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AHolisticDEIApproach
onPeople,Process,and
Technology
BestPracticeGuide
2
Contents
DefiningDiversity,Equity,andInclusion(DEI) 3
WhyDEIeffortsoftenfail 4
1.People 5
2.Process 7
Achecklistforcreatinganinclusive
talentstrategy 7
10stepsforbuildinganinclusiveprocessacrosstheemployeelifecycle 8
TroubleshootinganunsuccessfulexecutionofyourDEIstrategy 9
FocusingonInclusion 9
3.Technology 10
Reducingrecruitingbiasandnurturingadiversecandidatepool 10
Increasingaccuracy,objectivity,andvisibilityintalentmanagement 11
Closing 12
AppendixA:Checklist 13
©2022SHLanditsaffiliates.Allrightsreserved.BT22_306
3
Diversity,Equity,andInclusion(DEI)arevitalinbuildingand
maintainingasuccessfulorganization.Manyorganizations
havetriedtoshowcommitmentinpromotingDEIinthe
workplacethroughhiringdiversetalent,buildingDiversity
strategiesandappointingDEIexecutives.However,manyof
theeffortsalsostillfailtodeliver.
Thetruthis,makingarealchangewithDEIeffortswill
requiremorethanjustcommitment.Itneedsaprofound
approachthatinvolvesthewholeorganization’sengine:
people,process,andtechnology.
ThisguidebookdiscusseswhyDEIeffortsoftenfailandhow
organizationscanalignpeople,processes,andtechnology
tomakemeaningfulandsustainablechange.Itprovides
usefulinsightsandpracticaltipsforleaders,HR,andpeople
managerswhoareonthemissiontobuildmoreinclusive
organizations.
DefiningDiversity,Equity,
andInclusion(DEI)
Beforewejumpin,let’sunderstandexactlywhatDiversity,
Equity,andInclusionmean:
Diversity
The
characteristicsofpeople
thatmakethemunique.DEI
initiativesseektocreateworkplacesthatreflectthediver-
sityofthepopulationtheyserve.
Equity
Equityisaboutbeing
fairandjust
.Thedifferencebetween
EquityandEqualityisthatequalityfocusesongiving
everyonethesameresourcesoropportunities,andEquity
focusesongivingeveryonetheresourcesandopportuni-
tiestheyneedtoreachthesameoutcome.Imaginetwo
peoplepickingapplesfromatreeplantedonahill.Ifyou
givebothpeoplethesameheightladder,theonestanding
uphillwillbeabletoreachtheapples,buttheonestand-
ingdownhillwon’t.Thisisequality:bothpeoplereceived
thesameladder.Equitygivesthepersonstandingdown-
hillatallerladder,allowingbothpeopletheresourcesand
opportunitiestheyneedtoreachtheapples.
Inclusion
Creatingaworkplacewherepeoplefeelintegratedand
heardinallorganizationalpoliciesandpractices.Having
Inclusioniswhatmakespeoplefeelliketheyworkinan
organization
thatcaresabout,listensto,andconsidersall
people
.ThisistheendgoalofDEIwork,anditisthehard-
estparttoachieveandsustain.
Notethatfromthedefinitionsabove,itispossibletohave
adiverseworkforcewherepeopledonotfeelheardand
appreciated.So,Diversityisonlythestart.Let’stakealook
atwhymanyDEIeffortsoftenfailinorganizations.
©2022SHLanditsaffiliates.Allrightsreserved.BT22_306
©2022SHLanditsaffiliates.Allrightsreserved.BT22_306
WhyDEIeffortsoftenfail
PolicebrutalityincidentsagainstBlackcommunityhaveignitedanalreadypassionatesocialjusticemovementacrosstheUnitedStatesandtheworld,andwithithascomea
newvigor
forbusinessesandworkplaceresearcherstomeaningfullyembracediverseworkforcesandcultures.WhileorganizationshavebeenfocusedonDiversity,Equity,andInclusion(DEI)effortsfordecades,researchshowsthatmost
DEIeffortsfail
tomakesustainedorganizationalimpactandchange.Butwhy?
