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2022年江苏省淮安市大学英语6级大学英语六级知识点汇总(含答案)学校:________班级:________姓名:________考号:________
一、2.ReadingComprehension(SkimmingandScanning)(20题)1.
Howistheflowrateofahydroelectricpowerstationquantified?
A.Thedepthofthewater.
B.Volumeovertime.
C.Speedovertime.
D.Thewidthofthewater.
2.
AsinthestoryofMickey,AmyandJoey,agossipmaycause______tothegossiped.
3.
NationalNegroBusinessLeagueexistsfrom______.
4.
Thepsychologistfoundthatmanypeoplefelt______whentheyarrivedattheiroffice.
5.
AsapartofDHS'sMetropolitanMedicalResponseSystem,acitycanobtain______indevelopingplans.
6.
Theactualconditioniscontrarytothepopularbeliefintermsof_______.Whenitcomestotheaffluenceoftheincomeonthedemand.
7.
Thereisnotmuchchangeintheweatherinthetropicalrainforestsalltheyearround.
A.YB.NC.NG
8.Whenreservingahotelroomwithyourcheckcard,youhavetodecidehowmuchmoneyinyouraccounthastobeonhold.
9.
ValMacDonaldhelpsadultchildrenwiththeiragingparentissuesthrough______.
A.amagazineB.theInternetC.phonecallsD.homevisiting
10.
100caloriesinacanofsodaequalsto______.
A.200,000regularcalories
B.200kilocalories
C.100kilocalories
D.4,184joules
11.
AccordingtoWinston,themethodsof"leveraging"canhelppeople_______.
12.
Sofar,thereseemstobenosolutioninsightastohowthehydrogencanbestored.
A.YB.NC.NG
13.
YoucangetevacuationdetailsthroughthewaysprovidedbythewebsiteofLasVegasthoughitdoesn'tdisclosethedetailsdueto______.
14.
Forstudentsmajoringincomputerscience,schoolstudyisnotenoughbecause______.
A.aworkingknowledgeofdatasecurityiscritical
B.thosejobsinvolveotherskillsbesidestechnology
C.adegreewillnotguaranteeasuccessfullanding
D.deepskillsarerequiredtomovefluidlywiththejob
15.
Peoplehadbettergiveprioritytotheretirementsavings,becausetheywillnot______whentheyareold.
16.Tolimitwrongdoing,governmentshavelongbeentryingtocontrol______.
17.HereTheyCome
Mostoftheimmigrantscamebecausetheywerehungry—hungryformorebreadandforbetterbread.Americaofferedthat.Europewasold;Americawasyoung.Europeansoilhadbeenfarmedformanyyears;Americansoilwaspracticallyuntouched.InEuropethelandwasinthehandsofafewpeople,theupperclasses;inAmericathelandwasavailabletoall.InEuropeitwasdifficulttogetwork;inAmericaitwaseasytogetwork.InEuropethereweretoomanylaborerslookingforthefewavailablejobs,sowageswerelow;inAmericathereweren'tenoughlaborerstofilltheavailablejobs,sowageswerehigh.
Abiggerandbetterloafofbread,then,attractedmostoftheinpouringhordesofpeopletoAmerica.Butmanycameforotherreasons.Onewasreligiouspersecution.IfyouwereaCatholicinaProtestantcountry,oraProtestantinanotherkindofProtestantcountry,oraJewinalmostanycountry,youwereoftentimesmadeveryuncomfortable.Youmighthavedifficultyingettingajob,oryoumightbelaughedat,orhavestonesthrownatyou,oryoumightevenbemurdered—justforhavingthewrong(thatis,different)religion.YoulearnedaboutAmericawhereyourreligiondidn'tmakesomuchdifference,whereyoucouldbewhatyoupleased,wheretherewasroomforCatholic,Protestant,Jew.ToAmerica,then!
