翻译适应选择论视角下的旅游景点文本英译探析

翻译适应选择论视角下的旅游景点文本英译探析TranslationandAnalysisofTouristAttractionTextfromthePerspectiveofAdaptationSelectionTheoryTourismhasbecomeoneofthemostpopularleisureactivitiesinmodernsociety,andtheinformationaboutvarioustouristattractionsisaccessiblethroughdifferentmediachannels.However,therepresentationoftouristattractionsintextsisnotneutralandobjectivebutrathersubjecttodifferentcommunicativestrategies,suchaspersuasionandadaptationtothetargetaudience'sexpectationsandpreferences.Inthisregard,theadaptationselectiontheoryprovidesausefulframeworkforanalyzinghowtouristattractiontextsareconstructedandtranslatedtoappealtospecificaudiences.Theadaptationselectiontheory,articulatedbyJakobson(1960),positsthatcommunicationinvolvestheselectionandadaptationoflinguisticandculturalfeaturestofacilitateeffectivemessagetransmission.Accordingtothetheory,thespeakerorwritermustconsiderthesender,receiver,message,context,andchannelwhenencodinganddecodingmessages.Inthecaseoftouristattractiontexts,thesenderisthetouristindustryorattractionmanagement,thereceiveristhepotentialvisitororcustomer,themessageistheinformationabouttheattraction,thecontextisthetourismmarketandculture,andthechannelisthemediumofcommunication.Theadaptationselectiontheoryimpliesthattouristattractiontextsmustbetailoredtothetargetaudience'slinguisticandculturalbackground,knowledge,values,andexpectationstoincreasetheirattractivenessandappeal.Toillustratetheapplicationoftheadaptationselectiontheoryintourismtexts,weanalyzedasampletextfromtheGreatWallinChina,whichisoneofthemostfamoustouristattractionsintheworld.TheoriginalChinesetextanditsEnglishtranslationarepresentedbelow:Chinese:长城，分为明长城、辽长城等，是中国古代的军事工程之一，是中国历史上著名的建筑之一，也是世界文化遗产之一。现存秦汉遗址，即万里长城与明清长城，长达数千里。长城由砖、石、土等修成，少数地方用黄土加石取代泥土。长城地势险峻，气候恶劣，各处险峻高低起伏不断，就像一条长龙起伏着。因此，视线所及在大约30公里范围内感受长城的壮美非常容易。English:TheGreatWall,includingtheMingWall,LiaoWall,andothersections,isoneoftheancientmilitaryprojectsinChina,famousforitshistoricalsignificanceandarchitecturalwonders,andisoneoftheworldculturalheritages.WithruinsoftheQinandHanDynasties,theGreatWallstretchesthousandsofmiles,includingtheMingandQingwalls.TheGreatWallwasbuiltwithbricks,stones,andsoil,withafewplacesusingyellowsoilandstonesinsteadofmud.TheGreatWallhassteepterrainandharshclimate,withvaryinghighandlowelevationseverywhere,likealongdragonundulating.Therefore,withinabout30kilometers,thebeautyandgrandeuroftheGreatWallcanbeeasilyperceived.TheanalysisoftheChineseandEnglishtextrevealsvariouslinguisticandculturaladaptationsmadetoappealtothetargetaudience,presumablyEnglish-speakingforeignersorglobaltourists.Firstly,theEnglishversionemphasizesthekeypointsoftheGreatWall'ssignificance,suchasitsmilitaryorigin,architecturalwonders,historicalandculturalimportance,andworldheritagestatus.ThesefeaturesarehighlightedtoattracttouristswhoareinterestedinChinesehistoryandculture,architecture,orUNESCOworldheritagesites.Secondly,theEnglishversionusessimplerandmorefamiliarwordsandsentencestructurescomparedtotheoriginalChinesetext,whichcontainsmorecomplexandformalwordsandexpressions.Thisadaptationaimstofacilitatetheunderstandinganddecodingofthemessagebyaudienceswhomaynothaveahighprofici