牛津译林版必修四Unit1Advertising同课异构

Unit1Advertising学案学习目标词汇：advertise，share，persuasive，product,service,promote,place,intended,educate,welfare,complete(ly),lie,claim,aware,toothpaste,breath,cure,customer,connect,trick,creative,public,lead,nationwide,campaign,drug,deal,social,commit,smart,satisfied,publisher,unique,senior,choice,recommend,purchase,copy,sweet,sales,bar,packaging,update,design,unforgettable,fashionable,convenient,continuously,functional,filling,available,various,particular,goal,target,media,mailing,determine,appeal,react,gather,approach词组、短语：beusedto，besatisfiedwith,encouragesb.todosth.,poststh.ontheschoolwebsite,learnabout,dosomeresearchon,haveinformationtodosth.,sharesth.withsb.payfor,dosth.forfree,beintendedtodosth.,educatesbaboutsth.,tellsb.thetruth,protectsb.from,beawareof,evenif,beproudof,feelgoodabout,connectsth.to,playtrickonsb.,servethepublic,bemeanttodosth.,lead(live)a…life,dealwith，believeinsth.,publicsserviceprojects,ProjectHope,schooleverychild,besmartabout,besupposedtodosth.,persuasivelanguage,excitingimages,bepopularwith,marketshare,salestargets,marketleader,beofhighquality,salesfigures,forthebenefitof,haveagoal,getsb.todosth.,createtherightmessage,careabout,beconcernedwith,affectone’slife,getthemessageacross,dependon,comeupwith,语法、结构：directspeechandreportedspeech直接引语和间接引语技能指导：readexpositorywritingwriteanadvertisementanddevelopanadvertisingcampaign合作探究WelcometotheunitI．Readthefollowingandtellwhattheyarefor:1.Home-carehelperfordisabledwomaninherdowntownhome,providepersonalcareandrecreation,10a.m.to6.,fivedaysaweek.824-3174between4and7.2.Largebedroominsharedhouse,closetodowntownandUniversity,off-streetparking,onbusroute,pletePastaDinners$Tel:4223074.Tent--￡35Nylon,blueandgreen;lmhigh,120cmwide,190cmdeep(fortwopeople)PortableCDplayer--E60Withradio,stereoheadphones,case.Nobatteries.16cmx13cmx6cm.Weighs2kg5.Save25%Allmen'spyjamasII．Wehavetwobasictypesofadvertisements.OneisAcommercialadvertisement(CAs商业广告),andtheotherisPublicserviceadvertisement(PSAs公益服务广告).ReadandenjoythefollowingadvertisementsanddecidewhicharePSAsandwhichareCAs.MakeitpossiblewithCanon.

佳能数码相机广告Thedailymodern

日产（尼桑）汽车广告PlannedParenthoodChildrenbychoice,NotbychanceThere’snobetterwaytofly.

德国汉莎航空Thepowerofdreams

本田汽车广告MakePovertyHistoryLikenoother

索尼产品广告TakeTOSHIBA,taketheworld.Onebyonetheystepforward:anurse,ateacher,ahomemaker.Andlivesaresaved.Wecanbeatextremepoverty,starvation,AIDS.ButweneedyourhelpThechoiceofanewgeneration.新一代的选择。——百事可乐Askformore渴望无限——百事流行鞋Impossiblemadepossible使不可能为可能——佳能打印机We'renotaskingforyourmoney;we'reaskingforyourvoice.CAs：__________________________________________________________________________________________________________________________________________PSAs:__________________________________________________________________________________________________________________________________________Reading&discussionReadthepassageofReadinganddecidethemainideasforeachparagraphafterdiscussion.Para1__________________________________________________________Para