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2023名校版高考英语阅读理解精读含答案voSolvingthemysteryoftheLochNessMonsterwouldbeconsideredasagooddeed,right?Onthatbasis,awebcamhasbeensetup
overlooking
thelake.Anyonecantuneinatanytime.Ifyouseesomething
suspicious(可疑的),yousimplyclickthe“snapshot”buttonstosubmitapictureforfurther
analysis.Itisfree,easy,andyoucandoitforaslittleoraslongasyoulike,withnologinorsignuprequired.Whatyouaredoingis
micro–volunteering,
which
offersvolunteers
aseriesof
easytasksthatcanbedoneanytime,anywhere,ontheirownterms.Micro-volunteeringcould
involve
anythingfrom
retweeting
amessagetojoiningaflashmob(快闪).Volunteersdonotneedtogothroughanapplicationortrainingprocess,ortomakeanyongoing
commitment.Thevastmajorityofmicro-volunteeringtakesplaceonline,butitdoesn’thaveto.Weedingagardeninalocalcommunitycentercountsjustasmuch.Thekeybenefitofmicro-volunteeringisits
flexibility.People
frequently
citetheirlackoftimeasthebiggestbarriertovolunteering.Formany,micro-volunteeringremovestheneedtoworryaboutmakinglong-termcommitmentsoncetheystartvolunteering.Itenablespeoplewhomight
beexcludedfrom
traditionalwaysofvolunteering
toparticipate.Tosomeextent,micro-volunteeringis
anapproach
that
aimstohelplotsofpeoplecometogethertomakeadifference.Itcouldtakeawhiletoseeits
impacts.Studies,however,haveshownthat65percentofthosewhohavemicrovolunteeredwerestillactivelydoingsooneyearlater.Eventhoughmicro-volunteeringcannotreplacelong-termcommitments,itservesasacomplement(补充)tothemoretraditionalmethodsofcontributingtogoodcauses.5.WhyistheLochNessMonstermentionedinparagraph1?A.Toillustratemicro–volunteering.B.Togetmorevolunteersinvolved.C.Toofferasolutiontothemystery.D.Topostamicro-volunteeringtask.6.Whatdoesmicro-volunteeringfeature?A.It’sfreeofcommitment.B.It’sflexible,time-wise.C.It’sonlyavailableonline.D.Itneedssystematicaltraining.7.Whichcanbestexplaintheunderlined“beexcludedfrom”inparagraph3?A.Beusedto.B.Bedistractedby.C.Bediscouragedfrom.D.Beinterestedin.8.Whatdoesthewriterthinkofmicro-volunteeringaccordingtothelastparagraph?A.Quick-impact.B.Widely-recognized.C.Irreplaceable.D.Sustainable.ABCDTheAIDAmodelisthefoundationofmodernmarketingandadvertisingpractice.Itoutlinesthefourbasicstepsusedtopersuadepotentialstomakeapurchase.Thefirstthreestepslieincreatingattention(A),decoratinginterest(I),andbuildingdesire(D)fortheproduct,beforethefourthstep—the“calltoaction”(A)—tellsthemexactlyhowandwheretobuy.AIDAcanchannelthecustomer’sfeelingsthrougheachstagetowardreachingasale.Attractingthecustomer’sattentionisthefirstchallengeandthismaybeachievedbyusinganattractingphraseorpicture.Oncesomeone’sattentionhasbeen
clutched,itmustbeturnedintorealinterest.Thisisbestdonebyprovidingabriefdescriptionoftheproduct’sbenefitstotheconsumerratherthansimplylistingtheproduct’smainfeaturesorproblem-solvingclaims.Now,itistimetotransformthatinterestintoadesireforaproductorservice.Thisiswhereconsumersneedtobelievetheirlivescouldbebetterbypossessingtheproduct.Itcouldbeavitalsteptowardsturningapotentialintoarealcustomer.“Call-to-action”iswherealloftheinitialhardworkpaysoffandleadstotheactionfromapotentialcustomer.Forexample,theymightpickupthephonetodiscusstheideaofatrialoftheservicesor,alternatively,theymayjustbuythatproductorservicethathasbeenpromotedtothemallalong.AndAIDAisusedtogreateffectinthemovieindustry.Moviestudiosbegintheirmarketingcampaignsmonthsinadvance.Thecampaignsdevelopbyofferingattractiveflashesofthemoviewithoutgivingtoomuchaway.Desireisinspiredbythereleaseofthefullpreviewwhichisfullydesignedtoshowtheexcitingmomentsofthemovie,fromspecialeffectstohumorouslinesofdialogueontheopeningweekend.Advertisementsinnewspapersandontelevisionfocusonthemovie’srelease,invitingtheconsumertogoandbuyaticket.33.WhatisthepurposeofpractisingAIDA?A.Tocreatejobs.B.Toincreasesales.C.Toresearchmarkets.D.Tointroduceproducts.34.Whatdoestheunderlinedword“clutched”meaninParagraph2?A.Seized.B.Freed.C.Cheated.D.Affected.35.InwhichstageoftheAIDAmodelmayacustomercalltotrytheservice?A.Ac
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