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ExecutiveSummary

ThemainPastryshop’scustomersarethosecollegestudents.Manyofthemmaygetuplateinthemorning,sopastryistheirbestbreakfast.Atthesametimeifstudentsfeelhungryatnight,theycancometopastryshoptobuysomething.Ofcourseourserviceisnotlimitedtothis.Wewillalsoprovideforallkindsofpartyandpartywithcakesanddelicioustomeetthedemandofcustomers.Objectives

KeystoSuccessStoredesignthatwillbebothvisuallyattractivetocustomers,anddesignedforfastandefficientoperations.Employeetrainingtoinsurethebestpastrypreparationtechniques.Marketingstrategiesaimedtobuildasolidbaseofloyalcustomers,aswellasmaximizingthesalesofhighmarginproducts,suchasSweetdrinks.BecomeaveryfamousshopwhichprovideallkindsofpastrybythelocalstudentsTurninprofitsfromthefirstmonthofoperations.Maintaina65%grossmargin.CompanyOwnership

Pastryshop’sonlyinvestorisMEwhocumulativelyowns100%ofthecompany.Thestart-uplossofthecompanyisassumedintheamountof￥10,0000.productsandservicesAllkindsofcakesThreemajortypesofcakes1:Foamtypecakes2：Chiffontypecakes3：battertypecakesSnacksanddrinksWealsohavesomerelatedservicesSuchas:couplehomemadechocolatecakestall,diningtablesandchairsfortheguestsUndertakingavarietyofsmallfestivals,birthdayparties.

MarketAnalysisSummary

SWOTSWOTS(strength)：greatdemandW(weakness):reputationO(opportunity):variouspartiesT(threat):fiercecompetitionMarketSegmentation

products：cakesanddrinkspotentialconsumer:studentsteachersschoolstaffresidentsandtradersaround

☆TargetMarket:studentsTargetMarketSegmentStrategy

Wewilltakeundifferentiatedmarketingstrategyforwearefacedwithstudentsonlyinoneschool.Wecannotensurethequalityandlarge-scaleproductionifwedivideourtargetmarketintoseveralsub-segments.Inturn,thecostwillbehigh.TargetMarketSegmentStrategy

MarketNeeds

Ontheonehand,birthdayparties,classreunions,fellowparty,communitymeetings,workdiscussionsandotheractivitiesareheldbystudentsfrequently,soourproducts(cakes,drinks)willbeingreatdemand.Ontheotherhand,thepriceismoderate,whichstudentscanafford.

MarketTrends

Marketdemandforourproductsbecomesmoreandmorestable.Forstudents,especiallyatthebirthdayparty,cake,drinksarenecessitiesaswellasfashion.

StrategyPyramids

ValueProposition

CompetitiveEdge

SalesStrategy

StrategicAlliances

MarketingStrategy

strategy

ImplementationFunctionstrategy

Businessunitstrategy

Enterprisegeneralstrategy

StrategyPyramidsDifferentiationstrategyFinancialstrategy、HRStrategy

Integrationstrategy

Thewholestore,productsandservicesoverallgiveapersonakindofsweetfeeling,makethestudentsbecomethemaintargetcustomersshopValuePropositionThegeographicalpositionissuperior * 资料起源： CompetitiveEdgeProductsandserviceshasdistinguishingfeaturePricingStrategyPromotionStrategyDistributionPatternsPositioningStatementsAdoptCostpricingmethodhighqualityandinexpensiveIssuedleaflets、freetotasteDirectSellingMakeasweetcakeshopMarketingstrategySalesStrategyMakesalesareincreasing,andinotherplacesopenchainstoresIntegrationofrawmaterialssuppliers,walkintegrationdevelopmentpathCRM:establishgood,interactiverelationshipwithcustomerStrategicAlliances24ManagementSummary

1OrganizationalStructure2ManagementTeam3PersonnelPlan

Weusethelinearsystemstructure.Wehaveamanager,aresearch&DevelopmentdepartmentManager,afinancedepartmentmanager,twowaiters,aSeniorpastrychef.OrganizationalStructureManagerTwowaitersResearch&developmentdepartmentManagerFinancedepartmentmanagerASeniorpastrychefStoresManagementTeamStoremanagerTostoreoperation&trainedstaff(Wewillhaveourtrainingdepartmentasourbusinessexpanded).EmployeesFulltime&parttimeemployeestofulfillthestaffingneeds.

OurIncentivesystemusesencouragement.IftheemployeeworksearnestlyandperformsgreatwewillrewardhimorheracertainamountofcashPersonnelPlanPersonnelPlan

Year1Year2Year3Manager2023*12*12500*12*13000*12*1Departmentmanager1800*12*21800*12*21800*12*2ASeniorpastrychef2500*12*12500*12*22800*12*2waiter1000*12*21000*12*31200*12*4TotalPeople

689ImportantAssumptionsinFinancialPlan

IndependentfinancialsubjecthypothesisCapitalappreciationhypothesisThecurrencytimevaluehypothesisFinancialbenefitsandrisksrelatedhypothesisFinancialrelationshypothesisToshareinterestswithhypothesisEnvironmentculturedecidedhypothesisFinancialmanageablehypothesisFinancialrationalmanhypothesismanagingandsupposingcontinuouslyhypothesisFinancialplan

Year1Year2Year3Predictcashflow100000140000202300Predictassets230000300000400000Predictdebt4000070000100000projectedProfit8000012023180000DependontheseImportantAssumptions,wecanpredictthefinancialplanLong-termPlanThebakerywillexistuntilit