Therealityisthatorganizationsarefilledwithpeople,andallpeoplehaveunconscious
biases
.Wetendtonaturallygravitatetothosewehavemoreincommonwith(affinitybias),seekinformationthatconfirmswhatwealreadybelieve(confirmationbias),andfallpreytoseveralotherbiaseseachday.Atorganizationalscale,humanbiasescreateviciouscyclesofsystematicinequity.
Considerthis:youwouldlikelydescribeyourselforthemanagersinyourorganizationasgoodleaders.Theyworkhard,genuinelycareabouttheirpeople,andhelpothersgrow.However,bias
subconsciouslyslipsintoourdaily
decisions
,andallofus,includinggoodmanagers—thosewhohaveagoodjudgeofcharacter—runtheriskofselectingandprovidingmoredevelopmentopportunitiestothosethatwecan“seeourselvesin”or“fitintoourculture”.
Thisbiasinselectionanddevelopmentcompounds: stuntedDiversityfromdayoneleadstoevenfewerdiverse individualsgainingtheexperiencerequiredtomakethem“readynow”forapromotion.Thisfunnelingeffectmakes itimpossiblefororganizationstomakerealprogresswith theirDEIinitiatives.
Thisbegsthequestion:asweembarkinearnesttobuildculturesthatcreateequitableopportunityforallpeoplewithoutregardtorace,gender,religion,nationality,disability,sexuality,age,andclass,whatcanwedotomakerealchange?Successrequiresaholisticapproachthatincludespeople,processes,andtechnology.TomakeDEIeffortswork,youneedtoknowhowyoucanleverageyourpeople,createstandardprocesses,andleverageHRtechnologythroughoutyouremployeelifecycletopromoteDiversity,Equity,andInclusion.
First,let’sconsiderthemostimportantleverfordrivinga
successfulDEIprograminorganizations:people.
4
5
1.People
DEIdoesnotjustinvolvesourcing,
hiring
,andpromotingaworkforcethatrepresentsthepopulationitserves.Italsomeansbuildingawarenessforyourentireworkforceabouttheunderlyingandoftensubconsciousbeliefs,attitudes,andfeelingsthatdrivebehavior.
ManyusetheIcebergModeltodiscussthischallenge.Inthismodel,youcanseethatonly10%oftheicebergsitsoverthewater,andthisrepresentswhatwecansee:whatpeoplesayanddo,results,etc.Buttheother90%oftheicebergsitsunderthewater,representinginternalandoftensubconsciousfactorsthatdrivehumanbehavior.
OrganizationsoftentrytomakechangeamongsttheirpeopleusingD
iversitytraining
.However,thistrainingisoftenwrappedupinannualmandatorytrainingorfocusedonhandlinggrievancesaftertheyareraised.Thistypeoftrainingreactivelyaddressesissuesratherthanproactivelytackletheviciouscycleof
systematicbias
describedabove.
Realchangerequiresadeeper,culturalshift.SuccessfulDiversityprogrammingmustbeapproachedstrategically,butthenmustberolledoutinavoluntarywaybyaskingteamstoopt-in.Asprofessors,FrankDobbinandAlexandraKalevputitintheirHBRarticle
WhyDiversityProgramsFail
,forDEIeffortstosucceed,theymust“engagemanagersinsolvingtheproblem,exposethemtopeoplefromdifferentgroups,andencouragesocialaccountabilityforchange.”