Orperhapsyouhadtherightreligionbutthewrongpolitics.Perhapsyouthoughtafewpeopleinyourcountryhadtoomuchpower,orthatthereshouldbenokings,orthatthepoorpeoplepaidtoomuchtaxes,orthatthemassesofpeopleshouldhavemoretosayaboutgoverningthecountry.Then,oftentimes,yourgovernmentthoughtyouweretooradicalandtriedtogetholdofyoutoputyouintoprison,whereyourideasmightnotupsetthepeople.Youdidn'twanttogotoprison,soyouhadtoleavethecountrytoavoidbeingcaught.Wheretogounderthecircumstances?Someplacewhereyoucouldbeafreeman,whereyouweren'tclappedintojailfortalking.ProbablyyouturnedtotheplaceJosephdescribedinhislettertohisbrother."Michael,thisisagloriouscountry;youhavelibertytodoasyouwill.Youcanreadwhatyouwish,andwritewhatyoulike,andtalkasyouhaveamindto,andnoonearrestsyou."OfftoAmerica!
ForseveralhundredyearsAmericawasadvertisedjustasLuckyStrikecigarettesandBuickcarsareadvertisedtoday.ThewondersofAmericaweretoldinbooks,pamphlets,newspapers,pictures,posters—andalwaysthisadvicewasgiven,"CometoAmerica."ButwhyshouldanyonebeinterestedinwhetherornotPatrickMcCarthyorHansKnoblochmovedfromhisEuropeanhometoAmerica?Thereweretwogroupsinterestedatdifferenttimes,butforthesamereason—businessprofits.
Intheverybeginning,overthreehundredyearsago,tradingcompanieswereorganizedwhichgothugetractsoflandinAmericafornothingoralmostnothing.Thatland,however,wasvaluelessuntilpeoplelivedonit,untilcropswereproduced,oranimalskilledfortheirfurs.Thenthetradingcompanywouldstepin,buythingsfromthesettlersandsellthingstocompanywouldstepin,buythingsfromthesettlersandsellthingstothem—ataprofits.TheDutchWestIndiaCompany,theLondonCompany,andseveralothersweretradingcompaniesthatgaveawaylandinAmericawiththeideaofeventuallymakingmoneyoncargoesfromthecolonists.Theywantedprofits—neededimmigrantstogetthem—advertised—andpeoplecame.
Inlateryears,from1870on,othergroupsinterestedinbusinessprofitstriedtogetpeopletocometoAmerica.TheCunardline,theWhiteStarline,theNorthGermanLloyed,andseveralothersearnedmoneyonlywhenpeopleusedtheirships.TheythereforesentadvertisementstoallpartsoftheworldtogetpeopletotraveltoAmerica—intheirships.Theysentnotonlyadvertisements,butalsoage
A.YB.NC.NG
18.
Peoplefacingchallengesareunlikelytoachievecreativeideas.
A.YB.NC.NG
19.Blackwomenare______percentmorelikelytobeobesethanMexican-Americanwomen.
20.
Peoplewithsnoringproblemscangettreatedthroughdifferentsurgeryprocedures,suchasUPPP,LAUP,Somnoplastyand______.
二、3.ListeningComprehension(20题)21.SectionC
Directions:Inthissection,youwillhearapassagethreetimes.Whenthepassageisreadforthefirsttime,youshouldlistencarefullyforitsgeneralidea.Whenthepassageisreadforthesecondtime,youarerequiredtofillintheblanksnumberedfrom36to43withtheexactwordsyouhavejustheard.Forblanksnumberedfrom44to46youarerequiredtofillinthemissinginformation.Fortheseblanks,youcaneitherusetheexactwordsyouhavejustheardorwritedownthe
TheUniversityLibraryisoneofthelargest【B1】______librariesinthecountry,witha【B2】______ofsometwomillionvolumes.Thereisanactivecollectionforallsubjectswhicharetaughtorresearchedat【B3】______levelintheUniversity.TheLibraryalso【B4】______asanationalresourcecenterincertainsubjectareas.
For【B5】______researchinthehumanities,andinthehistoryofthesocial,naturalandphysicalsciences,theUniversityLibraryhas【B6】______impressivespecialcollectionsof【B7】______andrareprimarymaterials,bothmanuscript.andprinted,which【B8】______scholarsfromallovertheworld.【B9】______
TheUniversityLibraryishighlyautomated,andthebenefitsofthisforreadersareespeciallyevidentandamicrocomputerclusterforfreestudentused.
