《商务英语阅读》课程教学大纲

《务语读课教大一、课程的性质和任务课程性质：商英语阅读是商务英国际商务四年制双专业的一门专业职能必修课。主要任务：本程各模块均围绕学生精心设计，体现“在松阅读增长英语阅读知识和专业知识”的念。内容既涉及企业内部管理的范畴又涉及业外部商业环境中与企业经营息息相关各个重要方面。第一册主要侧重企业理、组及文化建设等主题；第二册主要侧重产、市场、国际贸易及可持续发展等专知识的绍，旨在使高职学生能够初步了解国际贸的整体轮廓，为其将来从事一般性务工作及进一步的专业学习打下基础。二、课时分配序号

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题一二三四五六七八九十十一十二十三十四十五十六十七

BusinessandSocietyBusinessTheSoleProprietorshipCorporationBusinessPrinciplesBusinessManagersandLeadersCultureFinancialHumanManagementHumanManagement(II)Exercises(I)1

十八十九二十二十一二十二二十三二十四二十五二十六二十七二十八二十九三十三十一三十二三十三三十四三十五三、课程教学内容

(II)PricingMarketingMarketing(II)ElectronicFinancialStatementsInsuranceBusinessLawInternational(I)International(II)DevelopmentBusinessOrganizationInternationalBusinessOrganizationGlobalizationExercises机动Unit1.重点：BusinessSociety难点：relationshipbusinessofinsociety;ofresponsibilityUnit2.重点：Business难点：definitionoffourofbusinessinUnit3.重点：TheSoleProprietorship难点：definitionasoleaassoleproprietorship;advantagesofaproprietor2

Unit4.重点：Corporation难点ofcorporation;ofoperatingacorporation;acorporationUnit5.重点：难点：definitionfranchising;operationofanddevelopmentofUnit6.重点：BusinessManagement难点：definitionofmanagement;principlesofmanagement;ofmanagementbyUnit7.重点：BusinessManagementSkills难点：importanceofbetweenefficiency;timeanditsUnit8.重点：andBusiness难点：definitionsofbusinessmanagersbetweenmanagerinbusiness;effectivecommunicationskillsUnit9.重点：难点：overviewofofofmechanisms;principlesofstrategicorganizationalcommunicationsUnit10.重点：Cross-Cultural难点：definitionofculture;implicationsofcultureshock;cross-culturalcommunicationchallenges;benefitsofdiversityUnit11.重点：Culture难点：definitionculture;dimensionsofcorporateUnit12.重点：Financial难点：decisionsinfinancialfinancialUnit13.重点：HumanManagement难点：definitionofstrategichumanmanagement;rolesofstrategichumanmanagers;motivationUnit14.重点：HumanManagement(II)难点：purposesofappraisal;ofappraisal3

Unit15.重点：Logistics难点：definitionoflogisticsaprocess;improvingROAUnit16.重点：(I)难点：definitionproduct;product;Unit17.重点：(II)难点：processdevelopingnewproducts;namingUnit18.重点：Pricing难点：definitionprice;priceinthemix;pricingobjectivesstrategiesUnit19.重点：(I)难点：definitionproductpromotionUnit20.重点：(II)难点：definitionbenefitsofabrandnameUnit21.重点：ElectronicCommerce难点differencesande-commerce;anddisadvantagesofe-commerce;futureofUnit22.重点：AccountingFinancialStatements难点：definitionofthesheet;interpretingthebalancefunctionsoftheUnit23.重点：Insurance难点：definitionreasonsforinsurance;typesofinsuranceUnit24.重点：BusinessLaw难点：definitionbusinessbreachofcontractresolution;intellectualpropertyUnit25.重点：International(I)难点：definitionadvantagesofforms4

Unit26.重点：International(II)难点：ininternationaltrade;internationalandUnit27.重点：Development难点：definitiondevelopment;conflictandofdevelopment;actionsforcountrydevelopmentUnit28.重点：Business难点：definitionbusinessofdefinitionofvirtualorganization;fourtypesvirtualorganizationUnit29.重点：InternationalBusinessOrganization难点：definitionofbusinessorganization;atoWTOpast,presentfutureofthemultilateralismUnit30.重点：难点：forbenefitsof四、课程教学的基本要求教学环节包括课堂讲授及习题课、课外作业、考试考查。、课堂讲授：采用启发式教学，培养学生思考问题、分析问题和解决问题的能力；引导学生通过实践和自学获得知识，同时增加讨论课、现场课及答疑等教学环节。、