Abovethewaterline
Belowthewaterline
Whatwesee:
•Behaviors
•Statements
•Goals
•Results
Whatdrivesbehavior:
•Beliefs
•Attitudes
•Thoughts
•Feelings
•Values
•Motives
•Socialnorms
•Familiarity
10%
90%
©2022SHLanditsaffiliates.Allrightsreserved.BT22_306
6
Thismethodincreasesownershipforthoseparticipating(theychosetoparticipate,sotheyfeelresponsible),whichultimatelyincreasesthelikelihoodthatparticipantswillengageincriticalthinkingabouttheirunderlyingbeliefsandbehaviorsthatmaybeinconsistentwithwhattheybelievetobetrueaboutthemselves.ThesevoluntaryparticipantsthenbecomeDiversitychampionsfortheorganizationandcanbeleveragedalongsideleadershipandHRasbusinesspartnerstohelpmakemessagesandstrategiessinkinandstick.
Tochangetheculture,youhaveto
changetheconversation.
DEIstrategiescannotjusttellpeoplewhattododifferently,theymustfocusontheunder-the-waterculturaldriversofbehavior.Thismeans
trainingshouldfocuson
:
•Raisingawarenessandbuildingknowledgeaboutbias
•Creatingadesireforpeopletooptintochangethroughstorytellingandcastingavisionofthebenefitsofamoreinclusiveworkforce
•Trainingpeopletorecognizetheirbiasesandprovidingthemwithtacticstochangetheirbehavior.Learnmorehowtoovercomebiases
here
.
•Settingclearexpectationsaboutwhatisandisnottolerated
•Repeatingthesamemessagesandexpectationsbyweavingthemintothefabricoftheorganization(HRprocesses,strategicgoals,metrics,competencies,culturalbeliefs,corporatevalues,missionstatements,etc.)
•Reinforcementthroughcreatingasafespacetoholdpeopleaccountable,
creatingapsychologicallysafe
environment
tohavechallengingconversations,andcallingothersoutwhentheydonotdeliver
Theaboveistrueespeciallyifyouworkforalarge,complex,matrixedorgeographicallydiverseorganization.Onlywhenyoufeelyouhaveexhaustedthepointisthemessagejustsinkinginthroughouttheorganization—keepchuggingforward.
ItmustalsobeemphasizedthatthekeytothesuccessofeveryDEIstrategyisleadershipinvolvement.C-suiteleadersmustwalkthewalkbyholdingthemselvesandothersaccountabletoobjectives,weaveDEIintoorganizationallevelbusinessgoals,andleanintoDiversityasastrategywhentimesgettough,ratherthanbackawayuntiltheyhavethetimeandspaceforthiswork(hint:thattimewillnevercome).
WiththisgroundworklaidabouthoworganizationscanengagetheirworkforcetochampionDEIefforts,let’sfurtherourfocusonthelever:theprocessesrequiredtosustainorganizationalchange.
©2022SHLanditsaffiliates.Allrightsreserved.BT22_306
7
2.Process
Inthispart,wewilldiscusshowstandardprocessesthroughouttheemployeelifecyclecreatetheinfrastructuretostandupandsustaineffortstocreateadiverseandinclusiveworkenvironment.
ThelackofstandardizedorconsistentlyreinforcedtalentlifecycleprocessesisahugebarriertothesuccessofDEIefforts.Lackofmutualunderstandingbetweenrecruitersandhiringmanagersmeansqualifiedcandidatesarescreenedinconsistentlyandinaccurately.Thelackofstandardinterviewsallowsbiastocreepintoselectiondecisions.Inconsistentonboardingcreatesvariableengagementandincreasedturnover.Lackofobjectivedatainthesuccessionplanningprocesscreatesviciouscyclesofsystematicinequalityinpromotions…andthelistgoeson.
Thefollowingpartsprovideyouwithachecklist,stepsto
take,andatroubleshootingguidethatyoucanusewhen
standardizingyourHRprocessestomaximizeDEI.
Achecklistforcreatinganinclusivetalentstrategy
StandardDEIinitiativesmustbewovenintoeachstageoftheemployeelifecycletotakeroot.Tohelpprovidea
frameforhowDEIfitsintothisbroadercycle,seethelistofemployeelifecyclestagesandtheirdefinitionsastheyrelate
toDEIbelow:
Recruitment:Sourcingcandidatesfromdiversetalentpoolsandattractingthemtoapply.