【B10】______.Theseincludereferenceandenquiryservices,individualandgrouptrainingintheeffectiveuseofinformationtechnologyandothersources,interlibraryloans,librarypublications,photocopyingandotherreprographicservices,andbindingandconservation.
【B11】______.Thereareseparatelibraries,administeredbytheMainLibrary,forfinearts,music,literatureandearlymodernstudies,education,law,chemicalengineering,electronicandelectricalengineering,socialsciences,andmedicineandlifesciences.
【B1】
22.(40)
23.(26)
A.Yes,shewill.
B.Shehasnotmadeherdecisionyet.
C.No,shewon't.
D.Itisnotknown.
24.听力原文:W:MybrotheriscomingthisweekendandIthoughtthreeofuscouldgoouttodinnerSaturdaynight.Anysuggestions?
M:It'suptoyou.Idon'tknowtherestaurantsaroundherethatwell.Soyouknowabetterplacetogothanme.
Q:Whatdoesthemanmean?
(16)
A.Hisbrotheriscoming.
B.Hecouldgoouttodinner.
C.Heknowabetterplacetogo.
D.Thewomanmaymakethedecision.
25.(13)
A.Jackvacuumedthelivingroombutnotthebathroom.
B.Jackcleanedthebathroombutnotthelivingroom.
C.Jackcleanedneitherthelivingroomnorthebathroombecauseheisexhausted.
D.Jackcleanedboththelivingroomandthebathroom.
26.SectionA
Directions:Inthissection,youwillhear8shortconversationsand2longconversations.Attheendofeachconversation,oneormorequestionswillbeaskedaboutwhatwassaid.Boththeconversationandthequestionswillbespokenonlyonce.Aftereachquestiontherewillbeapause.Duringthepause,youmustreadthefourchoicesmarkedA,B,CandD,anddecidewhichisthebestanswer.
(12)
A.Mary'sEnglishteacherisMark.
B.Mary'sChineseteacherisMark.
C.MaryandMarkaregoodfriends.
D.MaryandMarkareofficecolleagues.
27.【B8】
28.(32)
A.BecausetheywereforcedtodosobytheBritishgovernment.
B.Becauseitbestservestheneedsofitsnativespeakers.
C.Becauseitistheeasiestlanguageforinternalandinternationalcommunication.
D.Becausewithmultilingualpopulationstheyneeditforinternalcommunication.
29.(31)
A.HowmanynativespeakersithadinShakespeare'stime.
B.Thenumberofpeoplewithanadequateworkingknowledgeofit.
C.Thesituationswhereacommonlanguageisneeded.
D.Thepurposesforpeopletolearnasecond,language.
30.(34)
A.Hesentsurgeonstoserveinthearmy.
B.Heprovidedsoldierswithmedicalsupplies.
C.Herecruitedvolunteerstocareforthewounded.
D.Hehelpedtofleetheprisonersofwar.
31.【B4】
32.SectionC
Directions:Inthissection,youwillhearapassagethreetimes.Whenthepassageisreadforthefirsttime,youshouldlistencarefullyforitsgeneralidea.Whenthepassageisreadforthesecondtime,youarerequiredtofillintheblanksnumberedfrom36to43withtheexactwordsyouhavejustheard.Forblanksnumberedfrom44to46youarerequiredtofillinthemissinginformation.Fortheseblanks,youcaneitherusetheexactwordsyouhavejustheardorwritedownthe
听力原文:Peoplehavedreamedoftravelinginspaceforthousandsofyears.Butitwasnotuntil1957thatitbecameareality.OnOctober4,1957Russialaunchedthefirstman-madesatelliteintospace.ItwascalledSputnikI.
OnApril12,1961theRussiancosmonautYuriGagarinbecamethefirstmantoorbittheEarth.ThefirstspacewomanintheworldwasValentinaTereshkova.Shemade48orbitsin1963inherVostok6.OnJuly20,1969theAmericanastronautNeilArmstrongbecamethefirstmantosetfootontheMoon.In1986theRussianspacestationMirwaslaunched.
ScientistsarealreadyatworkontheInternationalSpaceStation,a"cityofspace".Itwillbethesizeofafootballfieldandwillweighover200tons.Ateamof10-15spacemenwillprobablybeabletoliveandworkattheInternationalSpaceStationin2005.