2__________________________________________________________Para3__________________________________________________________Para4__________________________________________________________ActivitiesanddiscussionI.Learntodesignsomequestions，expressyouropinionandstatetheviews.Q1：_________________________________________________________________Q2：________________________________________________________________Q3:________________________________________________________________Q4:________________________________________________________________II.TrytojoinyourmainideastogetherwithsomeothersentencestoformasummaryofyourReading.________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Wordsandexpressions3．研析：词汇1.sharen.一份（报酬、责任、权利等），股份。Ifyouwantashareofthepay,you’llhavetodoyourshareofthework.如果你想得到一份报酬，就得做好你该分担的那一份工作。Sheowns5000sharesinthecompany.她拥有公司的五千股份。Childrenshouldhaveashareindecidingwhichsubjectstheystudy.孩子们应可参与决定学习哪些课程。Vt.tojoinwithotherpeopleinowning,using,ordoingsomethingEveryoneinthehousesharesthesamebathroom.家里的人都共用一个浴室。He’ssurewe’llwinthematch,butIdon’tsharehisfaithintheteam.他肯定我们会赢这场比赛，但我没有他对球队的那种信念。also又作shareout,todivideandgiveoutinshares分配，均分Hispropertywassharedbetweenhischildren.他的财产由他的孩子们平分了。2.beusedto,有用句型：be(get)usedtosth;beusedtodoingsth习惯于（某事）的；ShegetsusedtoEnglishfood.她开始习惯英国的食物。I’mnotusedtogettingupsoearly.我不习惯起得那么早。[相关链接]：beusedtodosthusedtodosthwoulddosthAcomputercanbeusedtodoallitsaccounts.电脑可以用来计算所有的账目。Idon’tplaytennismuchthesedays,butIusedto.我最近不太打网球，可是过去常打。Weusedtoworkinthesameofficeandwewouldoftenhavecoffeetogether.我们以前在同一个办公室工作，并且经常一起喝咖啡。注意：usedtodosth表示过去经常、总是或有规律地发生的事，但现在不一定还那么做。usedn’tto否定缩略形式，usedto也常常被看作情态动词。advertise，vt.做广告：为…做公开启事，尤指赞扬（某一产品或企业）的质量或优势以促销1).tomakeknown;callattentionto:引起注意：使变得著名；引起对…的注意：Iadvertisedmyintentiontoresign.渲染我要辞职的意向2).towarnornotify:告诫，告知：Thiseventadvertisesmethatthereissuchafactasdeath.这件事告诫我有死亡这样的事实vi（不及物动词）1).tocalltheattentionofthepublictoaproductorbusiness.做广告：引起公众对产品或企业的注意Weadvertisedthroughthenewspaperfortheproductsofourfactory.我们通过报纸宣传我们厂的产品。2).toinquireorseekinapublicnotice,asinanewspaper:登广告：在公告，如报纸上询问或寻找：Headvertisedforanapartmentwhenhejustarrivedinthiscity.在他刚到这个城市时他登广告寻求公寓房recommend,vt.（及物动词）1).topraiseorcommend(one)toanotherasbeingworthyordesirable;endorse:推荐：向另外一个人称赞或推荐（某人或物），认为其有价值或合人心意；担保：Theyrecommendedhimforthejob.他们推荐他做那项工作。Herecommendedasedaninsteadofastationwagon.他推荐了轿子而不是马车2).tomake(thepossessor,asofanattribute)attractiveoracceptable:使受欢迎：使（其拥有者，如其品质之拥有者）具有吸收力或使之可取：Honestyrecommendsanyperson.任何一个人都欢迎诚实的品质Yourplanhasverylittletorecommendit.你的计划几乎毫无可取之处。3).tocommittothechargeofanother;entrust.托付：将……交给另一个人掌管；信托Sherecommendachildtoherfriendwhenwasaway.她不在家时把小孩子托给她的朋友照管。4).toadviseorcounsel:劝告：建议或忠告：Sherecommendedthatweavoidgivingoffense.她建议我们避免找麻烦vi.（不及物动词）1).togiveadviceorcounsel:建议：给以劝告或忠告：Herecommendedagainstsigninganinternationalagreement他建议别签署国际协定。determine,vt.（及物动词）1).todecideorsettle(adispute,forexample)conclusivelyandauthoritatively.判定：结论性、权威性地决定或解决（纠纷等）Hedeterminedtogo.他决意要去。