2023名校版高考英语阅读理解精读含答案vo

2023名校版高考英语阅读理解精读含答案voSolvingthemysteryoftheLochNessMonsterwouldbeconsideredasagooddeed,right?Onthatbasis,awebcamhasbeensetup

overlooking

thelake.Anyonecantuneinatanytime.Ifyouseesomething

suspicious(可疑的),yousimplyclickthe“snapshot”buttonstosubmitapictureforfurther

analysis.Itisfree,easy,andyoucandoitforaslittleoraslongasyoulike,withnologinorsignuprequired.Whatyouaredoingis

micro–volunteering,

which

offersvolunteers

aseriesof

easytasksthatcanbedoneanytime,anywhere,ontheirownterms.Micro-volunteeringcould

involve

anythingfrom

retweeting

amessagetojoiningaflashmob(快闪).Volunteersdonotneedtogothroughanapplicationortrainingprocess,ortomakeanyongoing

commitment.Thevastmajorityofmicro-volunteeringtakesplaceonline,butitdoesn’thaveto.Weedingagardeninalocalcommunitycentercountsjustasmuch.Thekeybenefitofmicro-volunteeringisits

flexibility.People

frequently

citetheirlackoftimeasthebiggestbarriertovolunteering.Formany,micro-volunteeringremovestheneedtoworryaboutmakinglong-termcommitmentsoncetheystartvolunteering.Itenablespeoplewhomight

beexcludedfrom

traditionalwaysofvolunteering

toparticipate.Tosomeextent,micro-volunteeringis

anapproach

that

aimstohelplotsofpeoplecometogethertomakeadifference.Itcouldtakeawhiletoseeits

impacts.Studies,however,haveshownthat65percentofthosewhohavemicrovolunteeredwerestillactivelydoingsooneyearlater.Eventhoughmicro-volunteeringcannotreplacelong-termcommitments,itservesasacomplement(补充)tothemoretraditionalmethodsofcontributingtogoodcauses.5．WhyistheLochNessMonstermentionedinparagraph1?A．Toillustratemicro–volunteering.B．Togetmorevolunteersinvolved.C．Toofferasolutiontothemystery.D．Topostamicro-volunteeringtask.6．Whatdoesmicro-volunteeringfeature?A．It’sfreeofcommitment.B．It’sflexible,time-wise.C．It’sonlyavailableonline.D．Itneedssystematicaltraining.7．Whichcanbestexplaintheunderlined“beexcludedfrom”inparagraph3?A．Beusedto.B．Bedistractedby.C．Bediscouragedfrom.D．Beinterestedin.8．Whatdoesthewriterthinkofmicro-volunteeringaccordingtothelastparagraph?A．Quick-impact.B．Widely-recognized.C．Irreplaceable.D．Sustainable.ABCDTheAIDAmodelisthefoundationofmodernmarketingandadvertisingpractice.Itoutlinesthefourbasicstepsusedtopersuadepotentialstomakeapurchase.Thefirstthreestepslieincreatingattention(A),decoratinginterest(I),andbuildingdesire(D)fortheproduct,beforethefourthstep—the“calltoaction”(A)—tellsthemexactlyhowandwheretobuy.AIDAcanchannelthecustomer’sfeelingsthrougheachstagetowardreachingasale.Attractingthecustomer’sattentionisthefirstchallengeandthismaybeachievedbyusinganattractingphraseorpicture.Oncesomeone’sattentionhasbeen

clutched,itmustbeturnedintorealinterest.Thisisbestdonebyprovidingabriefdescriptionoftheproduct’sbenefitstotheconsumerratherthansimplylistingtheproduct’smainfeaturesorproblem-solvingclaims.Now,itistimetotransformthatinterestintoadesireforaproductorservice.Thisiswhereconsumersneedtobelievetheirlivescouldbebetterbypossessingtheproduct.Itcouldbeavitalsteptowardsturningapotentialintoarealcustomer.“Call-to-action”iswherealloftheinitialhardworkpaysoffandleadstotheactionfromapotentialcustomer.Forexample,theymightpickupthephonetodiscusstheideaofatrialoftheservicesor,alternatively,theymayjustbuythatproductorservicethathasbeenpromotedtothemallalong.AndAIDAisusedtogreateffectinthemovieindustry.Moviestudiosbegintheirmarketingcampaignsmonthsinadvance.Thecampaignsdevelopbyofferingattractiveflashesofthemoviewithoutgivingtoomuchaway.Desireisinspiredbythereleaseofthefullpreviewwhichisfullydesignedtoshowtheexcitingmomentsofthemovie,fromspecialeffectstohumorouslinesofdialogueontheopeningweekend.Advertisementsinnewspapersandontelevisionfocusonthemovie’srelease,invitingtheconsumertogoandbuyaticket.33．WhatisthepurposeofpractisingAIDA?A．Tocreatejobs.B．Toincreasesales.C．Toresearchmarkets.D．Tointroduceproducts.34．Whatdoestheunderlinedword“clutched”meaninParagraph2?A．Seized.B．Freed.C．Cheated.D．Affected.35．InwhichstageoftheAIDAmodelmayacustomercalltotrytheservice?A．Ac