Thenextstepwillbethefirstmoonbase.20or30scientistswillliveinsideadomewithanartificialatmosphere.Thiswillmakeitpossibleforthemtoliveandworkwithoutspacesuits.Italsomeansthattheywillbeabletogrowfood.
ThenextgreatstepwillbelandingpeopleonournearestplanetMars.Scientistssaythattheplanetoncehadwateronitssurface.Ifthatwaterisnowfrozenunderground,humanswillbeabletouseitsomeday.Bytheendofthe21stcentury,scientistshope,itwillbepossibletoturntheplanetintoanearthlikeplacewithairandwater.
Peoplehavedreamedoftravelinginspaceforthousandsofyears.Butitwasnotuntil1957thatitbecamea(36)______.OnOctober4,1957Russia(37)______thefirstman-madesatelliteintospace,ItwascalledSputnikI.
OnApril12,1961theRussian(38)______YuriGagarinbecamethefirstmantoorbittheEarth.ThefirstspacewomanintheworldwasValentinaTereshkova.Shemade48(39)______in1963inherVostok6.OnJuly20,1969theAmerican(40)______NeilArmstrongbecamethefirstmantosetfootontheMoon.In1986theRussianspacestationMirwaslaunched.
Scientistsarealreadyatworkonthe(41)______SpaceStation,a"cityofspace".Itwillbethesizeofafootballfieldandwill(42)______over200tons.Ateamof10—15spacemenwill(43)______beabletoliveandworkattheInternationalSpaceStationin2005.
Thenextstepwillbethefirstmoonbase.20or30scientistswillliveinsideadomewithanartificialatmosphere.(44)____________.Italsomeansthattheywillbeabletogrowfood.
(45)____________.Scientistssaythattheplanetoncehadwateronitssurface.Ifthatwaterisnowfrozenunderground,humanswillbeabletouseitsomeday.Bytheendofthe21stcentury,scientistshope,(46)____________.
33.
【B9】
34.SectionB
Directions:Inthissection,youwillhear3shortpassages.Attheendofeachpassage,youwillhearsomequestions.Boththepassageandthequestionswillbespokenonlyonce.Afteryouhearaquestion,youmustchoosethebestanswerfromthefourchoicesmarkedA,B,CandD.
听力原文:BritishColumbiaisthethirdlargestCanadianprovince,bothinareaandpopulation.Itisnearly1.5timesaslargeasTexas,andextends800miles(1280kin)northfromtheUnitedStatesborder.ItincludesCanada'sentirewestandtheislandsjustoffthecoast.
MostofBritishColumbiaismountainous,withlong,ruggedrangesrunningnorthandsouth.Eventhecoastalislandsaretheremainsofamountainrangethatexistedthousandsofyearsago.DuringthelastIceAge,thisrangewasscouredbyglaciersuntilmostofitwasbeneaththesea.Itspeaksnowshowasislandsscatteredalongthecoast.
Thesouthwesterncoastalregionhasahumidmildmarineclimate.SeawindsthatblowinlandfromtheWestarewarmedbyacurrentofwarmwaterthatflowsthroughthePacificOcean.Asaresult,wintertemperaturesaverageabovefreezingandsummersaremild.Thesewarmwesternwindsalsocarrymoisturefromtheocean.
Inlandfromthecoast,thewindsfromthePacificmeetthemountainbarriersofthecoastalrangesandtheRockyMountains.Astheyrisetocrossthemountains,thewindsarecooled,andtheirmoisturebeginstofallasrain.Onsomeofthewesternslopesalmost200inches(500cm)ofrainfalleachyear.
MorethanhalfofBritishColumbiaisheavilyforested.Onmountainslopesthatreceiveplentifulrainfall,hugeDouglasfirsriseintoweringcolumns.Thereforestgiantsoftengrowtobeasmuchas300feet(90m)tall,withdiametersuptoI0feet(3m).MorelumberisproducedfromthesetreesthanfromanyotherkindoftreeinNorthAmerica.Hemlock,redcedarandbalsamfirareamongtheothertreesfoundinBritishColumbia.