EmployeeSelection:Creatinganengagingcandidateexperiencethathelpsdiversecandidatesseethemselvesintheroleforwhichtheyareapplyingandobjectivelyidentifiesthosemostlikelytoperformsuccessfullyintherole.
Onboarding:Providingnewemployeeswiththetools,resources,training,time,andopportunitiestheyneedtobecomeproductive,andprovidingmanagersguidanceabouthowtopersonalizetheonboardingexperienceforeachemployee(rememberthedifferencebetweenEqualityandEquity).
EngagementandRetention:Providingclarityandresourcesforsuccess,fosteringaninclusiveandsupportiveculture,growingstrongleadershipskills,offeringopportunitiesforcareergrowth.
Development:Providingallemployeeswithequalopportunitiesandmeanstobuildskillandabilitythroughon-the-jobexperience,learningfromothers,andtraining.
PerformanceManagement:Ensuringallemployeescontinuouslyunderstandtheircurrentlevelofperformance,theircurrentgoals,andprovidingregularfeedback.
TalentReviewandSuccessionPlanning:Objectivelyassessingthecurrentstateoftalentacrosstheorganizationandidentifyingstrongperformerswiththepotentialanddesiretotakeonahigher-levelrole.
4
6
3
7
2
5
1
©2022SHLanditsaffiliates.Allrightsreserved.BT22_306
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TogetagaugeonhowdeeplywovenyourDEIstrategyisintoyourtalentlifecyclestrategy,usetheworksheetinAppendixA.
Asyoureadthroughtheworksheet,askyourselfthefollowingquestions:
•CanIarticulatemyorganizationalstrategyinthisarea?
•Inwhatwaysdoesthis
strategypromoteadiverseand
inclusiveculture?
•Isthisstrategyexecutedconsistentlyacrosstheorganization?
•Andmostimportantly,canmyfront-lineleadersarticulatethisstrategy?
10stepsforbuildinganinclusiveprocessacrosstheemployeelifecycle
Takingintoconsiderationthelistofprocessesabove,ifyourorganizationdoesnotalreadyhavestandardprocessesinplacetoday,startwithsomeofthesebasicsteps:
•Createaccuratejobdescriptionsthatlayouttheresponsibilitiesandcompetenciesrequiredforsuccessineachjoborjobfamily.
•Postallofyourjobopeningsinternallyandexternallytoprovideopportunitiestogrowtalentandtocontinuouslysourcediversetalent.
•Takethenecessarytimeandefforttoensurea
diverse
candidatepool
throughintentionalsourcing.
•Usestandardizedstructuredinterviewguidesconsistentlyacrosstheorganization.
•Provideinterviewandhiringtrainingtoensureobjectivityandteachhiringmanagershowtoavoidbiasesinthehiringprocess.
•Utilizeanorganization-widecompetencymodeltoalignbusinessandpeoplestrategyandgiveyouaconsistentlanguagetodiscusstalent.
•LeveragethecombinedexpertiseofyourDEIandlearninganddevelopmentteamstocreateaninfrastructuretoeducateandreinforceDEIinitiatives.
•Tieindividualfinancialincentivestoinclusiveworkplacemetrics.
•Includeitemsrelatedtocreatinganinclusiveworkplaceinengagementorotherorganizationalsurveys.
•Ifyouhaveaboardofdirectors,ensurethemakeupoftheboardreflectstheD
iversity
oftheorganizationandpopulationsyouserve.
©2022SHLanditsaffiliates.Allrightsreserved.BT22_306
9
Troubleshootinganunsuccessful
executionofyourDEIstrategy
Ifyoualreadyhavestandardprocessesinplace,butthoseprocessesarenotmakinganimpact,askyourself:
•Areourpracticesbeingimplementedconsistentlyacrosstheorganization?Ifnot,why?
