanyhasrevisedthepresentationofitsConsolidatedStatementsofOperations,whichdisaggregatesnetrevenueandbillableexpenseswithintotalrevenueandseparatelypresentscostofservices;[...]ReadmoreSource(s):IPGChangeinrevenueofInterpublicGroupinthe2ndquarterof2022,byreportingsegmentInterpublicGrouprevenuechangeQ22022,bysegment12%11.1%10%8%6%4%2%0%8.5%6.2%Media,dataandengagementsolutions(MD&E)Integratedadvertisingandcreativityledsolutions(IA&C)Specializedcommunicationsandexperientialsolutions(SC&E)19Description:Inthesecondquarterof2022,InterpublicGroup'smedia,data,andengagementsolutions(MD&E)segment-includingbrandssuchasMRM,AcxiomandKinesso-reportedayear-on-yeargrowthof6.6percent,markingadecreasefromtheQ12021valueof25.1percent.Previouslyreportingtwosegments,IANandDXTRA,IPGannouncedthere-organizationofitsholdingsinthreenewreportingsegments-MD&E,integratedadvertisingandcreativityledsolutions(IA&C),andspecialized[...]ReadmoreNote(s):Worldwide;Q22022Source(s):CampaignIndia;IPGNumberofInterpublicGroupemployeesin2021,byregionGlobalheadcountofIPG2021,byregion60,00050,00040,00055,60030,00023,30020,0009,90010,0006,7006,4005,1004,200Other0UnitedStatesAsiaPacificLatinAmericaContinentalEuropeUnitedKingdomTotal20Description:In2021,U.S.advertisinggiantInterpublicGroup(IPG)employed55,600people,ofwhich23,300wereemployedintheUnitedStates.AsiaPacifichadthesecond-highestamountofIPGemployees,withaheadcountof9,900peopleR.ead

moreNote(s):Worldwide;2021Source(s):IPGCHAPTER

04RegionalcompetitorsLeadingadvertisingagencynetworksintheUnitedStatesin2021,byrevenue(inmillionU.S.dollars)LeadingadagencynetworksintheU.S.2021,byrevenueRevenueinmillionU.S.dollars300

400

50001002006007008009008871,000DeloitteDigital(Deloitte)BBDOWorldwide(Omnicom)TBWAWorldwide(Omnicom)WundermanThompson(WPP)McCann(Interpublic)63640735431722Description:In2021,DeloitteDigitalwastheleadingadvertisingagencyintheUnitedStatesbasedonrevenue,havinggenerated887millionU.S.dollarsthatyear.BBDOWorldwiderankedsecond,with636milliondollarsinrevenuegeneratedintheUnitedStates.ReadmoreNote(s):2021Source(s):AdvertisingAgeLeadingdigitalagencynetworksintheUnitedStatesin2021,byrevenue(inmillionU.S.dollars)LeadingdigitalagencynetworksintheU.S.2021RevenueinmillionU.S.dollars2,000

3,00001,0004,0005,0006,0007,000AccentureInteractive[Accenture]DeloitteDigital[Deloitte]PwCDigitalServices[PwC]IBMiX[IBMCorp.]5,9004,5472,8802,235Epsilon[Publicis]1,32123Description:In2021,inarankingofdigitalagencynetworksintheUnitedStatesbasedonrevenue,AccentureInteractivetoppedthelist,witharesultof5.9billionU.S.dollars.AtthesametimeDeloitteDigitalrankedsecond,witharevenueof4.5billiondollarsthatyear.

ReadmoreNote(s):UnitedStates;2021Source(s):AdvertisingAgeLeadingCRM/directmarketingnetworksintheUnitedStatesin2021,byrevenue(inmillionU.S.dollars)RevenueofU.S.largestCRManddirectmarketingnetworksin2021RevenueinmillionU.S.dollars1,000

1,50005002,0002,5003,000DeloitteDigital(Deloitte)Epsilon(Publicis)2,5051,861Merkle(Dentsu)1,047WundermanThompson(WPP)PwCDigitalServices(PwC)1,03881024Description:In2021,theleadingcustomerrelationsmanagementanddirectmarketingnetworkintheUnitedStatesbasedonrevenuewasDeloitteDigital,witharesultof2.5billionU.S.dollars.Epsilon,ownedbyPublicis,rankedsecondthatyear,withrevenueof1.86billiondollars.