(27)
A.Itspeople.B.Itsculture.C.Itsgeography.D.Itshistory.
35.(15)
A.Themanenjoyedthemovieverymuch.
B.ThemansawahorrormovielastSaturday.
C.Thewomanaskedthemantobecarefulatnight.
D.Thewomanwenttotheshowwiththeman.
36.(21)
A.Speed.B.Concentration.C.Strength.D.Agility.
37.(42)
38.
【B3】
39.(46)
40.(25)
A.Designingvariousquestionnaires.
B.Makingsurveysinfactories.
C.Makinganalysisonstatistics.
D.Writingreportsaboutquestionnaires.
三、4.ReadingComprehension(ReadinginDepth)(20题)41.
Olestraisdifferentfromordinaryfatsinthat______.
A.itpassesthroughtheintestineswithoutbeingabsorbed
B.itfacilitatestheabsorptionofvitaminsbythebody
C.ithelpsreducetheincidenceofheartdisease
D.itpreventsexcessiveintakeofvitamins
42.
【C3】
43.
Accordingtotheresearchers,______issignificantlydifferentfromonedrinktoanother.
44.
【C8】
45.SectionB
Directions:Thereare2passagesinthissection.Eachpassageisfollowedbysomequestionsorunfinishedstatements.ForeachofthemtherearefourchoicesmarkedA,B,CandD.Youshoulddecideonthebestchoice.
Ibelievelisteningispowerfulmedicine.
Studieshaveshownittakesaphysicianabout18secondstointerruptapatientafterhebeginstalking.
ItwasSunday.Ihadonelastpatienttosee.Iapproachedherroominahurryandstoodatthedoorway.Shewasanolderwoman,sittingattheedgeofthebed,strugglingtoputsocksonherswollenfeet.Icrossedthethreshold,spokequicklytothenurse,scannedherchartnotingshewasinstablecondition.Iwasalmostintheclear.
Ileanedonthebedraillookingdownather.SheaskedifIcouldhelpputonhersocks.Instead,Ilaunchedintoamonologuethatwentsomethinglikethis:"Howareyoufeeling?Yoursugarsandbloodpressurewerehighbutthey'rebettertoday.Thenursementionedyou'reanxioustoseeyoursonwho'svisitingyoutoday.It'snicetohavefamilyvisitfromfaraway.Ibetyoureallylookforwardtoseeinghim."
Shestoppedmewithastern,authoritativevoice."Sitdown,doctor.Thisismystory,notyourstory."
Iwassurprisedandembarrassed.Isatdown.Ihelpedherwiththesocks.Shebegantotellmethatheronlysonlivedaroundthecornerfromher,butshehadnotseenhiminfiveyears.Shebelievedthatthestressofthiscontributedgreatlytoherhealthproblems.Afterhearingherstoryandputtingonhersocks,IaskediftherewasanythingelseIcoulddoforher.Sheshookherheadnoandsmiled.Allshewantedmetodowastolisten.
Eachstoryisdifferent.Somearedetailed;othersarevague.Somehaveabeginning,middleandend.Otherswanderwithoutaclearconclusion.Somearetrue;othersnot.Yetallthosethingsdonotreallymatter.Whatmatterstothestorytelleristhatthestoryisheard--withoutinterruption,assumptionorjudgment.
Listeningtosomeone'sstorycostslessthanexpensivediagnostictestingbutiskeytohealinganddiagnosis.
Ioftenthoughtofwhatthatwomantaughtme,andIremindedmyselfoftheimportanceofstopping,sittingdownandtrulylistening.And,notlongafter,inanunexpectedtwist,Ibecamethepatient,withadiagnosisofmultiplesclerosisatage31.Now,20yearslater,Isitallthetime-inawheelchair.
ForaslongasIcould,Icontinuedtoseepatientsfrommychair,butIhadtoresignwhenmyhandswereaffected.Istillteachmedicalstudentsandotherhealthcareprofessionals,butnowfromtheperspectiveofphysicianandpatient.
ItellthemIbelieveinthepoweroflistening.ItellthemIknowfirsthandthatimmeasurablehealingtakesplacewithinmewhensomeonestops,sitsdownandlistenstomystory.
