Gucci的介绍和兴衰历史-(英文版)

120706519EVA2021/5/91GucciisanItalian

fashionbrand,foundedbyGuccioGucci(古驰奥·古驰)in

Florence(佛罗伦萨)in

1921,nowGucciisoneofthe

largestfashiongroup

intheworld.Briefintroduction2021/5/92BrandLogoBamboohandle（竹节手柄）Horsechain(马术链).GG（双G标识）2021/5/93Products2021/5/94GucciHistoryBeginningRebornSummit2021/5/951920s1930s1940s1950sIn1921,heopenedthefirststore,inthegoodsmarkedwithGucci

mark.

Gucciin1947,designedbamboohandle

toreplaceleatherhandle.In1953,Gucci'sbrandreputationhadbeensunathighnoon.

In1938,GuccioGucciopenedthefirstsubbranch(分店)inRome.Designedthered,greenandredstripesasthebrandidentity.2021/5/961960s1970s1980sIntheearly80s,becauseofGuccifamily’sinternalstrife(内乱),Gucci’sbrandimagebeganto

decline.In1960，Gucciestablishedafootholdinthemainmarketoftheworld.Intheendof1960s, ‘GG’officiallybecameGucci’sbrandidentity.2021/5/971990s

In1990,TomFordjoinedGucci,hisarrivalheraldarevolutionarychangeinthebeginningofGucci.TomFordbecamecreativedirectorofGucciin1994he

introducedsilkshirt,velvetmohaircoat{马海毛外套}andpantssince1994,Guccihasbeentheworld‘smostsuper-heavyweightfashionbrand.2021/5/982021/5/99

Atthesametime,itbegantotheglobalfashionindustryrecruitinghigh-qualitybrandsubglottic,France,YvesSaintLaurentandanumberofclassicbrandshavebecomethe

GucciGroup.

伊夫·圣·洛朗2021/5/910In1997,Gucciboughtthecooperationaslongas23yearsoffamousSwisswatchfactorySeverinMontres.Gucciisnamed"EuropeanCompanyoftheyear1998"bytheEuropeanBussinessPressFederationIn1999,Guccienteredintoastrategicalliance

withPinault-Printemps-Redoute[巴黎春天}2021/5/9112010s2000sIn2006,FridaGiannini

wasappointedasthecreativedirectorfortheentireGuccilabelIn2007,GucciachievedastoundingglobalsuccessandisnamedthemostdesirableluxurybrandintheworldIn2009,PatriziodiMarco

succeededMarkLeeasCEOofGucci.In2011,Guccicontinuestofocusonstrengtheningthereputation2021/5/912

GucciTimepieces&JewelryatBasel20122021/5/913ThisyearNewproducts2021/5/914Bamboo—handlegbagFashionGentleGorgeous2021/5/915Newest2021/5/916Future2021/5/9172021/5/9182021/5/9192021/5/9202021/5/921So…

FridaGiannini

Heritageisgoodtogoingbacktothearchivesandlookingforwardtothefuture.

Neveroutofstyle2021/5/922

Heritageandlong-lastingvaluesareemphasizedinconjunctionwithitshighfas