IamdeterminedtodobetterthanMike.我决心比迈克做得更好。Hedeterminedtogo[thathe(should)go]atonce.他决心立刻就走。2).tocause(someone)tocometoaconclusionorresolution.使（某人）得出结论，使得出解决方法Hehasnotdeterminedwhathewillstudy.他还没有决定学什么。Hisadvicedeterminedmetodrinkandsmokenomore.他的劝告使我决定不再抽烟喝酒了。3).tobethecauseof;regulate:成为…的原因；控制：Demanddeterminesproduction.需求决定生产4).togivedirectionto:定向：指出方向：Themanagementcommitteedeterminesdepartmentalpolicy.管理委员会决定各部门的政策vi.（不及物动词）1).toreachadecision;resolve.解决，决定：作出决定；Theydeterminedonanearlystart.他们决定早些出发。Ihavedeterminedon[upon]goingtothecountrysideaftergraduation.我已决定毕业后到农村去。appeal,vi.1).呼吁；恳求Thegovernmentisappealingtoeveryonetosavewater.政府呼吁每个人节约用水。Thevictims'familiesofthemurderhaveappealedtotheSupremeCourttohaveadefinitiveanswer.谋杀案的被害家属已经请求最高法院作确切的答复。2).（常与to连用）吸引；引起兴趣Sheappealstome.我对她感兴趣。Brightcoloursappealtosmallchildren.小孩喜欢鲜艳的颜色。Doestheideaofworkingforaventurecompanyappealtoyou?你有没有兴趣到合资企业去工作?3).n.呼吁；恳求anappealforforgiveness恳求原谅Theteacherlistenedtohisappeal.老师倾听了他的要求。4).（常与to连用）上诉；诉诸于appealadecisiontoahighercourt不服判决提出上诉Heappealedagainstthejudge'sdecision.他不服法官判决而上诉。approachvt.,vi.1).走近；靠近Weapproachedthemuseum.我们走近博物馆。2).（首次）接洽Didheapproachyouaboutaloan?他与你谈了借款的事了吗？3).开始考虑；开始着手Heapproachedtheideawithcaution.他开始认真地考虑那个主意。Heapproachedthenewjobwithenthusiasm.他满怀热情地去干新的工作。4).接近，近似Thepopulationofourcityisapproaching5million我们这个城市的人口接近500万Itisnotallowedtoapproachtheforbiddenarea.这里是禁区不许接近。Thetimeisapproachingwhenwemustbeonboard.我们上船的时间快到了。[习惯用法]attheapproachof在...快到的时候beapproaching(to)与...差不多,大致相等bedifficultofapproach(指地方)难到达的;(指人)难于接近的beeasyofapproach(指地方)容易到达的,交通方便的;(指人)容易接近的makeanapproachto对...进行探讨makeapproachestosb.设法接近某人,想博得某人的好感approachsb.onsth.向某人接洽[商量、交涉]approachsb.aboutsth.向某人接洽[商量、交涉]approachto接近,近似,约等于;(做某事)的方法[途径]satisfyvt.使幸福；使愉快;使满足，使满意Thisworkdoesnotsatisfyme.这件工作我不满意。"Iwasn'tsatisfiedwithourtreatmentatthathotel,soIshallcomplaintotheproprietor.""我不满意我们在那家旅馆受到的待遇,因此我要向旅馆老板投诉。"（常与of,that连用）使确信；使消除疑虑Iamsatisfiedthatheisguilty.我确信他有罪。IsatisfiedmyemployerthatIhadfinished.我使老板相信我已经完成adj.satisfied;感到满意的satisfying令人满足的,令人满意的Thestoryhadasatisfyingending.那个故事的结局令人满意。intendvt.想要,打算;企图;设计;计划;意指,意思是Heintendshischildforadoctor他打算让孩子以后行医Heintendsnoharm.他没有恶意。Iintendtogohome.我想回家。Thebookisintendedforbeginners.本书是为初学者编写的。Whatdoyouintendbythatremark?你说这话是什么意思?Isthatwhatyouintended?这是你的原意吗?Iintenditasastop-gap.我想拿它凑数。[相关链接]intend系正式用语,指“心里已有做某事的目标或计划”,含有“行动坚决”之意,如:Iintendedtowritetoyou.我要给你写信。mean可与intend互换,但强调“做事的意图”,较口语化,如:Imeantogotobedearliertonight.今晚我想早些睡觉。propose指“公开明确地提出自已的目的或计划”,如:Iproposedtospeakforanhour.我想讲一小时。[习惯用法]beintendedto(do) 意思是使;是用来beintendedtobe规定为,确定为itisintendedthat企图,意图是intendfor打算供...使用;打算送给；打算使...成为;想让...从事某事protectvt.保护;保卫;准备支付(汇票)protecthomeindustries保护国内工业protectsb.fromdanger保护某人免遭危险Alineoffortswasbuiltalongthebordertoprotectthecountryagainstattack.在边界沿线构筑了堡垒,以防国家受到攻击。Heraisedhisarmtoprotecthisface.他举起手臂护住脸部。Heiswearingsunglassestoprotecthiseyesfromthestrongsunlight.他戴着太阳镜以挡强烈的阳光。awareadj.[用作表语]知道的;意识到的Hewasn’tawareofthedanger.他没意识到有危险。