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翻译材料来源于百科中对亚马逊公司的简介从中选取有关亚马逊促销策因为每个人的日常生活或多或少都有接触。并且我觉得有关企业经营策略、促销等贯”是采用这些得到的效果（王，1998）个语篇前后衔接，意思连贯，那么，其可接受性则不离十（，1998）读者有效推导出语篇的含义因此能否正确使用好衔接达到语篇的连贯就显得尤为Halliday&Hasan(1976)5种类型的衔接，即指示、连接、替代、省略和词衔接在翻译中的具体应采取此种促销。前两次免费送货服务的门槛分别为99和49。2002年月亚马逊又将免费送货的门槛降低一半，开始对购物总价超过25的顾客实行免费译文：When merceisstrugglingadifficulttime,Amazonreleasedinnovativeandboldpromotionmeanswhichprovideddeliveryserviceforcustomersandreducethethresholdofdeliveryservice.Untilnow,Amazonhasadoptedthiskindofpromotionmeansforthreetimes.Forthefirsttwotimes,thelowestthresholdfordeliveryserviceisatotalshoppriceof$99and$49respectively.InAugustof2002,Amazonloweredthedeliverythresholdbyhalf,whichprovideddeliveryserviceforcustomerswhoseshoppricereachedover$25.分析：这句话中表明网上购物价格贵导致了两个结果：a.消费者摒弃电子商务b.电子公司失去顾客、经营失败。而其实a是造成b的直接原因。翻译时，如果直接把这译文：Formanyyears,expensiveonlineshophasbeenthemainreasonforconsumersto merceandinsisttochooseentityshops,whichmademercecompanieslosecustomersandsufferunsuccessfulbusiness译文：Obviously,tofulfillthisstrategy,Amazonneedsahigh-levelcostcontrolabilityandlogisticssystem.by译文：Moreover,Amazonwasalsokeeexploringanewwaytogrowrevenuewhenreducingexpenditure.Forexample,bycooperatingwithothercompanies,Amazonactedasacommissionagentsellingneworoldbrandnameproductsofothercompaniestoitsown.语篇的衔接与连贯.:外语教育、此种促销。前两次免费送货服务的门槛9949，20028月亚25的顾客实行免费送货4000万人。2002增长了17%。物流对销售的促进和影响作

PromotionMeansofAmazonintheUnitedStates isstruggling difficulttime,Amazonreleasedinnovativeandboldpromotionmeanswhichprovideddeliveryserviceforcustomersand service.Tillnow,AmazonhasadoptedthiskindofpromotionmeansforthreeForthefirsttwotimes,thelowestthreshold deliveryserviceisatotalshoppriceof$99and$49respectively.InAugustof2002,Amazonloweredthedelivery pricereachedover$25.Deliveryhasstimulatedcustomers’enthusiasmofconsumptiongreatly,convertingthosepeoplewhohavemisgivingsfor merceandworryaboutthehighpriceofonlineshopintoapartofAmazoncustomersinashorttime,whichincreasedthenumberofAmazoncustomersto40millionandbringabout

economicbenefits.Inthethirdquarter将物流作为促 薄利多销低价竞争，2002,thesalesvolumeofbooks,住了问题的实质。据某市场公司一项消费者显示，网上顾客认为，在节假日期间送货费折扣的远远超过其他任何促销。同时这一策略也被证实是成功的，2001年以来，亚马逊把商品的价格了4000万人次，其中通过网上消费的达3000如前所述亚马逊的秘诀在于给顾客提供的大额折扣及免费送货服务。然而

productsand productsincreased17%yearonyear.Amazon’ssuccesshasfullyprovedthevalueoflogisticsinsales.“Logisticsisatoolforenterprisecompetition”,whichhasbeenefficientlyimplementedinAmazon’sbusinessFormanyyears,expensiveonlineshophasbeenthemainreasonforconsumerstoabandon merceandinsisttochooseentityshops,whichmade mercecompanieslosecustomersandsufferunsuccessfulbusinessoperations. merceoperationswasincrisis,Amazondevelopedaninnovativemethodofitsown:takingaboldattempttomakelogisticsapromotionmeanswithmeagerprofitbuthighturnover,applyinglowpricecompetitionandoccupyingthemarketatthecostoflogisticssoastoattractcustomersandexpandmarketshares.Obviously,thisstrategyhadbeenprovedberightasitgraspedtheessentialpoint取的顾客，形成有效的良性循环。

thepromotionissue.Accordingtoaconsumersurveyconductedbyamarket ,onlinecustomersthinkthatthedeliverydiscountduringtheholidayseasonsisfarmoreappealingthananyotherpromotions,whichhasalsobeen如为其他商户在网上新旧商品和与众多商家合作，向亚马逊的客户这些商家的可以一站式地众多商家的品牌，商品以客户提供了的商品，又以其多样化选择

tobeasuccess.Since2001,Amazonloweredthepriceofonlinegoodsabout10%,whichmadeitscustomersreach40millionpeople,amongwhichabout30millionwereonlineconsumers.Therefore,AmazonfounderJeffBezosconfidentlydeclared:“Perhapsconsumerswillalsogototheentitystoresforshop,butnotbecauseoftheprice.”Ofcourse,thisstrategyalsohasrisks,becauseifyoucan'tabsorbtheresultingcostsandtransfertheheavyfinancialburden,itwillfallshort.ButhowdidAmazonsolvetheseproblems?GuaranteeingaSuccessfulPromotionbyBroadeningSourcesof eandReducingExpenditureAspreviouslymentioned,thesecretsforAmazon’sprofitslieinprovidinglargepurchasediscountsanddeliveryserviceforcustomers.However,thiskindofpromotionstrategyisadouble-edgedswordbecauseitwillgeneratehugecostswhenincreasingsalesvolume.Sohowtoabsorbthehugecosts?Amazon'sapproachistosparenoefforttocutcostsonfinancialmanagement:reducingcosts,layoffsandapplyingadvancedandconvenientorderprocessingsystemtoreducetheerrorrate,integratingdeliveryandsavinginventorycosts...Byreducinglogisticscost,Amazongotalargersalesrevenuewithlesspromotioncosts,andthenreturnthebenefitstotheconsumers,whichhelpAmazonstriveformorecustomersandformaeffectivevirtuouscirculation.Certainly,tofulfillthisstrategy,Amazonneedsahigh-levelcostcontrolabilityandlogisticssystem.Moreover,Amazonwasalsokeeexploringanewwaytogrowrevenuewhensavingreducingexpenditure.Forexample,bycooperatingwithothercompanies,Amazonactedasacommissionagentsellingneworoldbrandnameproductsofothercompaniestoitsowncustomers.Bythismeans,Amazon’scustomerscouldbuyproductsfromvariouscompaniesjustinAmazon’sonlineshopwhichprovidesthemwithdiversifiedchoicesandproductsinform