cavalia zz ticketing strategy梦幻舞马项目票务营销方案

关于“梦幻舞马”项目票务方案–CAVALIAZZTICKETINGA、利用新组建的“大象票务”系统，迅速开展常态模式下的线上线下票务作。-Leveragingonthenewticketingtform:DaXiangTicketingforbothonlineandofflineticketB、结合微摇公司开展全新互联网思维下的“一块摇”游戏众筹的票务Integratinganewlydevelopedsocialmediaapp(byHubeigroup)–“Shakeshake”apptohelpticketsalepromotion(seeexample 1、摇免票（每人一元摇一次，只要达到一张票的出票金额，系统便会自动生Shakeforaticket(Onedollarforachancetoshake.Oncethesystemgeneratesathat’sequaltothevalueofaticket,onewillwinatickettothe2、摇票务红包（票务代金券Shakeforredpackagestowintickets3、摇折扣Shakefordiscounts(WinnerscansharethediscountswithfriendstoexpandtheC、联合18地市有实力的文化公司，做梦幻舞马18地市票务共赢模式，18地市30-40万，激活地市市场。Toworkwithbigculturalcompaniestosellcorporateticketstothe18citieswithinHenanD3个阶段（预售前、预售、开票）我们尝试运用排号销售模式，充3phasesinticketsales(pre-sales,sales,invoicing)–tofulfilthegenericmarketdemandviamarketingandPRstrategyduringpre-saleE、制定独特的票务政策，针对家庭、情侣、儿童等做重点观众的重点Mainticketingstrategytargetingfamily/kidsandF、利用广大银行的合作，激活他们潜在的大客户资源，尝试开展小金融模式下的票务计划。Toworkwithbigbankstopurchaseticketsfortheirpotentialcustomers.ToworkonsmallercorporategroupsalesntoreachouttothemG、制定团购计划，在演出之前召开多场“梦幻舞马”项目说明会。挖掘潜在客户Workingonreachingoutpotentialcompaniesforgroupsales–todosalespresentationsaboutCavaliatobigcorporategroupsH、策划宣传配1、2、3、数字篇4、互动篇5、代言篇6、话题篇7、倒计时篇8、震撼篇9、院线篇MarketingandPRn:educationalinearlyphaseandwordofmouthinlaterstage–Createmystery/DiscoveryFactualnumbers(i.e.Cavaliavillageconsistsof9 ctiveEndorsementandInterestingCountdownWowBig线下计划做如下活动；-Belowtheline1、利用抽奖、 、等激活女性人群、情侣人群。（根据全球巡演 Usingcontest,QRcodes,viraleffect,etctoreachouttofemaleaudiencesandcouples(basedontheysisglobaltourpopulationresearch,femaleoccupiesalargerpopulation)2、计划招募100名大咖迎驾团赴迎接梦幻舞马，梦幻舞马演出，利用互联网及粉丝经济，扩大。 nningtoinvite100famouspeople/influencerstoSHtowatchtheshowandpromoteitonline/totheirfans3、选拔40toselect40kids(fromdanceschools)tobespokestoboostthechildren4、计划在全省召开数场针对不同领域，不同人群的梦幻舞马项目说明会，激活团Educationalntoreachouttoculturalcompanies,onlinentoreachouttomorepeople5、计划召开一场高规格的“梦幻舞马”郑州站开票仪式ntohaveahighlevelCavaliaZZonsaleCurrentissuestobe执行落地，各种配合票务的物料（海报、dm单页、dp点的设计制作、针对性拍摄制Currentsalesteamonlyhas3people(rathersmall),andneedtofindtheright tojoin.Targettohaveatleast8peopleintheteam.Inadditional,we’llneed1-2peoplefordesignandproduction(i.e.posters,artwork, 面，工作开展缓慢。Financialissues.AstheticketsnumbersforCavaliaarehuge,we’llbefacingaverypassivesituation.Innovativeticketingstrategyisrequiredtoattractmoresales.CollaborationbetweenBeijingteamandCanadateamhasnotbeenoptimal;implementationhasbeenCommentsonTicketingUnderstandthatZZteamwouldliketoinvite100famouspeople/influencerstoShanghaitowatchtheshowtogeneratebuzzearlyon,butweshouldkeepthesecelebsandinfluencersforopeningnightinZZandconcentrateoninvitingtopmedia(shortandlongleads)withprint,TV,andmagazinetoShanghaiforapressjunketRegardingthenonhavingan“opening