Ididn’tbecomeawareofhisarrival.我没注意到他的到来。注意：后接从句时of要省略。Areyouawarethatyouhavehurtherfeelings?你有没有察觉到你已经伤害了她的感情了呢？Ibecameawarehowshemightfeel.我察觉到她会有怎样的感受。[相关链接]aware;conscious;sensible都含有“意识到的”意思。aware侧重“感官所意识到的外界事物”,如:EverybodyisawareoftheimportanceoftheFourModernizations.每个人都意识到了四化的重要性。conscious侧重“心理感知”,如:Heisconsciousofasenseofquilt.他感到内疚。sensible指“可用感官察觉到的(较复杂或抽象的事物的)”,如:Iwassensibleofhersolemngrief.我知道她很悲哀。unaware不知道的，没察觉到的unconscious不省人事的，未发觉的，无意识的trickn.诡计,欺骗,骗术,奸计;谋略;恶作剧;卑鄙的手段;轻率愚蠢行为;习惯怪癖;(贬意)秘诀,窍门;手腕,手法;技艺,巧技;戏法,幻术;[口语]逗人的孩子;俏姑娘Heexposedallthetricksoftheenemy他揭露了敌人的一切阴谋诡计。adouble-dealingtrick两面派手法Tomcanseethroughthemagician'stricks.汤姆能看穿魔术家的戏法。戏法；把戏；花样Icandomagictricks.我会玩魔术。Hehaslearnedthetricksofthetrade他学会了这行生意的诀窍Hegotthemoneyfrommebyatrick.他用诡计骗走了我的钱。Thechildrenplayedatrickontheirteacher.孩子们捉弄了他们的老师。Tomhasthetrickoffrowning.汤姆有皱眉头的习惯。ameretrickofthelight(魔术中)仅靠灯光造成的幻觉anighttrick夜班aprettylittletrick漂亮的少女dealwith，vt.(dealt[delt])分配,分派(out);分,分给,授给,发(纸牌)给以(打击);[常用于被动语态]对待,对付dealsb.hardblows狠狠打击某人dealthecards分牌Youhavebeenwell/badlydealtbyhim.你受到了他的优/虐待。vi.交易;经营(in)应付,处理,考虑,安排(with)，与...有关;论述,涉及(with)从事,参与;生产;使用，交际,打交道,(和...)来往，对待,处分,惩处，分发(尤指分纸牌)dealintea经营茶叶dealwiththecards发牌Heiseasytodealwith.他很容易打交道。Thecommitteewilldealwiththiscomplaint.委员会将要处理这份投诉Thebookdealswiththisproblem.这本书论述了这个问题。Theteacherdealsfairlywithhispupils.这个教师公平地对待他的学生。Howwouldyoudealwithanarmedburglar?遇到持有武器的盗贼，你将如何对付？believein信仰；信任;相信;认为（某事物）有价值tobelieveinGod信仰上帝Idon'tbelieveinthestory.我不相信这件事。;我不相信这个故事。Webelieveinhim.我们信任他。Doyoubelieveinghosts?你相信有鬼吗?Somepeoplebelieveineverlastinglifeafterdeath.有些人相信永生。Hebelievedintellingthetruth.他相信说的是真话Hebelievedinhomeopathy他认为顺势疗法有效Idon'tbelieveinlettingchildrendowhatevertheylike.我不赞成让孩子为所欲为。besupposedtodosth.,Isupposeyouareright.我想你说得对。Let'ssuppose(that)thenewsistrue.让我们假定这消息是真的。Supposeyourfathersawyounow,whatwouldyousay？假设你父亲现在看到了你,你该怎么说？Creationsupposesacreator.创造必须先有创造者。Ishouldsupposehimtobeabouttwenty.我猜他是二十岁左右。Supposewegoforawalk.我们去散散步吧。besupposedto(do)被期望或要求;应该;(用于否定句中)不被许可;据说beofhighquality,beof+抽象名词=be+该名的形容词形式beofgreat(much)value/importance/use/help/interest=beveryvaluable/important/useful/helpful/interestingThedictionaryisofgreathelptomytranslationbutthatoneisofnouse.这本字典对我的翻译有很大的帮助，但那本却没用。Thereferencebookisofgreatimportancetomywriting.这本参考书对我的写作是很重要的。of的后也可加上特质名词beof+thesame/differentsize/height/age/colour/weight/type/classetc.Weareofthesameclass.我们是同一个班的。Thecoinsareofdifferentsizes,shapesandmetals.这些硬币大小、形状、质地都不一样。以上这两种of结构还可以用作宾补和名词的后置定语。Doyouthinkthebookofanyinteresttomiddleschoolstudents?(宾补)Oldfactorybuildingshavemanyhallsandworkshopsofdifferentsizes.(定语)benefitn.利益,好处;恩惠;退休金;津贴;救济金;保险抚恤金义演;义赛apublicbenefit公益beofbenefittothepeople对人民有好处disabilitybenefits残废抚恤金abenefitmatch义赛Thisdictionarywillbeofgreatbenefittome.这部字典将对我有很大裨益。n.vt.有益于Exercisebenefitsourhealth.运动有益于我们的健康。vi.受益Webenefitby[from]dailyexercises.每天做操对我们有益。[习惯用法]forthebenefitof为了...的好处givesb.thebenefitofone'sexperience用自己的经验[知识]帮助某人inbenefit有资格得到救济金(指生病、失业等津贴)outofbenefit没有资格得到救济金sickbenefit