新视野大学英语 Quiz2

本文格式为Word版，下载可任意编辑——新视野大学英语Quiz2A.Toencouragelistenerstobuyaproduct.

B.Topersuadereaderstosupportanorganization.

C.Toencouragereaderstogetridofacertainidea.

D.Topersuadelistenerstoagreewithacertainidea.2.

Accordingtothepassage,whoismostlikelytopayforanad?A.Theadvertiser.

B.Anadvertisingagency.

C.Theretailer.

D.Theshop.3.

Whichofthefollowingissecondinimportance?A.Localadvertising.

B.Tradeadvertising.

C.Nationaladvertising.

D.Professionaladvertising.4.

Whichofthefollowingistrueofdirectmail?A.Mailadvertisementsgotopeoplewithcertaincharacteristics.

B.Mailadvertisementsgotoproducersratherthanprofessionals.

C.MailadvertisementsaremoreeffectivethanTVcommercials.

D.Mailadvertisementsaremoreexpensivethanotherformsofadvertisements.

5.Whatisthepassagemainlyabout?A.Theroleofadvertisinginmodernsociety.B.Thedefinitionandclassificationofads.C.Theeffectsofvarioustypesofads.D.Theimportanceofvarioustypesofads.Part3Shortpassagesandmultiplechoicequestions(每题:2分;总分值：10分)小题得分对错.5.22220CAAAD我的答案CAAABSubtotal:8

老师评语：ClickONCEonthespeakericontostartlistening!放音终止前请不要离开本页。否则就听不成啦!客观Part4Shortdialogsandblankfilling(每题：分)Directions:Listentothefollowingrecording,thenfillintheblankswiththemissingwords.Youwillheartherecordingtwice.Afterthefirstplaying,therewillbetimetowritethemissingwords.Usethesecondplayingtocheckyouranswers.Questions1to7arebasedonthefollowingpassageordialog.W:So,Mr.Smith,youwanttoincreaseridershiponthebuses.M:(1)Wedo,andwehopeyoucanhelpus.cchangetheimaW:Certainlywecan.First,wemust(2)bustravel.M:Howwouldyoudothat?ofW:Well,we'll(3)dosomeservicetoseewhatpeoplereallythinkabouttakingthebus.We'llinvestigate(4)differentagegandsoon.M:Willthatwork?W:Itworks(5)(6)yourusersallthetime.Oncewegetaprofileof,wecanseewhowecan(7).takeitPart4Shortdialogsandblankfilling(每题:2分;总分值：14分)小题得分对错.002220Wedocchangetheimagedosomeservicesdifferentagegroupsallthetimeyouruserstakeit我的答案WedochangetheimagedosomesurveysdifferentagegroupsallthetimeyouruserstargetatSubtotal:8

老师评语：ClickONCEonthespeakericontostartlistening!放音终止前请不要离开本页。否则就听不成啦!客观Part5Shortpassages/dialogsandcloze(每题：分)Directions:Listentothefollowingrecording,thenfillintheblanks.Youwillheartherecordingtwice.Afterthefirstplaying,therewillbetimetowritethemissingwords.Usethesecondplayingtocheckyouranswers.Questions1to12arebasedonthefollowingpassageordialog.Inthe1920s(1)advertiserrealizedthepossibilityofusingthe(2)radioforadvertising.Theradiocoulddirectionquicklyconveytheirmessageto(3)eveniftheydidnothaveprintedadsortheywerenot(4)need.Inthe1950stelevisionbecametheNo.1(5),onwhichadvertiserscoulddemonstrateandpresent(7)publicadvertisingmedtheir(6)productswell-knownfigures,andcontrol(8)millionsof.Todayadvertisersspend(9)theymaynotknowhow(10)dollarsthoughtheadvertisingeffectiveis.Amansaidthatheknewhalfofhisadvertisingbudgetwas(11)watsed,buthedidnotknow(12).whichhavePart5Shortpassages/dialogsandcloze(每题:2分;总分值：24分)小题得分对错..2.020022202200advertiserradiodirectionneedadvertisingmediumproductswell-knownpublicmillionsofeffectivewatsedwhichhave我的答案advertisersradiotheconsumersliterateadvertisingmediumproductswell-knownpublicemotionsmillionsofeffectivewastedwhichhalfSubtotal:12

老师评语：客观ClickONCEonthespeakericontostartlistening!放音终止前请不要离开本页。否则就听不成啦!

Part6ShortpassagesandTrue/Falsequestions

(每题：分)

Directions:Listentothefollowingrecording,thenmarkthestatementsT(true)orF(false).Youwillheartherecordingtwice.Afterthefirstplaying,therewillbetimeforyoutowritethecorrectanswers.Usethesecondplayingtocheckyouranswers.

Questions1to5arebasedonthefollowingpassageordialog.1.

Itcostthemanonedollartoplayaroundofgolf.A.TB.F2.

Thehotelchargedthemanthreedollarsforth