2014车展ec汇报文件

1122014年北京国际车展Beijing

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20142014/3/24汇报内容Content主题Keymessage基本信息Basic

information发布信息Release展台设计&Logo

露出Booth

design&

Logo

display展车计划Demo

car

plan集客亮点highlights

forattracting

attention户外体验outdoorexperience费用分摊Sharing

cost4沟通主题Communication

massage领先科技

Advancedtechnology时间：2014年4月20日-4月29日（4月20日媒体日）Date:

April.

20th

to

April.29th(April.20th

Press

day)展台位置：W3号馆Location:

Hall

W3展台面积：1421平米Stand

area

:1421m²外场面积：1485平米Outdoor

stand

area:

1485m²展车数量Democar媒体日：12辆Press

day:12

units公众日：16辆Public

day:16

units2014年北京车展2014

BJASW3馆Hall

W3JMC江铃汽车Lincoln林肯FIAT菲亚特BMW宝马Infiniti英菲尼迪Cadillac凯迪拉克6发布信息Release福特福睿斯中文名发布Chinese

name

of

Escort新产品New

products1、福特福睿斯量产车

Escort

production

car2、全新福特野马All

new

Ford

Mustang3、Everest

concept（JMC）Everest概念车（江铃）先进技术Advanced

technology1、SYNC2、Powered

by

EcoBoostEscortEscort7展台设计&Logo

露出Booth

design

&

Logodisplay尚在与FAPA做进一步沟通still

have

a

further

communication

withFAPA目前FAPA给出的方案the

current

solution

FAPA

workout“长安福特”和”Ford”在展台上出现频次相同,一起出现在展台右墙上及展台顶板上”CAF”

and“Ford”both

appear

on

the

booth

for

a

constanttime.

One

time

is

on

the

right

wall

of

booth

and

another

time

is

onthepelmet

over

the

booth设置二层，洽谈间共计10间make

a

second

floor

design

for

morechatting

room(the

number

to

be

checked)展台按照4个品牌支柱进行区域划分according

to

4

pillars

tomake

zoning全新福特野马New

Ford

MustangEverest概念车Everest

concept3)

福特福睿斯Escort

(archon

brown)4)

翼搏Ecosport（1.0T星火红）5)

翼虎Kuga（琥珀金2.0旗舰）6)

新蒙迪欧New

Mondeo（珍珠白2.0旗舰）7)

新嘉年华New

Fiesta（1.0T白色）8)

新福克斯New

Focus（三厢白2.0旗舰）探险者Explore锐界Edge福克斯ST

Focus

ST嘉年华ST

Fiesta

ST8按照以往惯例，国际车展媒体日主要展示新车型，故不展出麦柯斯、经典福克斯、致胜In

accordance

with

past

practice,

the

international

auto

show

shows

the

new

cars,

not

including

S-MAX,

Classic

focus,

Zhisheng展车计划–媒体日Demo

car

Plan

–

Press

DayFiesta

STFiesta

STNewFiestaNewFiestaExplorerExplorerFocusSTFocusSTNewFocusNewFocusKugaKugaEverestConceptEverestConceptEscortEscortEdgeEdgeEcosportEcosportNewMondeoNewMondeoMustangMustang待审批T0

be

approved6)

翼虎Kuga（珍珠白2.0旗舰）7)

新蒙迪欧New

Mondeo（红2.0T旗舰）福特福睿斯Escort

(archon

brown翼搏Ecosport（1.0T星火红）翼虎Kuga（琥珀金2.0旗舰）新蒙迪欧New

Mondeo

（珍珠白2.0旗舰）新嘉年华New

Fiesta（1.0T白色）新福克斯New

Focus（三厢白2.0旗舰）11)

经典福克斯Classic

Focus（两厢黄1.8尊贵）12)

