2023学年完整公开课版MarketingandpromotionBackgroundinformation

营销推广—背景知识MarketingandPromotion《跨境电商实用英语》目录Contents01Onlinemarketingandpromotion02The

Marketing

Theoryof

4Ps03Summary小结在线营销推广4P营销策略理论014P营销策略理论The

Marketing

Theoryof

4Ps4P营销策略理论The

Marketing

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4Ps4P营销策略理论The

Marketing

Theoryof

4PsMarketingMix市场营销组合Product产品策略Whataretheproducts?Price定价策略Whatisthepricingstrategyused?Place分销策略Wherearetheproductsselling?Promotion宣传策略Howisthecompanypromotingtheproduct?4P营销策略理论The

Marketing

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4Ps4P营销策略理论The

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4PsPromotion宣传策略Howisthecompanypromotingtheproduct?02在线营销推广OnlinemarketingandpromotionOnlinemarketingandpromotion在线营销推广在线营销推广OnlinemarketingandpromotionIn-sitemarketing站内营销SNSmarketing站外营销（社交媒体站点）平台促销站内营销WebsitepromotionOnlinemarketingandpromotion在线营销推广Flashdeals限时促销Freebies免费赠品Groupbuy拼团购买Featuredbrands特色品牌Coins&Rewards金币奖赏Onlinemarketingandpromotion在线营销推广站内营销Websitepromotion限时促销FlashdealsFlashDealsSellyourproductsfastandgaintractionbyprovidinglimiteddeals.Onlinemarketingandpromotion在线营销推广站内营销Websitepromotion免费赠品FreebiesFreebiesLetuserstryyourproductsandgiveauthenticreviews.Onlinemarketingandpromotion在线营销推广站内营销Websitepromotion拼团购买GroupbuyingGroupbuyingCreatesocialmediabuzzandgroup-buyingactivitiesforyouproducts.Onlinemarketingandpromotion在线营销推广站内营销Websitepromotion特色品牌FeaturedbrandsFeaturedbrandsPromoteyourbrandthroughheadbannersandpremiumpositions.Onlinemarketingandpromotion在线营销推广站内营销Websitepromotion金币奖赏Coins&RewardsCoins&RewardsShowcaseyourproductsandboostsalesintheCoins&Couponschannel.店铺促销ProductDiscounts单品折扣Specialoffers

满减活动

Coupons优惠券ProductBundles搭配活动Interactive互动活动站内营销WebsitepromotionOnlinemarketingandpromotion在线营销推广站内营销WebsitepromotionOnlinemarketingandpromotion在线营销推广单品折扣ProductDiscountsProductDiscountsProductdiscountshelpyourproductsstandoutandgettraffic.站内营销WebsitepromotionOnlinemarketingandpromotion在线营销推广满减活动SpecialoffersSpecialOffersProvidefreeshippinganddiscountstoencouragebuyer...Viewmore站内营销WebsitepromotionOnlinemarketingandpromotion在线营销推广优惠券CouponsCouponsCouponmarketingisagreattooltoincreaseconversion.Therearethreetypesofstorecoupons:GeneralCoupons,TargetedCoupons,andRewardsCoupons.站内营销WebsitepromotionOnlinemarketingandpromotion在线营销推广搭配活动ProductBundlesProductBundlesBundlingupproductstohelpbuyersshopeasierandmakesmartercombinationofdifferentdesireditems.站内营销WebsitepromotionOnlinemarketingandpromotion在线营销推广InteractiveShopwhilehavingfun!Provideinteractivegamestostore...Viewmore互动活动InteractiveFacebook（中文称脸书），是美国的一个社交网络服务网站。总部位于美国加利福尼亚州门洛帕克。创立于2004年，与亚马逊、苹果、谷歌一起被称为美国四大技术公司。FacebookisanAmericanonlinesocialmediaandsocialnetworkingservice.BasedinMenloPark,California.Foundedin2004,it’sconsideredoneoftheBigFourtechnologycompaniesalongwithAmazon,Apple,andGoogle.Onlinemarketingandpromotion在线营销推广站外营销SNS(Socialnetworksites)MarketingFacebook推特是一个美国的在线微博和社交网络服务公司，用户可以在上面发布和互动被称为“tweets”的消息。推特总部在加利福利亚州的旧金山，全球拥有25多个办事处。TwitterisanAmericanonlinemicrobloggingandsocialnetworkingserviceonwhichuserspostandinteractwithmessagesknownas“tweets”.TwitterisbasedinSanFrancisco,California,andhasmorethan25officesaroundtheworld.站外营销SNSMarketingOnlinemarketingandpromotion在线营销推广TwitterPinterest是一家社交媒体网站和移动应用程序公司。它运行着一个软件系统，旨在通过图像和小规模的动图和视频在万维网上保存和发现信息。Pinterest

isasocialmediawebandmobileapplicationcompany.ItisanoperatingsoftwaresystemdesignedtoenablesavinganddiscoveryofinformationontheWorldWideWebusingimagesand,onasmallerscale,GIFsandvideos.Onlinemarketingandpromotion在线营销推广站外营销SNSMarketingPinterestInstagramisaphotoandvideo-sharingsocialnetworkingserviceownedbyFacebook,Inc.Thesocialapplicationusedonthemobilephones,itsharesphotosandvideosinafun,wonderfulandfastway.Instagram是脸书旗下的照片和视频共享社交网络服务提供商。一款运行在移动端上的社交应用，以一种快速、美妙和有趣的方式分享彼此拍下的图片与视频。Onlinemarketingandpromotion在线营销推广站外营销SNSMarketingInstagram03小结Summary4.Freebies

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