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InnovationBusiness
EnglishStudiesCourse
FoundationChunyu
Hu2015-9-11Phone: QQ:16225458573Outline1Business2Business
Studies3Business
English4Business
English
Program5Business
English
Studies6Concluding
Remarks1.
BusinessBusiness
ClassBusiness
EnglishBusiness
is
business.It’snoneofmybusiness.American
business
is
business.BusinessBusiness
is
an
organization
that
providesgoods
and
services
to
earn
profits.Profit
=
Revenues
–ExpensesValue
=
Utilities
/
Costs“The
more
I
help
others
to
succeed,
the
more
Isucceed.”—
Ray
Kroc,
Founder,
McDonald’sProportions
of
U.S.
Firms
in
Terms
of
Type
ofBusiness
and
Sales
RevenueWhy
are
firms
motivated
to
expandtheir
business
internationally?Theory
of
Comparative
AdvantageSpecialization
by
countries
can
increaseproduction
efficiency.Imperfect
Markets
TheoryThe
markets
for
the
various
resources
used
inproduction
are
“imperfect.”International
BusinessWhy
are
firms
motivated
to
expandtheir
business
internationally?Product
Cycle
Theory–
As
afirm
matures,it
may
recognizeadditional
opportunities
outside
its
homecountry.International
Business
Firm
exportsproduct
tomodate
foreigndemand
Firm
createsproduct
tomodate
localdemandThe
International
Product
Life
Cycle
Firmestablishesforeignsubsidiaryto
establishpresence
inforeigncountryandpossibly
toreducecostsa.
Firmdifferentiatesproduct
fromcompetitorsand/or
expandsproduct
line
inforeign
countryb.
Firm’sforeignbusinessdeclines
as
itscompetitiveadvantages
areeliminatedorInternationalBusinessMethodsInternational
trade
involves
exporting
and/orimporting.Licensing
allows
a
firm
to
provide
itstechnology
in
exchange
for
fees
or
some
otherbenefits.Franchising
obligates
a
firm
to
provide
aspecialized
sales
or
service
strategy,
supportassistance,
andpossibly
aninitialinvestment,inexchange
forperiodic
fees.InternationalBusinessMethodsFirms
may
alsopenetrate
foreign
marketsbyengaging
in
a
joint
venture
(joint
ownershipand
operation)
with
firms
that
reside
in
thosemarkets.Acquisitions
of
existing
operations
in
foreigncountries
allow
firms
to
quickly
gaincontrolover
foreign
operationsas
well
asa
shareofthe
foreign
market.InternationalBusinessMethodsFirms
can
also
penetrate
foreign
markets
byestablishing
new
foreign
subsidiaries.Many
MNCs
useacombinationofmethodstoincrease
international
business.Ingeneral,anymethod
ofconductingbusinessthat
requires
a
direct
investment
in
foreignoperationsisreferred
toasa
direct
foreigninvestment(DFI).2.
Business
StudiesBusiness
School
(GDUFS)International
Business
SchoolHarvardBusiness
SchoolSchool
of
Management(Lancaster)……3.
Business
EnglishBusiness
English:
A
variation
of
English(=
English
for
Specific
Purposes)Business
English:
A
teaching
program(=
Business
EnglishProgram)Business
English:
A
scientific
inquiry(=
Business
EnglishStudies)4.
Business
English
Program商务英语本科专业对外经济贸易大学(2006年)广东外语外贸大学(2007年)上海对外贸易学院(2007年)商务英语硕士专业广东外语外贸大学(2008年)商务英语博士专业广东外语外贸大学(2012年)翻译
152所(050257)语言文学
994所(050201)商务英语
205所(050258)英语类专业截止到2013年底仲伟合201417Learning
Objectives
for
BE
MajorsToenhancedisciplinaryknowledgeTo
foster
professional
skillsTo
improve
Discursive
Competence培养目标商务与英语齐飞科学与人文兼修Disciplinary
KnowledgeEconomicsManagementBusinessLawEconomicsEconomics
is
the
study
of
howsocietymanages
itsscarce
resources.Finance
is
the
field
that
studies
how
peoplemake
decisions
regarding
the
allocation
ofscarce
resources
over
time
and
the
handlingof
risk.Figure
1
The
Circular
FlowSpendingGoods
andservicesboughtRevenueGoodsand
servicessoldLabor,
land,andcapitale=
Flow
of
inputsand
outputs=
Flow
of
dollarsFactors
ofproductionWages,rent,andprofitFIRMSProduce
and
sellgoods
and
servicesHire
and
usefactorsof
productionHOUSEHOLDS•Buyandconsumegoods
and
servicesOwn
and
sellfactorsof
productionMARKETSFORFACTORS
OF
PRODUCTION•Households
sell•FirmsbuyMARKETSFORGOODS
AND
SERVICES•Firms
sell•Households
buyMacroeconomicsY=C+I+G+NXS
=(Y
–
C
–T)
+(T
–
G)Y
=
A
F(L,
K,
H,
N)Y
P
= M
VReal
Ir
=
Nominal
Ir
–
Inflation
Rate…ManagementManagement
istheprocessof
planning,organizing,
leading,
and
controlling
anorganization’s
resources
toachieve
itsgoals.管理是指组织为了达到个人无法实现的目标,通过各项职能活动,合理分配、协调相关资源的活动。Relationship
of
Each
Function5.
Business
English
StudiesBusiness
LexiconBusiness
MetaphorBusiness
Genres6.
Concluding
Remarks-
T
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