讲义参考讲稿logic

VALID:W02/2017toW52/THEGLOBALVIEWOFTHE THEPURPOSEOFTHE ThepurposeofDOMYOSistosparkinterestinthefollowingandmakethemaccessibletoasmanypeopleaspossible:GYMNASTICS艺术体操）DANCECOMBATSPORTSOurnmuststrengthenthevisibilityofthese4DONOTOPENINTEGRATEDEQUIPMENT/BABY/KIDS/ADULTALLIN-Domyosmaintain2016structurein2017,we ntosplitinto6sportsin2018:GYM&PILATES,CARDIO,MUSCLE&CROSSTRAINING,YOGA,DANCE,FITHGTINGSPORT2017isthetransitionperiod,wemaintainsamestructureimplentationlogictopresentGlobal2017keepthesameTHEPURPOSEOFTHE Textile(newsegmentationbydifferentsportsmotivations),andDomyosstartwithWOMENENERGY(PREVIOUSCARDIO)infrontofSHOWROOMtohighlightourFitnessTechnicalimage-KeeptheAdultTextiletogetherinlogic,MenapparelfollowwithWomenTHEPURPOSEOFTHE Fitnessequipmentandaccessoriesarethemostrepresentativeoffitnesssports,SHOWROOM(alwaysattheentranceofthedepartmenttoshowFitnessImage),willhighlightreadytotest/readytosell/LIVEZONEtoboostequipmentbusiness.-StorecandecidetoputTreadmillorEllipticalorMuscleZoneinfrontofshowroomaccordingtostorelocalcommercial ForACC,startingwithFamily270JumpRopes,andthenfollowbydifferentsportexperiencesaccordingtolocalcommercial FAMJumpTHEPURPOSEOFTHE Wepropose4versionofimplentationlogicSS/AWbasedon4differentTHEPURPOSEOFTHE Wepropose4versionofimplentationlogicSS/AWbasedon4different NTATIONVALID:W02/2017toW32/FitnessSmallAcc YogasmallBLOCKBLOCKBLOCKBLOCKFitnessSmallAccisseparatedby4blocksaccordingtodifferentsportmotivations.ExceptBlock1shouldbealwaysatthebeginningofthegondolabecauseFitnessJumpRopesisthefirsttechnicalpricein market.Alltheotherblockscouldfollowbydifferentordersaccordingtostorelocalcommercial Thefamilyinsidetheblockcan’tbebroken,buttheim ntationlogicofthefamilyinsideoneblockcanbedecidedbystoresaccordingtolocalcommercial 702FitnessStepperismoreproposedtoputinshowroominsteadofonthegondola. FitnessSmallAcc YogasmallBLOCKBLOCKBLOCKBLOCKWeproposetoputMuscleBlockwith213fitnesscrosstrainingaftertheJumpRopestostrengthenitsvisibility.BecauseFitnessCrossTrainingisthe1stTOShare&TOgrowthfamilyinFitnessSmallAcc TO增长方面都是小器械的TOP1.StorecanputFitnessGlovesBeltsbetweenFitnesscrossingtraining&SilhouettetosatisfybothMen&Woman门店可以 StorecanputYogaACConWallwithstrongDensityandColorDiversitytoattractcustomersinalong AAWARMR1BABYLIGHTBABYSHOESENDOFMANACTIVELIGHTWARMLIGHTR1WOMANYOGALIGHTR1ESSENTIAL BRABOYWARMBOYWARMBOYLIGHTGIRLGIRLENDOFMANACTIVELIGHTMANESSENTIALWARMSHOESENDOFWOMANACTIVEWOMANYOGAWOMAN ENERGYBRAWOMANYOGAWOMANACTIVEENDOFMANWOMANYOGAWOMANACTIVEENDOFMANESSENTIALWARMBABYSHOESLIGHTBABYWARMBOYWARMBOYLIGHTGIRLLIGHTGIRLWARM ENERGYMANMUSCLEMANYOGAFITTINGMANACTIVELIGHTWARM ENERGYBRAENDOFSHOESWOMANBRASILHOUETTEWOMANENDOFSHOESWOMANBRASILHOUETTEWOMANYOGAWARMWOMANMANACTIVELIGHTENDOFYOGAMANMUSCLEENERGYDWARMBABYLIGHTBABYSHOESBOYWARMBOYLIGHTGIRLGIRLWARMGIRLLIGHTFITTINGFITTINGFITTINGMANESSENTIALWARMENERGYENERGY NTATIONVALID:W033/2017toW52/AALIGHTR1BABYWARMBABYSHOESENDOFWARMR1MANLIGHTWARMR1WOMANYOGAWOMANACTIVELIGHTR1 BRABOYLIGHTBOYLIGHTBOYWARMGIRLGIRLENDOFMANESSENTIALWARMMANACTIVELIGHTSHOESENDOFWOMANWARMWOMANYOGAWOMANWOMANACTIVELIGHTR1 