函电英语 国际贸易 商业信函的写法 汇票的写法Unit 2 Establishing Business Relation

ESTABLISHINGBUSINESSRELATION

BriefIntroduction

Letter-3

Letter-5Letter-71234BriefIntroduction-mainparts

1.BusinessChannels2.Intention

3.Self-introduction(products)

1EstablishingBusinessRelation1.BusinessChannels1)advertisement:Web,tradedirectory2)exhibition(fair)3)mutualvisitbytradedelegation常用：1)Gladtogetyournameandaddressfrom……2)Wehaveabtainedyouraddressfrom……3)Wecometoknowyouraddressfrom……2.Intention常用：We’dliketoestablishbusinessrelationwithyou.IwritetointroduceourselvesasoneoftheleadingexportersofleathergarmentsinChinaandwouldliketoenterinto…Thepurposeofthisletteristoexplorethepossibilitiesofdevelopingtradewithyou3.Self-introductionAsoneoftheleadingexportersof….wemaysupply…..We’remainlyhandling…We’vebeendealingin….Ourbusinessscopeare…Wespecializein…4.Expectation

e.g.1.Yourearlyreplywillbehighlyappreciated.2.Awaitingyourearlierreply3.Lookingforwardtoyourearlierreply.4.Anystyleyou’reinterestedinpleasedon’thesitatetoletusknowSummary

对于一封陌生来函，收信人往往会按照“Howdoyouknowus?→Whyareyouwritingtous?→whoareyou?”的思路来思考。所以，作为写信人，按照“信息来源——致函目的——公司介绍”的顺序来拟信函会比较恰当。

Letter-3UsefulWords&ExpressionsNicetocontactyou!很高兴与你联系Herewritingyouwithexpectationofestablishingbusinessrelationship.特书此函欲同贵司建立贸易关系Pleaseenterourwebpagetogetmoredetails请浏览我们的网页获取更多详实信息Pleasevisit/browseourwebsite请浏览我们网站Enquireyourspecialneed询你所需Hopeourproductsmeetyourmarket愿我司产品能适应你方市场Formutualbenefit互利onmutualbenefit2Letter-5Thepurposeofthisletteristoexplorethepossibilitiesofdevelopingtradewithyou此函目的是探讨与贵司发展贸易的可能性3Letter-7We’llquoteourbestpricewithspecstogetherASAP.我们会尽快连同规格报出价格Ifyouhaveanyrequirement,pleasedon’thesitatetocontactme有何需求敬请联系我

4Afirste-mailforbusinessrelationDearSybille,GladtogetyournameandaddressfromoneofmyleatherbusinessfriendinChina.Beingspecializedintheexportofleatherproductsformorethan10yearswe’dliketotradewithyouinthisline.Ourmainproducts

aremen'sandladiesgarmentswithvariouskindsofleathersuchaslamb&sheepskins,goatskins,pigskins.cowhidesinnappastyle&suedeeffects,anddoublefaceleatheraswell.Attachedpleaseseesomephotosofourrecentnewstyles.Ihopeyoumayfindsomestylesyou’reinterestedin.ofcoursewemayalsoproduceaccordingyourdesignAnynewsfromyouwillbehighlyappreciatedBestRegards,YanExcercisesDesignyourownexport