致胜Zhisheng（牡蛎灰2.3豪华）探险者Explore锐界Edge福克斯ST

Focus

ST嘉年华ST

Fiesta

ST9展车计划–公众日Demo

car

plan

–

Public

Day全新福特野马New

Ford

Mustang全新福特野马New

Ford

Mustang展示主流车型，故不展示S-MAXshowing

the

hero

cars,

not

including

S-MAXMustangMustangFiesta

STFiesta

STExplorerExplorerFocusSTFocusSTEdgeEdgeNewMondeoNewMondeoKugaKugaZhishengZhishengClassicFocusClassicFocusNewFiestaNewFiestaNewFocusNewFocusEscortEscortEcosportEcosportKugaKugaNewMondeoNewMondeoMustangMustang待审批T0

be

approved10集客亮点Highlights

for

attractingattention通过设置与4个品牌支柱相结合的互动，利用先进的设备与有趣的游戏设计，加深观众产品记忆点，传递品牌支柱的精神The

range

of

engaginginteractive

will

ensure

deeper

productunderstanding

and

brand

pillar

messaging

retention.–

EcoBoost

风口EcoBoost

FanFace,–

EcoBoost发动机EngineDisplay–

再生能源利用展sustainablematerial

display零件显微镜阐述福特产品品质

To

communicate

Fordproducts

quality

throughmicroscope–

APPlink智能游戏APPLInksmart

game–

SYNC指令成像机SYNCcommands

camera-“穿线游戏”演示SYNC急救系统To

communicate

SYNC

EAtechnology

by

“Threading

game”-安全勋章制作台Ford

safebadgeworkshop谷歌眼镜（仅媒体日约10人体验)Google Glass(only

for

press

day

about10 people

to

experience)野马照片墙Mustang

the

look野马赛车游戏Mustang

Racing

Game-福睿斯设计工作室Escort

designworkshop-福睿斯魔术表演Magic

show

of

Escort户外体验Outdoor

experienceHUD体验HUDexperience福特儿童车专区

Ford’s

junior

drivingzone待更新TBD智能Smart安全Safe通过体验福特智能与安全的科技，让客户感受福特关怀To

communicate

Ford’s

cares

you

and

your

family

throughsmart

and

safety

technology方案尚在发展中，待FAPA更新The

scheme

is

still

being

developedby

FAPAEdge紧急救援安全系统体验

EAexperienceSYNC

Applink体验SYNC

Applinkexperience功能车型Functional

car：1、新福克斯New

focus–HUD

demo2、新福克斯New

focus–APPLINK

demo3、新嘉年华New

Fiesta–APPLINK

demo4、福克斯ST

Focus

ST-EA

demo5、嘉年华ST

Fiesta

ST-EA

demo展示车型Show

car：1、新蒙迪欧New

Mondeo2、新蒙迪欧New

Mondeo3、翼虎Kuga4、翼虎Kuga5、翼搏Ecospor6、翼搏Ecosport–

90度挂墙

Hanging

on

wall

in

90ᵒ7、新嘉年华NewFiesta–45度斜挂

Hanging

on

wall

in

45ᵒ8、锐界Edge9、探险者Exploer10、福克斯ST

FocusSTAR

摄影留念区（野马、福睿斯、Everest）ARPhotographiczone12附件Appendix13背景信息Background在展馆面积上，北京车展18万平方米仅是上海车展28万平方米的65%Interms

of

exhibition

center’s

total

space,

BJ

total

space

available

is

180000m²,

which

is

only

65%

of

SH’s

280000m².在参展商数量上，北京车展较13年上海车展增加200家，较2012年北京车展增加600家，目前已达到2200家In

terms

of

exhibitors,

BJAS

is

200

exhibitors

more

than

SHAS

2013,

and

600

exhibitors

more

than

BJAS

2012,

whichreaches

2200.在政策上，主办方对国产品牌的支持力度更大In

terms

of

policy,

organizer

give

more

support

to

local

brand.室外体验区作为室内展台的补充，能以互动的形式作有效沟通The

outdoor

experience

area

as

a

supplementforindoor

stand,can

make

aneffective

communication

by

interactive

activity项目item所在展馆position室内面积Indoor

area室外面积Outdoorarea备注remark2012北京车展2012BJASW21700m²-2013上海车展2013

SHASW22000m²-2014北京车展2014

BJASW31421m²1500m²W3馆多为高端品牌，如宝马。相较于W2馆的国产品牌，更利于品牌形象提升。There

are

more

high

level

brandsuch

as

BMW

in

Hall

W3.

compareto

hall

W2

inwhich

there

are

morelocal

brand,

it

is

better

forenhancingbrand

image

for

us.14FordFord室外展场

通常作为在室内拿不到场地的国产品牌的展示区

Outdoorexhibitionareais

the

stand

forlocal

brandwhich

can

notget

stand

indoor.展位Location35m15展位资源Bo