•DoallourHRpracticesincorporateDEIefforts?
•Whatobjectivedata(e.g.assessments)doweincorporateintoourpeopledecisionsanddevelopmenteffortstoday?
•WhatstatedgoalsandexpectationsdowehavearoundDEI?Howareourleadersheldaccountable?
FocusingonInclusion
TothispointwehavefocusedonusingstandardHRprocessestoimproveobjectivityandfairnesstodriveincreasedDiversity.Diversityisthefirststep,buttheseinitiativeswillfailifthereisnotacultureofInclusion.Inotherwords,peoplemustfeelwelcomed,heard,andrepresentedfortheDiversitywithintheorganizationtosucceed.
SomeinitialstepstoincreaseInclusionmaybethecreationofEmployeeResourceandAffinityGroups,companyculturalcelebrations(e.g.BlackHistoryMonthorPrideMonth),internaldialogues,andcompanystatementsaboutcommitmenttoDiversity,Equity,andInclusion.
•Doourleadersbelievethereisastrategicbenefitforgrowingadiverseandinclusiveworkforce?
•Doesthewayweincentivizeourpeopletodaystrengthenortakeawayfromoureffortstobuildadiverseandinclusiveworkforce?
•Howdowemeasureourprogressandobtainourdiverseemployees’opinions?(e.g.engagementsurveys).
•Whatdoesourleadershiplooklike?Doallemployeesseethemselvesrepresentedinleadershiptoinspireacareerpathforthemselves?
•WhatisourmessagingaroundDEI?Whatdowesayexternallyandinternally?Dowefollowthroughonourstatementsandcommitments?
CreatingaculturewhereallfacetsofDiversityarevalued,respected,andutilizediscriticaltoretainingdiversetalent.AsdiscussedinthePeoplesection,thefirststepinimplementingDEIstrategiesthatleadtomeaningfulandsustainableculturechangeisengagingleadersandenergizinganetworkofchampionsthroughouttheorganization.Thisexcitementandcommitmentmustthenbesupportedthroughstandardandconsistentlyappliedorganizationalprocessestobuildmomentumandmakeiteasyforemployeestosustaintheirefforts.
Next,inthefinalsection,wewillexplorehowyoucanusetechnologytoscaleandmeasureyourDEIefforts.
Buttherealmeasureofsuccesscomesinthecultureand
environmentcreatedwithintheorganization.Istherean
atmospherewherediverseopinions,perspectivesandideas
belongandarevalued?Somequestionstoconsiderasyougo
downthepathofcreatingprocessestofosterInclusion:
©2022SHLanditsaffiliates.Allrightsreserved.BT22_306
10
3.Technology
TechnologyplaysanimportantroleinDEIeffortsthroughouttheemployeelifecycle.Itcanhelpincreaseobjectivityand
boost
yourtalentassessmentprocess.TwokeybenefitsofimplementingtechnologyforDEIinitiativesinclude:
1.Reducingrecruitingbiasandnurturingadiversecandi-datepool
2.Increasingaccuracy,objectivity,andvisibilityintalentmanagement
Let’sexploretheseinmoredetail.
Reducingrecruitingbiasandnurturingadiversecandidatepool
Whenitcomestotalentacquisition,recruitersarebeing
stretchedtothepointofburnout
andthentaketheheatwhenmanagersstruggletofindtherightpeopletofilltheirroles.Theyoftenhavejustanapplicationandaresumetoleveragetomakethefirstscreeningdecisionaboutwhomovesonandwhodoesnot,eventhoughitisnowwidelyacceptedthatresumesareamongthe
leastpredictive
sources
ofinformationwehaveaboutcandidates—talkaboutstartingoffonthewrongfootwhenitcomestoselectingthebestandmostdiversetalentonthemarket!
