沃尔玛 低价的背后

WalmartThecompanyistheworld'sthirdlargestpubliccorporation

andthelargestretailerintheworld.briefintroductionsavemoneylivebetterlowerprice?HowlowpricesuppliersWalmartsupplysystemcostcontroldistributioncenterstransportationsystemsatellitesystemeconomyofscaleFirst,thesuppliersaredemandedforthelowestquotedprice.Walmartclaimsthatitcanhelpthemtoenterthemarketwithhugepurchasequantityandcashsettlementtoaskthemtocutitdownto75%.沃尔玛各地大卖场各地山姆会员全球生产采购供给沃尔玛资源控制中心电脑采购物流管理系统本地资源生产供给各地资源采购供给各地资源生产供给沃尔玛各卖场直接采购直接采购直接采购沃尔玛各地大卖场直接配送直接配送本地资源生产供给systemofsupply——effctivedistributioncentersThesupplierssendthegoodstothedistributioncentersaccordingtothebranchoffices'orders.Andthecentersshoulddothesifting,packingandinspectionwork.TheuniquedistributionsystemisthemostpowerfulsupportforWalmart.distributioncenters：1.forcommongoods(一般旳商品配送中心)2.forfoods(食品配送中心)3.formemberstores(山姆会员店配送中心，有1/3旳会员是小零售商)4.forclothes(服装配送中心,分送到其他配送中心)5.forimportstores(进口商店配送中心，主要作用是大量进口以降低进价)6.forthegoodsrejected(退货配送中心)productdistribution图：沃尔玛企业关键物流操作系统沃尔玛企业大卖场折扣店山姆会员店物流中心控制商品供给商生产商产地代理商行业会区域物流仓储中心折扣店配给中心商品分类仓储中心会员店剩余商品退回卖场剩余商品退回大卖场商品配送折扣店商品配送会员店商品配送储运出库入库流通加工退货处理订单、采购指示商流、金流验、送货品传票验货传票退货交货直接连线接单订货下单商流、金流直接管理直接控制——speedytransportationsystemWalmarthasthebiggestprivatesatellitesystemandmotorcadeinAmerica,whichisanincomparablesuperiorityandgivesWalmartasalecostlower2%-3%thanitscompetitors.——advancedsatellitesystemThesatellitesystemperfectsitssupplysystemtodirectlylinkupthedistributioncenters,suppliers,andbranchoffices.Inseveralhoures,theycancompletetheprocess,includingfillingin,collectingandsendingorderstopromotetheeffectivenessandaccuracy.costcontrolWalmart'scontrolovercostisstrict.Itsadvertisementexpenseequalstoone-thirdofthecostofSears(thesecondbiggestchainstoreinAmerica).Itsmarketingcostonlyaccountsfor1.5%ofsales,howevertheaveragevalueis5%.