Bysayingthat"listeningispowerfulmedicine",theauthorismostlikelytoadvisethat______.
A.patientsshouldlistentothedoctors
B.patientsshouldinterruptthedoctors
C.doctorsshouldlistentothepatients
D.doctorsshouldinterruptthepatients
46.AsStanleysaid,ifyouwenttoknowhow.whenorwhyHerakleionandEasternCanopusdisappeared,therewas/were______toreferto.
47.【S9】
48.
WhatinfluencesthebirthratemostintheUnitedStatesis______.
A.highlypaidjobs
B.women'sdesireforindependence
C.expensesofchildraising
D.highdivorcerate
49.ManyAsiantouristsdarenotgotoThailandsincethetsunamiin2004becauseoftheir______.
50.
MichaelLewisinthispassageholdsthat______.
A.OPEC'scuttingdownstrategyisgenerallysuccessful
B.therewillbenomoredeclineonoilprice
C.OPEC'scuttingdownleadstohigherpricewithnoexception
D.worldeconomyisnotasseriousasitwasinthelasttimes
51.SectionB
Directions:Thereare2passagesinthissection.Eachpassageisfollowedbysomequestionsorunfinishedstatements.ForeachofthemtherearefourchoicesmarkedA,B,CandD.Youshoulddecideonthebestchoice.
Auctions(拍买)arepublicsalesofgoods,conductedbyanofficiallyapprovedauctioneer.Heaskedthecrowdtogatherintheauctionroomtobidforvariousitemsonsale.Heencouragesbuyerstobidhigherfiguresandfinallynamesthehighestbidderasthebuyerofthegoods.Thisiscalled"knockingdown"thegoods,forthebiddingendswhentheauctioneerbangsasmallhammeronaraisedplatform.
TheancientRomansprobablyinventedsalesbyauctionandtheEnglishwordcomesfromtheLatin"autic",meaning"increase".TheRomansusuallysoldinthiswaythespoilstakeninwar;thesesaleswerecalled"subhasta",meaning"underthespear",aspearbeingstuckinthegroundasasignalforacrowdtogather.InEnglandintheeighteenthandnineteenthcenturiesgoodswereoftensold"bythecandle";ashortcandlewaslitbytheauctioneerandbidscouldbemadewhileitwasburning.
Practicallyallgoodscanbesoldbyauction.Amongthesearecoffee,skins,wool,tea,cocoa,furs,fruit,vegetablesandwines.Auctionsalesarealsousualforlandandproperty,antiquefurniture,pictures,rarebooks,oldchinaandworksofart.TheauctionroomsatChritie'sandSotheby'sinLondonandNewYorkareworld-famous.
Anauctionisusuallyadvertisedbeforehandwithfullparticularsofthearticlestobesoldandwhereandwhentheycanbeviewedbythebuyers.Iftheadvertisementcannotgivefulldetails,cataloguesareprinted,andeachgroupofgoodstobesoldtogether,calleda"lot",isusuallygivenanumber.Theauctioneerneednotbeginwithlotoneandcontinuethenumericalorder;hemaywaituntilhenoticesthefactthatcertainbuyersareintheroomandthenproducethelotstheyarelikelytobeinterestedin.Theauctioneer'sservicesarepaidforintheform.ofapercentageofthepricethegoodsaresoldfor.Theauctioneerthereforehasadirectinterestinpushingupthebidding.
Auctionedgoodsaresold_______.
A.forthehighestpriceoffered
B.atfixedprices
C.atpriceslowerthantheirtruevalue
D.atpricesofferedbytheauctioneer
52.
Thewaterproofsuperglueoriginatesin______.
A.themussel'stongue-shapedfoot
B.someglandsinthemussel'sbody
C.thethreadgivenoffbythemussel
D.thechannelofthemussel'sfoot
53.
Thefavorableeffectofacrucibledependsonwhetheraleader______.
A.proveshim/herselftobeanewlyemergentone
B.acceptsitasausefulexperienceforprogress
C.shrinksbackfromtiringandtryingexperiences
D.drawsimportantlessonsforhis/herfollowers
54.
InwhatwaydoesBoliviaincreasebarrierstodoingbusiness?
55.
