汉能品牌视觉指导手册

Changetheworldbyclean 序的。本手册的目标在于了解汉能品牌所代表的精神、个性，以及主要的品牌视觉元素，也概括地掌握各视觉元素在汉能平台的应用规范。指明方向，做到在所有视觉及语言材料中的风格一致性。准确应用标识，是建 汉能的每位员工均肩负着汉能品牌的重任，本指导手册包含新视觉识别系统重手册中相关设计原图为资料，汉能员工、设计公司及供应商使用。手册所示的字体和仅作示例，必须获得正式的后方可使用。 PPT2.0PPT602.012.03户外642.05662.07竖2.08横682.10 3.0品牌 2.13户 2.15户 牌 1.0 5mm。 等单色（黑白）印刷范围内H PANTONEPANTONE200CR210G10B17用，以增强企业表达的多彩表现和。辅助色主要用于 辅助色是指辅助或者补充主体色的色彩，品牌主色和辅助色配合使用，以增强企业表达的多彩表现和。辅助色R253G195B0PANTONE200CR210G10B17PANTONEPANTONE7622CR174G15B10C0M75Y100K0R234G91B12

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ArialRegular（适用于PPT和WORD字体的缺失）示例 11116411001071MHanergyHolding4No.0-A,AnliRoad, 14FDistrict,“方正兰亭纤黑简体”、“方正兰亭黑简体”、“方正兰亭粗黑简体”、“SohoGothicLight”、“SohoGothicRegular”、“SohoGothicMedium”系列是指定的汉能品牌标准中英文字体。它们将被广泛应用于所 132334SohoGothic5SohoGothic36SohoGothicMedium344 ：6 11活的点点滴滴。能41们生活的点点滴滴。们生活的点点滴滴。145LoremipsumdolorsitLoremipsumdolorsitamet,consec-ligulaegetdolor.Aeneanmassa. 辅助图形创意来源于“光合作用”，“红黄相利用薄膜能发电技术发电的过程，真正实现了如叶绿素一样利用能。 画面色调和构图选择使用。只要在推广使用辅 朝向A朝向B

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