Fromthecandidateperspective,thejoblandscapehaschangedsubstantiallysincetheonsetofCOVID-19andtodaymorepeopleare
seekingpermanentremotework
opportunitiesandmorecompaniesareoffering
flexible
workingarrangements
.Whilethiscancreatetechnologicalandlogisticalchallengesfororganizations,removing
locationbias
alsoprovidestheopportunityforemployerstomaximizetheirabilitytorecruitdiversetalentbyreachingintodifferentandmorediversetalentpools.
ImplementingtherightHRtechnologyintothetalentacquisitionprocesscanaddressbothrecruiterstrainandcandidateexperience.
1.First,usingaplatformthatincorporatesjob-relatedmeasureslike
psychometricassessments
,realisticjobpreviews,and
videointerviewing
allowsrecruiterstogatherjob-relatedandpredictiveinformationaboutcan-didatesfarbeyondaresumeandapplication,andallowsrecruiterstocomparecandidatesapplestoapplesbycollectingparalleldata.Standardizedreportingandcan-didatedashboardingallowrecruiterstoscaleandmakefasterrecommendationsandreducestressbyincreasingconfidencethattheyaremakingmoreaccurateandfairdecisions.Importantly,implementingprocesseslikethesehelpsorganizationseliminateissueslikevariabilityinre-sumequalityand
resumebias
,aprominentphenomenoninwhichthosemakinghiringdecisionssubconsciouslyscreenoutcandidateswhentheydon’tnaturallyassociatewithaparticularlineofwork.
2.Second,asorganizationsrecruitfromwiderandmorediversecandidatepools,technologycaneducateandengagecandidates,whichhelpssolicitadditionaljob-relat-edinformationandminimizedropout.Weusuallythinkofthecandidateexperienceasachronologicaloneinwhichcandidatesresearchorganizationsandopenjobsbeforetheyapply.Inreality,
mostcandidatesapplyformanyjobs
andthenlearnabouttheorganizationandroleastheygothroughtheselectionprocess.Usinganinteractivecandi-dateplatformallowsorganizationstoeducatecandidatesatscalebyprovidingshortburstsofinformationabouttheorganization,therole,andarealisticpreviewofthework.Theinteractivecomponentalsoincreasesengagementbyencouragingcandidatestosharemoreinformationaboutthemselvesinastructuredandstandardizedway(e.g.throughshortassessments,realisticjobpreviews,videointerviews,etc.).Thisprocessisengagingforcandidatesbecauseitallowsthemtoputtheirbestfootforwardandtolearnmoreabouttheroleontheirowntime,whileatthesametimegivingrecruitersjob-relevantinformation.
©2022SHLanditsaffiliates.Allrightsreserved.BT22_306
11
Increasingaccuracy,objectivity,and
visibilityintalentmanagement
Onceemployeesareintegratedintotheorganization,many
HRteamsstillrelyonspreadsheetsandslidedeckstorun
workforcereview,succession,anddevelopmentplanning.
Thismeansmanualcreationoftalentdashboardsand
mergingmultipledatasetstogethertoultimatelyprovide
littleabilitytoanswertalentquestionsinrealtime,alackof
visibilityintotalentacrosstheorganization,andperpetually
outdatedinformation.Lackoftherighttoolsleavesskilled
HRbusinesspartnersstuckindatacollectionandproject
managementratherthanusingdatatocreateinsightsand
actionablestrategieswithbusinessleaders.
Understandingourcurrentworkforceisofcritical
importancefororganizationsandoftenextremely
challenging.Throughplatformsthatenablethecollection
ofrelevantpsychometricdataonemployeesandthe
functionalitytoanalyzethedatafromanindividual
andaggregateview,wecanachieveamuchdeeper
understandingofcurrentworkforce.Understanding
strengthsandweaknessesfromanorganizational,functional
and/orregionalperspectiveallowsustomakeinformed
strategicdecisionsaroundtraininganddevelopment
investmentatabroadscale.Teamandindividualdata
enablemoreinformedd
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