ENERGYBRAWOMANYOGAWOMANWARMENDOFMANWOMANYOGAWOMANWARMENDOFMANACTIVELIGHTBABYSHOESWARMBABYLIGHTBOYLIGHTGIRLWARMGIRLLIGHT ENERGYMANMUSCLEMANYOGAFITTINGMANESSENTIALWARM ENERGYBRAR2ENDOFSHOESWOMANBRASILHOUETTEENDOFSHOESWOMANBRASILHOUETTEWOMANYOGAWOMANACTIVELIGHTWOMANDLIGHTBABYWARMBABYSHOESBOYLIGHTGIRLLIGHTGIRLLIGHTGIRLWARMENERGYMANMANESSENTIALWARMENDOFYOGAMANMUSCLEFITTINGFITTINGFITTINGMANACTIVELIGHTENERGYENERGYSomeBeactivemen3familieswillmerge(10773/10778/11957)into10778/11957twofamiliesandthefamiliesseparationisbasedonproducttypologies,notbyseasonality!!! eActive将会从三个family（10773/10778/11957）合并成两个family10778/11957.Family的重新组合是 -10778pants/sweaters/ -11957shortst-shirt 11957产品类型是短裤/T恤/基于不同的产品类型优化我们的产品结构以便让顾客更好地理Securethebusinessonkey540super保证我们的业绩基于最好卖的540产品（减少效益产出低的产品 StorecouldchoosetoputMenMuscleinfrontof Energybasedonlocal 商场可根据当地的商业策略,自行选择放男装 面或者是男 StoreputPANTSTGinfrontof10778MenFitnessEssentialWarminthewhole商场全年在10778MenFitnessEssentialWarm的货架前面放裤子的男装运动鞋可以放在男装肌肉训练服装后面，而不是和女装运动鞋放在 NTATIONQ:WhenistheseasonalityofDomyosSS&AWA:Domyosonlyhas2mainseasonality,SSfromW02–W32AWfromW33–W01Except10778MenEssentialWarmAppareland11956WomanFitnessActiveLightTheyhaveE1fromW02–W15andE2fromW16–W32inSS(DAOwillchange).10778MenEssentialWarmApparelhasE1fromW33-W44andE2fromW45-W01inAW(DAOwill除了两个family:10778MenEssentialWarmApparel和11956WomanFitnessActive它们在春夏季的时候再分为两个阶段：E1:W02-W15E2:W16-W32(DAO是会改变的）10778MenEssentialWarmApparel在秋冬季再分为两个阶段：E1:W33-W44E2W45-W01Q:WhenDMIproposefortheseasonalremovalinA:Storeshouldarrangetheseasonalremovalbasedonlocalsituation(includingweather,stocksituationandlocaldecision).DMINorthZone:SS=>W09-W10EastZone:SS=>W09-W10WestZone:SS=>W08-W09SouthZone:SS=>W07-

AW=>W33-W34AW=>W36AW=>W35AW=>W41Q:CouldstoreinsertKidsinthemiddleintheglobal ntationA:Wedon’tproposethislogicaswewanttokeepalltheadultapparelQ:ShouldstoreputMentechnicalfamilyorActivefamilyin对于男装，商场是放技术性强的family还是适合大众市场的 面A:Storecouldmakedecisionaccordingtolocalcommercial .Ifyouhavematurityfitnessmarketaround10-20minutescat ent,youcanchoosetoputtechnicalfamilyinadvance,otherwise,youcanchooseputActivefamilyinadvance.ButpleasekeepBeActivelight/BeActiveWarminone商场可以根据当地的商业情况做决定。如果商场周围20分钟catent内的市场成熟，可以选择将技术性较强的family放面（例如MenFitnessenergyandMenFitnessMuscle),反之，就将适合大众市场的ActiveFamily放面。Q:HowtodealwiththeEndofLifeinA:Usually,wehave2kindsofwaystodealwiththeEOLingondola.OneistoputtheEOLfollowbyeachfamily,andtheotheristocentralizealltheEOLinonearea.WeproposestoretoseparatetheEOLbyWoman/Men/Kids/Baby,butcentralizetheEOLbyeachsub-department.Q:HowtodealwiththeFittingRoominA:Usually,wehave2kindsofwaystodealwiththeFittingRoomingondola.OneistoputtheFRattheendofeachgondola,andtheotheristocentralizealltheFRinonearea.WeproposestoretoarrangetheFRaccordingtolocalsituation.Ifstoreswithhugecustomerfollow,weproposetocentralizethefittingroomformanagementefficiency,butifstoreswithlesscustomerfollow,weproposetoputtheFRattheendofeachgondolaforcustomerefficiency.Q:Howtodealwithifstorecan’tputonewholefamilyinone商