ReadmoreNote(s):UnitedStates;2021Source(s):AdvertisingAgeMosteffectivedigitalandspecialistadvertisingagenciesinEuropein2021(indexscore)Mosteffectivedigital&specialistadagenciesinEurope2021AgencynetworkHavasMediaGroupTWIGALocationParis,FranceNumberofpointsHavasSports&EntertainmentTwigaDigitalDigitas3028.726.721Kyiv,UkraineDigitasMoscow,RussiaMadrid,SpaindentsuXDentsuInternationalManoCopenhagen,DenmarkKyiv,Ukraine20.920.520PostmenKB-12KB-12Moscow,RussiaWarsaw,PolandKyiv,UkraineLiquidThreadNEOSStarcom16.516.414.712.312.3MRMMcCannWorldgroupPerformicsMadrid,SpainPerformics(Warsaw)Performics(Kyiv)Warsaw,PolandKyiv,UkrainePerformics25Description:InarankingofdigitalandspecialistadvertisingagencieslocatedinEurope,Paris-basedHavasSports&Entertainmentrankedfirstwith30pointsin2021.Additionally,themostrepresentedcityinthetop10wasKyiv,Ukraine,amountingtothreeagencies.TheremainingarebasedinParis,Madrid,Copenhagen,andMoscow.ReadmoreNote(s):Europe;2021Source(s):WARCMosteffectivemediaagenciesinEuropein2021(indexscore)MosteffectivemediaagenciesinEurope2021AgencynetworkHavasMediaGroupMindshareWorldwideTWIGALocationPoints40.236.434.833.332.131.528.127.125.422.222.2HavasMediaMindshareMediaFirstZenithLisbon,PortugalMoscow,RussiaKyiv,UkraineZenithMoscow,RussiaArenaMediaOMDMediaDirectionStarcomHavasMediaGroupOMDWorldwideStarcomLisbon,PortugalMoscow,RussiaWarsaw,PolandParis,FranceKRWavemakerUMWavemakerIPGMediabrandsOMDWorldwideIPGMediabrandsManchester,UnitedKingdomMoscow,RussiaMediaInstinctInitiativeSofia,Bulgaria26Description:Awarded40.2points,theLisbonofficeofHavasMediaofHavasMediaGroupwasnamedthemosteffectivemediaagencyinEurope.Thepresentedtop10showsintotalfouragenciesbasedinMoscow,Russia.However,thesecondmostrepresentedcitywasLisbon,Portugal.

ReadmoreNote(s):Europe;2021Source(s):WARCMosteffectivemediaagenciesintheAsiaPacificregionin2021(indexscore)MosteffectivemediaagenciesAPAC2021Indexpunctuation010203040506070PHD(Auckland,NewZealand)MediaCom(Sydney,Australia)Wavemaker(Mumbai,India)Mindshare(Shanghai,China)UM(Sydney,Australia)63.158.244.837.133.1Mindshare(Mumbai,India)OMD(Wellington,NewZealand)Mindshare(Karachi,Pakistan)EliteMedia(Shanghai,China)3126.425.519.827Description:TheNewZealandbranchofPHDMediawasnamedthemosteffectivecreativeagencyintheAsiaPacificregion,accordingtoawardswonin2021.Theagencyscored63.1pointsinthepresentedeffectivenessranking.TheAustralianbranchofMediaComrankedsecondwith58.2points,whiletheIndianbranchofWavemakerroundedoutthetopthreewith44.8points.ReadmoreNote(s):APAC;2021Source(s):WARCMosteffectivecreativeagenciesinLatinAmericain2021(indexscore)MosteffectivecreativeagenciesLatinAmerica2021Numberofpoints0510152025303540455049.855MulleLoweSSP3(Bogotá,Colombia)McCann(Bogotá,Colombia)SanchoBBDO(Bogotá,Colombia)DDB(Bogotá,Colombia)48.244.244.2McCann(Lima,Peru)43.4GUT(BuenosAires,Argentina)AlmapBBDO(SãoPaulo,Brazil)41.741.428Description:In2021,theColombianbranchofMullenLoweSSP3-wasnamedthemosteffectivecreativeagencyinLatinAmerica,havingaccumulated49.8pointsinthepresentedcreativityranking.McCann(Colombia)rankedsecondwith48.2points.Additionally,SanchoBBDO(Colombia)andDDB(Colombia)bothfollowed,with44.2pointseach.ReadmoreNote(s):LAC;2021Source(s):WARCCHAPTER

05CreativityrankingsMostcreativemediaholdinggroupsworldwidein2021(indexscore)Mostcreativemediaholdinggroupsworldwide2021Indexpunctuation02004006008001,0001,2001,4001,6001,625.61,800OmnicomGroupWPP1,4621,418.81,342.2InterpublicGroupPublicisGroupeHavasGroupAccenture357.5241198.1130.9DentsuHakuhodoDYGroupStagwell73.721.612.2BlueFocusADK30Description:OmnicomGroupwasnamedthemostcreativemediaholdingcompanyworldwide,accordingtoawardswonin2021.Thecompanyscored1,625.6pointsinthepresentedcreativityranking.WPPrankedsecondwith1,462points,whileInterpublicGrouproundedoutthetopthreewith1,418.8points.ReadmoreNote(s):Worldwide;2021Source(s):WARCMostcreativeagencynetworksworldwidein2021(indexscore)Mostcreativeagencynetworksworldwide2021Numberofpoints0100200300400500600700800Ogilvy(WPP)PublicisWorldwide(PublicisGroupe)DDBWorldwide(OmnicomGroup)BBDOWorldwide(OmnicomGroup)McCannWorldgroup(InterpublicGroup)FCB(InterpublicGroup)745.2657630.1585564484.2TBWAWorldwide(OmnicomGroup)HavasCreativeGroup(HavasGroup)WundermanThompson(WPP)342.4330.8315296.9Saatchi&Saatchi(PublicisGroupe)31Description:Ogilvywasnamedthemostcreativeagencynetworkworldwidein2021,havingaccumulated745.2pointsinthep