商务英语听力-A-Joint-Venture合作伙伴

商务英语听力:AJointVenture合作伙伴

Malcolm:SoNellieandMaria,youhavecertainlybeenverybusy.Whatyou’veproposedisaprettyextensivethree-prongedadvertisingcampaign,addingradiocommercialstoourusualpressandposterexposure.You’vecostedallthiswithinourbudget,haveyou?

Lee:Yes,I’vebeenoverthefigures,Malcolm.ThereisnowaywecouldaffordaTVcampaignatpresentbutIthinkourbudgetallowsforquiteasaturationcampaignonradiointheweeksleadinguptotheactualproductlaunch.

Malcolm:OK,let’srunwiththat.Iwanttoseeallthefiguresonmydeskthough,Lee,Canyougetthattomebyendofplaytoday.

Lee:Wellwehaven’tcostedeverylastitemyetMalcolmbutIcancertainlygetyouthebroadbrush-strokefigures.

Malcolm:Right.So,Kevin,anymorenewsontheSuperkorfront?Havetheydecidedtoplayballyet?

Kevin:Wellno,notexactly.Imetwiththeirwholebuyingdepartmentyesterdayanddidafulltwo-hourpresentation.Wealsohadsomesamplesoftheproductofcourseandsomemock-upsofthepackaging.

Nellie:Andhowdidtheygodown?

Kevin:Prettypositivelyonthewhole.Everyonereallylikedtheproducts.Ofcoursesomepeoplelikedsomeflavoursmorethanothersbutweexpectedthatnaturally.Butonthewhole,theproductsatisfactionwasprettyhigh–upintheninetiesI’dsay.

Maria:Didtheycommentonthemaincomparisontootherbrands.

Kevin:Yes,theyallsaidthatthetastewasjustasgoodifnotbetterthanother“healthy”biscuitsonthemarket–theydidn’tseemliketheyweretoohealthyifyouknowwhatImean.Theystillhadthefullflavouryouneedfromarealbiscuit.

Maria:Sofarsogood.

Kevin:Theyweren’t100%takenwiththepackagingthough.We’vegoneforatraditionalScottish-themedpackagingasyouknow–toemphasizethetraditional,naturalgoodnessofthewholeconcept.Buttheywerenotsureifitwasn’tabittooold-fashionedandwouldn’tappealtoayoungermarket.

Malcolm:Hmmm,interestingone.We’llhavetogetbackontothedesignteamandseeiftheycancomeupwithsomethingthat’sabitmoreup-to-date,withoutlosingthetraditionalhealthyimage.Notaneasyonetocrack.

Kevin:Well,Idon’tthinkitwilltakemuch.Justabitmoredesignflair,I’dsay.

Malcolm:OK,let’sseewhattheycomeupwith.ButwheredoesthatleaveuswithSuperkor?Aretheyinorout?

Kevin:I’dsaytheyarealmosttherebutnotquite.Weneedsomething–andI’mnotsure

what–thatwouldgivethemthatlastlittleextrapushtocommit.

Malcolm:Isitafinancialthing?Lee,haveyougotanysuggestions?

Lee:Well,we’veofferedthemareallygooddiscountdealonthequantitieswe’vebeentalkingaboutoverthenexttwoyears.Idon’treallywanttocomeintoolownowcostheycouldusethatasprecedentwhenitcomestimetore-negotiatetheprices.

Malcolm:Creditterms?

Lee:No,we’vealreadyofferedthemthelongesttermswecanpossiblylivewith.Idon’twantourcash-flowtobecompromisedbygoingtoofarinthatdirection,notincurrentcommercialconditions.

Malcolm:No,Iseeyourpoint.Sowhatcanwedotomovethingsalongthatlittlebit.Maria,you’vebeenveryquiet?

Maria:Well,thereisthisnationalFoodFaircomingupintwoweeks’time.Kevin,you’veorganisedabigstandanddisplayatthat,haven’tyou?

Kevin:Yes,wealwaysgoinprettybigthere.It’snotjustatradefair,thepubliccangoaswellanditattractsawholelotofpeoplewhojustlikeknowingaboutdevelopmentsinthefoodindustry.Therearealotofschoolpartiesaswell.Teacherslikeitcositgivesthemadayoutandsomepracticalapplicationofwhattheylearninclass.Plusit’sgoodfunofcourse!Italwaysgivesusalotofpublicitywithintheindustryandoutsideforallourranges-thisyearincluding“CountryCrumbles”.Buthowisthatgoingtohelpus?

Maria:Well,Iwasjustthinking,couldn’tweorganiseaspecialsortofcompetitionbasedon“CountryCrumbles“andofferthewinneraworldholidayorsomething?Thatwouldraisetheprofileofthebrand.ThecostswouldbenegligibleinthecontextofouroverallbudgetanditwouldshowSuperkorthatwewerereallyseriousaboutmakingtheproductabignameinthemarket.

Malcolm:Hmm,itmightwork.You’dneedtoworkoutsomese