Wherehavetheprofitsofglobalizationgone?
A.Inrichcountrieswithstricttariffbarriers.
B.InChinaandVietnam.
C.Inthehandsofsmartwomen.
D.Inthehandsofrichermembersofthesociety.
56.
Whatdophilosophersoflanguagetendtobelieveaccordingtothepassage?
57.Themostimportantstepindevelopinganeffectivecampaign,andthestepwhichmustcomebeforeallothers,istodefinetheobjectivesofthecampaignwithgreatestpossibleclarity.Doesthecompanywishtoattractnewinvestors?Doesitseektoacquireacompanyabroad?Isanewproducttobeintroduced?Arenewgovernmentregulationsthreateningthecompany'sprofitability?Onlyafterthefundamentalneedsofacorporationhavebeenestablishedcanthebasicobjectiveforacorporateprogrambeisolated;withoutsuchaclearlydefinedobjectivethecampaignwillhavelittleeffect.
Notethatwehavespokenof"anobjective,"notasetofobjectives.Onecannotcreateafavorableclimateamongthefinancialcommunity,emphasizeone'sconcernfortheenvironment,seektoattractnewemployeesbythecreationofaprogressiveimage,givedirectsupporttosalesstaff,andemphasizesocialresponsibility,allinasinglecampaign.Ascatteringofdiversemessageswillconfusethereaderandintheendhewillabsorbnothing.
Aftertheprimereasonforinvestmentinthecampaignhasbeendecidedupon,thesecondstepistocollectalltheinformationthatonewishestoconveytotheselectedaudiences.Sincethereisonlyobjectivefortilecarnpaign,oneassumestrialtileaudiencehasclearlybeenclearlyidentifiedduringtheselectionoftheobjective.
Thethirdstepinvolvestheselectionofthebestpossiblemediatobeusedinthecampaign.Itisalarminghowmanyadvertisingexpertsfirstcreatethecampaignandthenselectthemedia.Theprintmediaarequitedistinctfromsuchmediaasradioandtelevisionintheiradvertisingcapabilities.Evenwithintheprintmediatherearecriticaldifferencesinstyle.andapproachwhichmustbenotedbyanyonedesigninganadvertisementforprintinginanewspaperasopposedtoamagazine.Magazineadvertisinginturnisnotoneunifiedfield,fortherearemanydifferenttypesofmagazinesandjournalsdirectedtoentirelydifferentaudiences.
Thefourthandlaststepistofindasuitablecreativeapproach.Iftheobjectiveistodevelopareceptiveclimateamongthefinancialcommunity,forexample,itwouldbeamistaketoworkwithtoomuchillustrationandtoofewdetaileddata,toomanycleverwordsandtoofewfactsandfigures.Inacampaignaimedatfixingintheconsciousnessofthegeneralpublicanimageofthecompanyasaprogressiveandinnovativeleaderinitsfield,ontheotherhand,itmightbeappropriatetoemphasizedramaticillustrationsandnottakethechanceofboringtheaudiencewithfacts.
Accordingtotheauthor,themostimportantstepindevelopinganeffectivecampaignis______.
A.toselectthebestpossiblemedia
B.tocreateagoodenvironment
C.tocollectsomeinformation
D.todefinetheobjectives
58.
【C6】
59.
What'sthecauseoftheproblemtalkedabout?
60.
AccordingtoBleakley,beforebuyingausedcaralltheinspectionworkcan______.
A.bedonebyamechanictogetherwiththedealer
B.onlybedonebyaqualifiedmechanic
C.bedonebythebuyerhimself
D.bedonebyaqualifiedmechanictogetherwiththebuyer
四、5.ErrorCorrection(5题)61.
【S2】
62.
【S9】
63.
【S10】
64.
【S6】
65.(72)
五、6.Translation(5题)66.Hewillsucceedoneday,for______(没有什么能阻止他实现雄心壮志).
67.Theyalldislikehim,because____________________(他向他们发号施令,就好像是对他的仆人似的).
68.Whenyoumakeadecision,_______(你需要把一切可能的因素考虑在内).
69.Thecustomercomplainedthatnosooner______(他刚试着使用这台机器,它就不运转了).
70.______(很明显,退休是一
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